Download rapporten her - Hotel Pro Forma
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Bilag 6 - Medieanalyse<br />
Content & Totals<br />
<strong>Hotel</strong> <strong>Pro</strong> <strong>Forma</strong><br />
Headline<br />
Page<br />
Content & Totals 2<br />
Mentions & Ad value – media category 3<br />
Mentions over time 4<br />
Share of positive/neutral & negative mentioons 5<br />
Top ten media 6<br />
Contact & Methodology 7<br />
Total<br />
2008 - 2010<br />
Country Mentions Ad value (€) Reach<br />
Denmark 73 110.691 15.152.941<br />
Germany 2 4.575 230.000<br />
Italy 1 1.611 57.000<br />
Norway 3 6.331 177.000<br />
Sweden 14 66.977 4.175.451<br />
Turkey 1 1.122 76.000<br />
UK 9 9.785 717.000<br />
USA 8 85.906 1.600.000<br />
Total 111 286.998 22.185.392<br />
Mentions and Ad value divided by media category – all countries<br />
2<br />
<strong>Hotel</strong> <strong>Pro</strong> <strong>Forma</strong> 2008 - 2010<br />
Mentions divided in to media category<br />
Reach divided in to media category<br />
27<br />
24%<br />
7.618.592<br />
34%<br />
57<br />
51%<br />
11<br />
10%<br />
10.732.000<br />
48%<br />
13<br />
12%<br />
2<br />
2%<br />
1<br />
1%<br />
1.688.800<br />
8%<br />
8.000<br />
0%<br />
19.000<br />
0%<br />
2.119.000<br />
10%<br />
Nationwide dailies Regional dailies Local papers<br />
Trade magazines Weeklies & Magazines Web<br />
Nationwide dailies Regional dailies Local papers<br />
Trade magazines Weeklies & Magazines Web<br />
3<br />
18
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