Feuerring Hauszeitung 3/2017 - Englisch

FORM IN SPACE

MILESTONES
Experiencing forms in space, living with
forms in the garden space, reconfiguring the
space itself, delighting in the aesthetic
appeal of the resulting dynamics – with its
reduced form, the Feuerring always presents
a “bella figura” in a light-hearted, creative
environment.
Allow yourself to be inspired; draw new
impulses from your garden space and fully
savour the aesthetic pleasure.
With its reduced form, the Feuerring cuts
a fine figure in every space; we act out a
playful and creative interaction with form,
steadily enhancing the joy in the object itself.
Come and play along …
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THE FIRST OF ITS KIND
While the barbecue market is realigning
itself to incorporate indirect
grilling in response to the “first of
its kind”, the Feuerring, the original
itself is treading the path of almost
sculptural design with its inherent
authenticity and an awareness of
core values such as quality, sustainability,
mindfulness, health and
friendship.
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LOOKING BACK
Before beginning a new chapter with the
year 2017, a visual review calls to mind
what the year 2016 held for us; a year
dedicated to the culinary arts. We did
more than just take the photographs;
above all, we enjoyed ourselves – around
the blazing flame and on many pleasurable
occasions:
Installation on Designers’ Saturday 2016
2 x 6 m black plate, massive steel, 12 mm thick, weighing a
tonne. Here we dare to make the first cut and take the first step
to the object – what remains is an oversized CUT OFF, little
material and lots of space for thought, ideas and creativity, a
stage on the way to the perfected utensil. Not “scrap metal”,
but aesthetically pleasing, extraordinarily powerful and almost
sculptural.
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CHRONICLE
Judith Gmür-Stalder buys a Feuerring
Luna40 from us
In 2014, Judith publishes a five-pages
spread of Feuerring desserts in the
magazine “Le Menu”, with photography
by Dennis Savini
One thing is now clear: a Feuerring
cook book is a must!
Our colleague Verena introduces us to
chef Chris Züger –the spark catches at
the very first meeting: Chris is “all fired
up” about the Feuerring
Two individuals, two recipe creators,
each with an approach of their own –
we have no other choice: it has to be
two cook books
The idea: a book set Feuer & Ring
Judith fills the RING book with appetizing
recipes for her Feuerring buffet,
which guests can barbecue for themselves,
and Chris creates entire meals
for the Feuer book, so that you, as the
host, can pamper your guests
All summer long, we cooked, created,
decorated and savoured; brightening
up our daily office life with tasty titbits.
We tasted every one of the dishes
– and were ecstatic
In late summer, Beate knocked all the
recipes into shape and wrote the texts
and stories to accompany them
the best form of presentation for our
lovely photos
Roland Bürge from Büro Nord worked
out the layout in the autumn, together
with Andreas and Beate
The plan was that Fritz Betschart
from Druckcenter am Rigi would print
our books in December – we were all
set to go... when the choice of paper
almost tripped us up …
That’s when we got to know Georg Sidler,
our “knight in shining armour”: all
the photos had to be optimised for the
paper we had chosen, and from there
on it was “all systems go …”
We were finally able to begin printing
in February!
Georg set up his office in the basement
of the printing works; before
going to press, he and Andreas spent
a number of weeks on site, optimising
every single page with the aid of the
printers Björn and Thomas
Bubu bookbinders then put the over
300 pages together between two black
covers – then the paper just had to
rest for four weeks, so that the finished
product can shine in all its glory
in your home, enhancing artful barbecue
events
We decided on “flatbook” binding –
perfect for the cross-page design and
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After almost one-and-a-half years of creative work
with around 20 people involved, our cook book set,
Feuer & Ring, reached completion!
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BOOK LAUNCH 4/16
For three days, the studio of the Immensee
company Feuerring hosted an event which
could be savoured with all the senses: a
fine wood fire showed the way from afar as
guests arrived, delicious culinary smells
wafted past as they came closer, the colourful
opulence of the Feuerrings in operation
delighted the eye … with paella, whole fish,
roasting meat and a dazzling array of vegetables.
