Feuerring Imagezeitung 1/2015 - Englisch

ORIGIN

PHILOSOPHY
The philosophy behind the Feuerring is one of
sociability and enjoyment. You never have to wait for
the perfect flame or temperature – everybody can
start barbecuing food straight away next to a warm,
crackling fire. It’s as natural as it is healthy. Indeed,
the Feuerring is a real celebration of fire in its original
form. For centuries, fire pits were the nucleus
of community life. Nowadays, warmth, light, a social
atmosphere and healthy eating have lost much of
their communal meaning. The Feuerring is a modern
interpretation of a campfire, enabling everyone to
enjoy the warmth offered by fire and companionship.
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ORIGIN
A childhood spent in the heart of
nature against a backdrop of beautiful
scenery. The omnipresent Rigi massif,
the crystal clear water of Lake Zug
(accessible via the same rough sandstone
rocks around the family home
that Goethe passed by centuries earlier),
the tranquil ambience when sailing
on the water, a bracing wind caressing
the skin – all wonderful sources of
inspiration to feed a creative spirit.
These are the origins of Andreas
Reichlin, an artist whose work rests on
the interlocking foundations of visual
appearance, beauty, uniqueness and
virtue. His uncompromising approach
to design, simplicity and perfect
craftsmanship is the key to the direction
his art takes.
Reichlin has harnessed the energy
of nature within his body and soul.
His is a creative, curious mind, always
searching for aesthetics and coherence
in everything. He gives shape to
the forms that his eyes perceive every
day: life as a boundless space in which
to live, to give free reign to great and
wonderful ideas, to make connections
between values and visions.
Here, in this space of infinite possibility,
Reichlin channelled his creative
spirit to design an object. A round form
that unites earth, fire, air and water –
the four fundamental elements of life.
The Feuerring: an aesthetic, almost
sensual work of art, a sculpture that
seamlessly combines design and
functionality to provide a revolutionary
barbecue experience.
From the earth comes the material
used to create the Feuerring. Air
and water both fuel and extinguish
fire. And the fire itself is a source of
warmth and a place for people to come
together.
The Feuerring is perfect for any time
of the year – a healthy, enjoyable and
above all communal barbecue experience
around a meticulously crafted
steel bowl.
“In Immensee we took a ship and
travelled north to Zug. A block of
sandstone lay broken to our left.”
Goethe, diary entry, 7 October 1797
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DESIGN
“The journey to a perfect shape allied with a passion
for the strength of steel with its intrinsic weightlessness
and all pervading serenity never ceases to
fascinate me.”
Andreas Reichlin, 2011
Reichlin began his artistic career as a
wood sculptor and explored all kinds
of materials in his work. A study of
shape and form led him to steel, which
he learnt how to control and manipulate
into forms that reflect his search
for perfection.
The philosophy of Andreas’s father
Ernst Reichlin – to view difficulties as
a challenge and an incentive to forge
new paths – has stood the sculptor in
good stead since he was a child.
A health issue became the basis for
finding new solutions. Unable to eat
barbecued food, Reichlin looked at it
as a challenge: he would find another
way to embrace his love of fire.
The design of the Feuerring means
you never have to wait for the perfect
flame or temperature – you can start
barbecuing straight away next to a
warm, crackling fire and enjoy tasty
grilled food with no trace of an unhealthy
charred aftertaste. It creates a
fantastic atmosphere and puts everybody
in a good mood. Sit together with
friends, swap food and experiences,
enjoy the companionship and cuisine,
and let your creative juices flow – that
is Andreas Reichlin’s philosophy. The
Feuerring is an enduring expression of
the artist’s approach to life.
His efforts resulted in a visionary
barbecue, a design that is a delight to
the eye and appetite alike: an elegant
stainless steel bowl with a jet-black
finish that appears as though it has
emerged fully formed from a single
ring-shaped mould.
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LUNA 40
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PRODUCTION
Meanwhile, Reichlin has passed on his sophisticated,
patented expertise regarding the production of the
Feuerring, enabling him to dedicate more time once
again to his passion: sculpture.
By Lake Zurich (at Heiri Gisler), Reichlin’s
design is shaped into the unique
fire bowl using the little known craft of
sheet metal printing.
At Isenschmid AG in Küssnacht, the
ring and bowl are welded together perfectly
to form the Feuerring, a singular
creation that unites aesthetics and
functionality.
Heiri Gisler and Isenschmid are exceptionally
skilled partners that ensure
Andreas Reichlin’s stringent quality
standards are maintained in the production
of the Feuerring.
This gives the designer and sculptor
time to work on his new ideas.
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ABOUT FEUERRING
Andreas Reichlin has managed Feuerring GmbH in Immensee,
Switzerland, together with his life partner Beate Hoyer,
since 2009. We employ regional Swiss artisans to create an
original Swiss product by sustainable means. This philosophy
is evident throughout the entire range of Feuerring products.
