10.07.2015 Views

Download - Cambridge University Press India

Download - Cambridge University Press India

Download - Cambridge University Press India

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Management Decoded


InternationalBusiness StrategyAlain VerbekeMARKETINGHow can you best extend your knowledge ofhow multinational enterprises (MNEs) function?What does globalization mean for today’smanagers? How do students turn the messagefrom academic literature into effective businessstrategies within an MNE?This practical textbook shows how the keyconcepts from business strategy literature canbe applied to MNE Management.• MBA and Masters students will gain thepractical knowledge and skills needed tosucceed as effective managers inmultinational companies through a criticalstudy of mainstream strategy models and theanalysis of forty-five key journal articles.• More than twenty ‘half-length’ case studiesfrom leading firms including Honda, IKEAand Danone show globalization in practice atthe firm level.• Identifies seven central themes from theliterature for successful global strategies andunifies them into a clear framework that canbe applied to real businesses worldwide.Cracking the AdCodeJacob Goldenberg,Amnon Levav, DavidMazursky & SorinSolomonDo you need to produce successful creativeideas in advertising? If so, then you need thisbook. For the first time, the secret of inventingnew creative campaigns is unlocked, andpractical tools are presented to allow quickproduction of creative ideas in marketingcommunications. Along with over 100advertisement examples and numerous casestudies, you also get a systematic analysis ofthe creation aspect of advertising, together witha taste of the real world of advertising and whatmakes it work. Marketing professionals incompanies will learn what to expect from theiragencies, whilst agencies will be able to explaintheir work to clients in an analytic language thatis easily understood. This is essential readingfor advertising professionals working foragencies and in marketing and communicationdepartments. It is also a useful tool for studentsof advertising, marketing, communication, andmanagement, from introductory level up toresearch faculty.ISBN: 9781107646476 178pp ` 295.00ISBN: 9780521132572 504pp ` 595.00Principles andPractice of SocialMarketingAn InternationalPerspectiveRob Donovan & NadineHenleyThis fully updated edition combines the latestresearch with real-life examples of socialmarketing campaigns the world over to help youlearn how to apply the principles and methodsof marketing to a broad range of social issues.The international case studies and applicationsshow how social marketing campaigns arebeing used across the world to influencechanges in behaviour, and reveal how thosecampaigns may differ according to their culturalcontext and subject matter. Every chapter isfully illustrated with real-life examples, includingcampaigns that deal with racism, theenvironment and mental health. The book alsoshows how social marketing influencesgovernments, corporations and NGOs, as wellas individual behaviour. The author teamcombine research and teaching knowledge withhands-on experience of developing andimplementing public health, social welfare andinjury prevention campaigns to give you thetheory and practice of social marketing.ISBN: 9781107644328 524pp ` 495.00Brand SocietyHow Brands TransformManagement andLifestyleMartin KornbergerBrands are a fait accompli: they represent amountain range of evidence in search of atheory. They are much exploited, but littleexplored. In this book, Martin Kornberger setsout to rectify the ratio between exploiting andexploring through sketching out a theory of theBrand Society. Most attempts to explain the roleof brands focus on brands either as marketingand management tools (business perspective)or as symptoms of consumerism (sociologicalperspective). Brand Society combines theseperspectives to show how brands have thepower to transform both the organizations thatdevelop them and the lifestyles of theindividuals who consume them. This holisticapproach shows how brands function as amedium between producers and consumers ina way that is rapidly transforming our economyand society. That's the bottom line of the BrandSociety: brands are a new way of organizingproduction and managing consumption. Usingan array of practical case studies from a diverseset of organizations, this book provides afascinating account of the way in which brandsinfluence the lives of individuals and theorganizations they work in.ISBN: 9781107674875 328pp ` 495.002


Trade Marks andBrandsAn InterdisciplinaryCritiqueLionel Bently,Jennifer Davis &Jane C. GinsburgManagingCustomer ValueOne Stage at a TimeDilip Soman &Sara N-Marandi(World Scientific)Developments in trade marks law have calledinto question a variety of basic features, as wellas bolder extensions, of legal protection. Otherdisciplines can help us think about fundamentalissues such as: what is a trade mark? Whatdoes it do? What should be the scope of itsprotection? This volume assembles essaysexamining trade marks and brands from amultiplicity of fields: from business history,marketing, linguistics, legal history, philosophy,sociology and geography. Each chapter pairslawyers’ and non-lawyers’ perspectives, so thateach commentator addresses and critiques hisor her counterpart’s analysis. The perspectivesof non-legal fields are intended to enrich legalacademics’ and practitioners’ reflections abouttrade marks, and to expose lawyers, judges andpolicy-makers to ideas, concepts and methodsthat could prove to be of particular importancein the development of positive law.ISBN: 9780521259309 480pp ` 395.00How do you take individuals who have neverdone business with your organization and workon them till some of them eventually becomethe best possible customers that you have?How do you decide how much to spend onvarious marketing tactics? How do you thinkabout the pricing decision with a view tooptimizing the value of your customers asassets? Where do you start - what tools do youuse - what heuristics are useful in making thesedecisions? This book attempts to answerquestions such as these. The one-sentencesummary of the answer, though, is simple - holdthe individuals hands and walk them through avalue chain, one stage at a time.This book is written for an advanced student ofbusiness, as well as for the practicing manager,and presents an integrated view of themarketing function. In particular, it focuses onall the activities that a firm engages in to createand manage value, and not just the customerfacingactivities. In that sense, it links thetraditional views of customer value with thefinance, accounting, human resources,organizational behaviour, informationtechnology and operations functions. Thecontent is meant to be prescriptive - it describesa process for value creation and management,yet analytical; theoretical, yet empirically driven.It urges the reader to think about the customervalue function to be organized along activitiesthat the firm would like the customers to engagein, not activities that the firm engages in. Itpresents a framework that is not onlyconceptually driven but also has a soundmathematical basis.ISBN: 9788175967977 416pp ` 450.00Crafting StrategyEmbodied Metaphorsin PracticeLoizos Heracleous &Claus D. JacobsGame TheoryStrategic Thinkingwith Economics andBusiness ApplicationsAviad HeifetzSTRATEGIC MANAGEMENTThe rationalist approach to strategizingemphasizes analytical and convergent thinking.Without denying the importance of thisapproach, this book argues that strategistsmust learn to complement it with a morecreative approach to strategizing thatemphasizes synthetic and divergent ways ofthinking. The theoretical underpinnings of thisapproach include embodied realism,interpretivism, practice theory, theory of play,design thinking, as well as discursiveapproaches such as metaphorical analysis,narrative analysis, dialogical analysis andhermeneutics. The book includes in-depthdiscussions of these theories and shows howthey can be put into practice by presentingdetailed analyses of embodied metaphors builtby groups of agents with step-by-stepexplanations of how this process can beimplemented and facilitated. The link betweentheory and practice is further supported by theinclusion of several vignettes that describe howthis approach has been successfully employedin a number of organizations, including BASFand UNICEF.ISBN: 9781107664531 240pp ` 295.00Game theory is concerned with strategicinteraction among several decision-makers. Insuch strategic encounters, all players are awareof the fact that their actions affect the otherplayers. Game theory analyzes how thesestrategic, interactive considerations may affectthe players’ decisions and influence the finaloutcome. This textbook focuses on applicationsof complete-information games in economicsand management, as well as in other fieldssuch as political science, law and biology. Itguides students through the fundamentals ofgame theory by letting examples lead the wayto the concepts needed to solve them. Itprovides opportunities for self-study and selftestingthrough an extensive pedagogicalapparatus of examples, questions and answers.The book also includes more advanced materialsuitable as a basis for seminar papers orelective topics, including rationalizability,stability of equilibria (with discrete-timedynamics), games and evolution, equilibriumselection and global games.Forthcoming 400pp TBA3


GlobalOutsourcing andOffshoringAn IntegratedApproach to Theoryand CorporateStrategyFarok J. Contractor,Vikas Kumar, Sumit K.Kundu & TorbenPedersen (Eds.)Companies are increasingly asking which oftheir value chain activities are best performedwithin their own company and which may beoutsourced. In addition, they are alsoconsidering which pieces of their value chainmay be better performed abroad. Theseinterrelated decisions concerning outsourcingand offshoring have not only changed entireindustries, they have also transformed the livesof people across the world. Hundreds ofmillions of jobs in emerging nations have beenthe direct result of outsourcing and offshoringdecisions. At the same time, many people in thedeveloped world have lost their jobs because acompany has been able to find a cheaperalternative. Featuring contributions fromscholars in eleven different countries, this bookis the first to examine the theory and practice ofoutsourcing and offshoring simultaneously. Itincludes studies of a variety of differentindustries, including pharmaceuticals,automobiles, medical records, appliances,human resource management andtelecommunications.ISBN: 9781107647657 496pp ` 495.00LocalizationStrategies forGlobal E-BusinessNitish SinghThe acceleration of globalization and the growthof emerging economies present significantopportunities for business expansion. One ofthe quickest ways to achieve effectiveinternational expansion is by leveraging theweb, which allows for technological connectivityof global markets and opportunities to competeon a global basis. To systematically engage andthrive in this networked global economy,professionals and students need a new skill set;one that can help them develop, manage,assess and optimize efforts to successfullylaunch websites for tapping global markets.This book provides a comprehensive, nontechnicalguide to leveraging websitelocalization strategies for global e-commercesuccess. It contains a wealth of information andadvice, including strategic insights into howinternational business needs to evolve andadapt in light of the rapid proliferation of the‘Global Internet Economy’. It also features stepby-stepguidelines to developing, managing andoptimizing international-multilingual websitesand insights into cutting-edge web localizationstrategies.Forthcoming 360pp TBAStakeholdersMatterA New Paradigm forStrategy in SocietySybille Sachs &Edwin RühliThe dominant shareholder-value model has ledto mismanagement, market failure and a boostto regulation, as spectacularly demonstrated bythe events surrounding the recent financialcrisis. Stakeholders Matter challenges the basicassumptions of this model, in particulartraditional economic views on the theory of thefirm and dominant theories of strategicmanagement, and develops a newunderstanding of value creation away from pureself-interest toward mutuality. This new‘stakeholder paradigm’ is based on a networkview, whereby mutuality enhances benefits andreduces risks for the firm and its stakeholders.The understanding of mutual value creation isoperationalized according to the license tooperate, to innovate and to compete. The bookdevelops a vision for a strategy in society inwhich, rather than the invisible hand of themarket, it is the visible hands of the firm and thestakeholders that lead to an overall increase inthe welfare of society.InnovatingOrganization &ManagementNew Sources ofCompetitiveAdvantageNicolai J. Foss, TorbenPedersen, Jacob Pyndt& Majken SchultzThe search for competitive advantage servesas the basis for organizational strategy. Thisbook argues that there are four key sources ofcompetitive advantage and financial successthat have not been given the attention theydeserve. Firstly, that organizational design andmanagement processes may be strategicresources in their own right. Secondly, thatorganizational design and managementprocesses can be deployed to create newstrategic resources. Thirdly, that managershave begun to think of organizational designand management processes in a proactive wayrather than seeing them more passively asnecessary facilitators of success. Fourthly, thatthis new way of looking at organization andmanagement requires a search for new ways ofstructuring organizational design andmanagerial processes. These points are drivenhome through case studies of the Danish firmsLEGO Group, Vestas Wind Systems, Coloplast,Chr. Hansen, IC Companys and NKT Flexibles.Forthcoming 296pp TBAForthcoming 200pp TBA4