And of course taste buds were set
tingling too as the evening was spent sampling,
feasting and enjoying.
No party would be complete without the right background
music. “You can tell the original by the sound,” was one of
the first things Judith Gmür-Stalder said when she initially
got to know the Feuerring. And, as the Küssnacht musician
and winner of a Canton of Schwyz cultural award, Roland
Bucher, demonstrated at the vernissage, this is no exaggeration.
He recorded sounds at four Feuerrings and improvised
along live: An almost mystical resonance delighted the
hundreds of guests who indulged in sensory pleasures over
three days and, together with the Feuerring Team, raised
their glasses to two fantastic cookbooks, Feuer & Ring,
which can only be described as all-round successes!
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RED DOT GALA IN ESSEN (D) 7/16
At the same time as the appearance of the book
set, we were able to announce that our Feuerring
Tulip, and along with it the entire Feuerring series,
had won a coveted international design prize, and
done so in the highest category: the “Red Dot:
Best of the Best”. The jury attested to our “path
breaking design” …
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GERMAN DESIGN AWARD 2017
Unexpected, but no less pleasing: the
submission of our Feuer & Ring cook book
set to the Red Dot Communication Design
bore fruit as well: our book set also won in
the highest category and can now proudly
bear the title “Red Dot: Best of the Best”.
And to top it all, in October, the “German
Design Council” saw the Feuerring and
found that our Tulip deserved the German
Design Award 2017.
SERIES
FEUERRING
COOKBOOK SET
FEUER & RING
FEUERRING
TULIP
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PASSIONS 7/16
Fast on the heels it was off to Rio de Janeiro … Max Heinzer, top
fencer from Immensee/SZ, was ideally prepared for the 2016
Olympic Games. Time for relaxation is scarce, so Max enjoys
quality time fishing on the local Lake Zug, and later at his Feuerring,
all the more – barbecuing his fresh catch in a wholesome
way is important to him.
Chris Züger, top chef and creator of recipes
for Feuerring (feuerring-rezeptebuch.ch)
also got ready for the Olympiad,
but in a culinary regard: the House
of Switzerland (HoS) was under his
management in 2016 in Rio. Among the
things he took along: the original Feuerring
which, together with Chris and his
team, boosted the catering options with
creative barbecue ideas.
In addition to the passion they share for
their respective vocations, sport and
cooking, Chris and Max are enthusiastic
participants when it comes to barbecuing
on the Feuerring.
Using only the freshest of ingredients,
of course: before the Olympic Games
began, top athlete Max Heinzer and
top chef Chris Züger met up to share
their common interests … against the
backdrop of the lovely Lake Zug. A
fresh lake trout was caught and grilled;
that’s where Max, as a passionate and
successful fisherman, was able to give
Chris a few tips.
The “champions’ menu” from Chris and
Max: a lake trout stuffed with green
herbs and lime, and barbecued on the
Feuerring. For the Olympic athletes,
Züger had brought along so-called
“super foods”; food rich in nutrients and
active or vital substances.
With grilled avocado, papaya, pomegranate
and spinach with quinoa, ginger
and turmeric, Chris also met Max’ taste.
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With the Feuerring, vegetables are gently
cooked at the perfect temperature. Chris cooks
the quinoa with vegetable stock and refines it
with spinach and red sorrel. On the Feuerring,
every “victor’s feast” is cooked slowly and
gently; leaving time to enjoy warmth, friendship
and interesting conversations.

OLYMPIA, RIO DE JANEIRO 8/16
Our recipe creator (“Feuer“) and chef Chris Züger
also arranged for us to be allowed to freight a number
of Feuerrings to Rio de Janeiro. Chris headed
up the catering in the House of Switzerland at the
2016 Olympic Games and, together with his team,
fed around 240,000 winners, guests and visitors.
