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dj khALEd - Ozone Magazine

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WELCOME TO MIAMI<br />

SUPER<br />

BOWL<br />

2010<br />

**special edition**<br />

FEATURING<br />

<strong>dj</strong><br />

khaled<br />

+<br />

KEVIN COSSOM // DANJA // TRINA<br />

PRETTY RICKY // SHONIE // HOT YELLA<br />

SWAZY STYLES // KEISHA KASH // TORCH<br />

Gun Play // YOUNG BREED // & MORE


WELCOME TO MIAMI<br />

SUPER<br />

BOWL<br />

2010<br />

**special edition**<br />

FEATURING<br />

KEVIN<br />

COSSOM<br />

&DANJA<br />

+<br />

DJ KHALED // TRINA // GUN PLAY<br />

PRETTY RICKY // SHONIE // HOT YELLA<br />

SWAZY STYLES // KEISHA KASH // TORCH<br />

CP HOLLYWOOD // YOUNG BREED


PUBLISHER:<br />

Julia Beverly<br />

SPECIAL EDITIONS EDITOR:<br />

Jen McKinnon a.k.a.<br />

Ms. Rivercity<br />

CONTRIBUTORS & CREW:<br />

Ashley Smith<br />

Eric Perrin<br />

Jee’Van Brown<br />

Kisha Smith<br />

Maurice G. Garland<br />

Mercedes<br />

Randy Roper<br />

Terrence Tyson<br />

Torrey Holmes<br />

PROMOTIONS DIRECTOR:<br />

Malik Abdul<br />

STREET TEAMS:<br />

Big Mouth Marketing<br />

Lex Promotions<br />

On Point Entertainment<br />

Poe Boy<br />

Strictly Streets<br />

SUBSCRIPTIONS:<br />

To subscribe, send check or<br />

money order for $11 to:<br />

OZONE <strong>Magazine</strong><br />

644 Antone St. Suite 6<br />

Atlanta, GA 30318<br />

Phone: 404-350-3887<br />

Fax: 404-601-9523<br />

Web: www.ozonemag.com<br />

SIDE A<br />

10 Club Listing<br />

11 Miami Map<br />

12 Lex Promo Top 10<br />

8-9 Event Listing<br />

16-17 Keisha Kash<br />

18-19 Trina<br />

26-27 Young Breed<br />

22-23 Danja<br />

24-25 Kevin Cossom<br />

SIDE b<br />

6 CP Hollywood<br />

14 Ed da World Famous<br />

8-9 Shonie<br />

10-11 Torch<br />

12-13 Gun Play<br />

16-18 Pretty Ricky<br />

20-21 Swazy Styles<br />

22-23 Hot Yella<br />

24-26 DJ KHALED<br />

COVER CREDITS:<br />

Kevin Cossom & Danja<br />

photo by Ty Watkins.<br />

DISCLAIMER:<br />

OZONE does not take responsibility<br />

for unsolicited<br />

materials, misinformation,<br />

typographical errors, or misprints.<br />

The views contained<br />

herein do not necessarily<br />

reflect those of the publisher<br />

or its advertisers. Ads<br />

appearing in this magazine<br />

are not an endorsement or<br />

validation by OZONE <strong>Magazine</strong><br />

for products or services<br />

offered. All photos and illustrations<br />

are copyrighted by<br />

their respective artists. All<br />

other content is copyright<br />

2010 OZONE <strong>Magazine</strong>, all<br />

rights reserved. No portion<br />

of this magazine may be<br />

reproduced in any way<br />

without the written consent<br />

of the publisher. Printed in<br />

the USA.<br />

OZONE MAG // 7


8 // OZONE MAG


MIAMI Event<br />

Listing<br />

Thursday, FebRUARY 4th<br />

EA Sports Madden Bowl @ The Clevelander Hotel<br />

1020 Ocean Drive, Miami Beach<br />

9pm – 4am<br />

Eden Roc Super Bowl Party w/ Snoop Dogg<br />

@ The Eden Roc Renaissance<br />

4525 Collins Avenue, Miami Beach<br />

9pm – 2am<br />

$450 General Admission, $750 VIP<br />

Celeb Super Bowl Gifting Suite @ Karma<br />

619 Washington Avenue<br />

Info: 205-213-8155 (Gardner Craig)<br />

Million Dollar Girl Super Bowl Kick Off w/ Trina<br />

@ SOBE Live - 1203 Washington Avenue<br />

Hometown Legends: Welcome to Miami Edition<br />

@ MIA - 20 Biscayne Blvd., Downtown Miami<br />

(305) 642-0032<br />

Ne-Yo, Jagged Edge, & Verse Simmonds<br />

@ Adrienne Arsht Center, Knight Concert Hall<br />

1300 Biscayne Boulevard, Miami, FL, 33132<br />

8pm<br />

Tickets: $35 to $200<br />

Friday, FebRUARY 5th<br />

Mike McKenzie/Genesis Superslam Celeb Basketball Game<br />

@ Miami Norland Sr. High School<br />

1050 Northwest 195th Street, Miami, FL<br />

Leather & Laces Super Bowl Party w/ Kim Kardashian,<br />

Roselyn Sanchez and Holly Madison<br />

@ The Paris Studio Theatre<br />

9pm – late<br />

$350 General Admission, $750 VIP<br />

First Ten: First Friday Super Bowl Edition<br />

@ Justin’s Bar & Lounge<br />

17813 Biscayne Blvd., Downtown Miami<br />

VIVID - Tootsies Cabaret Super Bowl Party<br />

@ Tootsies Cabaret<br />

150 NW 183rd St.<br />

10pm – Late<br />

$450 All Access Admission<br />

ESPN Super Bowl Party w/ Ne-Yo & Keri Hilson<br />

The Fontainebleau Hotel - 4441 Collins Avenue<br />

10pm – Late<br />

Juvenile performing @ SOBE Live<br />

1203 Washington Avenue<br />

Jordan Brand Super Bowl Party @ Karma<br />

619 Washington Avenue<br />

Ochocinco’s Celeb Mansion Party<br />

4745 Pine Drive, Miami Beach, FL<br />

9pm – late<br />

Nas, Goodie Mob, & Mayday!<br />

@ Adrienne Arsht Center, Knight Concert Hall<br />

1300 Biscayne Boulevard, Miami, FL, 33132<br />

8pm<br />

Tickets: $35 to $200<br />

Saturday, FebRUARY 6th<br />

Runners of the Game Official Super Bowl Party<br />

@ Karma<br />

619Washington Avenue<br />

The Main Event w/ NAS @ SOBE Live<br />

1203 Washington Avenue<br />

Saturday Night Spectacular Hosted by Jim Carey &<br />

Jenny McCarthy<br />

@ Top of the Bank of America Building<br />

9pm – 3am<br />

Taste of the NFL – Food & Wine Tasting<br />

@ Fort Lauderdale Convention Center<br />

7pm – Late<br />

$755 General Admission, $950 VIP<br />

Maxim <strong>Magazine</strong> Party w/ Jermaine Dupri & DJ Vice<br />

@ The Raleigh Hotel<br />

1775 Collins Avenue, Miami Beach<br />

9pm – Late<br />

Penthouse Party @ Passion Nightclub Seminole<br />

Hardrock - 5701 Seminole Way, Ft. Lauderdale<br />

$350 & up<br />

Playboy Super Bowl Party @ The Sagamore Hotel<br />

(Poolside) - 1671 Collins Avenue, Miami Beach<br />

9pm – 4am<br />

Sunday, FebRUARY 7th<br />

In Stadium Hospitality (Food, Open Bar, Live Entertainment)<br />

@ Dolphin Stadium<br />

2269 Dan Marino Boulevard, Miami Gardens<br />

2:30pm - 5:30pm plus 2 hours post game<br />

$450 (Must have Super Bowl Tickets to enter)<br />

Touchdown Club Hospitality (Food, Open Bar, Live<br />

Entertainment)<br />

Located Next to Stadium<br />

2:30pm – 5:30pm<br />

Super Bowl Ticket required for entry<br />

NFL Tailgate Party @ Dolphin Stadium<br />

2269 Dan Marino Boulevard, Miami Gardens<br />

2:30pm – Kickoff<br />

$1,500 (Must have Super Bowl Tickets to enter)<br />

Super Bowl XLIV @ Dolphin Stadium<br />

2269 Dan Marino Boulevard, Miami Gardens<br />

6:30pm<br />

The Big Game After Party @ LIV<br />

4441 Collins Avenue<br />

OZONE MAG // 9


MIAMI<br />

CLUB LISTING<br />

90 Degree<br />

90 NE 11th Street,<br />

Downtown Miami<br />

(786) 425-3545<br />

Amika<br />

1532 Washington Ave.,<br />

Miami Beach, FL 33139<br />

(305) 534-1499<br />

Angel Ultra Lounge<br />

247 23rd Street, Miami<br />

Beach, FL<br />

Area 51<br />

950 NE 2nd Ave, Miami, FL<br />

(305) 358-5655<br />

B.E.D.<br />

929 Washington Ave., Miami<br />

(305) 532-9070<br />

Big Fish<br />

55 SW Miami Avenue Rd.,<br />

Miami, FL<br />

Blue<br />

222 Espanola Way, Miami<br />

Beach<br />

(305) 534-1109<br />

Bricks<br />

66 SW 6th St, Miami, FL<br />

(305) 371-6950<br />

Café Iguanas<br />

8358 Pines Blvd., Hollywood<br />

(954) 433-8787<br />

Cameo<br />

1400 West Ave, Miami Beach,<br />

(305) 695-0517<br />

Chakra<br />

1500 Ocean Dr, Miami Beach<br />

(305) 672-2001<br />

Club Ache<br />

3425 Collins Ave,<br />

Miami Beach, FL<br />

(305) 604-8688<br />

Club 112<br />

1439 Washington Avenue<br />

Miami Beach, FL<br />

Club 45<br />

4545 NW 7th St, Miami, FL<br />

33126<br />

(305) 442-6369<br />

Club 66<br />

66 SW 8th Street, Miami,<br />

FL 33130<br />

(305) 371-6950<br />

Club Boca<br />

7000 West Palmetto Park Rd.,<br />

Boca Raton, FL<br />

(561) 392-3747<br />

Club Ebony<br />

12953 NW 7th Ave, North<br />

Miami 33182<br />

(305) 685-5305<br />

Club Escape<br />

7707 NW 103rd St., Miami<br />

Club Warehouse<br />

90 NE 11th St, Miami, FL<br />

(786) 425-3545<br />

Coco’s Lounge Living On<br />

The Edge<br />

1430 NW 119th St, Miami<br />

(305) 688-5005<br />

Crobar<br />

1445 Washington Ave.,<br />

Miami Beach<br />

(305) 531-8225<br />

Dream<br />

1532 Washington Ave.,<br />

Miami Beach<br />

(305) 674-8018<br />

Expose<br />

766 E 25th St, Hialeah<br />

(305) 691-8980<br />

Fat Tuesday<br />

3015 Grand Ave, Miami<br />

33133<br />

(305) 441-2992<br />

Fifth (The)<br />

1045 5th St., Miami Beach<br />

(305) 538-9898<br />

GEM Nightclub & Restaurant<br />

671 Washington Ave, Miami<br />

Beach<br />

(305) 674-0977<br />

Glass<br />

432 41st St., Miami Beach<br />

(305) 604-9798<br />

Harrison’s<br />

411 Washington Ave., Miami<br />

(305) 672-4600<br />

Ivy Room<br />

1233 Washington Ave, Miami<br />

(305) 532-1525<br />

Karma<br />

619 Washington Avenue,<br />

Miami Beach<br />

King of Diamonds<br />

17800 NE 5th Avenue, Miami<br />

(954) 744-6582<br />

Krave<br />

1203 Washington Ave.,<br />

Miami Beach<br />

(305) 673-5950<br />

Lady Luck<br />

1610 NW 119th St, Miami,<br />

(305) 688-1151<br />

Level Nightclub<br />

1233 Washington Ave, Miami<br />

Beach, FL 33139<br />

(305) 532-1525<br />

LIV<br />

4441 Collins Avenue, Miami<br />

Beach, FL 33140<br />

(305) 674-4680<br />

Madonna Night Club<br />

1527 Washington Ave<br />

Miami Beach, FL<br />

(305) 534-2000<br />

Mansion<br />

1235 Washington Ave.,<br />

Miami Beach, FL<br />

(305) 531-5535<br />

Metropolis Downtown<br />

950 NE 2nd Avenue, Miami<br />

(305) 415-0088<br />

Mia<br />

20 Biscayne Blvd.<br />

Downtown Miami<br />

(305) 642-0032<br />

Miami Velvet<br />

3901 NW 77th Ave, Miami<br />

(305) 406-1604<br />

Mokai<br />

235 23rd St., Miami Beach<br />

(305) 695-0288<br />

Mynt<br />

1921 Collins Ave.<br />

Miami Beach, FL<br />

(786) 276-6132<br />

Nikki Beach Club<br />

1 Ocean Drive<br />

(305) 673-1575<br />

Nocturnal<br />

50 NE 11th St., Miami, FL<br />

(305) 576-6996<br />

Onda<br />

1248 Washington Ave.,<br />

Miami Beach, FL<br />

Phone: (305) 674-4464<br />

Pearl Lounge<br />

1 Ocean Dr., Miami Beach<br />

Penthouse Inc<br />

1434 Collins Ave,<br />

Miami Beach<br />

(305) 538-4010<br />

Platinum Plus<br />

7565 W 20th Ave, Hialeah<br />

(305) 558-2221<br />

Porterhouse<br />

7050 W. Palmetto Park Rd.,<br />

Boca Raton, FL<br />

Rain<br />

323 23rd St, Miami Beach<br />

(305) 674-7447<br />

Rokbar<br />

1805 Collins Ave.<br />

Miami Beach<br />

(305) 535-7171<br />

Rumi<br />

330 Lincoln Road<br />

(305) 672-4353<br />

Ruby Lounge<br />

623 Washington Ave., Miami<br />

Santo<br />

430 Lincoln Rd., Miami Beach<br />

