MEDIA KIT - Elite Traveler

MEDIA KIT 

2013

www.elitetraveler.com 

sales@elitetraveler.com 

ELITE TRAVELER, THE PRIVATE JET 

LIFESTYLE MAGAZINE 

BPA-audited, distributed on-board 

private jets and in private jet terminals 

in over 100 countries, reaching the 

ultra-wealthy wherever they’re from, 

wherever in the world they happen 

to be. Over 630,000 readers per issue 

withan average HHI of $5.3 million. 

ELITE TRAVELER SUPERYACHTS, THE 

SUPERYACHT LIFESTYLE MAGAZINE 

A twice-yearly publication with expert 

information on seasonal Superyacht 

destinations, top itineraries, lifestyle, 

special charter features, top marinas, 

and activities in elite ports. 10,000 

copies are distributed on Superyachts 

and to marinas in top yachting 

destinations, reaching over 100,000 

readers with each issue. 

ELITE TRAVELER ASIA 

This publication is written exclusively for 

UHNWI’s in the Asia-Pacific Region, with 

distribution on private jets in over 20 

top markets. A print run of 10,000 copies 

provides a readership of 40,000 top tier 

potential clients per issue, with three 

seasonal issues to be published in 2013. 

ELITE TRAVELER ANNUAL 

HOTELS/RESORTS/SPAS ISSUE 

With a full-year shelf life and integrated 

digital marketing program, this annual 

issue offers hotels, resorts, and spas the 

opportunity to promote high revenue 

aspects of their property in a customdesigned 

1-or 2-page feature. Luxury 

brands running display ads benefit 

from bonus exposure at every Elite 

Traveler event throughout the year. 

ELITE TRAVELER MEDIA PORTFOLIO 

ELITE TRAVELER WATCH GUIDE 

Written and designed by Elite Traveler’s 

award-winning editorial experts, 

this pocket-sized, 7 x 7 inch perfect 

bound guide features the world’s 

greatest timepieces from the most 

prestigious watchmakers. Additional 

stories include: The Year’s Top Watch 

Trends—2013: Premiere Timepiece Launches; A Guide to High 

Complications; A-Z Watch Glossary; Expert Tips on Watch 

Collecting; and The Watch World’s Top Artisans. Print & Digital. 

ELITE TRAVELER JEWELRY GUIDE 

Written and designed by Elite Traveler’s 

award-winning editorial experts, the 

Elite Traveler Jewelry Guide features 

the world’s greatest creations from 

the most prestigious designers and 

craftsmen. Editorial features include: 

The Year’s Top Jewelry Trends—2013: 

Premiere Jewelry Launches; A Guide to High Jewelry; A-Z 

Jewelry Glossary; Expert Tips on Jewelry Collecting; The Jewelry 

World’s Top Artisans. Print & Digital. 

ELITE TRAVELER GETAWAYS | EUROPE 

A special edition of Elite Traveler 

designed to offer the best ideas in 

private jet getaway trips from Europe 

to the hottest destinations in and near 

the region. With a Winter release date, 

10,000 copies are distributed on private 

jets in top European cities, reaching 

100,000 private jet travelers as they 

plan their trips for the upcoming year. 

ELITETRAVELER.COM, 

THE PRIVATE JET LIFESTYLE ONLINE 

Banner and Skyscraper ads running alongside 

premium, constantly updated editorial 

coverage of the private jet lifestyle; advertorials 

featured in Exclusive Destination 

Guides providing editors’ top picks in jewelry, 

watches, travel, real estate, meetings 

and events, spas, fashion, and more. It’s 

where the Super Rich go before they buy. 

d estination Guide series 

abu dhabi

PRIVATE JETS + INTERNATIONAL 1ST CLASS LOUNGES = 97.3% OF CIRCULATION 

International 1st Class 

Lounges 

8.7% 

Other 

3.8% 

• Circulation: 101,173 

• Elite Traveler is distributed in over 100 countries 

• Elite Traveler readers 

• Take 41 trips by private jet per year, 11 of which are long-haul (over 100 flights per year) 

• 79.3% consider themselves “global citizens”, as they have the ability to easily travel the world and most have homes 

in more than one country 

• 95.6% “shop the world” 

(SOURCES: BPA, NBAA, PRINCE & ASSOCIATES) 



REACHING THE TRUE LUXURY SPENDERS 

BPA AUDITED 

PRIVATE JETS 

88.6% 

Other 3.7% — Yacht Marinas: 1.1% | Exclusive Golf & Country Clubs: 0.9% | Professional Sports Locker Facilities: 0.7% 

SOURCE: BPA - JUNE 2012

Ozzie Award, Folio Magazine 

Eddie Award, Folio Magazine 

Winner of 12 HSMAI Adrian Awards for Excellence 

Benjamin Franklin Award, PIA/GATF Premier Print Awards 

Award of Editorial Excellence, APEX Awards for Publication Excellence 

EDITORIAL EXPERTS 

JET FOCUS, TEST DRIVE and AT SEA 

Elite Traveler's Group 

Managing Editor Mike 

Espindle is a Folio awardwinning 

journalist and a 

noted authority on luxury 

motoring, private aviation 

and complicated timepieces. 

Prior to joining Elite 

Traveler, Mike was an independent new media producer, 

creating rich media content for digital companies 

like Opus360 and Universal Media and publications 

at Primedia, Scholastic, Norman Lear's Act III 

Communications and Ziff-Davis. 