StrategicIntelligenceA Handbook forPractitioners,Managers, and UsersDon McDowellCorporateEntrepreneurshipTop Managers andNew BusinessCreationVijay SatheLeading StrategicChangeBridging Theory andPracticeEric Flamholtz &Yvonne RandleStrategic Intelligence: A Handbook forPractitioners, Managers, and Users is a primerfor analysts involved in conducting strategicintelligence research. Don McDowell beginswith an overview of strategic intelligence andanalysis – its functions and its outcomes. Hethen outlines a proven methodologicalapproach for planning and implementing astrategic research project for any setting.Strategic Intelligence explains in detail thesteps involved in strategic analysis and includesexamples, guidelines, and standards to furtherillustrate the process. Each step correspondswith a chapter in the book, describing theappropriate doctrine and/or theory, as well asapplications of the theory, and practical hints forits implementation. Additionally, holistic andcreative thinking about the problem is stressedin order to avoid narrow, biased analysis.ISBN: 9788175967441 281pp ` 695.00How do large corporations encourage theirsenior managers to become moreentrepreneurial? This is a key question which isseldom addressed in mainstreamentrepreneurship studies. Vijay Sathe haswritten a pioneering book based on hundreds ofhours of interviews with senior managers tohelp understand why some organizations andsome top managers are better than others infostering entrepreneurship leading to successfulnew business growth. CorporateEntrepreneurship explores the real world of topmanagers in a systematic and comprehensiveway, examining business realities, themanagement culture, the corporate philosophy,the organization politics, the personalities andthe personal priorities of the people at the top.ISBN: 9780521613927 404pp ` 395.00Why do some companies continue to besuccessful while others experience difficultiesand even failure? In Leading Strategic Change,Eric Flamholtz and Yvonne Randle demonstratethat the key to long-term organizational successis the ability to adapt to and manage differenttypes of change. Drawing on over 30 years'consultancy experience within major firms, theycombine theoretical and practical models oforganizational change, together with a newtheory of leadership, to build a framework forunderstanding, planning, and leading change.The scope and value of this framework is thenshown in relation to nine real-world casestudies, ranging from relatively smallcompanies (IndyMac Bank, Infogix) to largemultinationals (Starbucks, Westfield). The focusthroughout is to provide practical guidance tothose concerned with managing and leadingchange in organizations. This book is anexcellent guide to the many lessons to belearned about successful organizationalchange.ISBN: 9780521263597 288pp ` 350.00Strategy andOrganizationRealizing StrategicManagementLoizos HeracleousStrategicManagementA StakeholderApproachR. Edward FreemanStrategic RiskManagementPracticeHow to DealEffectively with MajorCorporate ExposuresTorben Juul Andersen &Peter Winther SchrøderExamining some of the new and emergingissues in strategic management, LoizosHeracleous offers a fresh approach to theestablished ideas of strategy. Beginning withthe historical development of the strategy field,including the influence of industrial organisationand the resource-based view, he develops anew perspective labelled as 'organisationalaction' view of strategy. This approach istheoretically underlain by organisation theoryand takes seriously such issues as the role ofagency, the need for a longitudinal focus onprocess, the complexities of strategyimplementation, and organisational facets suchas strategic choice, organisational culture,organisational discourses and learning.Combining theoretical subtlety with an appliedorientation, Heracleous examines topical areassuch as corporate governance, interorganisationalnetworks, and organising for thefuture. With original research and extensivesurveys of the strategy literature, combined witha strong practical orientation, this book is idealfor MBA students, strategy researchers and themore thoughtful practitioner.ISBN: 9780521258579 256pp ` 295.00Strategic Management: A Stakeholder Approachwas first published in 1984 as a part of thePitman series in Business and Public Policy. Itspublication proved to be a landmark moment inthe development of stakeholder theory. Widelyacknowledged as a world leader in businessethics and strategic management, R. EdwardFreeman's foundational work continues toinspire scholars and students concerned with amore practical view of how business andcapitalism actually work. Business can beunderstood as a system of how we create valuefor stakeholders. This worldview connectsbusiness and capitalism with ethics once andfor all.ISBN: 9781107618510 292pp ` 295.00At a time when corporate scandals and majorfinancial failures dominate newspaperheadlines, the importance of good riskmanagement practices has never been moreobvious. The absence or mismanagement ofsuch practices can have devastating effects onexposed organizations and the wider economy(Barings Bank, Enron, Lehmann Brothers,Northern Rock, to name but a few). Today'sorganizations and corporate leaders must learnthe lessons of such failures by developingpractices to deal effectively with risk. This bookis an important step towards this end. Writtenfrom a European perspective, it brings togetherideas, concepts and practices developed invarious risk markets and academic fields toprovide a much-needed overview of differentapproaches to risk management. It critiquesprevailing enterprise risk managementframeworks (ERMs) and proposes a suitable5


Performance at theLimitBusiness Lessonsfrom Formula 1 MotorRacingSecond EditionMark Jenkins,Ken Pasternak &Richard West<strong>Cambridge</strong>Handbook ofStrategy asPracticeDamon Golsorkhi,Linda Rouleau,David Seidl &Eero Vaara (Eds.)alternative. Combining academic rigour andpractical experience, this is an importantresource for graduate students andprofessionals concerned with strategic riskmanagement.ISBN: 9781107601901 268pp ` 295.00Can you imagine your organisation as a Ferrarior a McLaren, a Toyota or a Force <strong>India</strong>? Yourmanagement team as a pit crew? Your salesforce as the race team and your marketing andresearch department as the design studiocreating a Formula 1 car? Formula 1 has anestimated turnover of $4bn, employs 50,000people in more than 30 countries and has afoothold in every major and developingeconomy. With performance as the centralfocus of every organization, Performance at theLimit uses the case of Formula 1 motorsport asan example of how business can achieveoptimal performance in highly competitiveenvironments where dealing with changeeffectively is paramount. This second editionbuilds on the success of the first and contains awealth of new material, including many moreinterviews with Formula 1 drivers and other keyexecutives active in the sport.ISBN: 9781107627284 272pp ` 395.00The <strong>Cambridge</strong> Handbook of Strategy asPractice provides the first comprehensiveoverview of an emerging and growing stream ofresearch in strategic management. Aninternational team of scholars has beenassembled to produce a systematic introductionto the various epistemological, methodologicaland theoretical aspects of the strategy-aspracticeapproach. This perspective exploresand explains the contribution that strategizingmakes to daily operations at all levels of anorganization. Moving away from a disembodiedand asocial study of firm assets, technologiesand practices, the strategy-as-practiceapproach breaks down many of the traditionalparadigmatic boundaries in strategy toinvestigate who the strategists are, whatstrategists do, how they do it, and what theconsequences or outcomes of their actions are.Including a number of detailed empiricalstudies, the handbook will be an essential guidefor future research in this vibrant field.Globalization andCompetitionWhy Some EmergentCountries Succeedwhile Others FallBehindLuiz Carlos BresserPereiraThe Theory of theFirmMicroeconomics withEndogenousEntrepreneurs, Firms,Markets, andOrganizationsDaniel F. SpulberECONOMICS & FINANCEGlobalization and Competition explains whysome middle-income countries, principallythose in Asia, grow fast while others are notsuccessful. The author criticizes both old-styledevelopmentalism and the economics of theWashington Consensus. He argues instead fora ‘new developmentalism‘ or third approach thatbuilds on a national development strategy. Thisapproach differs from the neoliberal strategythat rich nations propose to emergingeconomies principally on macroeconomicgrounds. Developing countries face a keyobstacle to growth, namely, the tendency toovervaluate foreign exchange. Instead ofneutralizing it, the policy that rich countriespromote mistakenly seeks growth throughforeign savings, which causes additionalappreciation of the national currency and oftenresults in financial crises rather than genuineinvestment.ISBN: 9781107623996 264pp ` 395.00The Theory of the Firm presents a pathbreakinggeneral framework for understandingthe economics of the firm. The book addresseswhy firms exist, how firms are established, andwhat contributions firms make to the economy.The book presents a new theoretical analysis ofthe foundations of microeconomics that makesinstitutions endogenous. Entrepreneurs play acentral economic role by establishing firms. Inturn, firms create and operate markets andorganizations. The book provides innovativemodels of economic equilibrium thatendogenously determine the structure andfunction of economic institutions. The bookproposes an ‘intermediation hypothesis’ – theestablishment of firms depends on the effects oftransaction costs and on the extent of themarket.Forthcoming 544pp TBAISBN: 9781107619982 368pp ` 395.006