(305) 532-2882<br />

Sax on the Beach<br />

1756 N Bayshore Dr, Miami<br />

(786) 924-5535<br />

Scores Miami<br />

17450 Biscayne Blvd<br />

North Miami Beach<br />

(305) 945-6030<br />

Seven<br />

685 Washington Ave., Miami<br />

Beach<br />

(305) 538-0820<br />

SET<br />

320 Lincoln Road<br />

Miami Beach, FL<br />

(305) 531-2800<br />

www.setmiami.com<br />

Shine<br />

1800 Collins Ave., Miami<br />

Beach<br />

Skybar<br />

1901 Collins Ave., Miami<br />

Beach<br />

(305) 695-3100<br />

SIN<br />

1532 Washington Ave, Miami<br />

Beach<br />

(305) 532-4786<br />

Sobe Live<br />

1203 Washington Avenue<br />

• Miami<br />

(305) 695-2820<br />

Sofi Lounge<br />

423 Washington Ave., Miami<br />

Beach<br />

(305) 532-4444<br />

Space<br />

34 NE 11th St., Miami Beach<br />

(305) 375-0001<br />

Spirits<br />

5729 Seminole Way<br />

Hollywood<br />

(954) 327-9094<br />

State<br />

320 Lincoln Rd.<br />

Miami Beach<br />

Studio A<br />

60 NE 11th St., Miami<br />

(305) 538-7625<br />

Suite<br />

1437 Washington Ave.<br />

Miami Beach<br />

(305) 604-3664<br />

Take One<br />

333 NE 79th Street, Miami<br />

Tootsie’s Cabaret<br />

150 NW 183rd St., Miami<br />

(305) 651-5822<br />

Tropics Nightclub<br />

7100 Pines Blvd.,<br />

Pembroke Pines<br />

(954) 985-8382<br />

Vice<br />

1445 Washington Ave.,<br />

Miami Beach<br />

(305) 532-2667<br />

Vision<br />

3015 Grand Avenue,<br />

Coconut Grove<br />

(305) 461-1118<br />

Voodoo Lounge<br />

111 SW 2nd Ave.<br />

Fort Lauderdale, FL<br />

(954) 522-0733<br />

Wet Willie’s<br />

2911 Grand Ave.<br />

Coconut Grove, FL 33133<br />

White Diamonds<br />

737 Washington Ave.<br />

Miami Beach, FL 33139<br />

(305) 761-6736<br />

10 // OZONE MAG


MAP<br />

SOUTH BEACH<br />

Whyte Noise<br />

300 SW 1st Ave.<br />

Fort Lauderdale, FL<br />

OZONE MAG // 11


12 // OZONE MAG


Top 10<br />

MIAMI<br />

NIGHT<br />

CLUBS<br />

By Alex “Lex” Pierre-Louis<br />

Lex Promotions is a well-known marketing group<br />

in the Miami area. Experienced in handling major<br />

and INDIE label accounts, Lex Promo is a go-to resource<br />

for online and street promotions. If you’re<br />

visiting the area for Super Bowl weekend, here are<br />

Lex’s suggestions for clubs to CHECK OUT:<br />

1<br />

MANSION - 1235 Washington Ave., Miami Beach, FL<br />

Mansion is the Miami club! When you think of Miami, you<br />

think of Mansion. It’s a landmark, and it’s also infamous for not<br />

letting artists in the club. Be forewarned.<br />

2<br />

LIV - 4441 Collins Avenue, Miami Beach, FL 33140<br />

LIV is the billion dollar club where the groupies come<br />

out and the ballers play! It’s located in one of Miami’s premiere<br />

hotels, the Fontainebleau.<br />

3<br />

SPACE – 34 NE 11th St., Miami, FL 33132<br />

Space has been around for 15 years strong! It’s the only<br />

spot where you can party till 3:00 pm, or just party for 72 hours<br />

straight. It’s also home to the “lip-biting animals.”<br />

4<br />

TAKE ONE - 333 NE 79th St., Miami, FL 33138<br />

Take One is the home for every afterparty! It hosts some<br />

of Miami’s best record-breaking DJs like Jam Squad DJs, Haitian<br />

Mike, and Nasty. And it’s where Bizzle, a.k.a. Chowtime, will<br />

show you how to make it rain $5k in 5 minutes.<br />

5<br />

CAMEO - 1445 Washington Avenue, Miami Beach, FL<br />

Also known as “The Stepchild,” this club is notorious for<br />

being the hottest club for six months, and then closing down…<br />

then back to being the hottest club again.<br />

6<br />

TOOTSIE – Corner of 441 & Miami Gardens Dr., 150 NW<br />

183rd St., Miami Gardens<br />

This is the club that brings Las Vegas to Miami with the sexiest<br />

women in the world (it’s also well-known for a physical incident<br />

involving Trick Daddy).<br />

7<br />

KING OF DIAMONDS - 17800 NE 5th Ave., Miami, FL<br />

Ladies and gentlemen, welcome to King of Diamonds -<br />

home of NFL/NBA players and Disco Rick on the mic. Don’t walk<br />

in here without at least $2,000 in your pocket! #RecessionProof<br />

8<br />

BED – 929 Washington Avenue, Miami Beach, FL<br />

“Eat in BED, drink in BED, and you can even fuck in BED.”<br />

This is the party spot for all the video vixens, and even if you<br />

aren’t a celebrity, your dreams can come true here.<br />

9<br />

SOBE LIVE – 1203 Washington Ave., Miami Beach, FL<br />

Nominated “Best Hip Hop Venue” by VH1, on any given<br />

weekend you catch Hip Hop’s biggest stars on stage. In addition<br />

to being the Spring Break headquarters, this is where<br />

Uncle Luke has college girls going wild.<br />

10<br />

90 DEGREE – 90 NE 11th St., Downtown Miami<br />

“Ya Tu Sabes.” – Dominicans, Cubans, Puerto Ricans,<br />

Colombians – this is where you will find the sexiest Latinas!<br />

Contact Lex Promotions on Twitter: @LexPromotions or email<br />

lex@lexpromotions.com<br />

OZONE MAG // 13


SUPERBOWL<br />

EDITORIAL<br />

As I’m writing this with my eyes half<br />

open, it’s 4:30 am in Atlanta and I’m<br />

day-dreaming - well, night-dreaming<br />

actually - of sunny Miami. It’s rained here<br />

for 5 days straight, and it’s too cold for any<br />

Floridian to endure, making this mag difficult<br />

to complete because I want to grab a blanket<br />

and hibernate. *sips Red Bull and continues<br />

typing*<br />

But this issue is nearly done, and despite the<br />

depressing weather and sleep starvation, I’m<br />

really vibing on the inside. There’s no greater<br />

feeling than finishing a major project. The way<br />

I feel right now is probably how a musician<br />

feels when they turn in an album to their label.<br />

Relief. Pride. Excited to see the final outcome.<br />

Anxious for the world to share in my work. And<br />

even though an artist has months to record<br />

an album, and I only had a week to interview<br />

Florida’s finest, it’s still the same level of satisfaction.<br />

It takes the same level of dedication<br />

to come up with a direction, a list of goals,<br />

execute them within a deadline, and turnout a<br />

quality, creative product. Not to mention overcoming<br />

unforeseen setbacks (like how I lost<br />

my voice for 3 days<br />

and couldn’t interview<br />

anyone). But we<br />

at OZONE do this numerous<br />

times a year,<br />

and still keep variety<br />

in the content.<br />

Florida artists have staying power, there’s not<br />

much turn around as far as rappers falling off<br />

and new ones taking their place. Pretty much<br />

everyone gets on top and stays there. So I<br />

thought about what we were missing, what<br />

the music listeners are missing in general, and<br />

it was obvious – female representation.<br />

You’ll notice a few more female artist features<br />

than usual. And that’s kind of a reflection of<br />

the game in general right now. Newcomers<br />

like Lady Gaga and Nicki Minaj have made<br />

such a huge impact recently, and vets like<br />

Trina and Lil Kim are staying active. I predict<br />

this trend will strengthen. As you flip through<br />

these pages, when you stop to stare at the<br />

chick pics, make sure you take a few minutes<br />

to read their stories too. In this business, it<br />

takes twice as much effort for a woman to be<br />

noticed outside of her looks. They deserve<br />

props.<br />

And I deserve a few hours of sleep. [Turning off<br />

phone, logging off Twitter, tuning out haters]<br />

See you Super Bowl Weekend.<br />

- Ms. Rivercity (below, center)<br />

Variety in mind, I<br />

really struggled for<br />

ideas this Super<br />

Bowl edition. Not<br />

because there’s a<br />

lack of talent in Miami,<br />

but because<br />

we’ve interviewed<br />

everyone in the<br />

city already. And<br />

because South<br />

14 // OZONE MAG


OZONE MAG // 15


Keisha<br />

Kash<br />

Words by Ms. Rivercity<br />

Photo by Hassill Photography<br />

16 // OZONE MAG


Formerly USING THE TAGLINE the<br />

“Rapping Beyonce,” Keisha Kash<br />

started promoting herself as<br />

a rapper before realizing her<br />

potential as a Pop artist. Switching<br />

gears for the new year, Keisha<br />

talks about how she’s transitioned<br />

since beginning a career<br />

in music. Now focused on a new<br />

sound, Kash has a lot of new<br />

doors opening for her.<br />

Are you originally from Miami<br />

Not originally. I was born in Trinidad, grew up<br />

in New Jersey, and moved to Miami about five<br />

years ago.<br />

How did you get into making music<br />

I was pretty much in the background for a<br />

little while working with other artists. I worked<br />

with a girl that was with Konvict Music and a<br />

few other locals from Atlanta. When I came to<br />

Miami I started getting more into the music<br />

scene and decided to focus on myself. I’ve<br />

always been writing and dancing since I was<br />

five years old. There just weren’t any musical<br />

people in my family to show me what to do,<br />

but I always loved music since I was little.<br />

What were some of the songs you first put<br />

out<br />

My first track was a remix of one of Missy’s<br />

songs. I put it online and everyone liked it. It<br />

had 16,000 views on YouTube. I got a lot of<br />

positive feedback and encouragement to continue<br />

doing music, so I did. I’m a very unique<br />

person so I like different sounds. I teamed up<br />

with a production team in New York called<br />

Sinister Sounds and they came up with the Hip<br />

Hop sound I wanted at the time. They made<br />

the first single I had called “Bleah Bleah Bleah”<br />

that I did a video for. People loved the song<br />

out here in Miami.<br />

How did you promote yourself Do you have<br />

a management team<br />

No. When I first came to Miami I didn’t know<br />

anybody, and I don’t have any family here.<br />

I started getting out and going to clubs<br />

downtown and South Beach. A lot of people<br />

know me on South Beach. From there I just<br />

connected with a lot of people, doing events<br />

and fashion shows.<br />

“Bleah, Bleah, Bleah,” and I concentrated on<br />

that for two years. I really wanted to branch<br />

into Pop music and mix that in. I recorded<br />

three Pop songs, and ever since I did that<br />

everything has changed dramatically. I have a<br />

song called “Pretty Picture,” another one called<br />

“Timmy” and “Girlie Girl.” That’s really what I’ve<br />

been pushing for the last five months and it’s<br />

opening up doors for me.<br />

So it’s been easier for you to catch people’s<br />

