En blÃƒÂ¥ forening med grÃƒÂ¸nne ideer.pdf - Roskilde Universitet

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Et nyt navn s.58Logo s.59Plakat s.61Mærkater s.63Portrætartikel s.64Logoafprøvning s.65Når vi ser ud over tagene…s.66-70Vores projekt i metaperspektiv s.66Litteraturlistes.71-724
AbstractOur project is about and in cooperation with the association ’Blå Kapel’. BlåKapel offers so-called green gardeners in residential blocks on Nørrebro inCopenhagen. The green gardeners are working with sustainability, wasteseparation and ‘green embellishment’ in the area. The communicativeproblem of the association consists of the members (the residents in the blocks)lack of knowledge about the association and therefor their own membership.They are not appreciating the green gardeners and their innovative work inthe yards because of their lack of knowledge. In worse case scenario this leadsinto problems with retention of the members. Based on this problem, we havebeen working with awareness, branding and exposure in the context of theassociation in order to produce a useful communication strategy. We havefor<strong>med</strong> a story around Blå Kapel in order to enhance all of their goals andvisions. From this we have worked on a consistend and overall expression forthe association, both communicative and visual.Finally we wish to see the work of Blå Kapel in the light of the prevailingclimate- and environmental discussion that exist in our society today.<strong>En</strong>joy Reading!5
Page 1 and 2: IndholdsfortegnelseAbstract s.5Indl
Page 3: NU kan vi ”bygge” Mikkel, Karen
Page 7 and 8: noget for mennesket, at kunne fort
Page 9 and 10: Så problemet er…Helt konkret for
Page 11 and 12: Teoretisk validering“An ounce of
Page 13 and 14: den aktuelle miljø- og klimadiskus
Page 15 and 16: mailbaseret kommunikation med Magnu
Page 17 and 18: han kan kontaktes. Dette kan betegn
Page 19 and 20: AfsenderI dette afsnit viser vi, ge
Page 21 and 22: ForeningsstrukturBestyrelsen bestå
Page 23 and 24: I miljøstationen iHospitalskarreen
Page 25 and 26: Den grønne gårdmandDet Blå Kapel
Page 27: Hvorfor kommunikation er løsningen
Page 30 and 31: Den nye viden medfører, ifølge Se
Page 32 and 33: - Mads er grafisk designer og Kamil
Page 34 and 35: Hospitalskarréen og desuden medreg
Page 36 and 37: ikke nødvendigvis et spørgsmål o
Page 38 and 39: NU kan vi ”bygge” Mikkel, Karen
Page 40 and 41: Personlige egenskaber og særlige k
Page 42 and 43: Foreningens opfattelse er i tråd m
Page 44 and 45: ”Jeg synes det er rigtig rart at
Page 46 and 47: skræmmebillede af verdens tilstand
Page 48 and 49: Da vi var på rundtur med gårdmand
Page 50 and 51: Kommunikation der har noget på hje
Page 52 and 53: Personaer i fokusI de ovenstående
Page 54 and 55:
med til at bestemme, hvad gårdmand
Page 56 and 57:
medlem af foreningen, skal de konti
Page 58 and 59:
UdformningDa vi første gang stifte
Page 60 and 61:
miljø, bæredygtighed, fællesskab
Page 63 and 64:
Med overskriften ”Din nabo er nog
Page 65 and 66:
Portrætartikel 99Portrættet er op
Page 67 and 68:
virksomheder bruger altså i dag CS
Page 69 and 70:
hvor 10:10 budskabet blev fremlagt.
Page 71 and 72:
Litteraturliste:Dahl, Henrik, 1996:
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En blÃƒÂ¥ forening med grÃƒÂ¸nne ideer.pdf - Roskilde Universitet

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