ResourceEconomicsSecond EditionJon M. ConradResource Economics is a text for students witha background in calculus and intermediatemicroeconomics and a familiarity with thespreadsheet software Excel. The book coversbasic concepts (Chapter 1), shows how to setup spreadsheets to solve simple dynamicallocation problems (Chapter 2), and presentseconomic models for fisheries, forestry,nonrenewable resources, and stock pollutants(Chapters 3–6). Chapter 7 examines themaximin utility criterion when the utility of ageneration depends on consumption of amanufactured good, harvest from a renewableresource, and extraction from a nonrenewableresource. Within the text, numerical examplesare posed and solved using Excel’s Solver.Exercises are included at the end of eachchapter. These problems help make conceptsoperational, develop economic intuition, andserve as a bridge to the study of real-worldproblems in resource management.ISBN: 9781107606241 300pp ` 395.00OrganizingEntrepreneurialJudgmentA New Approach tothe FirmNicolai J. Foss & PeterG. KleinEntrepreneurship, long neglected byeconomists and management scholars, hasmade a dramatic comeback in the last twodecades, not only among academic economistsand management scholars, but also amongpolicymakers, educators and practitioners.Likewise, the economic theory of the firm,building on Ronald Coase’s (1937) seminalanalysis, has become an increasingly importantfield in economics and management. Despitethis resurgence, there is still little connectionbetween the entrepreneurship literature and theliterature on the firm, both in academia and inmanagement practice. This book fills this gapby proposing and developing an entrepreneurialtheory of the firm that focuses on theconnections between entrepreneurship andmanagement. Drawing on insights fromAustrian economics, it describesentrepreneurship as judgmental decision madeunder uncertainty, showing how judgment is thedriving force of the market economy and thekey to understanding firm performance andorganization.Forthcoming 270pp TBAA Textbook ofCulturalEconomicsRuth TowseWhat determines the price of a pop concert oran opera? Why does Hollywood dominate thefilm industry? Does illegal downloading damagethe record industry? Does free entry tomuseums bring in more visitors? In A Textbookof Cultural Economics, one of the world’sleading cultural economists shows how we canuse the theories and methods of economics toanswer these and a host of other questionsconcerning the arts (performing arts, visual artsand literature), heritage (museums and builtheritage) and creative industries (the music,publishing and film industries, broadcasting).Using international examples and covering themost up-to-date research, the book does notassume a prior knowledge of economics. It isideally suited for students taking a course onthe economics of the arts as part of an artsadministration, business, management, oreconomics degree.ISBN: 9781107646056 626pp ` 695.00Microeconomicsfor MBAsThe Economic Way ofThinking for ManagersRichard B. McKenzie &Dwight R. LeeThe textbook that develops the economic wayof thinking through problems that MBA studentswill find relevant to their career goals. Theoryand math is kept as simple as possible andillustrated with real-life scenarios. This textbookpackage includes online video tutorials on keyconcepts and complex arguments, and topicslikely to be assessed in exams. Thedistinguished author team has developed thistextbook over 20 years of teachingmicroeconomics to MBA students. Chapters areclearly structured to support learning: Part I ofeach chapter develops key economic principles.Part II draws on those principles to discussorganizational and incentive issues inmanagement and focuses on solving the‘principal-agent’ problem to maximize theprofitability of the firm – lessons that can beapplied to problems MBAs will face in thefuture. Economics and management are treatedequally; this unique textbook presentseconomics as part of the everyday thinking ofbusiness people.ISBN: 9781107686441 566pp ` 795.007


Banking andFinancial SystemsV. Nityananda Sarma<strong>India</strong>n banking system has played a crucial rolein the socio economic development of thecountry. Banks are the most significant playersin the <strong>India</strong>n financial market. Competition hasbecome intense in all spheres of economicactivity. Banks attract most of the savings fromthe population. Since 1991 Government of <strong>India</strong>formulated policies supporting liberalisation,privatisation and globalisation. Banking andFinancial Systems addresses contemporaryvital issues like capital market, money market,indigenous bankers and money lenders,negotiable instruments, banker and customerrelationship, cooperative banks, regional ruralbanks, RBI, SBI, development banking andbanking technology. This book will serve as auseful guide and provide reference material forthe undergraduate level and different courseslike B.Com, BBA, M.Com, MBA, CA, ICWA, andother professional courses. It gives completeinformation and analysis of changes in thefinancial sector in a logical and integratedmanner. The chapters in this book equip thestudents with the right kind of study material toprepare each topic thoroughly. It will provehighly beneficial for the students studyingindependently and provide relief from timeconsuming task of making notes.IndustrialOrganizationMarkets and StrategiesPaul Belleflamme &Martin PeitzIndustrial Organization: Markets and Strategiesprovides an up-to-date account of modernindustrial organization that blends theory withreal-world applications. Written in a clear andaccessible style, it acquaints the reader with themost important models for understandingstrategies chosen by firms with market powerand shows how such firms adapt to differentmarket environments. It covers a wide range oftopics including recent developments onproduct bundling, branding strategies,restrictions in vertical supply relationships,intellectual property protection, and two-sidedmarkets, to name just a few. Models arepresented in detail and the main results aresummarized as lessons. Formal theory iscomplemented throughout by real-world casesthat show students how it applies to actualorganizational settings. The book isaccompanied by a website containing a numberof additional resources for lecturers andstudents, including exercises, answers toreview questions, case material and slides.ISBN: 9781107014121 724pp ` 495.00ISBN: 9788175966376 540pp ` 395.00The FinancialInclusionImperative andSustainableApproachesDeepali Pant JoshiThe need for Financial Inclusion is fastemerging as an international policy issue at themacro level. The Financial Inclusion Imperativeand Sustainable Approaches is acomprehensive account of various componentsof the Financial Inclusion. It presents a blueprintto combat poverty and highlights the critical roleof banks and the microfinance sector. This bookis comprehensive and gives a contemporarytreatment of major issues facing the <strong>India</strong>nEconomy today. It combines academic rigorand objectivity with clear presentation. In thisincisive book, the author asks searchingquestions and offers carefully thought-outanswers. This book will be a valuable source ofreference on the subject for bankers, policymakers,teachers and students of economics.ISBN: 9788175968004 292pp ` 695.00Strategic RiskManagementPracticeHow to DealEffectively with MajorCorporate ExposuresTorben Juul Andersen &Peter Winther SchrøderAt a time when corporate scandals and majorfinancial failures dominate newspaperheadlines, the importance of good riskmanagement practices has never been moreobvious. The absence or mismanagement ofsuch practices can have devastating effects onexposed organizations and the wider economy(Barings Bank, Enron, Lehmann Brothers,Northern Rock, to name but a few). Today'sorganizations and corporate leaders must learnthe lessons of such failures by developingpractices to deal effectively with risk. This bookis an important step towards this end. Writtenfrom a European perspective, it brings togetherideas, concepts and practices developed invarious risk markets and academic fields toprovide a much-needed overview of differentapproaches to risk management. It critiquesprevailing enterprise risk managementframeworks (ERMs) and proposes a suitablealternative. Combining academic rigour andpractical experience, this is an importantresource for graduate students andprofessionals concerned with strategic riskmanagement.ISBN: 9781107601901 268pp ` 295.008


IntroductoryEconometricsUsing Monte CarloSimulation with MicrosoftExcelHumberto Barreto &Frank M. HowlandIntroductoryEconomicsFourth EditionArleen J. Hoag &John H. Hoag(World Scientific)This highly accessible and innovative text andaccompanying CD-ROM use Excel workbookspowered by Visual Basic macros to teach thecore concepts of econometrics withoutadvanced mathematics. These materials enableMonte Carlo simulations to be run by studentswith a click of a button. The fundamentalteaching strategy is to use clear language andtake advantage of recent developments incomputer technology to create concrete, visualexplanation of difficult, abstract ideas. Intelligentrepetition of concrete examples effectivelyconveys the properties of the ordinary leastsquares (OLS) estimator and the nature ofheteroskedasticity and autocorrelation.Coverage includes omitted variables, binaryresponse models, basic time series methods,and an introduction to simultaneous equations.The authors teach students how to constructtheir own real-world data sets drawn from theInternet, which they can analyze with Excel orwith other econometric software. The Exceladd-ins included with this book allow studentsto draw histograms, find P-values of varioustest statistics (including Durbin-Watson), obtainrobust standard errors, and construct their ownMonte Carlo and bootstrap simulations. Formore, visitwww.wabash.edu/econometrics.PB + CD-ROMISBN: 9780521132589 798pp ` 595.00This carefully constructed textbook empowersthe reader with an understanding offundamental economic concepts. There are 31“one concept” chapters. Each short chapterhighlights one economic principle. The studentcan study one concept and be reinforced by thelearning process before proceeding to another.The writing is lucid and at the student’s level.Self-review exercises conclude each chapter.The text is well integrated to show therelationship among the basic concepts and tooffer a comprehensive overview of economics.The one-concept chapters provideorganizational flexibility for the instructor. Thereare eight modules: The Economic Problem;Price Determination; Behind the Supply Curve;Measuring the Economy, The Level of Income;Money; Trade; Conclusion.ISBN: 9788175967175 531pp ` 495.00InternationalEconomicsGlobal Markets andCompetitionSecond EditionHenry Thompson(World Scientific)Mathematics forEconomics andFinanceMartin Anthony &Norman BiggsThis text integrates the microeconomics oftrade with concepts from open economymacroeconomics. The emphasis is on thepowerful forces of international competition andthe limitations of government policy.Economics began with a political debate overtariffs and the politics continue. Domesticindustries lobby for protection against foreigncompetitors and for export subsidies.Government policy makers favor their petindustries in return for lobby money and votes.Meanwhile, other industries lobby for free trade.Governments worldwide tentatively negotiatefree trade agreements while internationalfinancial markets determine the effectiveness oftheir fiscal and monetary policies. Wages,capital returns, and national income rise and fallwith international commerce.The text covers these issues of internationaltrade and finance. The trade theory is based onpartial equilibrium market analysis, constantcost and neoclassical general equilibrium, thefactor proportions model, and various theoriesof industrial organization. The text fullyintegrates concepts from international finance,and a new chapter for the 2nd edition developsthe basic models of open economymacroeconomics.The presentation is centered on graphs that userealistic numerical examples making the theoryeasier for students to grasp, especially whencombined with general algebraic and graphicpresentations in the classroom. The text doesnot assume previous courses in intermediatetheory or calculus but the theory is completelydeveloped. Numerous exercises that can bepresented by students give them confidence inusing the theoretical models and concepts.Over 250 boxed examples illustrate the theory,many with visually descriptive charts and plots,making the text excellent for MBA courses. Thetext is concise in its presentation style. Studentsenjoy its clear straightforward style andinstructors notice the difference on exams.ISBN: 9788175967199 518pp ` 495.00An introduction to mathematical modelling ineconomics and finance for students of botheconomics and mathematics. Throughout, thestress is firmly on how mathematics relates toeconomics, illustrated with copious examplesand exercises that will foster depth ofunderstanding.ISBN: 9780521683197 394pp ` 325.009