These were challenging and intensive weeks for all
involved, but the feedback was awesome!
And our Feuerring was carried out a little further
into the big wide world …
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NEW CHAPTER
Incisive actions with far-reaching implications
demanding precision and perfection,
an incision and ultimately what’s left
is the essential surface of the Feuerring
... the grill ring.
With the “Form in Space” theme we are
stepping back and taking a look at the
Feuerring from a different perspective.
This year, we are focussing on the design,
the aesthetics, the reduction to the essentials
– endeavouring to get closer to
the “core”, with a new view and “fresh
eyes”, creating meaning …
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SYLVAN MÜLLER
We got to know Dominik Flammer at a
farmers’ market and moved closer to the
book “culinary heritage of the Alps”, i. e.
we delighted in the beauty of the texts
and photos in this monumental volume.
Always on the quest for perfection, we
contacted Dominik’s partner and photographer
Sylvan Müller and asked him if he
could imagine cooperating with Feuerring.
He could … and the wonderfully-reduced
yet creatively-powerful photos came into
being in a first photo shoot.
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INTERVIEW 10/16
Passion for a cause, the focus on the authentic – themes
which are constantly in our thoughts at Feuerring. Designer
and steel sculptor Andreas Reichlin sat down with
the Schwyz architect Ivan Marty, himself a long-time
Feuerring owner, and photographer Sylvan Müller and
chatted about essentials and non-essentials:
www.marty-architektur.ch
www.bmr-fotografen.ch
www.andreasreichlin.com
Interview Beate Hoyer
BEATE HOYER
Your style is “infinitely reduced”,
Sylvan. In our world, we are often faced
with “muchness”, with “abundance”.
How do you reduce “abundance” to get
to the essentials?
SYLVAN MÜLLER
By leaving out. I like to leave things
out, as I can concentrate better when I
am not surrounded by things.
BEATE HOYER
How do you decide what to leave out?
SYLVAN MÜLLER
That is intuitive. You can achieve reduction
by not decorating; consciously
not embellishing, to give the subject
the necessary weight and not distract
from it. When you are sure that the
quality suffices, there is no need to
embellish.
BEATE HOYER
Andreas, “Reduction to the Essentials”
is a principle that can be perceived in
your work. What is the importance of
the reduction theme when you think
of the Feuerring?
ANDREAS REICHLIN
The simpler a form, the better it
“functions” in various contexts. The
Feuerring fits into an historical space
just as well as into modern architecture.
That’s the result of reduction. It
prevents categorisation into a particular
era. The Feuerring would have
functioned 300 years ago and will still
do so in 300 years’ time.
IVAN MARTY
Timeless design! With the Feuerring,
the simplification encourages a desire
to experiment.
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BEATE HOYER
I have seen projects of yours, Ivan,
which display a very reduced style.
IVAN MARTY
Reduction is a central theme, along
with the materials used. Good architecture
functions from the point
of view of material authenticity and
reduction to the essentials. I can only
counter our cluttered-up region by
reducing and restricting.
BEATE HOYER
We at Feuerring perceive ourselves as
experts in scene-setting. Is there such
a thing as the perfect “form-space
solution” like the theory of the “golden
ratio” or the “divine proportion”?
IVAN MARTY
When I am in conversation with customers,
they often have a fixed idea.
I always take them back to the question
of wellbeing. My classic question:
when you enter a restaurant, where do
you choose to sit? In the middle of the
room, or with your back to the wall?
This makes it clear to the customer
what is “right” for him. I think everyone
has this sensibility; it supersedes
everything else.
ANDREAS REICHLIN
There are situations that are simply
right, where a sculpture has its true
position. You could put is somewhere
else, but it would speak a different
language. I also believe that there
are arrangements of which one could
globally say, they are “right”.