attention with the more pop-sounding<br />

music<br />

Yeah, I was kind of at a stand-still. I was getting<br />

a lot of no’s. As soon as I switched over<br />

my style and genre of music, a lot of stuff has<br />

changed. If that’s what my supporters like<br />

from me the most, then that’s what I’m going<br />

to concentrate on. They determine what kind<br />

of music I should put out.<br />

Are you getting shows yet<br />

For my birthday we did a big show with Power<br />

96 and had radio commercial. Baby Bree from<br />

Power 96 has been showing me a lot of love.<br />

What else do you have going on that people<br />

should be checking for<br />

People should be checking for the singles I<br />

have out. I’m working on a lot of new material<br />

too. “Pretty Picture” is my main song that<br />

everyone’s vibing to.<br />

Is there a way for people to reach out to<br />

you<br />

I’m always on Twitter, @KeishaKash. People<br />

can sign up on my website KeishaKash.com.<br />

All my videos and behind the scenes footage<br />

are on YouTube.com/KeishaKash.<br />

As a new artist, what do you want people to<br />

know about you<br />

I want everyone to know I’m on the grind. I<br />

want to be someone that’s doing something<br />

different. There’s not a lot of females doing<br />

what I’m doing in pop music. I’m like the black<br />

Lady Gaga. That’s what everyone out here<br />

calls me, Keisha Gaga. //<br />

What direction are you going with your<br />

music now<br />

Well, I was doing the Hip Hop thing with<br />

OZONE MAG // 17


ina<br />

Words by Ms. Rivercity<br />

18 // OZONE MAG


Trina has reinvented herself year<br />

after year for over a decade, and<br />

2010 is no different. This year she’s<br />

scheduled to release her fifth<br />

studio album, officially launch a<br />

clothing line, and make her debut<br />

in television. Her grind is nothing<br />

short of Amazin’.<br />

So you’re working on your fifth album<br />

That’s correct. My fifth solo album, titled<br />

Amazin’, comes out June 8th. I’m really excited<br />

about it. It’s a summer album, so it’s really fun.<br />

When you say “summer album,” can you<br />

explain a little more about the theme<br />

Honestly, I think it’s my best album yet. I have<br />

major control of how the album’s being put together.<br />

It’s good for an artist that’s been in the<br />

game a while to have that kind of control and<br />

have the label see my vision. I tried a lot of different<br />

things – up-tempo pop records, street<br />

records, dance records, I took it back to the<br />

old-school. I worked with Rick Ross, Ludacris,<br />

Monica, Nicki Minaj, Plies, Pretty Money, Keri<br />

Hilson, Diddy – it just goes on and on. It’s great<br />

to still be relevant and put out a great album.<br />

Speaking of Keri Hilson, “Million Dollar Girl”<br />

is the single you have out now, right<br />

Yes, “Million Dollar Girl” featuring Keri Hilson<br />

and Diddy. When I first got the record, I<br />

thought of Keri Hilson instantly. She has a<br />

beautiful voice. I sent it to her and when she<br />

sent the vocals back I was blown away. Then<br />

I added Diddy. He’s just a fly guy, he’s very<br />

swagged out and he added a good twist to it.<br />

You were introduced to us over a decade<br />

ago…<br />

Yes ma’am, in ’98.<br />

How does your life now compare to where<br />

you thought you’d be at this point<br />

I never really thought I would be a musician.<br />

I always loved music, but I kind of thought I’d<br />

be doing television, maybe movies. That was<br />

always a passion of mine. I’m definitely looking<br />

forward to pursuing that after this album. I’ve<br />

had some [movie] offers I’m looking into.<br />

I heard you may be doing a reality show.<br />

Yes, I am. The show will start maybe within a<br />

month or so. It’s based around my life and the<br />

things I do as an artist, a business person, a<br />

clothing designer. It’s going to show the things<br />

I do on a daily basis besides music.<br />

Are you going to allow the show to portray<br />

any of your personal life Or will it be strictly<br />

about your career<br />

It’s my real life. Everyday I’m followed around<br />

from the office, to the studio, in and out of<br />

town, different shows and events, touring,<br />

seeing what I do at home when I’m not doing<br />

music, as well as what I do with the artists I<br />

work with. I have about 5 or 6 artists I work<br />

with. Everything I do is going to be on the<br />

show – the good, the bad, and the ugly.<br />

Are you still working with the Diamond Doll<br />

Foundation<br />

I’m doing a Diamond Doll camp this summer<br />

for the girls. Usually I do a panel and we talk<br />

about things like teen pregnancy, alcohol and<br />

drug abuse, education, and finances. I wanna<br />

do something a little different this year. A lot<br />

of the kids are really young and don’t wanna<br />

hear you just preaching, so we’re gonna make<br />

it more entertaining. I love giving back to the<br />

kids. I love answering their questions to let<br />

them know that I was once a kid, I was teenager,<br />

I was in a relationship and had my heart<br />

broke. I’ve been through all the things these<br />

girls are going through, or will go through. It<br />

gives them confidence and motivation.<br />

You had a major appearance in the “5 Star<br />

Chick” remix last year. People really liked<br />

your verse.<br />

I thought it was a great record. It was the<br />

first time I did a record with me and another<br />

female feature with the guys. Me and Nicki<br />

Minaj were holding it down for the women. It<br />

was something new. Everybody wants to be a<br />

5 Star now.<br />

Everyone commented about how you still<br />

look just as good in that video as you did<br />

back in the day. How do you keep yourself<br />

up as far as the beauty regime and workout<br />

routine<br />

I have a lot of wear and tear from makeup and<br />

hair artists so I just try to take care of my skin.<br />

I get facials and try to keep my skin as clean as<br />

possible. I have a bad problem with not washing<br />

stuff off my face after a show. I’ll be tired<br />

and just want to fall asleep. I have pretty good<br />

skin, I don’t really break out, but I try to get<br />

facials and keep it clean. I’m not an exercise<br />

fanatic but I try to exercise as much as I can. I<br />

do cardio at least 3 days a week and try to eat<br />

healthy. I need a lot of energy to travel and<br />

perform.<br />

Is there anything else you have coming up<br />

this year<br />

The album is coming out June 8th. Look out<br />

for Pretty Money, that’s the first project I’m<br />

working on. Look out for the reality show and<br />

the clothing line. 2010, look out for Trina! //<br />

OZONE MAG // 19


20 // OZONE MAG


OZONE MAG // 21


Danja<br />

Words by Ms. Rivercity<br />

Photo by Ty Watkins<br />

22 // OZONE MAG


TO LIST Danja’s production credits<br />

and accolades would require an<br />

entire page in itself. STARTING OFF<br />

As a TIMBALAND protégé, Danja,<br />

a.k.a. Danjahandz, went on to BE-<br />

COME a Grammy-winning producer<br />

himself, creating number ONE hits<br />

for names like Britney Spears,<br />

Pink, Justin Timberlake, Nelly<br />

Furtado, Duran Duran, Madonna,<br />

T.I., AND Trey Songz. Danja is NOMI-<br />

NATED for two Grammy awards<br />

in 2010, including Keri Hilson’s<br />

“Knock You Down” written by<br />

Danja’s artist Kevin Cossom. With<br />

a proven chemistry, Danja has<br />

clearly found his next New Age<br />

Rock Star in Kevin Cossom.<br />

What does it feel like to have worked with<br />

some of the greatest pop and R&B acts of our<br />

generation<br />

Man, I don’t know. I never think about it. I feel<br />

like there’s still a lot more I can do. Working<br />

with those people is always great, and I<br />

worked with them pretty early in my career. I<br />

think I’m just so much more focused on breaking<br />

acts and bringing new, quality acts into the<br />

business. I never really think about who I’ve<br />

worked with up to this point.<br />

Speaking of breaking acts, you actually have<br />

your own label. What is your focus with that<br />

The label is called N.A.R.S. Records, which is<br />

an abbreviation for New Age Rock Stars. It<br />

basically speaks for itself, just to bring in a<br />

new evolution of artists, a new age of acts<br />

from Pop, Rock, Hip Hop, R&B, whatever. And<br />

the first act that’s signed to the record label is<br />

Kevin Cossom, through Jive.<br />

Was the record label already formed when<br />

you met him, or did you create the label<br />

specifically with Kevin Cossom in mind<br />

It kinda happened at the same time. It never<br />

really was a major goal or dream of mine to<br />

have a record label. As I started coming across<br />

acts I felt were special, KC was one of the<br />

first, and the business became legitimate, it<br />

became something I had to do. As my goals<br />

started changing in the business, it seemed<br />

right for me to start my own label if I was trying<br />

to break new acts. It kinda just happened<br />

because of Kevin Cossom.<br />

Do you feel it’s important for a new artist to<br />

work with a specific producer and come up<br />

with a signature sound Or should they work<br />

with a lot of different producers until they<br />

get the right record<br />

I definitely feel like working with everybody is<br />

the wrong thing to do. Whether it’s me, or The<br />

Runners, or Swizz Beatz, or whoever it may be,<br />

an artist should definitely hone in and figure<br />

out a style and sound. An album will feel more<br />

cohesive, rather than it being all over the<br />

place. Working with a lot of different producers<br />

just creates confusion to me.<br />

Out of everyone you’ve worked with, who<br />

are the people you’ve vibed with the most,<br />

like there was a natural chemistry<br />

Definitely KC (Kevin Cossom). Aside from him,<br />

I’m able to really open up and be creative with<br />

Britney Spears. I feel like that with Tip too,<br />

he’s real accepting and we click well. Justin<br />

Timberlake is another one.<br />

With sales shifting in the music industry<br />

from record sales to now ringtones, has it<br />

personally impacted you How have you<br />

adapted to that<br />

It’s a major issue. Kids really have to buy into<br />

an artist to buy their album. I’m grateful I’m<br />

