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Michael Rupp to become Jack Wolfskin CEO

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<strong>Michael</strong> <strong>Rupp</strong> <strong>to</strong> <strong>become</strong> <strong>Jack</strong> <strong>Wolfskin</strong> <strong>CEO</strong><br />

� Adidas executive <strong>to</strong> join <strong>Jack</strong> <strong>Wolfskin</strong><br />

� Focus on the company’s agenda for innovation and product development<br />

� <strong>Jack</strong> <strong>Wolfskin</strong> turnover up 22.5% in 2011<br />

Idstein, 14.03.2012 – The Company <strong>to</strong>day announces that <strong>Michael</strong> <strong>Rupp</strong><br />

(51) will <strong>become</strong> the new <strong>CEO</strong> of <strong>Jack</strong> <strong>Wolfskin</strong> GmbH & Co. KGaA (“<strong>Jack</strong><br />

<strong>Wolfskin</strong>”). The German-born executive will take on his new position in<br />

July 2012. <strong>Michael</strong> <strong>Rupp</strong> has more than 20 years of industry experience<br />

and has for the last 4 years been President and <strong>CEO</strong> of the Adidas<br />

subsidiary The Rockport Company, LLC (“Rockport”) in Bos<strong>to</strong>n, USA. Mr.<br />

<strong>Rupp</strong> will return <strong>to</strong> his homeland of Germany, based at <strong>Jack</strong> <strong>Wolfskin</strong>’s<br />

headquarters in Idstein.<br />

Mr. <strong>Rupp</strong> said: “<strong>Jack</strong> <strong>Wolfskin</strong> is a unique brand with a great product range, widely seen<br />

in Europe as the number one outdoor company and becoming a globally recognised<br />

brand. I am confident of <strong>Jack</strong> <strong>Wolfskin</strong>'s continued success and I really look forward <strong>to</strong><br />

working with the existing management team <strong>to</strong> drive continual development of the<br />

brand in a manner true <strong>to</strong> the authentic heritage that the team has built over the last<br />

25 years.”<br />

Mr. <strong>Rupp</strong> held various roles at Adidas for more than 10 years, including as Managing<br />

Direc<strong>to</strong>r in Central Europe (which includes Germany, Austria and Switzerland) before<br />

joining Reebok as Chief Operating Officer in 2005. He then became <strong>CEO</strong> of Rockport, a<br />

US shoe brand. With Rockport, he developed a strategic and operational roadmap<br />

which led <strong>to</strong> a successful turnaround of the brand.<br />

Dr. Axel Herberg, Chairman of <strong>Jack</strong> <strong>Wolfskin</strong>, said: “We had a clear target profile for<br />

the <strong>CEO</strong> position and <strong>Michael</strong> <strong>Rupp</strong> is the ideal person <strong>to</strong> fit the culture and business<br />

goals of <strong>Jack</strong> <strong>Wolfskin</strong>. His deep knowledge of the sporting goods industry and of the<br />

German market, combined with his vast international experience with leading global<br />

brands will be a huge benefit <strong>to</strong> the company”.<br />

In the 2011 financial year, <strong>Jack</strong> <strong>Wolfskin</strong> was, once again, able <strong>to</strong> increase its sales<br />

significantly by 22.5% <strong>to</strong> €355 million, thus reinforcing its strong market position. Year<br />

<strong>to</strong> date, the company has continued <strong>to</strong> deliver double digit <strong>to</strong>p line growth, with<br />

particularly high growth rates in international markets.”<br />

Mr <strong>Rupp</strong> joins the existing <strong>Jack</strong> <strong>Wolfskin</strong> Management Board, comprising Andreas Klotz<br />

as Chief Financial Officer, Christian Brand as Chief Operating Officer and Markus Bötsch<br />

as Chief Sales Officer.<br />

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Functionality, quality and innovation for people who are at home outdoors<br />

<strong>Jack</strong> <strong>Wolfskin</strong> is one of the leading providers of functional outdoor clothing, footwear and<br />

equipment in Europe and the largest franchisor in the German specialist sports retail market. <strong>Jack</strong><br />

<strong>Wolfskin</strong> products are currently available in more than 600 franchise s<strong>to</strong>res and at 4,000 points of<br />

sale across Europe and Asia. <strong>Jack</strong> <strong>Wolfskin</strong> products feature a high degree of functionality, userfriendliness<br />

and innovation. In recent years, <strong>Jack</strong> <strong>Wolfskin</strong> has successfully introduced numerous<br />

material and product innovations and holds several patents for technologies in the areas of<br />

clothing, rucksacks and tents. In the 2011 calendar year, the Company recorded sales revenues of<br />

€355 million in Europe, up 22.5 per cent on the previous year. <strong>Jack</strong> <strong>Wolfskin</strong> GmbH & Co. KGaA is<br />

headquartered in Idstein in Taunus and employs more than 630 people.<br />

Press contact:<br />

JACK WOLFSKIN<br />

Ausrüstung für Draussen GmbH & Co. KGaA<br />

<strong>Jack</strong> <strong>Wolfskin</strong> Kreisel 1<br />

65510 Idstein<br />

Germany<br />

Thomas Zimmerling<br />

Phone: +49 (0)612695 4301<br />

Fax: +49 (0)6126954 444301<br />

Email: thomas_zimmerling@jack-wolfskin.com<br />

For Blacks<strong>to</strong>ne<br />

CNC - Communications & Network Consulting AG<br />

WestendDuo<br />

Bockenheimer Landstraße 24<br />

60323 Frankfurt am Main (Germany)<br />

Alexander Styles<br />

Phone: +49 (0) 69 506 037 579<br />

Fax: +49 (0) 506 037 566<br />

Email: Alexander.Styles@cnc-communications.com<br />

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