The Reserve Bankof <strong>India</strong>The Reserve Bank of <strong>India</strong> was set up in 1935,under private ownership. Its charter was tomaintain the monetary stability of <strong>India</strong>. In 1949,it was nationalized. The RBI monitors <strong>India</strong>’smonetary and exchange rate policies, and theborrowings of the central and stategovernments. Regulation of commercialbanking is another key responsibility.This volume narrates in detail how the RBIcoped with the changes that it was required tomanage. It is a fascinating story of how policywas actually made during a very trying period inthe country’s history. The chapters dealing withthe management of the external sector areespecially revealing since not much has beenwritten about that aspect so far.Volume 3ISBN: 9788175962996 1129pp ` 1300.00Set (Vols. 1, 2 & 3)ISBN: 9788175962989 ` 3700.00Financial Analysis,Planning andForecastingTheory andApplicationSecond EditionAlice C. Lee,John C. Lee &Cheng F. Lee(World Scientific)Based on the authors' extensive teaching,research and business experiences, this bookreviews, discusses and integrates boththeoretical and practical aspects of financialplanning and forecasting. The book is dividedinto six parts: Information and Methodology forFinancial Analysis, Alternative Finance Theoriesand Their Application, Capital Budgeting andLeasing Decisions, Corporate Policies andTheir Interrelationships, Short-term FinancialDecisions, Financial Planning and Forecasting,and Overview.The theories used in this book are pre-Modigliani-Miller Theorem, Modigliani-MillerTheorem, Capital Asset Pricing Model andArbitrage Pricing Theory, and Option PricingTheory. The interrelationships among thesetheories are carefully analyzed. Meaningfulreal-world examples of using these theories arediscussed step-by-step, with relevant data andmethodology. Alternative planning andforecasting models are also used to show howthe interdisciplinary approach is helpful inmaking meaningful financial managementdecisions.ISBN: 9788175967885 1136pp ` 695.00CorporateGovernanceThe <strong>India</strong>n ScenarioVasudha JoshiCorporate governance is part of an economy’sfinancial system which has today become themost important mechanism for resourceallocation. It is affected by capital market, blockholders, institutional investors, proxy wars,company law and capital market regulationsand many other macro-economic as well aspolitical factors. Historical evolution of corporategovernance naturally has a bearing on currentdevelopments. This book is an attempt toweave these factors together coherently.Much of the concerned literature revolvesaround the agency problem, while in developingcountries expropriation of small shareholders isthe main governance problem. However,shareholder activism is not likely to resolve theissue. Many more measures, from auditcommittees of the board, rigorous disclosures,exercise of voting rights by institutionalinvestors, strict monitoring by capital marketregulator to takeover bids are required toensure corporate accountability.ISBN: 9788175962040 173pp ` 395.00InternationalFinance AndOpen-economyMacroeconomicsTheory, History, andPolicyHendrik Van den Berg(World Scientific)This historically-based textbook on internationalfinance and open-economy macroeconomicsprovides a complete course on the theory andpolicies that shaped our international financialsystem. Utilizing the 1944 Bretton WoodsConference as a unifying theme, the bookcovers all the standard topics of internationalfinance, such as foreign exchange markets,balance of payments accounting,macroeconomic policy in an open economy,exchange rate crises, multinational enterprises,international banking, and the evolution of ourinternational financial system. The detailedinternational financial theory is presented in alively manner that reflects the close relationshipbetween actual world events and thedevelopment of economic thought.The book also analyzes the causes of the 2008international financial crisis and recession,encourages critical thinking about whether thecurrent international financial system promoteshuman well-being, and concludes with adiscussion on whether it is time to summon theworld’s financial leaders to another BrettonWoods Conference. In addition to providingstudents with a solid understanding ofinternational finance and open-economymacroeconomics, the book is written in areader-friendly style that makes it a goodreference for anyone interested in the manyfascinating issues related to our still-evolvingglobal financial system and, more generally, ourglobal economy.The Instructor’s manual is available uponrequest for all instructors who adopt this bookas a course text. Please send your request tosales@wspc.com.ISBN: 9788175967946 860pp ` 595.0011


Risk ManagementValue at Risk andBeyondM. A. H. DempsterThe use of derivative products in riskmanagement has spread from commodities,stocks and fixed income items, to such virtualcommodities as energy, weather andbandwidth. All this can give rise to so-calledvolatility and there has been a consequentdevelopment in formal risk managementtechniques to cover all types of risk: market,credit, liquidity, etc. One of these techniques,Value at Risk, was developed specifically tohelp manage market risk over short periods. Itssuccess led, somewhat controversially, to itstake up and extension to credit risk over longertime-scales. This extension, ultimately notsuccessful, led to the collapse of a number ofinstitutions. The present book, which wasoriginally published in 2002, by some of theleading figures in risk management, examinesthe complex issues that concern the stability ofthe global financial system by presenting a mixof theory and practice.Financial MarketBubbles andCrashesHarold L. VogelDespite the thousands of articles and themillions of times that the word ‘bubble’ has beenused in the business press, there still does notappear to be a cohesive theory or persuasiveempirical approach with which to study ‘bubble’and ‘crash’ conditions. This book presents aplausible and accessible descriptive theory andempirical approach to the analysis of suchfinancial market conditions. It advances such aframework through application of standardeconometric methods to its central idea, whichis that financial bubbles reflect urgent short siderationed demand. From this basic idea, anelasticity of variance concept is developed. It isfurther shown that a behavioral risk premiumcan probably be measured and related to thestandard equity risk premium models in a waythat is consistent with conventional theory.ISBN: 9780521263306 384pp ` 450.00ISBN: 9780521263740 290pp ` 350.00Theory of FinancialRisk andDerivative PricingFrom StatisticalPhysics to RiskManagementSecond EditionJean-Philippe Bouchaud& Marc PottersRisk control and derivative pricing have becomeof major concern to financial institutions, andthere is a real need for adequate statistical toolsto measure and anticipate the amplitude of thepotential moves of the financial markets.Summarising recent theoretical developmentsin the field, this second edition has beensubstantially expanded. Additional chaptersnow cover stochastic processes, Monte-Carlomethods, Black-Scholes theory, the theory ofthe yield curve, and Minority Game. There arediscussions on aspects of data analysis,financial products, non-linear correlations, andherding, feedback and agent based models.This book has become a classic reference forgraduate students and researchers working ineconophysics and mathematical finance, andfor quantitative analysts working on riskmanagement, derivative pricing and quantitativetrading strategies.ISBN: 9780521263368 400pp ` 575.00Business andFinancial StatisticsUsing Minitab 12and MicrosoftExcel 97John C. Lee(World Scientific)The personal computer has made statisticalanalysis easier and cheaper. Previously,statistical analysis was difficult for manyreasons. Two of the reasons were: (1) statisticalanalysis was slow and tedious becausecalculations were done by hand; (2) it wascostly because it was done on mainframes andmainframe time was expensive.This book discusses statistical analysis usingtwo personal computer software packages,Minitab 12 and Microsoft Excel 97. Minitab waschosen because it is powerful and is one of themore user-friendly statistical softwarepackages. Microsoft Excel 97 was selectedbecause it is one of the most important softwarepackages to learn and most companies useMicrosoft Excel. Excel is a software packagethat is not dedicated to statistical analysis likeMinitab, but it has many statistical features anda very powerful development environment forwriting customized statistical analysis.The book is organized in a textbook format.Each chapter discusses statistical concepts andillustrates the use of Minitab and/or Excel. Oftenit becomes necessary to write macros(programs) in order to do specific statisticalanalysis. This book prints the codes of themacros for the reader to use and study. This isvaluable because usually the difficult part ishow to write the code.What the reader will find after studying thisbook is that statistical analysis will becomemore fun because he will have more time doingstatistical analysis and make less statisticalcalculations.ISBN: 9788175967892 368pp ` 395.0012


