Marketing P.25 - 30 - HKU School of Professional and Continuing ...

Marketing
Curtin University
BCom (Marketing and Advertising)
University of Hull
BA (Hons) Marketing & Management

Curtin University
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Prof. Nigel de Bussy
Head, School of Marketing,
Curtin University
Bachelor of Commerce
(Marketing and Advertising)
“Despite their synergies in the ‘real world’, most universities teach marketing and advertising in
separate faculties. Not Curtin. Our students can combine the two complementary disciplines, in
preparation for careers in marketing communications or any other marketing-related role.”
The BCom (Marketing and Advertising) programme is an offshore degree programme which carries the
same academic status and recognition as that offered to Curtin’s on-campus graduates.
The programme is designed to provide students with an understanding of the principles and processes
of advertising and other forms of marketing communications, from a marketing perspective. Marketing
anticipates demands for products, services and ideas by analysing the behaviour of competitors and
customers and developing the appropriate product, promotion, pricing and distribution strategies. Both
business and non-profit organisations increasingly recognise the importance of marketing in modern
management.
• Identical bachelor’s degree awarded by Curtin University;
• Curtin University is ranked in the World’s Top 300 (QS World University Rankings 2011/12);
• Option of transfer to Perth campus for one or more semesters;
• Industry focus: offers comprehensive and practical problem-solving units with a strong
international focus.
Professional Recognition
The International Advertising Association (IAA) is one of the leading global organisations in the
advertising field with 61 chapters in 95 countries. The IAA champions advertising as a force for growth in
all free market societies. Among many other activities the IAA accredits university advertising programmes.
Curtin is one of the few academic institutions in the region with IAA accreditation. All Curtin Marketing and
Advertising graduates receive an IAA certificate in addition to their degree scroll.

2012/13 Entrants Eligible to Apply for Grants and Loans
Curtin University’s BCom (Marketing and Advertising) programme delivered in Hong Kong is successfully
accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications
(HKCAAVQ). Full-time students admitted in September 2012 are now eligible to apply for Hong Kong
government grants and low interest loans, i.e. FASP and NLSPS.
Award Bachelor of Commerce (Marketing and Advertising)
Awarding University P05 Curtin University
Study Mode Full time
Duration 24 months for studying 16 units; or a shorter duration depending on exemptions granted
Medium of Instruction English
Entry Requirements P70
AD/HD graduates in relevant subject areas and meeting required English proficiency
are eligible to apply.
Financial Assistance P15 • Continuing Education Fund
• Financial Assistance Scheme for Post-secondary Students (FASP)
• Non-means Tested Loan Scheme for Post-secondary Students (NLSPS)
• CBS School of Marketing Scholarship
Programme Commencement September 2012
Tuition Fee HK$9,000 per unit (maximum 16 units, depending on exemptions granted)
Application Fee HK$200
Programme Enquiries +852 2910 7612 tammy.kwok@hkuspace.hku.hk (Ms. Tammy Kwok)
General Enquiries +852 2910 7555 cidp@hkuspace.hku.hk
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code: 00301J (WA)
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Hull University Business School
Prof. Terry Williams
Dean,
Hull University Business School,
University of Hull
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Bachelor of Arts (Hons)
Marketing & Management
“Hull University Business School is a distinctive business school with a focus on responsible
leadership in a complex world. The Hull degree in marketing and management will give students a
unique understanding of how to carry out the role of a business leader effectively and responsibly
in the global marketplace.”
The BA (Hons) Marketing & Management programme is a practically oriented general marketing and
management degree designed to open up a range of career options in the private and public sectors. The
programme provides students with a thorough knowledge and understanding of both the philosophy and
functions of marketing, up-to-date management practice and experience.
The programme balances academic knowledge and vocational skills, with a broad base training in order
to prepare students to work within a wide variety of organisations. It also aims to equip students with
transferable skills that are highly valued by employers. For example, on completion of the programme,
students will be able to formulate and solve business problems, analyse information, think critically,
communicate effectively and profess a range of interpersonal skills.
• Identical bachelor’s degree awarded by University of Hull;
• Hull University Business School is among the top 1% of business schools world-wide having achieved
the Triple Crown of accreditations by AACSB, AMBA and EQUIS.
Professional Recognitions
Graduates of this programme meet the education requirement for full membership of Hong Kong
Institute of Marketing (HKIM) and will be eligible to apply for the Chartered Postgraduate Diploma in
Marketing Programme offered by The Chartered Institute of Marketing (CIM) and Postgraduate Diploma
in Marketing offered by HKU SPACE, subject to the fulfillment of work experience requirement.

Award Bachelor of Arts (Hons) Marketing & Management
Awarding University P06 University of Hull
Study Mode Full time
Duration 3 semesters
Medium of Instruction English
Entry Requirements P70 AD/HD graduates in relevant subject areas and meeting required English proficiency
are eligible to apply.
Financial Assistance P15 • Continuing Education Fund
• Non-means Tested Loan Scheme
• University of Hull/CIDP Scholarships
Programme Commencement September 2012
Tuition Fee HK$11,750 per module, 9 modules in total
Application Fee HK$200
Programme Enquiries +852 2910 7619 sharon.lam@hkuspace.hku.hk (Ms. Sharon Lam)
General Enquiries +852 2910 7555 cidp@hkuspace.hku.hk
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Hull University Business School