FASHION, JEWELRY and ACCESSORIES 

Responsible for directing 

all of Elite Traveler’s fashion, 

accessories and fine 

jewelry coverage, Style 

Editor Drew Taylor spends 

her days covering both 

men’s and women’s markets, 

styling, collaborating 

with some of the industry’s top photographers and 

writing about the latest luxury must-haves. 

RUNWAY REPORT and WATCH TRENDS 

Jessica Michault is the 

editor-in-chief of NOW- 

FASHION. She writes about 

watches, haute couture, 

luxury and style, and reports 

live from the runways 

of Paris, New York, London 

and Milan. Michault also 

covers the luxury watch market for the International 

Herald Tribune, makes weekly live appearances on 

France24 television, is a trendspotter for Italian Vogue, 

a contributor to Vogue Japan and has her own blog at 

www.jessicamichault.com. 



AWARD-WINNING EDITORIAL 

Elite Traveler’s unique editorial is specifically targeted to the private jet lifestyle, from its oversize format and high-quality glossy paper to the beautiful 

pictorials of the best suites and villas in the world. Industry experts agree, as Elite Traveler has won over 12 awards for excellence in editorial and design. 

Articles provide detailed information readers can’t find anywhere else, such as the names of the best therapists at top spas, and direct phone numbers for 

resort general managers. With the most knowledgeable editors covering key categories such as watches, jewelry, fashion, automotive, spirits and travel, 

Elite Traveler is an indispensable guide for the ultra-wealthy to find the best in luxury products and services, as noted in an independent survey: 

• 86% believe Elite Traveler is a good showcase for luxury products 

• 88% like Elite Traveler’s design and format 

EDITORIAL, DESIGN & PRODUCTION AWARDS 

HOROLOGY 

Nate Borgelt joined Antiquorum’s 

team as a watch 

expert in January 2011. Beginning 

with an interest in 

early American timepieces, 

Nate eventually expanded 

his passion to Swiss vintage 

timepieces and automata. 

He was previously at Christie’s auction house working as 

a bid clerk and assistant to the auctioneer and in 2008, 

while at Patrizzi & Co., became the youngest watch expert 

in the industry. 

TRAVEL: CONFIDANTE 

Mary Gostelow is editorin-chief 

of WOW.travel, the 

online magazine of www. 

kiwicollection.com, an 

online resource for elite 

travelers who enjoy fine 

hotels and resorts. She 

contributes to over a dozen 

magazines and newspapers from Russia to Australia 

and is a frequent panelist at industry events.From her 

home base in England, she travels over 300 days a year 

around the world to inspect luxury hotels and resorts. 

GLITTERATI ON THE GO and TRAVEL FEATURES 

Kelly E. Carter is the 

Contributing Editor, Entertainment 

for Elite Traveler 

and a New York Times 

bestselling author. The 

globetrotter has traveled 

to more than 40 countries 

on six continents. Based 

in her native Los Angeles, she’s on the red carpet for 

Hollywood’s biggest events. 

• 91% consider Elite Traveler higher quality than other magazines 

• 89% find content in Elite Traveler they don’t find in other magazines 

Award of Editorial Excellence, N. American Travel Journalists Association 

Winner, Premier Print Awards, Printing Industries of America 

Bronze Award, Gold Ink Awards, Production Executives Hall of Fame 

Award Winner, American Graphic Design Awards 

FINANCE and SECURITY 

Russ Alan Prince is the 

president of Prince & Associates, 

Inc., the leading 

market research firm specializing 

in global private 

wealth. With two decades 

of concentrated experience 

with ultra-high-net-worth 

and elite advisors, he is frequently 

cited for his expertise in The Wall Street Journal, 

Forbes and The New York Times. He has written more 

than 40 books, including The Sky’s the Limit and Fame & 

Fortune. He is also the editor of Private Wealth. 

LIMITED TIME 

Germany-based Elizabeth 

Doerr began studying and 

writing about watches in 

1991, also the year she attended 

her first Baselworld 

Watch Fair. She regularly 

visits the manufacturing 

facilities of Europe’s finest 

watchmakers to preview industry innovations. Doerr’s 

reporting appears regularly in Wristwatch Annual, International 

Watch and IW Ladies, DuPont Registry, Cigar 

Aficionado and WATCH (Holland). 

PHOTOGRAPHY 

Manhattan-based photographer 

David Lewis Taylor 

considers it a privilege to 

capture the beauty of fine 

accessories and jewelry in 

his photographs. His work 

has appeared in numerous 

magazines including The 

Four Seasons Magazine, Harper’s Bazaar, Brides, US 

Weekly, WWD, Forbes and People Style Watch. Taylor 

is also a contributing photographer to www.eCityofAutos.com 

and www.eCityofTravel.com.

A HARD-TO-REACH TARGET 

A mere 1% of consumers (minimum HHI $380,000) control over 50% of the world’s wealth; however, these High 

Net Worth Individuals are hard to reach. With multiple homes and apartments, they live the private jet lifestyle, 

jetting from continent to continent. According to the National Business Aviation Association, private jet travelers 

make 41 trips per year. 

PRIVATE JET FLIERS – A GUARANTEED MARKET FOR LUXURY PURVEYORS 

What does a magazine distributed worldwide in private jet terminals, on private jets, on mega-yachts and in 

first-class lounges mean for you? Together with our website that private jet travelers use to make purchasing 

decisions, along with events and other services, it provides you with the only guaranteed way to reach high-networth 

individuals who still have a High Net Worth. 