The Future ofe-MarketsMultidimensionalMarket MechanismsMartin BichlerGENERAL MANAGEMENTDynamic pricing and on-line auctions areemerging as the preferred models for e-business. This multi-disciplinary book presentsa framework of negotiation protocols forelectronic markets. It is the first book tocombine economics with computer science andthe first to describe multidimensional auctionmechanisms - i.e. automated negotiations onmultiple attributes and/or multiple units of aproduct. In addition it summarises theintroductory economics needed to understandelectronic markets, and surveys the literatureon negotiation and auction theory. Case studiesinclude the trading of financial derivatives. Foruse in the design, implementation and upgradeof electronic markets, for researchers in:economics, information systems and operationsmanagement, computer science and allstudents of the e-commerce phenomenon.ISBN: 9788175964372 262pp ` 495.00OrganizationalDesignA Step-by-StepApproachSecond EditionRichard M. Burton,Børge Obel & GerardineDeSanctisIn today’s volatile business environment, it ismore important than ever that managers,whether of a global multinational or a smallteam, should understand the fundamentals oforganizational design. Written specifically forexecutives and executive MBA students, thenew edition of this successful book provides astep-by-step ‘how to’ guide for designing anorganization. It features comprehensivecoverage of the key aspects of organizationaldesign, including goals, strategy, process,people, coordination, control and incentives.These aspects are explained through the use ofa unique series of 2 x 2 graphs that provide anintegrated, spatial way to assess and planorganizational design. The new edition featuresa number of important improvements, includinga new framework for understanding leadershipand organizational climate, the introduction ofthe concept of manoeuvrability and acompletely new chapter examining jointventures, mergers, partnerships and strategicalliances.ISBN: 9781107652132 276pp ` 595.00Explaining thePerformance ofHuman ResourceManagementSteve Fleetwood &Anthony HeskethHuman resource departments increasingly usethe statistical analysis of performance indicatorsas a way of demonstrating their contribution toorganisational performance. In this book, SteveFleetwood and Anthony Hesketh take issue withthis 'scientific' approach by arguing that itspreoccupation with statistical analysis ismisplaced because it fails to take account of thecomplexities of organisations and the full rangeof issues that influence individual performance.The book is split into three parts. Part Ideconstructs research into the alleged linkbetween people and business performance byshowing that it cannot explain the associationsit alleges. Part II attributes these shortcomingsto the importation of spurious 'scientific'methods, before going on to suggest moreappropriate methods that might be used infuture. Finally, Part III explores how HRexecutives and professionals understand theirwork and shows how a critical realist stanceadds value to this understanding throughenhanced explanation.ISBN: 9780521263382 360pp ` 350.0013BuildingRespectedCompaniesRethinking BusinessLeadership and thePurpose of the FirmJordi CanalsManagementAcross CulturesChallenges andStrategiesRichard M. Steers,Carlos Sanchez-Runde& Luciara NardonThe current financial crisis has deepmacroeconomic roots, but the dominant view ofthe firm has made the crisis deeper and moredevastating. Over the past few decades,maximizing shareholder value has become themain objective of the firm. Chief executiveshave been keen on this objective because theireconomic incentives have been clearlyassociated with stock market performance.Unfortunately, this has driven many CEOs tomake terrible decisions based on short-termismand greed. In this way, the firm has become theobject of anger, criticism and cynicism. InBuilding Respected Companies, Jordi Canalsargues that we must address this problem bydeveloping companies that serve society, notjust their shareholders. This requires a newperspective of what a firm is, what the purposeof the firm in society should be and what therole of the board of directors and seniorexecutives should be.ISBN: 9781107621015 282pp ` 395.00Management practices and processesfrequently differ across national and regionalboundaries. What may be acceptablemanagerial behaviour in one culture may becounterproductive or even unacceptable inanother. As managers increasingly findthemselves working across cultures, the needto understand these differences has becomeincreasingly important. This book examines whythese differences exist and how globalmanagers can develop strategies and tactics todeal with them.Key features:• Draws on recent research in anthropology,psychology, and management, to explain thecultural and psychological underpinnings thatshape managerial attitudes and behaviours• Introduces a learning model to guide in theintellectual and practical development ofmanagers seeking enhanced globalexpertise


Global ServicesOutsourcingRonan McIvorProblem Solving inOrganizationsA MethodologicalHandbook forBusiness StudentsJoan Ernst van Aken,Hans Berends &Hans van der Bij• Offers user-friendly conceptual models toguide understanding and exploration oftopics• Summarizes and integrates the lessonslearned in each chapter in applicationsoriented'Manager's Notebooks'• A companion website featuringcomprehensive chapter-by-chapter PPTslides is available atwww.cambridge.org/management_across_cultures.ISBN: 9781107606210 458pp ` 595.00Services outsourcing is an increasinglyattractive option for firms seeking to reducecosts and achieve service improvements. Manyorganisations now choose to transferresponsibility for entire functions such ashuman resources, finance and informationtechnology services to both local and globalvendors. Yet outsourcing such functions is acomplex process, one that is driven by factorsthat transcend cost considerations alone.Issues such as service design, unbundlingprocesses, managing work across differentcultures and time zones, and business processredesign have all become important elementsof managing services outsourcingarrangements. This book uses tools andtechniques from a variety of disciplines to showhow to successfully plan, implement andmanage services outsourcing arrangements.Based on in-depth analysis of large-scaleoutsourcing arrangements across a wide rangeof sectors, this is an excellent resource for bothacademics and practitioners who wish tounderstand more about this complexphenomenon.ISBN: 9781107670174 298pp ` 395.00This concise introduction to the methodology ofBusiness Problem Solving (BPS) is anindispensable guide to the design andexecution of practical projects in realorganizational settings. The methodology isboth result-oriented and theory-based,encouraging students to use the knowledgegained on their disciplinary courses, andshowing them how to do so in a fuzzy,ambiguous and politically charged real lifebusiness context. The book provides in-depthdiscussion of the various steps in the process ofbusiness problem solving. Rather thanpresenting the methodology as a recipe to befollowed, the authors demonstrate how to adaptthe approach to specific situations and to beflexible in scheduling the work at various stepsin the process. It will be indispensable to MBAstudents who are undertaking their own fieldwork.PublicManagementOrganizations,Governance, andPerformanceLaurence J. O'Toole,Jr & Kenneth J. MeierLeveragingCorporateResponsibilityThe StakeholderRoute to MaximizingBusiness and SocialValueC. B. Bhattacharya,Sankar Sen &Daniel KorschunHow effective are public managers as they seekto influence how public organizations deliverpolicy results? How, and how much, ismanagement related to the performance ofpublic programs? What aspects of managementcan be distinguished? Can their separablecontributions to performance be estimated? Thefate of public policies in today's world lies in thehands of public organizations, which in turn areoften intertwined with others in latticed patternsof governance. Collectively, these organizationsare expected to generate performance in termsof policy outputs and outcomes. In this book,two award-winning researchers investigate theeffectiveness of management in the publicsector. Firstly, they develop a systematic theoryon how effective public managers are inshaping policy results. The rest of the book thentests this theory against a wide range ofevidence, including a data set of 1,000 publicorganizations.ISBN: 9781107606234 344pp ` 495.00The corporate social and environmentalresponsibility movement, known more generallyas corporate responsibility (CR), shows littlesign of waning. Almost all large corporationsnow run some form of corporate responsibilityprogram. Despite this widespread belief that CRcan simultaneously improve societal welfareand corporate performance, most companiesare largely in the dark when it comes tounderstanding how their stakeholders think andfeel about these programs. This book arguesthat all companies must understand how andwhy stakeholders react to such informationabout companies and their actions. It examinesthe two most important stakeholder groups tocompanies - consumers and employees - tocomprehend why, when and how they react toCR. Armed with this insight, it shows howcompanies can maximize the value of their CRinitiatives by fostering strong stakeholderrelationships to develop, implement andevaluate compelling social responsibilityprograms that generate value for both thecompany and its stakeholders.ISBN: 9781107652385 344pp ` 395.00ISBN: 9781107606180 198pp ` 295.0014


Reengineering InActionThe Quest for World-Class ExcellenceChan Meng Khoong(Ed.)(World Scientific)Business process reengineering is arguably themanagement paradigm of the decade. No otherparadigm for organizational innovation andimprovement has achieved a stronger presenceand impact in corporate boardrooms around theworld. In recent years reengineering has alsomoved away from the hype into real-worldapplication, and there is now a vast pool oftechniques and experience ready to be tappedby organizational-change advocates.This book provides an international showcaseof reengineering in action, with contributionsfrom more than forty experts spanning fivecontinents. Besides prescriptions of conceptsand tools, it presents case studies of publicsector as well as private sector reengineeringexperience, and visions of the future ofreengineering practice.ISBN: 9788175967878 476pp ` 395.00TeachingManagementA Field Guide forProfessors,Consultants, andCorporate TrainersJames G.S. Clawson &Mark E. HaskinsHow can every management class be adynamic, unforgettable experience? This muchneededbook distills over half a century of theauthors’ combined experience as universityprofessors, consultants, and advisors tocorporate training departments. In a lively,hands-on fashion, it describes the fundamentalelements in every learning situation, allowingreaders to adapt the suggestions to theirparticular teaching context. It sparks reflectionon what we do in the classroom, why we do it,and how it might be done more effectively. Thechapters are broadly organized according tothings done before class, during class, and inbetween and after classes, so that allinstructors, whether newly minted Ph.D. facingtheir first classroom experience, experiencedfaculty looking to polish their teachingtechniques, consultants who want to have moreimpact, or corporate trainers wishing to developin-house teaching skills, can benefit from theinvaluable advice given.Key Features• Will help everyone to be more excitingteachers, whether their discipline ismanagement, leadership, accounting,finance, marketing, or sales• Explores a variety of teaching techniquessuch as lecturing, discussion method, casemethod, role playing, and experientialmethods• Allows readers to develop skills which areimmediately relevant to their current skill orjob demand profile• Numerous anecdotes, examples, and storiesfrom real teaching situations in MBAclassrooms, executive educationclassrooms, and consulting and/or onecompanyinternal programs• International examples that ground conceptsin different cultural settings.ThoughtLeadership MeetsBusinessHow business schoolscan become moresuccessfulPeter LorangeFor leading corporations, talent is perhaps theonly truly sustainable competitive advantage. Inlight of this, leading international corporationsneed to be staffed by the best possibleexecutive talent from around the world. Thistalent revolution places a burden on businessschools to offer highly focused learning, basedon practical research. In addition, businessschools face fierce competition in this sector,not least from the rapid growth in managementeducation in <strong>India</strong> and South East Asia.Thought Leadership Meets Business, firstpublished in 2008, offers significant insights intothe factors that have led to the delivery of highqualityexecutive education at the top-rankingInternational Institute for ManagementDevelopment (IMD). Drawing on the experienceand wisdom gained by IMD President PeterLorange over a distinguished career of morethan twenty years, this book offers a powerfulmodel for business school success.ISBN: 9780521263375 262pp ` 350.00EffectiveNegotiationFrom Research toResultsRay FellsISBN: 9780521735834 508pp ` 550.00Effective Negotiation offers a realistic andpractical understanding of negotiation and theskills required in order to reach an agreement.In this book Ray Fells draws on his extensiveexperience as a teacher and researcher toexamine key issues such as trust, power andinformation exchange, ethics and strategy.Recognising the complexity of the negotiationprocess, he gives advice on how to improve asa negotiator by turning the research onnegotiation into practical recommendations. Itcovers:• How to negotiate strategically• Negotiating on behalf of others• Cultural differences in negotiationThe principles and skills outlined here focus onthe business context but also apply tointerpersonal and sales-based negotiations,and when resolving legal, environmental andsocial issues. Effective Negotiation alsofeatures a companion website with lecturerresources.ISBN: 9781107665149 248pp ` 395.0015