SYLVAN MÜLLER
I prefer the word “harmonious” to the
word “right”. I believe that there are
harmonious arrangements. The question
is: what mood do I want to generate?
That’s why I am fascinated by the
dramatic composition, the story I want
to tell. If the customer arrives with
input of a particular kind, and I am not
able to pursue it further, we won’t find
a solution.
BEATE HOYER
So it is all about relationships?
SYLVAN MÜLLER
Exactly, it is not about convincing, but
about supporting one another.
The tighter the economic situation,
the more difficult the discussions with
customers. Then it is not about gaining
something in a joint process, but about
not losing something or not answering
to someone.
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INTERVIEW 10/16
BEATE HOYER
Ivan, you develop concepts tailored
to the customer. How do you deal with
compromises?
IVAN MARTY
It is not possible for us to be uncompromising;
the circumstances constitute
the greatest compromise. It is not
about my satisfaction; the customer
has to find what’s right for him.
ANDREAS REICHLIN
In art, the economic aspect may not
be part of the equation. At times, I
have to make huge investments, with
no prospects of sales. I create a work
primarily for myself.
IVAN MARTY
That is undoubtedly different to contract
work. Art is about self expression.
We have to don the corset we are
given.
SYLVAN MÜLLER
The customer is also under an obligation:
if I am to implement his idea,
I, as the leader, have to be honest
and, where necessary, tell him that
I am not the right man for this idea.
If we manage to keep the conversation
going, points of contact emerge
again. My honesty and the customer’s
open-mindedness are necessary for a
positive process.
BEATE HOYER
You all create things which will survive,
be retained for posterity.
SYLVAN MÜLLER
Posterity is of no importance to me;
the important thing is that I am happy
in what I do, while I am doing it.
IVAN MARTY
I do wonder if my buildings will survive.
I am quite involved in the preservation
of sites of historic interest. For example,
I am working on a 400-year-old
house and ask myself whether any of
my houses will be around in 100 years.
BEATE HOYER
What is it that people perceive when
they look at your rooms, your forms,
your pictures?
ANDREAS REICHLIN
To me it is important to not only see
the work itself, but also the entire development
behind it. In the last work,
you just find the essence.
IVAN MARTY
There are projects where everything
comes together like in a funnel. I
believe you feel it when you enter; you
see how I work.
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SYLVAN MÜLLER
My hope is that the story reaches the
viewer, without my presence being
felt. Of course I want people to feel
my passion for the topic. And that also
applies to photography.
BEATE HOYER
What is Feuerring for you?
ANDREAS REICHLIN
We founded the company because
we wanted to pass on the pleasure
we get from the Feuerring. The great
thing is that the sculptural aspect is
appreciated although you can live and
work with it on an everyday basis. Our
product keeps its promises and I find
that wonderful. It is very satisfying!
IVAN MARTY
The first piece of artwork in my garden,
and it means a lot to me. Particularly
as I was able to accompany you, Andreas,
in your development. A Feuerring
is incorporated into the planning
of all my house designs. The Feuerring
works as a sculpture, but offers a
whole lot more. I would not part with it;
it belongs in our everyday life.
SYLVAN MÜLLER
That is the difference; to me the
Feuerring is still more an art object
and, through my work, has really become
a sculpture. I am fascinated by
the fact that, in addition to the sculptural
power, there is evidently a whole
lot more besides.
Of course I have already considered
where the Feuerring could go beside
the vineyard…
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DESIGNERS’ S AT URDAY 11/16
We launched our 2017 campaign “Form in Space” at
Designers’ Saturday in Langenthal/Bern. Here interested
visitors were able to follow “milestones” on a circular trail.
The Designers´ Saturday in Langenthal /
Bern has been t h e meeting place for
design since 1987.
It takes place right at the spot where
design originates. The locations become
the stage, presenting stage-settings,
authentic entrepreneurial skills and
unconventional interpretations. In
November 2016, Feuerring was able to
take part.