PRIVATE JET TRAVELERS ARE THE CORE CUSTOMER FOR LUXURY BRANDS: 

SOURCES: PRINCE & ASSOCIATES, the leading market research firm specializing in global private wealth and the spending habits of the 

Super Rich; NBAA; Federal Reserve 



THE ULTRA-HIGH NET WORTH CONSUMER 

• 89% purchase fine jewelry per year, spending an average of $248,000 

• 32% purchase luxury watches per year, spending an average of $147,000 

• 90% purchase fashion/accessories per year, spending an average of $117,000 

• 65% stay in a hotel/resort for leisure per year, spending an average of $157,000 

• 73% use a hotel/resort for a meeting or event per year, spending an average of $224,000 

• 59% stay at a spa per year, spending an average of $107,000 

• 21% take a cruise per year, spending an average of $138,000 

• 28% rent a villa/chalet per year, spending an average of $168,000 

• 17% take an experiential trip per year, spending an average of $98,000 

• 75% make home improvements per year, spending an average of $542,000 

• 85% purchase wine or spirits per year, spending an average of $29,000 

• 30% purchase fine art per year, spending an average of $1,746,000 

• They own/lease 4.4 luxury vehicles and 85% are planning to acquire a new vehicle in the next 24 months 

• They own 2.5 primary homes valued at $2 million 

• 90% are always looking for new financial advice

REACHING THE SUPER RICH 

With distribution aboard private jets, first-class international lounges, mega-yachts and other high-end venues in over 100 

countries, Elite Traveler brings your advertising to this high-spending market wherever in the world they happen to be. 

Advertising in Elite Traveler means that with each issue, you reach over 630,000 wealthy consumers in the ultimate 

luxury environment. By seeing your ad while they are on their jet, you become part of their lifestyle—a clear message 

that your brand is targeted to their needs and tastes. 

• Median Age: 41 

• Male %: 60 

• Female %: 40 

• Median HHI: $2,280,960 

• Mean HHI: $5.3 million 

• Readership of HHI $400K+: 630,059 

• Readership of HHI $1 million+: 411,179 

• Net Worth of readers: $41 million 

Our BPA-audited circulation of 101,173 ensures your advertising is reaching its target. 

READER ENGAGEMENT | A MAGAZINE THAT CALLS READERS TO ACTION 

• 69% have purchased accessories seen in Elite Traveler 

• 68% have purchased jewelry from Elite Traveler 

• 68% have selected a hotel or resort for a meeting or event from Elite Traveler 

• 65% have purchased apparel from Elite Traveler 

• 58% have chosen a hotel or resort from Elite Traveler 

• 56% have purchased a watch seen in Elite Traveler 

• 14% have purchased real estate from Elite Traveler 

SOURCE: PRINCE & ASSOCIATES 

Prince & Associates is the leading market research firm specializing in global private wealth and the spending habits of the Super Rich. 



READER PROFILE

PUBLICATION / REGION AMERICAS EUROPE / MIDEAST 

/ AFRICA 



ASIA / PACIFIC TOTAL 

Elite Traveler Global Edition 73,300 26,000 1,800 101,100 

Elite Traveler Asia * 10,000 10,000 

Elite Traveler Hotels / Resorts / Spas 12,500 12,500 10,000 35,000 

Elite Traveler Superyachts - Summer 2,000 7,000 1,000 10,000 

Elite Traveler Superyachts - Winter 7,000 1,000 2,000 10,000 

Note: Distribution varies slightly by issue and season. 

CIRCULATION FOOTPRINT 

* Elite Traveler Asia is distributed in Armenia, Australia, Bangladesh, Brunei, Cambodia, China, Fiji, French Polynesia, Guam, Hong Kong, India, Indonesia, Japan, Kyrgyzstan, 

Laos, Macau, Malaysia, Maldives, Mauritius, Myanmar, New Zealand, Pakistan, Philippines, Seychelles, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam 

GLOBAL DISTRIBUTION 

MEXICO / CARIBBEAN / LATIN / 

SOUTH AMERICA: 5,300 

US / CANADA: 68,000 

EUROPE: 23,500 

MIDDLE EAST / AFRICA: 2,500 ASIA / PACIFIC: 1,800 

SOURCES: NBAA; BPA - JUNE 2012; PRINCE & ASSOCIATES

Additional regular sections: 

Accessories, Editor’s Letter, Elite Access, Elite Previews, Fashion-Signature Issue, Finance, Flash (Events), Glitterati, Horology, 

In Flight, Jet Focus, Limited Time, News & Previews, On the Move, Posh Pets, President’s Page, Pure Decadence, Runway Report, 

Security, Test Drive, and Web Exclusives. 

*Editorial calendar subject to change. 



2013 EDITORIAL CALENDAR 

JAN/FEB MAR/APR MAY/JUNE 

Effective September 2012 

THEME THE WINTER ESCAPES ISSUE THE MEN’S ISSUE THE SUMMER TRAVEL ISSUE 

Fashion Spring/Summer Preview 

Men’s Spring/Summer 

Preview 

Summer/Pre-Fall Preview 

Jewelry Gems & Jewels Gems & Jewels Gems & Jewels 

Watch Trends Ladies’ Automatics Chronographs Best of Basel/SIHH 

Top Suites South America's Cities Tokyo/Luxe Ranches Paris - Double Section 

14 Days The Best of Expedition Travel Spain/Portugal Scotland/Ireland Golf 

At Sea Top New Yachts for 2013 Exotic Charter Destinations Top Summer Charters 

JUL/AUG SEP/OCT NOV/DEC 

THEME THE TOP SUITES ISSUE THE FASHION ISSUE THE HOLIDAY GIFT ISSUE 

Fashion Accessories Fall Preview Accessories 

Jewelry Gems & Jewels Gems & Jewels Gems & Jewels 

Watch Trends Bold Colors Unique Rotors Minute Repeaters 

Top Suites 101 Top Suites of the World 

Puerto Rico, Toronto, 

Himalayas 

Bangkok 

Luxury Trains 

14 Days South Africa Exploring India 

At Sea Once-in-a-Lifetime Charters Monaco/Ft. Lauderdale Preview Top Winter Charters