<strong>Cambridge</strong>Handbook ofCulture,Organizations, andWorkRabi S. Bhagat &Richard M. Steers (Eds.)It is now widely recognised that countriesaround the world are becoming increasinglyinterconnected, and that both public and privateorganizations are of necessity becomingincreasingly global. As political, legal, andeconomic barriers recede in this environment,cultural barriers emerge as a principalchallenge to organizational survival andsuccess. It is not yet clear whether these globalrealities will cause cultures to converge,harmonize, and seek common ground or toretrench, resist, and accentuate theirdifferences. In either case, it is of paramountimportance for both managers andorganizational scholars to understand thecultural crosscurrents underlying thesechanges. With contributions from aninternational team of scholars, the Handbook ofCulture, Organizations, and Work reviews,analyses, and integrates available theory andresearch to give the best information possibleconcerning the role of culture and culturaldifferences in organizational dynamics.ISBN: 9781107662902 560pp ` 595.00Business Ethicsand ContinentalPhilosophyMollie Painter-Morland &Rene ten Bos (Eds.)Business ethics has largely been written fromthe perspective of analytical philosophy withvery little attention paid to the work ofcontinental philosophers. Yet although very fewof these philosophers directly discuss businessethics, it is clear that their ideas haveinteresting applications in this field. Thisinnovative textbook shows how the work ofcontinental philosophers – Deleuze andGuattari, Foucault, Levinas, Bauman, Derrida,Levinas, Nietzsche, Zizek, Jonas, Sartre,Heidegger, Latour, Nancy and Sloterdijk – canprovide fresh insights into a number of differentissues in business ethics. Topics coveredinclude agency, stakeholder theory,organizational culture, organizational justice,moral decision-making, leadership, whistleblowing,corporate social responsibility,globalization and sustainability. The bookincludes a number of features designed to aidcomprehension, including a detailed glossary ofkey terms, text boxes explaining key concepts,and a wide range of examples from the world ofbusiness.Forthcoming 384pp TBAUnlocking TheEnterpriser InsideA Book of Why, Whatand How!Shailendra Vyakarnam& Neal Hartman(World Scientific)This book is based on a highly successful jointproject between the <strong>University</strong> of <strong>Cambridge</strong>and the Massachusetts Institute of Technology(MIT), under the auspices of the <strong>Cambridge</strong>-MIT Institute. The project brings togethercommunities of highly diverse individuals toshare and learn how to be enterprising. It hasrun 17 times with the positive outcomes of notonly training more enterprising individuals, butalso building capacity in universities.The unique feature of this book is how it coverslearning in enterprising skills, while at the sametime builds capacity in such a way that thealumni themselves can take what they havelearned for the benefit of others. Through thisbook, the authors intend to share what theyhave learnt and to transmit their passion for thisprogram to others for personal development.Hopefully, others will then repeat this positiveexperience and make a difference to theirrespective institutions and communities.ISBN: 9789812818744 168pp ` 695.00Models ofOpportunityThe Foundations ofEntrepreneurship,Survival and SuccessGerard George &Adam J. BockEntrepreneurship is changing. Technology andsocial networks create a smaller world, butwiden the opportunity horizon. Today’sentrepreneurs build organisations and createvalue in entirely new ways and with entirely newtools. Rather than just exploit new ideas,innovative entrepreneurs design organisationsto make sense of unlikely opportunities. Thetime has come to overhaul what we know aboutentrepreneurship and business models. Modelsof Opportunity links scholarly research onbusiness models and organisational design tothe reality of building entrepreneurial firms. Itprovides actionable advice based on a deeperunderstanding of how business models functionand change. The six insights extend corporatestrategy and entrepreneurship in a completelynew direction. Case studies of innovativecompanies across industries demonstrate howvisionary entrepreneurs achieve unexpectedresults. The insights, tools and cases, provide afresh perspective on emerging trends inentrepreneurship, organisational change andhigh-growth firms.Forthcoming 250pp TBA16


OperationsManagementAn IntegratedApproachDanny Samson &Prakash J. Singh (Eds.)OPERATIONS MANAGEMENTOperations Management: An IntegratedApproach provides a state-of-the-art account ofthe systems, processes, people and technologythat determine an organisation's strategy andsuccess. With contributions from leadingexperts internationally, the text takes acomprehensive, comparative, and best-practiceapproach and applies this specifically to theAsia-Pacific region. Rigorous in scholarship yeteminently accessible in style, OperationsManagement is replete with pedagogicalfeatures - figures and tables, discussionexercises, 'Learnings from the Internet', and adiversity of long and short case studies fromaround the world. Students are taken on aseamless journey from the fundamentals ofoperations management, through to the multipleapproaches, the various innovations,challenges and risks, and ultimately to modelsof sustainability and evaluative tools andtechniques. The text effectively prepares futuremanagers across every sector of the economy -whether in services, manufacturing, profit ornon-profit environments - to lead, organise, planand control a set of resources, in pursuit ofidentified goals. The book will be supported byan extensive companion website featuringPowerPoint slides for each chapter, sampleanswers, teaching notes and figures/images forpresentations. Available athttp://www.cambridge.edu.au/academic/operations/ISBN: 9780521258944 576pp ` 595.00Supply ChainManagementConcepts, Techniquesand PracticesEnhancing ValueThrough CollaborationLing Li(World Scientific)Integrating theory and practices of supply chainmanagement, this book incorporates more than15 years of supply chain and operationsmanagement research and industry consultingexperience to both government and industryfirms.The coverage focuses on how to build acompetitive supply chain using viablemanagement strategies, operational models,decision-making techniques, and informationtechnology. It includes a core presentation onsupply chain management and new initiativessuch as e-commerce, collaborative planning,forecasting, and replenishment (CPFR), datamining, knowledge management, and businessintelligence.ISBN: 9788175967960 372pp ` 395.00DecisionBehaviour,Analysis andSupportSimon French,John Maule &Nadia PapamichailBehavioural studies have shown that whilehumans may be the best decision makers onthe planet, we are not quite as good as we thinkwe are. We are regularly subject to biases,inconsistencies and irrationalities in ourdecision making. Decision Behaviour, Analysisand Support explores perspectives from manydifferent disciplines to show how we can helpdecision makers to deliberate and make betterdecisions. It considers both the use ofcomputers and databases to support decisionsas well as human aids to building analyses andsome fast and frugal tricks to aid moreconsistent decision making. In its exploration ofdecision support it draws together results andobservations from decision theory, behaviouraland psychological studies, artificial intelligenceand information systems, philosophy,operational research and organisationalstudies. This provides a valuable resource formanagers with decision-making responsibilitiesand students from a range of disciplines,including management, engineering andinformation systems.ISBN: 9780521255165 500pp ` 495.0017