The garden showroom in Immensee,
Switzerland, on beautiful Lake Zug
features all the Feuerring models, including
accessories, and is accessible
at any time.
You can also test the grills and receive
background information about the
Feuerring directly from the designer
and his partner.
We can also provide you with ideas
and advice on which Feuerring model
is right for you. We currently have ten
models in the range, so you are sure to
find one, small or large, that suits your
garden or balcony.
Please contact us for details and
appointments via www.feuerring.ch.
Over a glass of wine or beer, experience
the range of options the Feuerring
has to offer – it’s a great feast
for your eyes and appetite.
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BEATE HOYER, ANDREAS REICHLIN,
MARTIN HOYER, VERENA SINGER, JULIA SINGER AND REGINA MATHIS
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OVUM
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FEUERRING MODELS

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PARTNER THOMAS ACHERMANN
Thomas Achermann has been the contact person for the Feuerring in Frenchspeaking
Switzerland since 2014. All Feuerring models are displayed at a
spacious garden showroom in St. Triphon, Switzerland. We asked Thomas about
his experience of the Feuerring:
How did you discover the Feuerring
and what are your motivations to work
together?
Andreas and I are childhood friends.
From the very beginning he shared
with me the conceptualisation and
evolution of his grill, a piece of art not
only for the eyes but also a unique culinary
experience. From the start I have
been fully convinced of this product
and my wish is now to promote this
unique, authentic piece of craftsmanship
within the French and English
speaking market.
How do you position yourself with the
Feuerring in today’s market and what
does it represent for you?
The Feuerring became the center
of my professional life. Very often
pleasure and conviviality erases the
boundaries between professional
activities and social gathering; this is
often demonstrated when customers,
families and friends savour culinary
delights and live enjoyable moments
while sitting around the Feuerring.
What are your visions for the future
with the Feuerring?
The Feuerring offers a large variety of
applications ranging from gastronomy
events to exterior design, where
it can have a positive visual impact.
The customer’s expectations are my
main motivation to elaborate different
solutions using raw materials such
as steel, wood or stone. I feel that the
Feuerring will remain an important
part of my life for many years to come.
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PARTNER BETTINA SCHOLL
Bettina Scholl first encountered the Feuerring while playing the piano with Beate
Hoyer at a concert in Immensee, Switzerland. She quickly realised that the innovative
barbecue experience would certainly find a following in Germany, home of
communal barbecuing. Today, her large showroom in Limburg, Germany features
the full complement of Feuerring models. Visitors can test the barbecues as well.
How did you come across the Feuerring
and why did you strive for working
with the Feuerring GmbH Switzerland?
During a visit to Switzerland in 2006,
I caught sight of the Feuerring for the
first time. I felt an immediate sense
of elation and a desire to own that
unique piece of art. After more visits to
Switzerland, countless conversations
while sitting around the Feuerring,
and ever-increasing enthusiasm, my
cooperation with the Feuerring GmbH
Switzerland came naturally in January
2012.
What is your future vision of the
Feuerring?
I have a vision … I want the Feuerring
to be as well known as the Swiss
watch and the Swiss knife. I want
to offer everyone the opportunity to
share in the philosophy of the Feuerring,
celebrating companionship and
enjoyment. The Feuerring is the future
grill!
What is your current situation, what
is the significance of the Feuerring for
yourself?
In June 2014, I founded Feuerring
Germany Sales and Distribution Ltd.
and established an office and outdoor
display with all Feuerring models in
Limburg. The Feuerring is a philosophy
of life! It’s such a pleasure to share my
enthusiasm with others and to enjoy
the versatility of the Feuerring with
family and friends!
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PARTNER BEN AND LILLY KAISER
We met Ben and Lilly Kaiser from Belgium for the first time at the garden and
leisure trade fair in Schloss Wolfsgarten, Germany, in 2013. Their typically cheery
personalities appealed to us straight away. They now have a range of our products
at their showroom in Eynatten for discerning Belgian and Dutch customers. Visitors
are welcome to try out the products!
Ben and Lilly, how did you find out
about the Feuerring from your base in
Belgium?
We’d been in the market for a special
and sophisticated fire pit for a while.
We stumbled upon the Feuerring on
the internet and were quickly taken by
its beautiful, unique design. And after
barbecuing with it for the first time,
we knew that it was everything we had
been looking for.
How does the Feuerring feature in your
plans for the future?
We are making every effort to help
the Feuerring gain a foothold in the
Benelux region. We are certain that the
Feuerring will make major inroads into
the Benelux market over the next few
years.
How are you getting on with the
Feuerring now? What role does it play
in your lives and what are your general
impressions?