in a position where people come to me for<br />

their single, so I’m not missing an opportunity<br />

to make money. If it’s a hit, I receive money<br />

for the publishing. Making money off record<br />

sales, that’s really not happening. But I like to<br />

work on whole projects. I like to get in and<br />

do five to six records on an album. You know,<br />

everyone goes to whoever has a hit at the<br />

moment, so artists are going to get records<br />

from everybody and aren’t really interested in<br />

an album. Luckily I’m one of those producers<br />

people come to for a single.<br />

For those interested in the technical side of<br />

things, what equipment and tools do you<br />

use to make instrumentals<br />

I have maybe thirteen various keyboards. I use<br />

MPC and I use Logic. Inside my Logic I have<br />

loads of virtual instruments. I have a massive<br />

sound library. At the end of the day, you can’t<br />

tell that I use just one thing.<br />

What’s coming up for you in the near future<br />

I went in with the Weezer band not too long<br />

ago. We did a couple crazy tracks. I got some<br />

new things with Usher, Jennifer Lopez, Britney<br />

Spears, Kevin Cossom. It’s a lot of opportunities<br />

right now. I’m just trying to get in and<br />

knock it out. It feels like it’s not enough time<br />

in the day for all the stuff I have on one plate,<br />

but I’m making it happen. //<br />

OZONE MAG // 23


Kevin Cossom has appeared in<br />

OZONE a handful of times, but<br />

never as a Grammy-nominated<br />

songwriter. KC is opening up 2010<br />

with his first ever Grammy nod<br />

for writing Keri Hilson’s “Knock<br />

You Down,” and he’s also raising<br />

attention with his own single<br />

“Relax” ft. Snoop Dogg. A familiar<br />

name behind the scenes of the<br />

music industry, Kevin Cossom will<br />

soon be a familiar face EVERY-<br />

WHERE.<br />

What have you been working on since your<br />

last OZONE interview a few months ago<br />

I just dropped a mixtape in November called<br />

Hook Vs. Bridge. I’m promoting that heavy. I’m<br />

working on an album and trying to finish that<br />

up. We also got a song called “Relax” featuring<br />

Snoop that we’re going hard with. It’s<br />

supposed to be the first single off the album.<br />

We’ll be shooting a video in the next month.<br />

I’ve still been doing a lot of writing. I got<br />

something out with Chris Brown called “What I<br />

Do” featuring Plies. I wrote that with my homeboy<br />

Pooh Bear. I got a song on Mary J Blige’s<br />

album called “Tonight.” I got a few things on DJ<br />

Khaled’s album. I’m getting prepared for the<br />

Grammy Awards. A song I wrote for Keri Hilson<br />

called “Knock You Down” is up for a Grammy<br />

this year.<br />

Being nominated for a Grammy must be one<br />

of the highest points of your career so far.<br />

Definitely. It’s different if I just wrote the<br />

chorus or put in a few lines, but I pretty much<br />

wrote the whole thing. I did the whole concept<br />

and everything. For it to be nominated for a<br />

Grammy is huge. You know, for it to be a #1<br />

record was already crazy, but to be a Grammynominated<br />

songwriter is big.<br />

Tell us about your mixtape. Is it mostly original<br />

production, or is it more like a mixtape<br />

format<br />

Most of it is original. “Headboard” featuring<br />

Plies is a song I wrote the chorus to, but it’s<br />

a Hurricane Chris and Mario record. I wrote<br />

a verse to it so I wanted to do a remix for it.<br />

The Drake record “I Get Paper” is a remix I did.<br />

Other than that, everything else is pretty much<br />

original. There’s a lot of good features – Rick<br />

Ross, Joe Budden, Pusha from The Clipse, and<br />

good production as well. It’s still a mixtape;<br />

there’s 14 joints on there.<br />

You’re signed to the producer Danja. What’s<br />

the history behind your working relationship<br />

with him<br />

We met a few years ago, right around the time<br />

I first got my publishing deal. A representative<br />

from my publishing company, Sam Taylor,<br />

sent me to work with Danja. At the time,<br />

Danja had just come off of working on Justin<br />

Timberlake’s Future Sex Love Sounds album. He<br />

had just done “Promiscuous Girl.” He had been<br />

doing a lot of big things. I was writing for a<br />

girl group and he was producing for them.<br />

We went in for a 3-day session and on the last<br />

day he asked me if songwriting was the only<br />

thing I wanted to do. I told him no, it was just<br />

to pay the bills and I wanted to do the artist<br />

thing as well. He talked to my manager, and<br />

about a month later he did some records for<br />

me. We got in the studio for like five days and<br />

came up with four dope records. That’s how<br />

we noticed there was a chemistry. A month<br />

later we did the same thing and got some<br />

more good records. We knew we needed to<br />

be working together, so I signed to his label<br />

N.A.R.S. Records. You know, he produced<br />

“Knock You Down,” so this is our first Grammy<br />

nomination together. It proves that we’re a<br />

good combination.<br />

The music industry is familiar with your<br />

name and your work by now. Are people<br />

starting to recognize your face yet<br />

I think the more I get the mixtape out there,<br />

the more people research me. I’ve been a few<br />

places and people recognize me. When the<br />

video comes out and I get face time on camera,<br />

more people will recognize me. Besides<br />

the face, people are recognizing the name<br />

and that’s the most important.<br />

You’re pretty much following the same path<br />

as Ne-Yo or Keri Hilson, and there are predictions<br />

of you being that next big R&B artist.<br />

Are you prepared for that level of superstardom<br />

It’s nothing you can really prepare for. You just<br />

keep it in mind. You gotta realize you can’t<br />

do certain things you used to do all the time,<br />

or go some of the places you used to go. You<br />

just have to be smarter with the things you<br />

do. That’s the biggest thing. I want to be as<br />

normal as possible, if that’s possible. But yeah,<br />

it’s hard to prepare for that when all you have<br />

is an idea of how it’s going to be. All I can do is<br />

stay focused and prioritize.<br />

Where can people get at you and hear some<br />

of your music<br />

Hit me up at KevinCossom.com or on Twitter:<br />

@KevinCossom. //<br />

K<br />

C<br />

24 // OZONE MAG


evin<br />

ossom<br />

Words by Ms. Rivercity<br />

Photos by Ty Watkins<br />

OZONE MAG // 25


oung<br />

reed<br />

Words by Ms. Rivercity<br />

26 // OZONE MAG


As the newest member of Triple Cs,<br />

Young Breed appears on many of<br />

the group’s songs, and is now receiving<br />

his recognition. Here’s an<br />

update on what he’s been focused<br />

on since our last interview for<br />

his Patiently Waiting article.<br />

What have you been in the studio working<br />

on recently<br />

We’re working on our two mixtapes we’re<br />

finna drop. We’re pumping up for our new<br />

album Color, Cut, Clarity. We got a lot of music,<br />

a lot of freesyles we been droppin’, and we’re<br />

definitely giving the streets somethin’ to look<br />

forward to.<br />

People are starting to recognize you as part<br />

of the group now. Have a lot of people been<br />

reaching out<br />

Yeah, the response is amazing. We’re getting<br />

more and more love from all markets.<br />

You had been doing your thing for a while<br />

before getting with Triple Cs. At what point<br />

did you realize you had enough skill to make<br />

this a full-time thing, so to speak Was there<br />

a big moment of realization<br />

What happened was, I already had got the<br />

stamp in the hood. I had my homies in the<br />

hood tellin’ me, “You can take this a lot further.”<br />

But at the time I was just doin’ it ‘cause I had<br />

a love for the music. What really motivated<br />

me and changed my mind was when my big<br />

brother told me, “You don’t understand what’s<br />

goin’ on. People are startin’ to recognize you.<br />

This is what you gotta pursue.” When I sat back<br />

and focused on it, I noticed the progress I was<br />

makin’, and I buckled down.<br />

So you’re now part of a major album release.<br />

What are your thoughts on the album Triple<br />

Cs recently put out<br />

I felt like it was a great power move. People<br />

got to hear all us individually. More and more<br />

people started taking to Gunplay, more people<br />

started takin’ to Torch, more people started<br />

taking to me. We achieved the goal we were<br />

looking for with this album.<br />

For the new album, what are some things<br />

you want to put into it that didn’t appear in<br />

the first one<br />

We’re gonna touch on the female fanbase a<br />

little bit more. I feel like we might have left out<br />

a little bit of that genre for the ladies.<br />

So is recording songs for females kinda stepping<br />

out of your element<br />

Yeah, I mean, it might be steppin’ out the box a<br />

little bit for us ‘cause you know, we a gangsta<br />

rap group. But it’s all good, we always wit’ it.<br />

That’s why we doin’ mixtapes songs. We just<br />

remixed the Jaheim record. We just touching<br />

on that female fanbase and they’re checking<br />

for us. We’re gonna give ‘em what they ask for.<br />

When you sit down to write a verse for the<br />

ladies, who comes to mind<br />

I just go from our day-to-day experiences and<br />

traveling. I think about the ladies that go out<br />

of their way to ask for a picture or autograph.<br />

Or the ones that travel a few miles outside of<br />

their city ‘cause they know we’re at that venue.<br />

That’s what I’m thinkin’ about when I get it in.<br />

As far as your solo material, have you been<br />

collaborating with anyone outside of the<br />

group<br />

It’s all about Triple Cs right now, but of course<br />

I’m working on my next project coming up<br />

after Color, Cut, Clarity. I’ve been working with<br />

a lot of producers – Gorilla Tek, The Olympiks.<br />

I’m about to drop a mixtape called Project<br />

President.<br />

Solo artists only have to worry about creating<br />

their own material, but you have to concentrate<br />

both on the group and your own<br />

music. How do you keep up with all that<br />

I love it. That’s what separates the hustlers<br />

from the people just sitting in the studio<br />

knocking out a song or two. I feel like I’ve<br />