Group Discussionand InterviewSkillsPriyadarshi PatnaikCOMMUNICATIONToday’s world of globalization and internationalcommerce demands a high level ofcommunicative competence, interpersonal skillsand team skills. Group discussions andpersonal interviews are two hiring toolscommonly used by many organizations in theirprocess of recruitment. Group Discussion andInterview Skills aims to equip candidates withthe requisite skills for performing well at groupdiscussions and interviews. The book and thecompanion video CD, though highly suitable forself-learning, can also be used for classroomteaching.Key Features• Visuals to illustrate proper use of bodylanguage, postures and gestures• Effective and extensive video samples within-depth analysis• Activities at the end of each chapter help toreinforce the learning• Instructions for learners to do selfassessmenttests, mock GDs and interviewsPB + VCDISBN: 9788175967847 208pp ` 200.00BusinessVocabulary in UseIntermediateSecond EditionBill MascullBusiness Vocabulary in Use is for students andprofessionals looking to improve theirknowledge and use of business vocabulary.This second edition comes with a brand newCD-ROM complete with.• interactive practice exercises and games• audio of each word or phrase• tests for each word of the book• pronunciation symbols for the sounds ofEnglish, with audio and examples• a phonemic chart for pronunciation supportBringing you right up-to-date with the languageyou need for business today, this secondedition reflects recent developments intechnology, global relations and financialpractice. As well as covering a wide range oftopics, from Finance to Culture at Work, it alsodevelops skills in key areas includingPresentations, Meetings and Negotiations.Business Vocabulary in Use Intermediateexplains words and expressions used in avariety of work-based situations and providespractice in using the language. This includes‘Over to you’ activities so you can apply thelanguage you learn to your own work or study.Business Vocabulary in Use Intermediate isparticularly useful for self-study and includes acomprehensive answer key.BusinessVocabulary in UseElementary toPre-intermediateSecond EditionBill MascullBusiness Vocabulary in Use is for students andprofessionals looking to improve theirknowledge and use of business vocabulary.This second edition comes with a brand newCD-ROM complete with.• interactive practice exercises and games• audio of each word or phrase• tests for each word of the book• pronunciation symbols for the sounds ofEnglish, with audio and examples• a phonemic chart for pronunciation supportWith 17 completely new units, covering topicslike Business Travel and Project Management,this expanded second edition has been fullyupdated to reflect recent changes in businesspractice. As well as covering a wide range oftopics, from jobs and Industries to Products andServices, it also develops skills in key areasincluding Presentations, Meetings and BusinessWriting.Business Vocabulary in Use Elementary toPre-intermediate explains words andexpressions, and provides practice in using thenew language. This includes ‘Over to you’activities so you can apply the language youlearn to your own work or study.Business Vocabulary in Use Elementary to Preintermediateis particularly useful for self-studyand includes a comprehensive answer key.PB + CD-ROMISBN: 9781107616189 176pp ` 295.00BusinessVocabularyin UseAdvancedSecond EditionBill MascullPB + CD-ROMISBN: 9781107684034 176pp ` 295.00Business Vocabulary in Use Advanced is forstudents and professionals looking to expandtheir business vocabulary. It is for Upperintermediateto Advanced level learners ofEnglish (levels B2 to C1 of the CEF.)This second edition comes with a brand newCD-ROM complete with:• interactive practice exercises and games• audio of each word or phrase• tests for each unit of the book• a phonemic chart for pronunciation support.Bringing you right up-to-date with the languageyou need for business today, this secondedition reflects recent developments intechnology, global relations and financialpractice. As well as covering a wide range oftopics, from Competitive Strategy toGlobalisation, it also develops skills in keyareas including Business writing and Working ininternational teams.Business Vocabulary in Use Advanced explainswords and expressions used in a variety ofwork-based situations and provides practice inusing the language. This includes ‘Over to you’activities so you can apply what you learn toyour own work or study.With vocabulary drawn from the <strong>Cambridge</strong>Business English Corpus - a collection of realEnglish compiled from authentic sourcesincluding business magazines, professionaljournals and educational books - you can besure that the language you’re learning is up-todate,relevant and natural.PB + CD-ROMISBN: 9781107604582 176pp ` 295.0018


New InternationalBusiness EnglishLeo Jones &Richard AlexanderNew International Business English is a flexiblecourse at the upper-intermediate level forpeople who need or will soon need to useEnglish in their day-to-day work.All four skills - listening, speaking, reading,writing - are developed through a wide range oftasks which closely reflect the world of work.Key features of the Student's Book are:• learner-centred approach• realistic integrated communication activities• systematic coverage of essential businesstasks• thorough vocabulary development• frequent opportunities for discussionThe Student's Book has been redesigned withmany new illustrations and photos to make itmore attractive and easier to use.PB + 3 Audio CD’sISBN: 9781107400542 176pp ` 595.00SpeakingEffectivelyDeveloping SpeakingSkills for BusinessEnglishJeremy Comfort,Pamela Rogerson,Trish Stott &Derek UtleySpeaking Effectively is a resource for learnerswho want to improve their speaking skills in ageneral Business English context. It can beused as supplementary material or as the basisfor a course. It contains 14 short units, whichcover a range of topics from Chairing a meetingto Socializing, and 3 case studies which providean opportunity to consolidate what has beenpresented in the previous units.Speaking Effectively is accompanied by anAudio CD which provides listeningcomprehension and pronunciation tasks.Self-study: Speaking Effectively is selfcontainedwith an answer key and tapescriptsat the back of the book so it is suitable forguided self-study.Level: Speaking Effectively is suitable forlearners at an intermediate level.PB + Audio CDISBN: 9780521016773 136pp ` 395.00ProfessionalPresentationsMalcolm GoodaleProfessional Presentations is a short andflexible video-based course for students andprofessionals.At the core of the course are two sections:Preparing the Presentation and Performing thePresentation. These provide a thorough, stepby-stepprogramme. Preparing the Presentationcovers Why, Who, What, How and Where &When. Performing the Presentation deals withBeginning Language, Visual Aids and BodyLanguage, Voice, Ending and QuestionISBN: 9788175962576 Book+VCD ` 390.00English forBusinessCommunicationStudent’s BookSimon SweeneyEnglish for Business Communication is a shortcourse for managers who need to improve theircommunicative ability when:• socialising• using the telephone• presenting• taking part in meetings• negotiatingThe focus in on building confidence andimproving fluency:Key features:• modular approach for greater flexibility• focus on listening and speaking• language and communication skillschecklists for all 15 units• realistic communication activities• new self-study pages for all 15 units toenhance effectivenessIn addition to the new self-study sections, theformat of the book has been increased and thecontent redesigned to make the course easierto use.Further AheadA communicationskills course forBusiness EnglishSarah Jones-Macziola &Greg WhiteFurther Ahead is an integrated, generalBusiness English course at elementary andlower intermediate levels.The Further Ahead Learner’s Book is sold witha free BEC Preliminary Preparation CD-ROMwhich contains an introduction to the BECPreliminary exam and one full practice testincluding audio.PB + 2 Audio CD’sISBN: 9781107400535 162pp ` 550.00Book + CDISBN: 9780521531726 ` 1320.00Home Study BookISBN: 9780521597838 ` 840.00Teacher’s GuideISBN: 9780521597845 ` 1100.00Home Study Book Audio CDISBN: 9780521639293 ` 1200.0019


Business BENCHMARKBusiness Benchmark is a brand new Business English course at three levels. It helps students get ahead fast with their Business English vocabulary andskills, and gives them grammar practice in business contexts. It also helps students prepare for the internationally recognised <strong>Cambridge</strong> ESOL BULATS(Business Language Testing Service) Tests or BEC exams.Key features:• 24 short units, covering important vocabulary, grammar, reading, writing, listening and speaking skills for business.• Grammar workshops providing extra grammar practice in business contexts.• An 'Exam practice' section with authentic BULATS Test papers from <strong>Cambridge</strong> ESOL.• An 'Exam skills' section, with exam-type tasks which give students detailed preparation for all the papers in the BULATS Test.• Authentic interviews with real business people available on audio CD.• Up-to-date business language in a range of contexts from 'Investments' to 'Staff development', ‘Competitive advantage’ to ‘Expanding abroad’,‘Financing start-ups’ to ‘Offshoring and outsourcing’.• 'Task tips' giving advice on how to approach different task-types.• Sample compositions for writing activities.• CD-ROM containing a complete BULATS Test supplied by <strong>Cambridge</strong> ESOL, so students can practise for the BULATS Computer Test.• Answer keys and transcripts, so students can check their own progress.The Personal Study Book contains:• Extra vocabulary, grammar and skills activities, based on the Student's Book units.• Complete Word list containing core business vocabulary from the Student's Book.• Full answer key to all its exercises.The Teacher's Resource Book provides:• A wide range of supplementary photocopiable material, including complete extra lessons.• Information about how the activities in each unit relate to the BEC Vantage exam and the BULATS Test.• Notes on each unit with advice and suggestions for alternative treatments.• Answer key to all the exercises in the photocopiable activities.• Complete answer key to all exercises in the Student's Book, including the Exam skills and Exam practice section for both BEC and BULATS.• Complete Student's Book transcripts with answers underlined.• Information about the Common European Framework and how this course relates to it.• Checklist of 'Can Do' statements for students at upper-intermediate level.ISBN TITLE PRICE9780521759380 Pre-Intermediate to Intermediate Student's Book BULATS Edition (With 1 CD-ROM and 2 Audio CDs) ` 550.009780521759397 Pre-Intermediate to Intermediate Student's Book BEC Preliminary Edition (With 2 Audio CDs) ` 450.009780521758963 Pre-Intermediate to Intermediate Preliminary Personal Study Book for BEC and BULATS ` 125.009780521759373 Pre-Intermediate to Intermediate Preliminary Teacher's Resource Book for BEC and BULATS ` 395.009780521743723 Upper-Intermediate Student's Book BULATS Edition (With 1 CD-ROM and 2 Audio CDs) ` 550.009780521743648 Upper-Intermediate Student's Book BEC Vantage Edition (With 2 Audio CDs) ` 450.009780521743884 Upper-Intermediate Vantage Personal Study Book for BEC and BULATS ` 125.009780521743792 Upper-Intermediate Vantage Teacher's Resource Book for BEC and BULATS ` 395.009780521743778 Advanced Student's Book BULATS Edition (With 1 CD-ROM and 3 Audio CDs) ` 550.009780521743686 Advanced Student's Book BEC Higher Edition (With 3 Audio CDs) ` 450.009780521743921 Advanced Higher Personal Study Book for BEC and BULATS ` 125.009780521743846 Advanced Higher Teacher's Resource Book for BEC and BULATS ` 395.0020