Elite Traveler has a unique luxury-focused website, offering discriminating visitors the opportunity to pursue the 

passions of the private jet lifestyle. The vertical content covering multiple categories of luxury is presented in a 

service-focused, targeted design, created specifically for this segment: 

• Download iPad Compatible Destination Guides for 60 global cities and cruising regions. Find information from 

Elite Traveler’s editorial experts across a wide range of topics, including travel, real estate, spas, watches, 

jewelry, fashion, private jets, luxury automobiles, etc. 

• Access current or past issues of Elite Traveler in digital format, including live links to all websites found in ads 

or editorial features 

• Find News and Headlines in travel, real estate, private jets, and all aspects of luxury goods and services 

• Discover features for innovative products covering numerous categories of the luxury lifestyle 

• Read in-depth profiles and interviews with luxury leaders who share their stories and experiences with an 

Elite Traveler editor 

• Share information about purchases made from Elite Traveler’s advertising partners in exchange for a gift of 

appreciation from Elite Traveler 

ADVERTISING OPPORTUNITIES 

• Sponsorship packages of Destination Guides 

• Digital ads on any inside page of the website, including specific Destination Guide landing pages. 

• Ads or advertorials directly in the web guides of their choice, reinforcing the brand based on the specific information in 

each guide, ie: luxury brands with a Rodeo Drive store location may advertise in the Los Angeles Destination Guide. 

• Enhanced listings and detailed company or property profiles, in addition to display ads in the guides. 

• Receive additional coverage through our various web extensions, including features in our weekly e-newsletter to 

16,000 private jet travelers as well as promotional support on the Elite Traveler Facebook web page and Twitter account. 



Destination GuiD e s eries 

new york 

Sponsored by: 

ELITETRAVELER.COM 

THE PRIVATE JET LIFESTYLE ONLINE 

ELITETRAVELER.COM HOMEPAGE DESTINATION GUIDES LUXURY GUIDES

A SPECIAL ANNUAL ISSUE IN PRINT AND ONLINE 

Elite Traveler readers are among the biggest spenders at hotels and 

resorts, taking over 41 trips per year worldwide: 

• $5.3 million Average Household Income 

• Over $100,000 spend on average at hotels, resorts and spas 

• Over $200,000 spent on events at hotels 

• 92.3% choose their own hotel 

• 58.3% selected a hotel from Elite Traveler 

• 67.8% selected hotel for a meeting from Elite Traveler 

This audience will continue to pay for the best hotels and additional 

services, in order to make their visit as enjoyable as possible. 

The 2013 Elite Hotels / Resorts / Spas Annual Issue will be distributed 

on board private jets, in jet terminals, and in first-class lounges in over 

100 countries. In total, this issue will reach over 350,000 elite travelers 

with a household income of $1 million +. 

Bonus Distribution: This issue is also distributed at every Elite Traveler 

event for a full year (Spring 2013 – Spring 2014). 

Elite Traveler Readers are top potential clients for every luxury property: 

• 65% stayed in hotel for leisure in the past year, spending an 

average of $117,000 

• 73% used a hotel/resort for meeting or event purposes, spending 

an average of $224,000 

• 59% stayed at a spa in the past year, spending an average of 

$107,000 

In addition to the print edition, The Hotels/Resorts/Spas 

issue will be available in digital format on Elitetraveler.com 

as well as on the Elite Traveler iPad / iPhone app, available 

free at iTunes. The Issue will also be promoted in the Elite 

Traveler Update e-Newsletter, sent weekly to 16,000 private 

jet travelers worldwide. 

ADVERTISING RATES 

ADVERTORIAL PRICE DISPLAY AD PRICE* 

PAGE 4 COLOR $22,019 PAGE 4 COLOR $29,400 

SPREAD 4 COLOR $30,882 SPREAD 4 COLOR $41,170 

*(For non-endemic advertisers) 

PUBLISHING SCHEDULE 

SPACE DEADLINE MATERIALS DUE PUBLICATION DATE 

FEBRUARY 1 FEBRUARY 15* APRIL 2013 

* Advertorial participants will be contacted by an Elite Traveler editor regarding 

content and images for the feature 



ELITE TRAVELER HOTELS|RESORTS|SPAS 

18 

NORTH AMERICA 

CALIFORNIA 

ST. HELENA 

NORTH AMERICA 

CALIFORNIA 

LOS ANGELES 

LIVING ROOM / MR. C SUITE 

TOP SUITE: MR. C SUITE 

MR. C BEVERLY HILLS 

Square footage: 1,165 

Get a taste of European glamour at Mr. C Beverly Hills, the newest venture from the 

Nightly rate: $2,999 

Number of rooms in suite: Three 

world-renowned Cipriani family. Providing an elegant and effortless experience for the 

Number of entrances to suite: Two 

modern traveler, the 12-story property blends the best of Old World simplicity with Number of baths: Two with Carrara marble flooring and 

the latest in luxe amenities. Twelve spacious suites shine among the hotel’s 137 guest Waterworks bath fixtures, plus one half-bath 

Suite style: This airy home away from home was designed by 

rooms, and personalized service follows guests to the 4,500-square-foot outdoor pool 

Ignazio and Maggio Cipriani alongside Marcello Pozzi and 

and private cabanas. Indulge in classics from the Cipriani menu at the Mr. C Restaurant, Tedeschi USA, exuding European glamour with ample touches 

or enjoy them with a perfectly chilled cocktail in the lobby lounge overlooking lush garden of modern amenities. While vintage black and white prints on 

the walls recall iconic scenes from the past, there’s nothing 

views. A delight for the avid shopper, the hotel is located just steps away from the 

LIVING ROOM / ESTATE SUITE 

outdated about the five-fixture master bath with a steam shower 

boutique mecca of Rodeo Drive. 

and double sinks. In the lounge areas, white trunk-style furniture 

brightens the warm hardwood floors. 

