BrandCopenhagen_BrandManual_1+0

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Ideer til eksternt brug C ® HAGEN Open for You Copenhagen redefined Nyt fælles brand for Hovedstadsregionen | Præsentation | 15. december 2008 Side 56 FÆLLES BRAND FOR HOVEDSTADSREGIONEN BRAND MANUAL VERSION 1.0 SIDE 12
Brand story Som et led i udviklingen af det nye brand, er der udarbejdet en kort brand story, der beskriver københavner-mentaliteten samt byens absolutte styrker. Copenhagen is the perfectly proportioned city. Too concentrated to get lost in, but still big enough to offer everything you’d expect from a major capital. Copenhagen’s intimate layout makes for a friendly, welcoming atmosphere: everybody has a voice and a role to play in the life of the city. The city welcomes all with open arms. The Danes are down-to-earth, can-do people. Those who live in Copenhagen are some of the most inspirational, artistic and driven people in the country. This gives the city a perfectly balanced character: on the one hand, refreshingly unpretentious, and on the other, dynamic and driven. Copenhagen offers a symbiosis of big city drive and small town common sense. The city is always open to new ideas, new business and new arrivals. No other capital is as flexible and inviting as Copenhagen. Small in size, big in opportunity, Copenhagen gives you the freedom to choose. Freedom to set your work/life balance. Freedom to find your own inspiration. Freedom to live the life you want. Always open-minded and friendly, Copenhagen is much more than another capital city. It’s your city. Copenhagen is open for you. FÆLLES BRAND FOR HOVEDSTADSREGIONEN BRAND MANUAL VERSION 1.0 SIDE 13
Page 1 and 2: Fælles brand for Hovedstadsregione
Page 3 and 4: FÆLLES BRAND FOR HOVEDSTADSREGIONE
Page 5 and 6: Logo Logoet består af tre elemente
Page 7 and 8: Logo, medlemsanvendelse Microsoft:
Page 9 and 10: Typografi Der er valgt to typografi
Page 11: Ideer til eksternt brug ® C HAGEN

BrandCopenhagen_BrandManual_1+0

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