For the first time on Designers’ Saturday,
an exterior area was also incorporated
and, also for the first time, it
involved fire: The Mühlehof ... and the
adjacent garden with the mature power
of old architecture was the perfect
“Space for Form”.
Here, on Designers’ Saturday, every step
led through artistically space-shaping
segments to the Feuerring ensemble:
Cut-offs and untreated and semi-finished
steel elements were powerfully
and artistically staged, so that fascinated
visitors could move among cutoffs,
insections and out sections, with
impressions and imprints, to the impact
of the Feuerring itself. This presented
itself in the inner courtyard, the rose
garden, with its essential dimensions -
indulgence and even resonance.
With this well-rounded approach, visitors
were able to savour with all their
senses and experience all the details of
the path breaking design.
It also convinced the expert DS jury;
their statement on the presentation:
“Feuerring shows the coherence of the
manufacturing process from the material
itself to the various manufacturing
steps and on to the finished product.
The installation addressed all five human
senses – sight, feel, smell, hearing
and taste - in equal measure.” And
so Feuerring was able to delight in an
attractive award: Feuerring is “Bronze
Winner” 2016 in the category XL!
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DESIGNERS’ S AT UR DAY 11/16
A virtually mystical sound emanates from the finished
Feuerring bowl, almost primal in its originality.
Percussionist Roland Bucher elicits sonorous
resonance from the Feuerrings, opening up further
spheres of interest. Free improvisation is one of
the specialities of the singer Corina Schranz –
and it was with these exciting impulses that she
complemented the rhythmic soundscape built up
by the visitors on Designers’ Saturday.
So you take pleasure in these senses too – in the
most original form.
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WORTHWHILE
Doing worthwhile work and living in accord with your
own philosophy, everyday theme and starting point for
us at Feuerring. Mindfulness and respect in dealing
with others, sustainability in exploiting resources and
transparency and authenticity for the big picture – the
idea behind the all-round success of the design.
Once you have ordered your Feuerring,
the next steps are also well thought
through and sustainable: The wood in
our transport crates – we call them
inboxes or outboxes – is produced
in Seewen/SZ at Stiftung BSZ; here
people with a disability take pleasure
in being able to contribute to the work.
The parts of our boxes are slotted
into one another and held together
with just a few screws and lashed
with straps, so there is little waste to
be disposed of when your Feuerring
reaches you. The wood can feed the
first fire, or you can assemble the
crate again in your garden and use it
as an attractive raised flowerbed …
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PATH BREAKING
“Path breaking” is how the jury of the Red Dot and the
German Design Award described our design, the idea
and the possibilities to be found in the Feuerring.
For us in the Feuerring Team, the Feuerring has been
mapping out the path since the beginning of 2009,
particularly when we remain focussed on it! Nothing
can be taken away, and nothing need be added –
the Feuerring speaks for itself … and goes its own way
– authentic and … original.
The Feuerring is our domain, our daily
routine, our heart’s delight as we view
it from the office and in our own garden,
our companion at major company
events and small private and family
celebrations, and sometimes the
flames dance just for the two of us …
Passion in the design, in the manufacturing
and in everyday work, and
the focus on the authentic, are what
makes the Feuerring so convincing –
but wherever it is, the aesthetically
framed blazing flame warms body and
soul …
We would be pleased to get to know
you; you who have sensed the scope of
possibilities, who value mindfulness
and sustainability, who appreciate the
transparency of our work and who love
and live the original.
Your Feuerring Team
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Publishing information
Photos
Sylvan Müller
Elke Schmidt
Dennis Savini
Daniela Kienzler
Günther Standl
House of Switzerland
Lithography
Georg Sidler
Text
Beate Hoyer
Translation
Miriam Szekeres
Feuerrings
Andreas Reichlin
Graphic design
Büro Nord
Feuerring
Print
Druckcenter am Rigi
© 2017
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3/17
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