gotta broaden my horizons. We’re always<br />

growin’; we’re always gon’ get better. I’m just<br />

puttin’ in work. It’s all good. That’s what bosses<br />

do – multitask. You gotta make it happen.<br />

Money comes from everywhere.<br />

Do you have anything else you’re trying to<br />

do outside of recording<br />

I’m workin’ on my clothing line Uptown Apparel.<br />

We just inked the deal for Spilled Ink<br />

Originals too. Spilled Ink Originals is more<br />

high-end, fitted clothes. We opened up the<br />

urban clothing line under Spilled Ink called<br />

Uptown Apparel. We got t-shirts, hoodies,<br />

sweatshirts, denim pants. It’s lookin’ real good.<br />

Y’all check that out on SpilledInkOriginals.<br />

com.<br />

What else do you want to let the people<br />

know<br />

The album Custom Cars & Cycles is in stores<br />

now. Color, Cut, Clarity is coming soon. Project<br />

President is on the way. Look for more music<br />

coming soon. //<br />

OZONE MAG // 27


28 // OZONE MAG


OZONE MAG // 29


CP HOLLYWOOD<br />

Words by Ms Rivercity<br />

CP Hollywood is a prominent<br />

name listed in production credits<br />

for South Florida artists. If<br />

there’s a rapper in Miami you like,<br />

chances are CP has produced<br />

for ‘em. He most recently landed<br />

Trina’s new single, and has a few<br />

other major things in the pipeline.<br />

Who all have you produced for You’re a common<br />

name when it comes to Miami producers.<br />

I’m probably most known for Unda Surveillance’s<br />

“Shone On Deck,” which was a big single here<br />

about a year and a half ago. Then I did a record<br />

with Sean P from the YoungBloodz. It was his single<br />

last year called “Hoodstar,” which I was singing<br />

on. Last year I had a song out called “International<br />

Boss” with Haitian Fresh, Rick Ross, and Busta<br />

Rhymes, and another record with Haitian Fresh<br />

and Pleasure P called “No Panties.” I did a record<br />

with Hurricane Chris and Kaliko called “Drank n<br />

Dro,” and “I’m So Throwed” for Frank Black.<br />

Those are all some pretty hot records that got<br />

a buzz.<br />

All these records got on the radio. But I’ve worked<br />

with pretty much everyone in South Florida – Iceberg,<br />

BallGreezy, I have Bizzle’s new single called<br />

“Recession Proof.” Khaled broke it the other day. I<br />

just did the Triple C’s record for Freddy Fred.<br />

the track I just did with him is poppin’ real fast.<br />

I’d definitely say Iceberg and BallGreezy too.<br />

Obviously Brisco and Billy Blue are doing their<br />

thing, but I think the next one is gonna be<br />

Iceberg, BallGreezy, or Bizzle.<br />

How did get your big break and start placing<br />

with all of those artists<br />

I had a name in Tallahassee and I moved to<br />

South Florida in 2005 and started from square<br />

one. But the first record that brought me attention<br />

in Tallahassee was with Smoke from Field<br />

Mob called “Cut Friend.” I was actually an artist<br />

back then. The record that caught me a buzz in<br />

Miami was “Shone On Deck.”<br />

What else do you have in the works right<br />

now How can people get at you for beats<br />

I got a street album coming out with Papa<br />

Duck. I produced the whole album. I signed two<br />

13-year-old female pop artists and I’m putting<br />

together their album. People can hit me at cpbeats@gmail.com<br />

or Twitter @cphollywood954<br />

or Myspace.com/cphollywoodsce. //<br />

You didn’t mention the new record for Trina.<br />

That’s a pretty big placement.<br />

Yeah, the one with Trina, Diddy, and Keri Hilson.<br />

I had a beat ready and another producer I work<br />

with named K Pon laid some extra keys down. I<br />

got with a writer named King and he sent it to<br />

Trina’s team. It took them about 6 months to lay it<br />

down, it took forever, but they got Keri on it first.<br />

Then Diddy got on it.<br />

Are you trying to achieve a certain sound or<br />

reach a certain audience Or do you just produce<br />

whatever you feel like it at that moment<br />

The easiest stuff for me to make is down South<br />

music, but what I like to do and my best stuff<br />

is R&B/crossover/pop music. The Trina record<br />

is really like a pop record. There’s just a bigger<br />

audience for pop music and there’s more money<br />

created from the music. I just try to make singles.<br />

None of my music is really album cuts.<br />

Who are the hot up-and-coming artists in South<br />

Florida<br />

Bizzle has “Naked Hustle,” “Lip Bitin’ Animal,” and<br />

OZONE MAG // 7


honie<br />

Words by Ms. Rivercity<br />

Photos by Frank Antonio<br />

8 // OZONE MAG


Recently acclaimed as the “Remix<br />

Queen,” this singer/musical poet<br />

keeps a song buzzing in South<br />

Florida. After breaking onto the<br />

scene a few years ago, Shonie<br />

signed a deal with Slip N Slide/Def<br />

Jam and is currently working on<br />

her solo debut album Passionate<br />

Pieces of Me.<br />

What’s new with you<br />

I’m working on my album. I’ve been working<br />

with a lot of people like Brisco and Trina. Right<br />

now we’re trying to figure out what the single is<br />

gonna be. I don’t want to move too fast, but not<br />

too slow either. I did a record with Flo Rida that’s<br />

crazy. I pray to God he puts that out. I did a record<br />

with Brianna that I’m thinking of putting out as<br />

a single. Shouts out to her, she’s definitely one of<br />

the best things coming out right now. I’ve been<br />

doing crazy remixes. I just remixed “Say Aah” by<br />

Trey Songz and I remixed Trina’s new single. We<br />

definitely goin’ hard. The album will be coming<br />

out this fall. It’s a new year and we wanna put out<br />

bigger and better things.<br />

So did you have any New Year’s resolutions<br />

Every year we just grind harder than what we’ve<br />

been doing. People that haven’t made it yet that<br />

thought ’09 was gonna be they year, they’re definitely<br />

gonna go harder. We gotta look back and<br />

figure out what we didn’t do. Every year we want<br />

to work harder and stay around positive people.<br />

You’re a signed artist still working as an independent,<br />

almost. Give us the specifics on the<br />

label deal you have.<br />

When I signed to Slip N Slide that’s when the Def<br />

Jam deal came about. My name’s been out there<br />

for a hot minute. I put out my mixtape when I was<br />

17 and that’s what created the buzz. Def Jam saw<br />

the spins we were getting with my single at the<br />

time, “Can’t Let Go,” featuring Fabolous. That’s how<br />

the deal came about. In order to keep Def Jam<br />

interested, we gotta continue to do that, whether<br />

it’s putting out mixtapes or a buzz record. You<br />

can’t wait on a label, you gotta do it yourself.<br />

Besides your singing talent, you’re known for<br />

your songwriting abilities as well.<br />

Oh yeah, I’ve always been writing. When I was 17,<br />

I was already working on Trina’s album, working<br />

with Flo Rida, Brisco, the Diddy family, Day 26.<br />

How did you develop your talent Was it natural,<br />

or did you practice for a long time<br />

I was in the church. My mom was a minister so<br />

I stayed drawn to the church. I’ve always been<br />

around musical people. My mother sings; my<br />

father played piano. Even when I was younger, all<br />

I was taught to do was work on my craft.<br />

When you put out your first album, what<br />

impression do you want to leave with your<br />

audience<br />

That it’s real and I’m not trying to follow what everyone<br />

else is doing. I’m not just trying to come<br />

out with a club record like everyone else. I gotta<br />

do me at the end of the day. It’s what my feeling<br />

is. When they hear this, this is what I want them<br />

to feel. It’s too much going on in the world not<br />

to talk about it. Everybody’s going through relationship<br />

problems; everybody’s going through<br />

something. I want it to relate to everybody in the<br />

world, where everybody can believe in it.<br />

So are you totally opposed to doing a club<br />

record<br />

It’s an up and down thing. You try to figure out<br />

whether you wanna go club or radio or what’s<br />

gonna work faster. Every artist always goes<br />

through that. Honestly, it’s up to the people,<br />

because they have to accept it. They have to let<br />

you know what’s working. That’s what we’re trying<br />

to do now, let the people decide. We’ve been<br />

testing records on the internet and radio station<br />

to get everyone’s opinion.<br />

Do you have any concrete records that you<br />

know for sure will make the album<br />

Ah, we have one called “Lights, Camera, Action”<br />

that was produced by Midus of Golden Child<br />

Productions. It was a buzz record so I know it’s<br />

definitely going on the album.<br />

So what would be some of the biggest moments<br />

in your career so far<br />

When I sang in front of L.A. Reid. I didn’t think<br />

I was gonna get through that. My palms were<br />

sweating and that was a scary moment, but I<br />

got through it. When he said, “Welcome to Def<br />

Jam,” that was the greatest thing. A lot of people<br />

dream of that. Wherever God takes me, that is<br />

always gonna be one of my proudest moments.<br />

Where will you be during Super Bowl weekend<br />

I’m going to be everywhere, at all the hottest<br />

parties. We’re gonna pop bottles for Super Bowl<br />

Weekend. //<br />

OZONE MAG // 9


orch<br />

Words by Ms. Rivercity<br />

10 // OZONE MAG


Coming off a great year with<br />

several mixtapes heavy in the<br />

streets and one major label<br />

release, Torch and Triple Cs are<br />

continuing to build their momentum.<br />

As one-fourth of the group,<br />

Torch also has his own lane and<br />

supporters. Here Torch gives us a<br />

rundown on what’s new for him,<br />

and what makes him a standout<br />

part of Carol City Cartel.<br />

Tell us what you have poppin’ right now.<br />

We got the album Color, Cut, Clarity coming<br />

soon. We got the new mixtape Sticks & Stones.<br />

I got my solo mixtape Crash Course comin’. We<br />

got a lot of big things comin’ this year.<br />

You put out a lot of solo material last year.<br />

What all did you have circulating<br />

My shit be like albums. I have a lot of original<br />

material, I don’t usually jack people’s shit like<br />

everybody else. I had about 3 or 4 mixtapes<br />

worth of material. I’m working on my next<br />

street album.<br />