We’ve been using the Feuerring at
home for over a year and a half now.
We like to barbecue at least once a
week and have spent many hours
lavishing over some wonderful dishes
prepared using the Feuerring. In fact,
all of our friends have said how much
they enjoy the convivial atmosphere
that it creates.
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BÄRLOCHER STEINBRUCH
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SCHLOSS WARTEGG
The convivial atmosphere of the Feuerring and mouth-watering grilled food can
even be experienced on holiday, such as at the magical Schloss Wartegg hotel
in Rorschacherberg, Switzerland, which is picturesquely situated on Lake Constance.
Stefan Hilsdorf, deputy head chef at the hotel kitchen, always looks
forward to using the Feuerring. The kitchen specialises in regional, organic cuisine
and slow food, and prepares its dishes exclusively with selected products from
organic farms:
Stefan, what does barbecuing on the
Feuerring mean to you?
“I always find it an enjoyable experience
to work with the Feuerring. The
options provided by it make it easy to
turn new barbecue-based ideas into a
reality. It is very simple to use, allowing
me to cook several things quickly
and thoroughly at the same time and
achieve the best taste and appearance.”
How do your guests react to dishes
made on the Feuerring?
“They are always highly enthusiastic,
both in terms of the Feuerring itself
and the great taste of the dishes!”
Do you have a favourite recipe that you
like to make using the Feuerring?
“Oh, definitely: whole Lake Constance
zander, grilled vegetables and smoked,
crispy potato cakes. Then I add a fresh,
pungent herb vinaigrette using the
herbs from our own garden.”
Stefan wasn’t willing to reveal the recipe
for the smoked potato cakes, but
if your mouth is watering you can sign
up for a tasting session in the Schloss
restaurant: wartegg.ch
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D 110
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CHRIS ZÜGER
“The Feuerring allows us to gently
barbecue premium quality food until
it is just right.”
Chris Züger, 2014
We are looking forward to a fantastic
partnership with up-and-coming
Swiss chef Chris Züger (born 1985).
Despite his young age, Chris can look
back on a career already blessed by
success and packed with experience:
sous-chef with Anton Mosimann’s
catering service in London, chef de
cuisine at House of Switzerland in
London, head chef at the Winter Olympics
in Sochi, and head chef at House
of Switzerland at the 2014 World Cup
in Rio de Janeiro. He has a profound
understanding of international cuisine
and loves to refine regional dishes until
they are absolutely perfect. Chris’s
open and positive attitude, willingness
to try new things and fascination for
the creative culinary opportunities
provided by the Feuerring certainly
impressed us.
Chris has created a few of his own
recipes for the Feuerring; here’s one
for you to try – enjoy!
Scallops
Chorizo, parmesan, rocket, orange dressing
Serves four
16 scallops
salt, pepper
2 chorizo sausages
100g grated parmesan
2 handfuls of rocket
30g bean sprouts (optional)
½ orange
30g olive oil
10g balsamic vinegar, white
salt, pepper
Preparation
Clean the scallops and season with salt and pepper. Remove the skin from the
chorizo and cut into 2-3 cm-thick slices. Place the chorizo in the centre of the
Feuerring and wait until the fat begins to run towards the fire. Lay the scallops on
the chorizo fat and sear until translucent.
Distribute grated parmesan evenly around the Feuerring (about 6 cm wide).
As soon as small bubbles form, turn over with a thin spatula and leave to dry until
crispy. Mix the rocket and bean sprouts in a bowl and add the orange dressing.
Serve
Place the scallops and chorizo on a flat, narrow platter and scatter the rocket
salad over the top. Break the parmesan into crisps and serve alongside.
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Publishing Information
Text
Beate Hoyer
Graphic design
Büro Nord,
Küssnacht am Rigi
Photography
Günter Standl;
Seite 1, 9, 11, 13,
14 – 15, 16, 18 – 19,
26 – 27, 29, 34
Roger Harrison;
Seite 7
Nathalie Veuillet;
Seite 20
Ira Wirth-Widarzik;
Seite 23
David Hagemann;
Seite 24
Dennis Savini;
Seite 32 – 33
Andreas Reichlin;
Seite 35
Location
Bärlocher Steinbruch,
Staad
Print
Druckcenter am Rigi,
Küssnacht am Rigi
Thank you for …
… the archaic basis,
the great , supportive
team and Hans-Jakob
Baerlocher
… your magnificant
effort, Günter!
LUNA 50
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SWISS MADE
1/15
FEUERRING GMBH
TIEFTALWEG 3
CH-6405 IMMENSEE
T +41 41 850 70 58
INFO@FEUERRING.CH
WWW.FEUERRING.CH
DESIGN ANDREAS REICHLIN
PATENTED PRODUCT