Location: 1224 Beverwil Drive, Los Angeles, California 

Key selling points: In balmy weather, three large balconies 

VIP Contact: General Manager TOP SUITE: SamESTATE Jagger SUITE 

with outdoor furniture provide optimal vantage points of 

MEADOWOOD NAPA VALLEY Square footage: 1,485, plus 655 of outdoor space 

beautiful rose garden vistas. Indoors, the private bar, library 

Phone: (310) 226-6271 

and HD TV offer endless options for relaxation before a blissful 

Meadowood is settled among 250 private acres in the heart of Napa Valley, America’s 

Nightly rate: From $2,250 

Email: sjagger@mrchotels.com Number of rooms in suite: Three 

night enveloped by a Technogel mattress. 

premier wine growing region. The estate is a center for social, cultural 

Website: 

and viticultural 

www.mrchotels.com Number of entrances to suite: Three 

Number of suites in hotel: 12 

life in the valley and is known for its beautiful natural setting, gracious hospitality, classic Number of baths: One, featuring a two-person soaking tub 

architecture, romantic lodging and traditional pastimes including croquet, tennis, golf, and separate shower, full-length mirror and walk-in closet 

TOP RESTAURANTS 

Suite style: Elegant, cottage-style décor and furnishings POOL DECK Mr. C Restaurant: This charming wood-paneled restaurant 

swimming, hiking and the enjoyment of wine. The Restaurant at Meadowood enjoys 

Key selling points: The luxurious open-plan Estate Suite has 

dishes out traditional Cipriani recipes sprinkled with Venetian 

the distinction as one of only two Michelin three-star restaurants in the western United picture windows and French doors that invite the resort’s 

specialties. Indulge in delicate crudos, sophisticated pizzas 

States, and meals by chef Christopher Kostow are worth a special journey. To enhance natural beauty indoors. Cozy dining spaces are perfect for en- 

and choice cuts of meat off the grill. 

joying warm country breakfasts, and selected spa treatments 

Contact: Restaurant Manager Marco Nardi, (310) 226-6245; 

each sports enthusiast’s stay, resident professionals include a golf pro, tennis pro, 

may be enjoyed in-suite. 

mnardi@mrchotels.com 

croquet pro and personal fitness trainers. Wine aficionados will appreciate the sommelier Number of Estate suites in hotel: One one-bedroom Estate 

Mr. C Lobby Lounge: Transport yourself to romantic Italy at 

in residence offering daily wine education and enjoyment opportunities. Also a private Suite, one two-bedroom Estate Suite and three Estate Rooms. 

this lobby lounge with Cipriani libations and signature dishes 

from Mr. C Restaurant. 

club, Meadowood counts Napa Valley’s most prominent vintners among its members. 

SPA SERVICES 

Meadowood is a proud member of Relais & Châteaux. 

The Health Spa at Meadowood offers a transcendental expe- SPECIAL SERVICES 

rience that encompasses the beautiful, expansive acreage of 

Guests are greeted upon arrival with an original Bellini, 

Location: 900 Meadowood Lane, St. Helena, California 

the resort’s private estate. Harnessing the healing powers of 

the famed cocktail invented at the Cipriani family’s Harry’s 

VIP Contact: Director of Guest Relations Rob Harrison 

the vineyards’ bounty, luxurious vinotherapies will leave your 

Bar in Venice. For a larger party of up to 300, the stunning 

skin glowing, and your body with an inner peace. 

5,000-square-foot, 12th-floor banquet room boasts 360-degree 

Phone: (707) 967-1276 

Contact: Spa Director Kerry Brackett, (707) 967-1275; 

views on an outdoor teak deck. A chauffeured house car 

Email: rharrison@meadowood.com 

kbrackett@meadowood.com 

provides transportation within a three-mile radius of the hotel. 

Website: www.meadowood.com 

Signature treatments: Grape Seed Harvest Wrap, Cabernet 

Crush exfoliation, Vineyard Polish 

AWARDS & RATINGS 

• Hot List, Condé Nast Traveler, 2012 

16 BEDROOM / ESTATE SUITE 

TOP RESTAURANT 

The Restaurant at Meadowood: Treat yourself to an unforgettable 

three-Michelin-star dining experience in this effortlessly 

elegant space where chef Christopher Kostow takes a 

modern approach to Napa Valley cuisine. 

p016_Mr. C Beverly Hills_R1.indd 16 5/15/12 2:49 PM 

Contact: Restaurant Director Nathaniel Dorn, (707) 967-1205; 

ndorn@meadowood.com 

TOP GOLF 

The Meadowood Golf Course: This narrow nine-hole walking 

course offers dramatic views and exciting challenges, while 

leaving you plenty of time to enjoy the estate’s other recreational 

offerings. Hone your game with the latest patented TrackMan 

technology at the resort’s new golf performance studio. 