Being from New York, your sound touches a<br />

different market than your group members.<br />

When you’re looking for beats for your solo<br />

music, do you use the same producers as<br />

Triple Cs Or do you work with different<br />

people<br />

I work with everybody that provides heat.<br />

Sometimes I work with producers from the<br />

group, but those people craft different kind of<br />

beats that what I’m on because I’m not from<br />

this region. But a lot of my stuff on this new<br />

mixtape came from up north. We do have a<br />

couple Runners beats on it, JUSTICE League,<br />

Transformers, Olympicks, just to name a few. It<br />

should be coming out within the next couple<br />

of weeks. We’re gonna drop the Triple Cs mixtape<br />

first. We’re just keeping shit in the streets<br />

so we stay relevant in the game. We’re one of<br />

the hottest labels in the game.<br />

So you guys have a fourth member now,<br />

Young Breed. What do you think he adds to<br />

Triple Cs<br />

He’s like the gutta, young version of Triple Cs.<br />

We just added another element by bringing<br />

him into the crew. We been seasoned together,<br />

but when you get that younger strength in<br />

there, it’s like a big bowl of gumbo.<br />

Everyone likes to try to outdo their last project.<br />

Are you guys trying to improve anything<br />

from the last album<br />

The only improvement is that there’s gonna be<br />

less features and more Triple Cs. People were<br />

saying they wanted to hear a lot more of us.<br />

They know we can hold our own, we’re nice<br />

with it. So you gon’ hear more Triple Cs, more<br />

polished records, and the last album was<br />

really more raw and uncut and for the street<br />

crowd. We gonna keep our street crowd, but<br />

we gonna make a couple more records that<br />

will get a little more radio play.<br />

So you’re trying to get more of that radio<br />

market<br />

We already knew what the people wanted,<br />

now we gotta give the PDs and radio what<br />

they want. All our mixtapes is what the people<br />

want, and our album is like a hot ass version of<br />

a mixtape. This new album is gonna be more<br />

polished, you’re gonna hear a lot of growth<br />

in Triple Cs. Of course it’s gonna surprise<br />

everybody.<br />

Have you come up with any singles yet<br />

We got a lot of records recorded, that’s all we<br />

do. Right now we’re on everybody’s radar with<br />

“Teflon” for Ross’ new shit. When we record<br />

100 songs, putting together an album isn’t really<br />

hard. Even with the last album, we didn’t<br />

release the records that were good for radio,<br />

we kept it street, but we had those records.<br />

What direction are you trying to go with<br />

your own solo records<br />

My music has always been more about life<br />

than death. I’m pro-life. I talk about the<br />

struggle. You can just expect a lot of good<br />

music from me. I done been there, done that,<br />

touched on every subject in life. It’s time to<br />

start making more grown shit and get money.<br />

You have a reputation for lyrical content.<br />

Definitely. The game has changed. You can’t<br />

be in the trap forever. There’s gotta be some<br />

kind of message with your music. You gotta<br />

be able to balance it. That’s what makes Ross<br />

such a great rapper. He doesn’t just give you<br />

the trap; he makes good music too. That’s<br />

what I pride myself on. I’m a writer and I do a<br />

lot of writing for people. That’s how I became<br />

more musical with my craft.<br />

Anything else you want to add<br />

Everybody follow me on Twitter @TorchCCC to<br />

keep up with everything. I got my own website<br />

TorchIsNY.com. It’s like somebody told me,<br />

if you ain’t got 15 ways to get money in this<br />

game you ain’t using it right – I’m up to 20. //<br />

OZONE MAG // 11


12 // OZONE MAG


Gun<br />

Play<br />

Known as a standout character<br />

in Triple Cs, GunPlay may play<br />

hard, but he works hard too.<br />

Whether he’s dropping a verse<br />

with Ross, Torch, and Young<br />

Breed, or recording for his own<br />

projects, GunPlay always has<br />

something new on deck. Be on the<br />

lookout for his work on the new<br />

Triple Cs Sticks & Stones mixtape,<br />

the re-release of his SniffAHill<br />

tape, and his brand new project Cigar<br />

Fare & Hardware coming soon.<br />

What’s new with you and Triple C’s<br />

We’ve been hittin’ up the streets with these<br />

mixtapes, shooting videos, working on solo<br />

songs, as well as the crew. We just shot the<br />

video with me, Breed, and Torch called “I Be<br />

Out Here.” We’re letting everyone know Triple<br />

Cs is still grindin’.<br />

Y’all stay keeping something new out there.<br />

You’re always releasing new songs, mixtapes,<br />

and a lot of videos. It’s like y’all don’t really<br />

take any breaks.<br />

You gotta stay hot ‘cause it’s always a muthafucka<br />

tryin’ to take yo’ spot. You gotta keep<br />

givin’ ‘em hot new material and stay in they<br />

face. That way, by the time you put the album<br />

out, it’s a lot more people have seen your face<br />

and heard your music so they more likely to<br />

buy the album.<br />

When are you dropping the new Triple C’s<br />

mixtape<br />

Sticks & Stones will be out in February.<br />

What about your solo mixtape<br />

After Sticks & Stones, then I’ve got my tape<br />

Cigar Fare & Hardware comin’. I’m gonna rerelease<br />

SniffAHill. We’re gonna bombard the<br />

streets.<br />

What kind of songs are going to be on<br />

your mixtape Is it mostly original stuff or<br />

freestyles<br />

It’s half and half. It’s gonna be action-packed.<br />

I used the Jeezy and Rihanna “Hard” beat, I<br />

did Waka Flocka’s “O Let’s Do It,” I did “Get Wit<br />

This Pimpin” – that song that’s big in Atlanta.<br />

And I did stuff like Master P’s “How You Do Dat<br />

There,” the C Murder and BG beat, I went back<br />

a little.<br />

What about the original beats What do you<br />

have in the works as far as that goes<br />

I also got beats from some local producers like<br />

C-Nal Tracks. He got this one record that I’m<br />

about to go hard with called “Wild Out.” It’s me<br />

featuring Piccalo. It’s like a party vibe, somethin’<br />

they not expecting from GunPlay. I’m<br />

getting a real good response. It’s only been<br />

out a couple days and has a couple thousand<br />

downloads. I’m about to shoot a video to that.<br />

So I hear Triple C’s is already working on the<br />

next album Color, Cut, Clarity.<br />

Yeah, we gon’ give ‘em more gangsta shit,<br />

but this time we’re gonna definitely focus on<br />

radio. We’re gonna deal with less features,<br />

we want to showcase just Triple C’s more. We<br />

want to put the focus on Torch, GunPlay, and<br />

Young Breed, and everybody already know<br />

how Ross does. We’re coming with more<br />

hooks from us.<br />

Where will you be during Super Bowl Weekend<br />

Do you have your schedule yet<br />

I’m gon’ be jumpin’ around, I know that. I’m<br />

gon’ be all over the place, gettin’ into so much<br />

trouble. We gonna be everywhere.<br />

What about on nights when you’re not<br />

booked somewhere Where will you be<br />

when you have some free time<br />

One of my homie’s cribs or Ross’ crib. Or<br />

probably at Take One. I keep it real simple. I<br />

ain’t with all the extravagantness. I like to just<br />

barbecue at my dawg’s crib in the hood or<br />

whatever, just chill.<br />

What else is going on with you<br />

I got EveryDayGunPlay.com coming soon. By<br />

the time y’all are reading this you can login to<br />

my website. I’ma show y’all how I’m livin’. You<br />

gon’ see all my videos, all the new freestyles,<br />

download the mixtapes, do all that. I’ma have<br />

blogs on there, everythang GunPlay. //<br />

Words by Ms. Rivercity<br />

OZONE MAG // 13


Formerly the PD for 102.3 in Tallahasee,<br />

Ed Da World Famous IS<br />

NOW a DJ, on-air personality, and<br />

sports radio host in Miami. He<br />

can also be heard in Augusta and<br />

Valdosta, GA, as well as ON the<br />

CORE DJs Radio show and his own<br />

internet show. He’s pretty much<br />

everywhere, and this Super Bowl<br />

weekend he’ll be interviewing<br />

your favorite Athletes.<br />

Introduce yourself and tell us what you have<br />

going on.<br />

I’m Ed da World Famous. People know me for<br />

being a Program Director in Tallahassee at Blazin’<br />

102.3. I left there about 4 years ago. I’m in Miami<br />

and I still do radio in other markets. I DJ in clubs<br />

around the city and I’m a full-time sports host. It’s<br />

a new venture I started.<br />

How long were you at the station in Tallahassee<br />

before you moved to Miami<br />

I started in radio in Tallahassee when I was in college<br />

at WAMF. I went to work for WHBX. After that<br />

I left Tallahassee and worked in Cincinnati and Columbus,<br />

GA, then back to Tallahassee where I had<br />

the opportunity to work as an on-air personality<br />

and run Blazin 102.3. I was there for four years.<br />

Do you have residencies in Miami or do you<br />

bounce around<br />

When I got down here, people knew me as a<br />

radio personality so I kinda had to fight my way in<br />

as a DJ. I’ve had a couple of residencies, and right<br />

now I’m at a spot called Sahari Lounge. Other<br />

than that, I bounce around at spots like Sobe<br />

Live, Ink, Cameo, Dreams. Personally, I really enjoy<br />

ED DA WORLD<br />

FAMOUS<br />

Words by Ms Rivercity<br />

doing events.<br />

What do you have going on for Super Bowl<br />

Weekend<br />

Monday through Friday of that week I’ll be on<br />

radio row interviewing athletes. I’m hosting the<br />

midday show on 790 The Ticket. I’m one half of<br />

a show called The Sports Brothers with Jeff Fox.<br />

I got a bunch of Super Bowl parties tied in with<br />

the radio station. Ricky Williams has an event.<br />

Michael Irving has a couple events that we’ll<br />

be tied into. I’ll be at Sahari Lounge on Friday,<br />

Saturday, and late Sunday night.<br />

How does doing sports radio compare to<br />

music radio<br />

Hip Hop and music and sports all ties in well<br />

with each other. Every time we talk to an athlete,<br />

we make the conversation not only about<br />

what they do sports-wise, but we also ask who<br />

they got in the iPod, who they listen to when<br />

they get pumped up for a game. We’re not the<br />

typical hosts, we try to get them to relax and<br />

