10.07.2015 Views

Implement Consulting Group P/S (pdf)

Implement Consulting Group P/S (pdf)

Implement Consulting Group P/S (pdf)

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Forandring med effektOpbygning af et professionelt service brandManagementdagen, 8. juni 2011


Verden er til at forandre.2


Vi har brug for at forandredenne branche!3


Third path consultingDelivering a different experience to our customers• Co-creation• Business therapists and functional experts• Appreciative approach• Quality is impact• Leadership and culture as the invisiblebut unmistakable insignia in all we do4


Our mission is clearChange with impact.5


Wannabe-syndromet er udbredt i branchen.Vi vil noget andet – for real.6


Hvorfor har vi fokus på branding?Først og fremmest, fordivi synes, vi har noget på hjerteDernæst for atunderstøtte vores egen rejse henmod en elitær differentieret position7


Hvordan fandt vi vores”spot on the dance floor”?8


Practise what you preach.9


Hvordan kommunikerer vivores position eksternt?10


Hvad betyder det så i praksis påkommunikationssiden?11


Dette er den lille del af øvelsen12


Vores kunder kvitterer for vores rejse<strong>Implement</strong> <strong>Consulting</strong> <strong>Group</strong>, revenueDKK (thousands)ICG performance360,000272,955296,584 292,011223,178182,589120,901FY05 FY06 FY07 FY08 FY09 FY10 FY11budgetSource:<strong>Implement</strong> <strong>Consulting</strong> <strong>Group</strong>13


Ét velment rådDu skal have noget på hjerte, og hvis det i bund oggrund ikke er andet end at få flere opgaver, så ladvære med at bruge ressourcer på at arbejde medbranding. Dette er relations business!14

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!