Contact: Resident Golf Professional Doug Pike, 

(707) 963-3646 ext. 309; dpike@meadowood.com 

p018_Meadowood Napa Valley.indd 18 5/15/12 6:40 PM 

SOURCE: PRINCE & ASSOCIATES

AN INTEGRATED LUXURY 

HOTEL/RESORT/SPA MARKETING PROGRAM 

TARGETING SUITE SALES, MEETINGS, 

INCENTIVES AND GROUPS 

CONCEPT 

Have a full year presence in front of private 

jet travelers, industry leaders, corporate decision makers, 

and top executives through a multi-platform program. 

PROGRAM A 

ELEMENTS 

• Full Page Feature in Hotels/Resorts/Spas Annual Print 

and Digital Issue - 12 month shelf life 

• 12 inclusions in the Elite Traveler Update E-Newsletter 

(1 per month) 

• 4 Dedicated Emails to private jet owners/meeting & 

incentive bookers (1 per quarter) 

• 10 ROS Banner ads on Elitetraveler.com for 12 months 

• 4x access to 5,000 names of private jet travelers for Direct 

Mail initiative (all costs covered by advertiser; names must 

be given to a 3rd party mailing house) 

• Listing in Elite Traveler Exclusive Previews in the Global 

issue for one year (6 issues) 

• Unlimited press releases posted on Elitetraveler.com 

subject to relevancy 

• All relevant press releases will also be posted on Elite 

Traveler’s Facebook and Twitter 

• Hotel and Resort General Managers may post an 

article describing the highlights of their property as a 

Contributing writer for Elitetraveler.com 

PROGRAM A | ADVERTISING RATES 

PROGRAM VALUE $234,500 

PACKAGE RATE 

Billed every 2 months at $8,500 

$51,000 

ADVANCE DISCOUNT RATE 

If paid in full at program launch 

ADDITIONAL OPTIONS 

$31,000 

Upgrade HRS Full Page Feature to Spread $5,000 

Full Page Ad in ET Superyachts $5,000 

Full Page Ad in ET Getaways – Europe $5,000 

Full Page ad in ET Asia $5,000 

Full Page Ad in ET Global $21,500 



SELL YOUR SUITES PROGRAM 

PROGRAM B 

ELEMENTS 

• Full Page Feature in Hotels/Resorts/Spas Annual Print 

and Digital Issue - 12 month shelf life 

• 6 inclusions in the Elite Traveler Update E-Newsletter 

(1 every 2 months) 

• 2 Dedicated Emails to private jet owners/meeting & 

incentive bookers (1 every 6 months) 

• 5 ROS Banner ads on Elitetraveler.com for 12 months 

• 2x access to 2,500 names of private jet travelers for Direct 

Mail initiative (all costs covered by advertiser; names must 

be given to a 3rd party mailing house) 

• Listing in Elite Traveler Exclusive Previews in the Global 

issue for one year (3 issues) 

• Unlimited press releases posted on Elitetraveler.com 

subject to relevancy 

• All relevant press releases will also be posted on Elite 

Traveler’s Facebook and Twitter 

• Hotel and Resort General Managers may post an 

article describing the highlights of their property as a 

Contributing writer for Elitetraveler.com 

PROGRAM B | ADVERTISING RATES 

PROGRAM VALUE $138,500 

PACKAGE RATE 

Billed every 2 months at $5,000 

$30,000 

ADVANCE DISCOUNT RATE 

If paid in full at program launch 

ADDITIONAL OPTIONS 

$20,000 

Upgrade HRS Full Page Feature to Spread $5,000 

Full Page Ad in ET Superyachts $5,000 

Full Page Ad in ET Getaways – Europe $5,000 

Full Page ad in ET Asia $5,000 

Full Page Ad in ET Global $21,500

DISTRIBUTION VIA PRIVATE JETS 

COUNTRY TOTAL % 

Singapore 1280 12.80% 

China 1190 11.90% 

Hong Kong 1125 11.25% 

Australia 985 9.85% 

India 825 8.25% 

Malaysia 770 7.70% 

Thailand 655 6.55% 

Japan 635 6.35% 

Philippines 455 4.55% 

Korea 380 3.80% 

Vietnam 305 3.05% 

Indonesia 295 2.95% 

New Zealand 195 1.95% 

Taiwan 150 1.50% 

French Polynesia 125 1.25% 

Maldives 100 1.00% 

Seychelles 100 1.00% 

Pakistan 75 0.75% 

Macau 70 0.70% 

Fiji 65 0.65% 

Armenia 50 0.50% 

Mauritius 50 0.50% 

Brunei 25 0.25% 

Guam 25 0.25% 

Kyrgyzstan 25 0.25% 

Myanmar 25 0.25% 

Bangladesh 5 0.05% 

Cambodia 5 0.05% 

Laos 5 0.05% 

Sri Lanka 5 0.05% 

EDITORIAL CALENDAR 

Cover Story 



10,000 100.00% 

Asia has the fastest growing population of 

Ultra High Net Worth households (those with 

investible assets of over $30 million). With some 

20,000 UHNW households, Asia is now even with 

Europe and second only to North America in 

super-rich families. 