have a normal conversation. It makes it easier<br />

when we do interviews.<br />

You mentioned that you do radio in other<br />

markets. Which ones<br />

I still do music radio. I voice track for a station in<br />

Augusta, GA and one in Valdosta, GA. I do my<br />

own show called World Famous Radio, it’s on a<br />

couple internet stations. I’m also the technical<br />

producer for the CORE DJs radio show. I pretty<br />

much put that show together and mix as well. It<br />

airs on 27 stations every week. I have my hands<br />

in both sports and music radio and I’m happy<br />

where I’m at right now.<br />

Besides radio, are you involved with any other<br />

ventures<br />

I work with Lex Promotions as Director of New<br />

Artists. It’s kinda like A&Ring. A lot of local acts<br />

want to know how to promote their music in a<br />

way that makes sense. They come to me and I<br />

explain how Lex Promotions promotes. So you<br />

could say I help local artists step their promotional<br />

game up.<br />

How can the people stay up to date on what<br />

you have going on<br />

My website is WorldFamousRadioShow.com, as<br />

well as 790TheTicket.com. //<br />

14 // OZONE MAG


Pretty<br />

Ricky<br />

16 // OZONE MAG


Words by Ms. Rivercity<br />

Photo by Hannibal Matthews<br />

OZONE MAG // 17


OZONE MAG // 19


wazy<br />

tyles<br />

Words by Ms Rivercity<br />

Photo by James P<br />

20 // OZONE MAG


Originally from the Bronx, NY,<br />

Swazy Styles (NOT TO BE CONFUSED<br />

WITH GEORGIA NATIVE AND SLIp-N-<br />

SLIDE SIGNEE SWAZY BABY) MADE<br />

major moves after moving to<br />

South Florida. Taking advantage<br />

of the networking opportunities<br />

around him, Swazy has the support<br />

of many area DJs, including<br />

Shadyville’s DJ Epps. Here, Swazy<br />

explains how he’s taking his craft<br />

to the next level.<br />

How did you start getting your name out<br />

there<br />

I started out freestyle battling on the block in<br />

New York. I was real animated with my flow<br />

and delivery. I used to eat a lot of dudes up. I<br />

saw I could put together songs, so me and my<br />

crew put together a nice home-based studio.<br />

People started liking our music so promoters<br />

started booking us for shows. At the time I was<br />

in a group called Amped Up with another artist<br />

called Precise. We continued on our journey<br />

for about 5 or 6 years and then I went solo.<br />

What brought you to Miami<br />

I moved to Miami in 1993. We came out here in<br />

for opportunity. I was young, my mom’s loved<br />

it out here ‘cause of the weather and all that. It<br />

was a better environment to raise a teenager<br />

in. When we moved down here, I continued to<br />

pursue my goal. I met all the right people and<br />

networked. I established a name for myself in<br />

Miami and Ft. Lauderdale and Palm Beach.<br />

You have a decent internet presence. What<br />

have you been doing to establish yourself on<br />

the net<br />

8 months ago I teamed up with a company<br />

called YoRaps.com. They’re managing my PR<br />

and giving me an online presence. We also did<br />

a mixtape feature for their website, presented<br />

by Block Starz Music. I had a lot of heavyhitter<br />

DJs cosign me like Supastar J, DJ Epps, Chuck<br />

T, DJ Drama, DJ Scream, DJ Nasty. I had over 7<br />

DJs cosign my mixtape. My mixtape had 40%<br />

of the downloads on the website. When they<br />

saw that, they knew there was a hunger for my<br />

music so they presented me with a contract. I<br />

signed with Block Starz Music.<br />

What’s the next move<br />

I got my assistant Aldo working real hard for<br />

me. I’m gonna continue to build that buzz out<br />

here on radio, Power 96, and 99 Jamz. I just<br />

finished a mixtape called Live From the County<br />

Line, hosted by DJ Laz from Power 96 and DJ<br />

GQ. It’s got 7,000 downloads right now. I’m<br />

also working on my album called Hustle Life. I<br />

got production from CP Hollywood, The Runners,<br />

Mike Beatz, Ace of Spades. I got Triple<br />

Cs on the album, KC, Billy Blue. I got K Pon on<br />

the album. He has a big song with Flo Rida.<br />

I’m looking to release the album in the 2nd<br />

quarter of 2010. I got distribution so it will be<br />

on iTunes, Amazon, and all that.<br />

Are you pushing any songs as a single<br />

My first single I dropped was called “Pockets<br />

Full of Green.” It was cosigned by Shadyville<br />

DJ Epps. He’s my official resident DJ. It played<br />

on radio from Palm Beach to Dade County. I<br />

did well with the ringtones. I had over 54,000<br />

ringtone downloads. Now I’m working on my<br />

second single called “Sounds Like Money.” I<br />

dropped that last February. It did so well that<br />

Unda Surveillance wanted to jump on it so<br />

we got the remix with Unda Surveillance. The<br />

video is out. The remix is in heavy rotation<br />

in clubs and radio. I’m going to let the remix<br />

bubble a little bit and drop my next record in<br />

March called “Already” ft. K Pon, produced by<br />

CP Hollywood.<br />

Do you know what you’ll be doing Super<br />

Bowl Weekend Are you booked anywhere<br />

I’m booked at Club Dream, SOBE Live, and I’ve<br />

got a show at Nocturnal in Downtown Miami.<br />

I’ll be real heavy that weekend.<br />

What else do you have going on<br />

I have two tours set up. We’ve got the Dream<br />

Big, Hustle Hard Tour set up. We’ll be doing 10<br />

cities, starting out with Miami, Orlando, and<br />

Atlanta. I’ll also be in the Bay Area and North<br />

Carolina.<br />

What’s the overall impression you want to<br />

leave with people, as far as your musical<br />

style and who you are as an artist<br />

I want everybody to know that Swazy Styles is<br />

here to give you originality. I like to party and<br />

have a good time, so that’s part of my music.<br />

At the same time, I like to give something<br />

back to the streets. I’d say my style is versatile<br />

for everybody. I’m originally from New York,<br />

so I got that New York swag with that down<br />

South sound at the same time. Excellence is<br />

my goal.<br />

Is there anything else you want to add<br />

I want everyone to check out my website<br />

SwazysWorld.com. Check me out on YoRaps.<br />

com and BlockStarzMusic.com. For inquiries,<br />

holla at my personal assistant Aldo Mottolese<br />

305-643-0786. //<br />

OZONE MAG // 21


ot<br />

ella<br />

Words by Ms Rivercity<br />

Photo by Asap Imaging<br />

22 // OZONE MAG


Hot Yella is a fast rising name<br />

emerging from the Tallahassee<br />

area. Recent cosigns from DJs<br />

Storm and Supastar J Kwik have a<br />

lot of people checking for Yella,<br />

and her new song “Miss Me” is taking<br />

off in Florida.<br />

Introduce yourself and tell us how you<br />

started rapping.<br />

Well, I started off singing. The first time I ever<br />

recorded anything I was in 7th grade. I actually<br />

rapped a little back then, but I started out singing.<br />

I also write music – I write R&B and Hip<br />

Hop records. I’m an artist on Triple Threat, so<br />

a lot of people know me for my tagline “Triple<br />

Threat.”<br />

Where are you from originally<br />

I’m from Tallahassee. I was born in Florida. I’m<br />

also from Madison, Wisconsin and Las Vegas.<br />

I moved around a lot. In high school I went to<br />

three different schools. I moved around a lot<br />

in middle and elementary school too, so my<br />

versatility comes through in my music.<br />

Do you still sing at all Or are you strictly<br />

rapping now<br />

Yeah, I still sing on some of my hooks. I’m<br />

mostly rapping right now though. I’m making<br />

a lot of fun records, a lot of club records right<br />

now. That’s what I really love to do – make<br />

feel-good, happy music, stuff for the ladies. But<br />

I also write R&B records and sing.<br />

Tell us about the “Miss Me” song you have<br />

buzzing on the net.<br />

“Miss Me” is out right now. I really wanna give a<br />

big shout out to Supastar J Kwik in Tallahasse,<br />

also all the DJs on Twitter, Facebook, and<br />

Myspace supporting the record. “Miss Me” is a<br />

song for the ladies. There’s a free download on<br />

HotYella.com.<br />

What’s the situation with you and DJ Storm<br />

Are you her artist or is she just helping you<br />

get your name out there<br />

Storm and I work together. I had been doing<br />

music for a while [before we linked up]. We<br />

worked in radio together. I interned at the<br />

station Blazin’ 102.3 for about a year and we<br />

became friends. She hosted my mixtape that I<br />

put out last June. I was gonna put out the mixtape<br />

anyway, and Storm was like, “I’m all about<br />

my ladies, chicks in charge.” So she wanted to<br />

host it. It turned out to be a real good mixtape.<br />

It’s called Life of a Triple Threat. You can also<br />

check that out on my website.<br />

Are you doing another mixtape soon<br />

I’m working on singles right now. I’m coming<br />

out with something every couple months.<br />

Right now I got “Miss Me,” I got a freestyle to<br />

Jay-Z’s “On to the Next.” It got on a mixtape<br />

this week and “Miss Me” got on two mixtapes<br />

this week. I also got a new single coming out<br />

called “Cat Walk.”<br />

You mentioned interning at the radio station.<br />

What were some things you learned in<br />

the internship that have helped with your<br />

music career<br />

It was a promotional internship and I also<br />

did a couple call-ins. It helped me. Radio and<br />

doing music is somewhat alike. You have to be<br />

good at networking and dealing with people.<br />

There’s a lot of good information you can<br />

learn in radio and bring that over into music.<br />

It seems like Tallahassee would be a good<br />

market to gain a fanbase with all the college<br />

students living there. Is that an advantage<br />

for you<br />

Yeah, 100 percent. We have all these universities<br />

here. If you can’t touch the people here<br />

and make a mark in the music industry, then<br />

it’s probably gonna be way harder for you to<br />

do it in a different market. There’s so many<br />

students and people thirsty for entertainment<br />

and clubs.<br />

As a representative for the ladies, what do<br />

you feel is missing from the game as far as<br />

that goes<br />

There’s an obvious lack of female artists. I<br />

think a lot of it has to do with how women<br />

present themselves as a business entity. A lot<br />

