VH1 AUSTRALIA 2008

VH1 AUSTRALIA 2008

What is Vh1?Vh1 is an exciting and compelling 24 hour music andentertainment channel. It offers a wealth of originalinternational and local programming that explores andcelebrates the power of music, artists, entertainmentand it’s heritage.Vh1 is a place for mature people who love and knowmusic as well as the culture that surrounds it. Vh1 isa place where memories come alive through a musicaljourney, whilst also bringing to light new experiencesthrough festivals, live music and quality documentaryprogramming.Demographics:Primary – 30 to 54 yearsSecondary – 18 to 39 yearsGender:50/50

What’s New for Vh1?It’s all about the MUSIC…Since the 1st of November 2007 re-launch,Vh1 has seen a renewed focus on music –serving up the best music countdowns,exclusive documentaries and live music for amature and knowledgeable music audience.Vh1 is the authority on music and culturethat matters to 30-54 year olds.

…it’s all about the MusicVh1 is dedicated to artists who influencedgenerations and made music history…

Vh1 Key ProgrammingVh1 specializes in original and creativemusic countdown mixes (best of the 70’s,80’s & early 90’s), innovative programmingconcepts (Nations Favourite Lyric),heritage long-form brands (Classic Albums,Behind the Music) plus local andinternational documentaries.• Rockwiz• Rock Docs• Classic Albums• Behind the Music• ARIA Hall of Fame• Nations Favourite Lyric• Themed Countdowns• Rock of Love• I Love New York• Countdown/The Meldrum Tapes• Decades of Decadence- 70s at 7- 80s at 8- 90s at 9

Vh1 Key ProgrammingClick to Play

Vh1 Advertising OpportunitiesThere are a range of advertising opportunities availableon Vh1 in 2008 including…• Channel Partnerships –Vh1 offers complete 3,6 & 12 month channel partnershipsthat include:– Substantially discounted spot rates– Flexible campaign execution timings– Association / Ownership of key Vh1 properties– Cross promotions / Alignment with the Vh1 brand• Program Sponsorships (local & international) –Vh1 offers key program sponsorship opportunities that caninclude:– Opening & closing sponsorship billboards– Program stunts/marathons– Interstitials

Vh1 creative campaign conceptsAdvertising with Vh1 is more than buying anaudience, rather it’s about tapping intoour brand and the unique relationship wehave with our viewers.Vh1 has the ability create and executeunique on-air campaign. Through workingclosely with our partners and establishingtheir core brand messages and imagery, Vh1will develop clever concepts deliver astrong level of connection with the channel– providing cut through and the desireddepth of communication.Examples:• Nescafe - GOLD Music block• RSVP - Greatest Love Song Countdown• Four Seasons – Best Bonk Music Countdown• Kleenex - 50 Saddest Songs of All-Time

Vh1 – Front RowSynopsis:Get up, close and personal with your favorite artist as VH1 presents FrontRows:Black Crowes ConcertIsle of WightThin LizzyBob Marley (Australian premiere)Timing: March - Dec ’08Duration:1 HourTelecast Timing: (Premiere): Saturday at 12pm(Repeat): Saturday at 8pm (repeat of last week’s premiere)

Synopsis:Themed CountdownsVH1 specializes in original and creative music countdowns that captivateour audience for hours on end. Every Sunday from 9am to 5pm, sit backand enjoy some of the most influential music clips of all time.VH1 music countdown themes include…Themes:• Top 250 Ultimate 80’s• 500 Greatest Rock Songs• Top 100 Aussie Hall of Fame• Top 100 Worst Fashion• Top 100 Ultimate #1’sTiming: Feb to Dec ’08Telecast Timing: Every Sunday from 9am to 5pm (8 Hours)

Vh1 – Classic AlbumsSynopsis:Classic Albums is a documentary series about pop and rock albums thatare considered the best or most distinctive of a well known band ormusician.Each title explores the making of a landmark album through archivefootage and new interviews exemplify a stage in music history.Who – Who’s nextU2 – The Joshua TreePink Floyd – Dark side of the moonPresley - Elvis PresleyTiming:Duration:April – October ’08 (30 weeks/episodes)1 HourTelecast Timing: Saturday at 4pm