• Three seasonal issues covering the following 

luxury categories: 

Fashion | Watches | Jewelry | Shopping 

Jets | Travel | Yachts | Cars | Spas 

• Readership of 40,000 UHNW readers per 

issue (10,000 copies) 

SOURCES: PRINCE & ASSOCIATES, NBAA, AMSTAT, EMBRAER, 

MERRILL LYNCH CAPGEMINI 2010 WORLD WEALTH REPORT 


ISSUE SPACE 

DEADLINE 


ADVERTISMENT PRICE 

Spread $25,650 

Full Page $16,235 

1/2 Page $9,650 

Outside Back Cover $24,235 

Inside Front Cover Spread $39,295 

Opposite Contents $20,590 

ELITE TRAVELER ASIA 

Includes: 

• Ad reproduced and inserted into the ELITE TRAVELER ASIA Digital Issue 

featured on Elitetraveler.com 

• Product feature on Elitetraveler.com, including copy and up to 4 images 

SPRING/SUMMER FALL WINTER 

Top Suites of Tokyo/Sydney & 

Melbourne Double Section 

MATERIALS 

DEADLINE 

Spring/Summer 2013 January 1 February 1 March 

PUBLICATION 

DATE 

Fall 2013 July 1 August 1 September 

Winter 2013 October 1 November 1 December 

Top Suites of Paris Double Section Top Suites of Bangkok/Bali 

14 Days Gourmet Tour of France Scotland/Ireland Golf Australia/Tasmania

ELITE TRAVELER SUPERYACHTS provides expert-level information as 

Elite Traveler editors do best, covering a range of categories devoted to the 

Superyacht Experience: 

• In-depth profiles of top Superyachts available for charter year-round in various destinations 

worldwide 

• Itineraries designed to fit the needs of various luxury segments (couples, families with 

young children, small groups, etc.) 

• The best marinas in top ports, profiling the details and amenities they offer 

• The most knowledgeable local guides in each port, providing guests with customized 

tours tailored to each group’s needs 

DISTRIBUTION: Elite Traveler Superyachts has a distribution of 10,000 copies in the most 

coveted locations to reach yacht enthusiasts and prospective charter clients: 



ELITE TRAVELER SUPERYACHTS 

• Top yachts and marinas in key locations worldwide 

• Top Private Jet Terminals located near prime marina and Superyacht facilities 

• Professional sports team locker rooms and training facilities 

• Bonus distribution at the Miami, Palm Beach and Fort Lauderdale Boat Shows and the Monaco Yacht Show 

Each weekly charter provides an average impact of $500,000 to the yacht’s destination. 


ISSUE SPACE 

DEADLINE 

MATERIALS 

DEADLINE 

Summer 2013 February 1 March 1 April 

PUBLICATION 

DATE 

Winter 2013 June 1 July 1 August 


ADVERTISEMENT RATE 

Full Page, 4-color bleed ad $10,000 

2 Page, 4-color bleed spread $14,120 

Full rate card available upon request 

Advertisers also receive: 

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featured on Elitetraveler.com 

• Product feature on Elitetraveler.com, including copy and up to 4 images 

YACHT RENTERS: 

ULTRA HIGH SPENDERS 

CATEGORY ANNUAL 

SPENDING 

Fine art $819,000 

Home improvements $601,000 

Jewelry $312,000 

Luxury cars $281,000 

Events/Hotels $184,000 

Villas $201,000 

Hotels/resorts $174,000 

Watches $119,000 

Fashion/accessories $164,000 

Spas $142,000 

Wine $17,000 

SOURCE: PRINCE & ASSOCIATES, the leading market research 

firm specializing in global private wealth and the spending 

habits of the Super Rich.



A REGIONAL PUBLICATION FROM ELITE TRAVELER 

A regional magazine from Elite Traveler, the private jet lifestyle magazine 

focusing on great private jet getaways: 

This Europe-focused edition enables you to best target your top source markets 

Distributed via private jets and private jet terminals in key markets in 

European cities 

Includes: 

• Projected readership of 100,000 readers per issue (10,000 copies) 

• Editorial features on private jet getaways 

Europe | The Med/North Africa/Middle East | Regional Hot Spots 

City Breaks | Shopping | Festivals, Events and Attractions | Golf and Spas 


ADVERTISEMENT RATE 

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1/2 Page $9,650 

1/3 Page $5,880 


ELITE TRAVELER GETAWAYS EUROPE 

ISSUE SPACE DEADLINE MATERIALS DEADLINE PUBLICATION DATE 

Winter 2013-2014 September 15 October 15 November 2013

Written and designed by Elite Traveler’s award-winning editorial experts, the Elite 

Traveler Watch Guide features the world’s greatest timepieces from the most 

prestigious watchmakers. Editorial features include: 

• The Year’s Top Watch Trends 

• 2013: Premiere Timepiece Launches 

• A Guide to High Complications 

Designed in a 7 X 7 inch, perfect-bound pocket guide format, the Elite Traveler 

Watch Guide will be published and distributed in Summer 2013, with a circulation 

of 15,000, reaching an estimated readership of 100,000 + Ultra High Net Worth 

Individuals. 

Worldwide distribution points include: 

• Onboard private jets 

• Private jet terminals 

• Yacht Marinas 

• Elite Traveler VIP events 

With a readership that takes 41 trips per year and spends an average of $147,000 per year on timepieces, the 

Elite Traveler Watch Guide is the most effective way to reach your target audience. 


6-PAGE SECTION 

1-page interview with brand CEO or watchmaker + 5 pages featuring 

1 timepiece per page, designed by Elite Traveler award-winning staff 

NET RATE: $12,000 

BONUS DIGITAL EXPOSURE 


ADVERTORIAL 

SPACE DEADLINE 



DISPLAY AD 

SPACE DEADLINE 

ELITE TRAVELER WATCH GUIDE 

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• Expert Tips on Watch Collecting 

• The Watch World’s Top Artisans 

DISPLAY AD 

MATERIALS DEADLINE 

SOURCES: PRINCE & ASSOCIATES; NBAA 

PUBLICATION DATE 

June 1 July 1 July 15 August 2013 

Editors will contact advertisers for advertorial content upon receipt of signed contract. 