of men look at it as more of a business. But<br />

with Lady Gaga and Nicki Minaj, people like<br />

that, I think it’s going to be changing soon.<br />

People are really thirsty to hear a good female<br />

artist. There’s gonna be more to come from<br />

“bad bitches.”<br />

What else do you have in the works<br />

Look out for my new single and keep yourself<br />

updated on HotYella.com. That’s where everything<br />

is, links to my Myspace, Facebook, Twitter.<br />

For booking you can contact 26 Talent at<br />

850-320-1030. All my ladies, keep your heads<br />

up and you’ll hear more to come. //<br />

OZONE MAG // 23


Back to his usual tricks, DJ Khaled<br />

is busy putting the biggest names<br />

in rap together onto one superproject.<br />

Victory, Khaled’s fourth<br />

compilation album, is slated for<br />

release this March. among the<br />

expected features like THE USUAL<br />

SUSPECTS YOUNG Jeezy, Rick Ross,<br />

Wayne, and T-Pain, there’s also a<br />

big surprise Khaled is waiting to<br />

REVEAL.<br />

What’s new with you We’ve been hearing a<br />

lot about the album lately. What’s the update<br />

with that<br />

The album is coming out March 2nd. It’s called<br />

Victory. This is my fourth album.<br />

It’s been a little while between your last<br />

album and this one. What are some things<br />

you’ve been focused on in the meantime<br />

Well, I’m the President of Def Jam South so<br />

I’m busy with that. I’m working with Rick Ross,<br />

Jeezy, Ludacris, Ace Hood, basically the whole<br />

Def Jam lineup.<br />

As President of Def Jam South, what exactly<br />

are your roles under that title What are you<br />

expected to accomplish<br />

Everything. The President delivers hit records,<br />

makes sure my artists are happy, and oversees<br />

each project as a whole. I did that last year<br />

with Rick Ross’ album. That went #1. We broke<br />

a new artist last year named Ace Hood. This<br />

year we got Rick Ross coming back out with<br />

Teflon Don. I predict that will be #1. We got<br />

Jeezy coming out with TM103. I predict that<br />

will be #1. Ludacris is coming out with a new<br />

album soon. I predict that will be #1. We just<br />

workin’. Def Jam is one big team. We all come<br />

together and help each other – from all the<br />

executives, to all the A&Rs, to all the promotions<br />

people.<br />

When you first started working and building<br />

the Khaled name, is this where you saw<br />

yourself going<br />

This is exactly what I predicted I was gonna do.<br />

So did you have a specific plan in mind for<br />

your career path, like an outline of goals Or<br />

did it just fall into place<br />

I definitely set goals to get to a certain level<br />

every year. I still got more goals to accomplish,<br />

but each year it played out.<br />

What’s the plan for Ace Hood He did two<br />

albums and everyone’s wondering where<br />

you’re going to go from here with him.<br />

We have a smash record. I’m about to release<br />

his single. We got a new record coming out<br />

with Trey Songz that’s a fuckin’ hit!<br />

Ace already had one single come out with<br />

Trey Songz that did pretty well. Is that why<br />

you went with him again on a collaboration<br />

The record you’re talking about was like a<br />

Top 10 record I think. It was huge. That record<br />

doing so well is what made me realize that<br />

Ace is good at making records for the ladies.<br />

Another reason I had Trey and Ace do another<br />

record together – they have great chemistry.<br />

But that was a learning experience for Ace,<br />

he had to find himself. Ace comes from the<br />

hood so he hadn’t experienced a lot of stuff<br />

musically in his life. Right now he’s a brand<br />

new fresh artist coming into his own. He’s got<br />

some hits under his belt, and we’re gonna<br />

drop a new one this year that’s gonna be big.<br />

You’re known for creating super collabos.<br />

What types of features can we expect on<br />

your album<br />

I’ve got a single out now called “Fed Up”<br />

featuring Usher, Jeezy, Ross, Weezy, and<br />

Drake. The video is huge. I’m about to drop<br />

two records. My second single is called “All I<br />

Do Is Win” featuring Ludacris, T-Pain, Snoop,<br />

and Ross. I have another record called “Put Ya<br />

Hands Up” featuring Jeezy, Ross, and Plies. It’s<br />

gonna hurt the streets on a whole other level.<br />

I guarantee Victory.<br />

If you could put some artists from any era on<br />

one record together, who would you have<br />

collaborate to make an epic song<br />

Definitely Jay-Z, Michael Jackson, Bob Marley,<br />

Tupac, and Biggie.<br />

What would you name that record<br />

“I Am Legend.”<br />

You also recently signed a new artist from<br />

Virginia, right<br />

He goes by the name of Rum. Rum is from<br />

Richmond, VA. I’m taking my time with Rum.<br />

He’s so big in his city and his street cred is<br />

so amazing. He has like five records playing<br />

on radio in his city; he has like 20 records in<br />

the club in his city. He has his city in a frenzy.<br />

His buzz over there is so crazy. His wordplay<br />

and punchlines are so amazing. The way the<br />

game is structured now, it’s different, so it’s<br />

hard to break new artists because the game<br />

is so saturated. So what I’m doing with Rum<br />

24 // OZONE MAG


DJ<br />

Khaled<br />

Words by Ms. Rivercity<br />

OZONE MAG // 25


is taking my time. The same buzz he has in<br />

his city, I want that to leak to other cities, like<br />

Miami, the rest of Florida, Atlanta, and beyond.<br />

We’re doing mixtapes, doing promo runs, and<br />

leaking music until we get a groundbreaking<br />

record that we can’t control. And when that<br />

happens, he’ll already have his big buzz so it’ll<br />

all connect. I have a vision with him to be the<br />

next big street authentic, down South artist,<br />

with real raps.<br />

Do you have anyone else signed to We the<br />

Best<br />

I signed an R&B kid named Jarvis out of<br />

Atlanta. You’re going to hear some music from<br />

him real soon. Right now it’s all about Victory,<br />

so I’m gonna start breaking Jarvis sometime<br />

in March.<br />

This is the same Jarvis that was signed to<br />

DTP What made you interested in him<br />

He used to be with Jermaine Dupri too. I didn’t<br />

really know who he was, and what happened<br />

was, I heard his music, some of the new<br />

records y’all haven’t heard yet, and it was so<br />

amazing. I heard the passion. I got records in<br />

the safe right now that’s crazy. He just hasn’t<br />

had his chance yet. I feel like he’s young, the<br />

girls love him, and under my brand with his hit<br />

records, he’s about to explode. He’s another<br />

one that I’m going to take my time with. Everyone<br />

under my belt, I’m developing them right<br />

now. I’m not just gonna throw them out there,<br />

it takes time. It took me 15 years to get where<br />

I’m at, maybe longer. If you ask any artist, from<br />

Jeezy to Ross to T.I. or Wayne, they’ll tell you<br />

they’ve been doing it for like 20 years. A lot of<br />

people take this game for granted – it’s a grind.<br />

It’s work.<br />

You mention developing your artists and<br />

making sure they’re ready to be released.<br />

Are they ready enough for your upcoming<br />

album<br />

They’re going to get a look on my album,<br />

definitely. Rum has a solo record on my album<br />

called “Bringin’ Real Rap Back.” I feel like this<br />

record is one of those street records that’s just<br />

gonna give him a stamp. When people buy my<br />

album, they’re gonna love it. They’ll be like,<br />

“Damn, who is this kid” It’s part of the breaking<br />

process. Then when they research him in<br />

Virginia, they see that he’s the king in Virginia.<br />

You’re helping put together major releases<br />

for solo artists alongside doing your album,<br />

which involves a lot of artists. Is creating an<br />

album like yours more difficult There’s probably<br />

a lot more involved.<br />

//DJ Khaled<br />

continued<br />

It’s harder because I have to deal with clearances,<br />

scheduling, and there’s so many artists<br />

involved. But I’m respected, and with my relationships<br />

and passion for the music, people<br />

know I can do it. That’s why I’m on my fourth<br />

album. I put quality music out there. But I<br />

make my albums like I’m a solo artist, like I’m<br />

Nas, Biggie, Pac, Pun, Wayne, or Jay-Z. When a<br />

lot of people make compilation albums, they<br />

just put records together, but not me – I put<br />

a sound together. When you hear it, you’ll<br />

understand why it’s titled Victory. My records<br />

are big records. It’s special.<br />

Do you have plans to work with any female<br />

artists I don’t think we’ve seen too much of<br />

that from you yet.<br />

I’m supposed to put Nicki Minaj on this one.<br />

She’s agreed to it, but with her schedule and<br />

mine we haven’t done it yet. I don’t want to<br />

put her on just any record. It’s got to be right.<br />

I’ve worked with females before – Lil Kim was<br />

on my last album. Trina’s been on two or three<br />

albums. I’m looking forward to working with<br />

Nicki Minaj in the future. I want to work with<br />

Lil Kim again. And of course I want to work<br />

with R&B artists like Keyshia Cole, Beyonce,<br />

Alicia Keys, Mary J Blige. That’s my next goal.<br />

I’ve worked with some of them on other projects,<br />

but not on mine.<br />

You’ve confirmed that Shyne is being featured<br />

on the album. When can we expect to<br />

hear that<br />

I’m going to talk to Shyne and see if we’re<br />

going to put it out ahead of time or wait. I’m<br />

letting Shyne decide the destiny of the record<br />

we have together, out of respect, because<br />

nobody’s heard from him in a while. He actually<br />

co-produced the record. I got a totally<br />

different respect for Shyne. I don’t want to<br />

give away the concept of the record, but we<br />

have a big surprise.<br />

What else do you have going on that people<br />

should know about<br />

My album Victory is coming out March 2nd.<br />

I promise you it’s amazing. I got every artist<br />

in the game on there, and I put amazing<br />

concepts to amazing records. Look out for “All<br />

I Do Is Win” and “Put Ya Hands Up.” Look out for<br />

“All My Life” – that’s one of the titles I want to<br />

put out there. //<br />

26 // OZONE MAG


OZONE MAG // 27

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