Nickelodeon 2008

Nickelodeon 2008
7 November 2007

What is does Nickelodeon mean
Is is an early 20 th century form of small,
neighborhood movie theaters in which
admission was obtained for a nickel.
These movie theatres were small typically
25 feet wide and 70 feet deep. Its seats
were usually simple kitchen chairs and its
walls were often painted red. For a nickel,
one could be transported into a fantasy
world on the screen.

The Nickelodeon Channel
On April Fools Day in 1979 a US based
TV channel adopted the name
Nickelodeon. Today Nickelodeon is TV
network, a company, a magazine and
many other things but with one single
minded goal – we put kids first in
everything that we do.

The Splat is Our Logo
It can stand for a lot of things, but there’s
one thing it always stands for: the irreverent,
kid-like spirit that is Nickelodeon.
It represents the promise we made to kids :
To put them at the core of everything that
we do, and to ensure that everything
we do has a spirit of playfulness and
messiness.

The Most Distributed Kids Network
in the World
NORTH AMERICA 88M HH
EUROPE 25M HH
Denmark
Pan Europe
Germany
Benelux
Israel
Italia
Nordic
Portugal
Spain
UK (Nick Jr,
Nick Replay,
Nick Toons TV)
Nickelodeon / Nick Jr.
Nick @ Nite
Nick GAS
Nicktoons TV
Noggin / The N
LATIN AMERICA 65M HH
AFRICA 1.4M HH
MIDDLE EAST
200,000 HH
ASIA/PACIFIC
36.5M HH
Brasil
Nickelodeon (North)
Nickelodeon (South)
Australia
New Zealand
India
Japan
Hong Kong
Southeast Asia
South Pacific Islands
Note: APAC Number excludes China and FTA Blocks.

Nick Live Show
Nick Movies
Nick Online
On Ground
Activities
Nick Hotel
Nick Mobile
Nick Theme
Parks
Consumer
Products
Nick 24-hr
Channel
Nick Magazine
Nick FTA Block

Pre-schoolers 2- 5
& Mothers
Kids 6 - 10
Tweens 8 -14

Where pre-schoolers
play to learn and
parents learn to play!

Programming for Nick Jr.
• Nick Junior programming block that caters to the
2-5 years old and the caregivers
• All Nick JR shows encourage kids to think, to
explore, to problem solve, to master cognitive
skills and develop self-esteem
• What’s important the preschoolers play along with
the characters they love
• So when preschoolers watch Nick JR
programming, they are playing to
LEARN!

Animation

Nickelodeon Animation
• Nickelodeon animation caters to kids age
6 and up. Our programs are:
• Entertaining & Safe
• Feature kids as the main casts
• Features a diversity of kids
• Appeal to both girls and boys
• Funny, humorous and connect kids to
their world
• Gives kids a chance to live out their
dreams and wishes

Unfabulous
Live Action
2008

Live Action Programming
• Nick’s live action shows are programs
designed for preteens and early teens. i.e.
viewers age 8 and up
• Kids 8-11 (in-betweens) do not consider
themselves teenager nor children. They are
insecure, opinionated and mild mannered.
• They like shows that are aspirational.
• Shows that allows them to look for who they
want to be and/or when they grow up.

Live Action Programming
• Kids 12-14 (teens) face conflicting emotions at
this age.
• They look for shows that are mirror image to
what they face and able to associate with the
issues and problems experienced
• These shows carry universal themes amongst
kids such as: peer pressure parents, school,
relationship with friends and siblings

Nickelodeon Events

2-day beach party at Sentosa to celebrate the
SpongeBob Movie featuring Neptune’s Crown
Treasure Hunt, live appearances by SpongeBob,
Patrick and Squidward and more!
Jan 2005

Aug 2006

Weekend Carnival Mar/Apr 2008
• Its a 2-day on the ground event that allow kids to distress and
have a good time.
• It is planned with the following criteria in mind:
1. High on the Fun Factor
2. Encourages interactivity
3. Promotes creativity

Microsite
• Kids can play games, win prizes and download
special passes to the weekend carnival event.

Task Oriented Game System
• Kids will be given a OrangeSplat Collection Card when
they register themselves at the entrance
• They will need to complete specific physical and mental
challenges to earn OrangeSplat Stamps
• The more stamps they collect the better/bigger the prizes
they can redeem. Each completed card will also entitle
them to the grand lucky draw
• The carnival is opened to all kids, even if they do not wish
register and collect OrangeSplat Stamps

Let’s Just Play
Campaign Objective
To empower and encourage
kids to engage in active, healthy
and playful lifestyles

Let’s Just Play
Get Up. Get Out and Go Play!
• Celebrating and embracing active, physical play
• Encouraging and providing kids with the
opportunity to play
• Alleviating pressures on kids when it comes to
participation in organized sports and games
• Providing resources to result in a more active
lifestyle for kids

Nick Takes Over Your School
• School is out and play is in!
• Nick Takes Over Your School (NTOYS) is a
one-of-a-kind play camp where the only rule
is to have fun!
• Which school Nickelodeon takes over is,
totally dependent on the kids’ vote
• Top 5-10 schools (depending on country)
with the highest vote will be invaded
• The invasion usually takes place right after
the school exams

Halloween
• Halloween is celebrated in a big way by kids in
the Philippines
• Nick Halloween is fast becoming the “signature”
event for Nickelodeon in the Philippines
• It encompasses the spirit of playfulness and
messiness that Nick also stands for
• It attracts more kids than any Nick event