English 365for work and lifeBob Dignen, Steve Flinders & Simon SweeneyEnglish 365 is a Business English and general English course. It is for learners who want to developtheir English skills for their work as well as their social and travel needs, and therefore reflects thework-life balance of busy working adults.English 365 Level 1 is for post-elementary to lower-intermediate level learners, Level 2 is for lowerintermediateto intermediate level learners and Level 3 is for intermediate to upper-intermediate levellearners.Level 1 Level 2 Level 3Student’s Book 9780521718066 9780521718073 9780521718080(Book + 2 Audio CDs)` 295.00 eachPersonal Study Book 9780521718059 9780521718042 9780521718097Book + Audio CD Book + 2 Audio CDs Book + Audio CD` 150.00 eachOther titles of interestISBN AUTHOR TITLE PRICE9780521887427 Fleurbaey A Theory of Fairness and Social Welfare (HB) £ 65.009780521715348 Fleurbaey A Theory of Fairness and Social Welfare (PB) £ 24.999781107401532 Mshomba Africa and the World Trade Organization £ 23.999781107004344 Clotfelter Big-Time Sports in American Universities £ 19.999781107008939 Neuhoff Climate Policy after Copenhagen (HB) £ 60.009781107401419 Neuhoff Climate Policy after Copenhagen (PB) £ 21.999781107002289 Whitesell Climate Policy Foundations £ 50.009780521766746 Manne Competition Policy and Patent Law under Uncertainty £ 65.009780521195461 Walshe Connecting Knowledge and Performance in Public Services:From Knowing to Doing £ 47.009781107001879 Sun Corporate Governance and the Global Financial Crisis £ 65.009780521149631 Husted Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage £ 19.999780521717342 Goldman Destructive Leaders and Dysfunctional Organizations: A Therapeutic Approach £ 26.999781107002562 de Perthuis Economic Choices in a Warming World (HB) £ 45.009780521175685 de Perthuis Economic Choices in a Warming World (PB) £ 16.999780521194723 Paris Economic Foundations of Symmetric Programming (HB) £ 80.009780521123020 Paris Economic Foundations of Symmetric Programming (PB) £ 35.009780521769808 Rainey Enterprise-Wide Strategic Management:Achieving Sustainable Success through Leadership, Strategies and Value Creation £ 54.009781107003095 Vogel Entertainment Industry Economics, 8th Edition £ 45.009781107002142 Endres Environmental Economics (HB) £ 100.009780521173926 Endres Environmental Economics (PB) £ 38.009780521168434 Drysdale Europe, East Asia and APEC £ 16.9921


9780521762908 Bittlestone Financial Management for Business: Cracking the Hidden Code £ 23.999780521761635 Hollander Friedrich Engels and Marxian Political Economy £ 65.009780521826457 Starr General Equilibrium Theory, Second Edition (HB) £ 75.009780521533867 Starr General Equilibrium Theory, Second Edition (PB) £ 29.999780521515986 Smith Global Challenges in Responsible Business £ 63.009781107004924 Scott Global Projects (HB) £ 65.009780521181907 Scott Global Projects (PB) £ 25.999781107096530 Tanzi Government versus Markets £ 24.999780521727624 Spitzeck Humanism in Business £ 28.999780521853446 Jackson International Management Ethics (HB) £ 60.009780521618656 Jackson International Management Ethics (PB) £ 21.999780521766968 Burfisher Introduction to Computable General Equilibrium Models (HB) £ 75.009780521139779 Burfisher Introduction to Computable General Equilibrium Models (PB) £ 29.999780521111485 Kressel Investing in Dynamic Markets: Venture Capital in the Digital Age £ 24.999780521514729 Montiel Macroeconomics in Emerging Markets, Second Edition (HB) £ 140.009780521733045 Montiel Macroeconomics in Emerging Markets, Second Edition (PB) £ 60.009780521116695 Anderton Macroeconomic Performance in a Globalising Economy £ 60.009780521190725 Szymanski Making Work Visible (HB) £ 60.009780521176651 Szymanski Making Work Visible (PB) £ 24.999780521142816 Wright Managing Competitive Crisis: Strategic Choice and the Reform of Workrules £ 18.999780521518536 Townley Managing Creativity: Exploring the Paradox £ 63.009780521514545 Johnson Managing Knowledge Networks £ 81.009781107004368 Vohra Mechanism Design (HB) £ 55.009780521179461 Vohra Mechanism Design (PB) £ 17.999781107003491 Champ Modeling Monetary Economies, Third Edition (HB) £ 85.009780521177009 Champ Modeling Monetary Economies, Third Edition (PB) £ 30.009781107004504 Moeran Negotiating Values in the Creative Industries £ 55.009780521731973 Sitkin Organizational Control £ 30.009780521492911 Saunders Organizational Trust: A Cultural Perspective £ 68.009780521768641 Rice Organizations and Unusual Routines £ 58.009780521764605 Congleton Perfecting Parliament (HB) £ 70.009780521151696 Congleton Perfecting Parliament (PB) £ 29.999780521197175 Dörrenbächer Politics and Power in the Multinational Corporation £ 60.009780521703284 Tjosvold Power and Interdependence in Organizations £ 25.999780521748681 Wakker Prospect Theory: For Risk and Ambiguity £ 31.009780521116633 Walker Public Management and Performance: Research Directions £ 47.009780521763967 Delmon Public-Private Partnership Projects in Infrastructure (HB) £ 59.009780521152280 Delmon Public-Private Partnership Projects in Infrastructure (PB) £ 17.999780521143653 Franses Quantitative Models in Marketing Research £ 19.999780521174770 Phillips Reforming the World Bank £ 19.999780521766159 Randall Risk and Precaution (HB) £ 55.009780521759199 Randall Risk and Precaution (PB) £ 18.999781107004405 Barker Short Introduction to Accounting Euro Edition (HB) £ 45.009780521179478 Barker Short Introduction to Accounting Euro Edition (PB) £ 14.999780521147507 Cronin Smart Products, Smarter Services: Strategies for Embedded Control £ 29.999780521190817 Freeman Stakeholder Theory: The State of the Art (HB) £ 63.0022


9780521137935 Freeman Stakeholder Theory: The State of the Art (PB) £ 25.999780521115452 Pearce Status in Management and Organizations (HB) £ 60.009780521132961 Pearce Status in Management and Organizations (PB) £ 21.999780521116121 Fragueiro Strategic Leadership in the Business School £ 40.009780521182430 Le Masson Strategic Management of Innovation and Design £ 32.999780521895507 Chia Strategy without Design: The Silent Efficacy of Indirect Action £ 62.009780521142243 Armbrüster The Economics and Sociology of Management Consulting £ 18.999780521517140 Dobson The Economics of Football, Second Edition £ 40.009780521775892 Blair The Economics of Franchising £ 22.999781107006010 Williams The Embedded Firm £ 65.009780521194235 Ellis The Essential Guide to Effect Sizes: Statistical Power,Meta-Analysis, and the Interpretation of Research Results (HB) £ 58.009780521142465 Ellis The Essential Guide to Effect Sizes: Statistical Power,Meta-Analysis, and the Interpretation of Research Results (PB) £ 19.999780521514569 Brown The Evolution of the Modern Workplace £ 68.009781107006997 Rutherford The Institutionalist Movement in American Economics, 1918–1947 £ 60.009780521190374 Rivlin The Israeli Economy from the Foundation of the State through the 21st Century (HB) £ 60.009780521150200 Rivlin The Israeli Economy from the Foundation of the State through the 21st Century (PB) £ 19.999780521686860 Mäki The Methodology of Positive Economics: Reflections on the Milton Friedman Legacy £ 29.999780521747554 Devinney The Myth of the Ethical Consumer Paperback with DVD £ 23.999780521532617 Backhouse The Puzzle of Modern Economics: Science or Ideology £ 16.999780521681940 Becerra Theory of the Firm for Strategic Management: Economic Value Analysis £ 29.999780521769518 Schiuma The Value of Arts for Business £ 55.009781107401440 Bird The VAT in Developing and Transitional Countries £ 22.999780521764209 Fraher Thinking Through Crisis (HB) £ 60.009780521757539 Fraher Thinking Through Crisis (PB) £ 19.999780521196680 Metcalf U.S. Energy Tax Policy £ 65.009780521806954 Treble Worker Absenteeism and Sick Pay £ 60.0023


NewSee Page No. 3 See Page No. 7 See Page No. 7See Page No. 14 See Page No. 14 See Page No. 15Send your orders to:<strong>Cambridge</strong> <strong>University</strong> <strong>Press</strong> <strong>India</strong> Pvt. Ltd.www.cambridgeindia.org<strong>Cambridge</strong> House, 4381/4, Ansari Road, Daryaganj, New Delhi-110002 Tel.: +91 11 43543500 Fax: +91 11 23288534 Email: cupdel@cambridge.orgC-22, Brigade M.M., K.R. Road, Jayanagar, Bengaluru-560070 Tel.: +91 80 65593388, 26764817, 26762764 Fax: +91 80 26761322 Email: cupbang@cambridge.org<strong>Cambridge</strong> House, Plot No. 80, Service Industries, Shirvane, Sector-1, Nerul, Navi Mumbai-400706 Tel.: +91 22 27709172, 27713810Fax: +91 22 27709173 Email: cupmum@cambridge.orgThe <strong>Cambridge</strong> Centre, 10, Raja Subodh Mullick Square, 2nd Floor, Kolkata-700013 Tel.: +91 33 22259976, 22250046 Fax: +91 33 22250327 Email: cupkol@cambridge.orgThe <strong>Cambridge</strong> Centre, 21/1 (New No. 49), 1st Floor, Model School Road, Thousand Lights, Chennai-600006Tel.: +91 44 42146807, 28291294 Fax: +91 44 28291295 Email: cupchen@cambridge.orgHouse No. 3-5-874/6/4 (Near Apollo Hospital), St. No. 5, Hyderguda, Hyderabad-500029 Tel.: +91 40 23244458, 66101126 Fax: +91 40 23244459 Email: cuphyd@cambridge.orgAgarwal Pride, A Wing, 1308, Kasba Peth, Near Surya Hospital, Pune-411011 Tel.: +91 20 24575767, 24575768 Fax: +91 20 24575768 Email: cuppune@cambridge.orgSales Office: T.C. 25/2731, Lukes Lane, Ambujavilasam Road, Thiruvananthapuram-695001Tel: +91 471 4064404, 4064405 Fax: +91 471 4070093 Email: cuptvm@cambridge.orgRepresentative Office: Monzeera House, Om Bhawan, 2nd Floor, Panbazar, Guwahati-781001 Telefax: +91 361 2735336 Email: nkakoty@cambridge.orgFollow us on:www.facebook.com/cambridgeindia24www.twitter.com/cambridgeindia

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!