1-page interview with brand CEO or watchmaker + 9 pages featuring 1 

timepiece per page, designed by Elite Traveler award-winning staff 

NET RATE: $20,000 

The Elite Traveler Watch Guide will also be available on www.elitetraveler.com in digital format. 

• Guide posted on www.elitetraveler.com in digital format • Email sent to 16,000 private jet travelers promoting guide 

• Guide posted on Elite Traveler's iPad app 

• Advertising sections may be reformatted as branded digital 

guides and customized for client and retailer.

Written and designed by Elite Traveler’s award-winning editorial experts, the Elite 

Traveler Jewelry Guide features the world’s greatest creations from the most 

prestigious designers and craftsmen. Editorial features include: 

• The Year’s Top Jewelry Trends 

• 2013: Premiere Jewelry Launches 

• A Guide to High Jewelry 

Designed in a 7 X 7 inch, perfect-bound pocket guide format, the Elite Traveler 

Jewelry Guide will be published and distributed in October 2013, with a circulation 

of 15,000, reaching an estimated readership of 100,000 + Ultra High Net Worth 

Individuals. 

Worldwide distribution points include: 

• Onboard private jets 

• Private jet terminals 

• Yacht Marinas 

• Elite Traveler VIP events 

With a readership that takes 41 trips per year and spends an average of $248,000 per year on jewelry, the Elite Traveler 

Jewelry Guide is the most effective way to reach your target audience. 



1-page interview with brand CEO or designer + 5 pages featuring 

1 product per page, designed by Elite Traveler award-winning staff 

NET RATE: $12,000 



ELITE TRAVELER JEWELRY GUIDE 


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1 product per page, designed by Elite Traveler award-winning staff 

NET RATE: $20,000 

NOTE: Each jewelry brand will work with the Elite Traveler team to arrange the interview and supply images. 

BONUS DIGITAL EXPOSURE 

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www.elitetraveler.com in digital format. 

• Guide posted on www.elitetraveler.com in digital format 

• Guide posted on Elite Traveler's iPad app 

• Email sent to 16,000 private jet travelers promoting guide 

• Advertising sections may be reformatted as branded 

digital guides and customized for client and retailer. 

• A-Z Jewelry Glossary 

• Expert Tips on Jewelry Collecting 

• The Jewelry World’s Top Artisans 


SPACE 

DEADLINE 

DISPLAY AD 

MATERIALS 

DEADLINE 

JEWELRY GUIDE 

2012/2013 

SPONSORED BY 

THE RITZ CARLTON CREDIT CARD 

BY J.P. MORGAN 

SOURCES: PRINCE & ASSOCIATES; NBAA 

PUBLICATION 

DATE 

September 1 October 1 November 2013 

Editors will contact advertisers for advertorial content upon 

receipt of signed contract.

Elite Traveler, Elite Traveler Asia, Superyachts, 

Watch Guide, Jewelry Guide and the 

Annual Hotels/Resorts/Spas Issue 

$50.00 

JAN/FEB 

2012 

L.A.’s 

BEST 

SUITES 

Cover_price_Jan-Feb-2012_1.indd 10 12/20/11 3:01 PM 

Elite Traveler E-Newsletter 

sent weekly to 16,000 private jet travelers 



2 

4 

Land your private jet at 

punta Cana internationaL 

to enjoy Luxurious 

tortuga Bay, p. 24 

ASIA EDITION 

Top 

SuiTeS 

oF 

Hainan 

ISSUE 2 

ETASIA_cover_Issue10.18.11.indd 4 10/24/11 5:25 PM 

$50.00 

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MULTI-PLATFORM MARKETING SOLUTIONS 

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HOME DESTINATION GUIDES LUXURY GUIDES NEWS MAGAZINE LIBRARY 

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LUXURY GUIDES 

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NEW! Top Hotel Suites of Las Vegas 

NEW! Top Hotel Suites of San Francisco 

By Kelly Carter 

By Suzy Buckley 

It's not just the stakes that are high in Las It's easy to leave your heart in San Francisco - 

Vegas - so is the level of luxury accommodation. especially if you base your visit to the "City by 

Glitzy new hotels seduce visitors with opulent the Bay" in one of these enchanting hotel suites 

suites befitting a high roller, while well- 

that draw inspiration and excitement from the 

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LATEST NEWS 

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The St. Regis Washington, D.C. Offers 

Behind-The-Scenes Ballet Experience 

January 17th, 2011 

The St. Regis Washington, D.C. is 

offering a new, once-in-a-lifetime 

experience through their Aficionado 

program that's sure to delight danc... 

Read more > 

Richard Mille Presents Limited Edition 

Diver Watch 


Richard Mille unveils a new limited 

edition of his automatic Diver's Watch 

exclusively for retailers in North and 

South America. The RM 028 ... 

Read more > 

The St. Regis Princeville Resort Unveils 

Bespoke Spa Experience 


As part of a new partnership with Malie 

Organics, the St. Regis Princeville 

Resort is offering a new bespoke spa 

experience, featuring compl... 

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2013 ELITE TRAVELER ADVERTISING CLOSINGS 

ELITE TRAVELER AD CLOSING* MATERIALS DUE* 

January/February 2013 November 1 November 8 

March/April 2013 January 3 January 8 

May/June 2013 March 1 March 8 

July/August 2013 May 2 May 9 

September/October 2013 July 1 July 8 

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ELITE TRAVELER HOTELS | RESORTS | SPAS AD CLOSING* MATERIALS DUE* 

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