BrandCopenhagen_BrandManual_1+0

Brand story
Som et led i udviklingen af
det nye brand, er der udarbejdet
en kort brand story, der beskriver
københavner-mentaliteten samt
byens absolutte styrker.
Copenhagen is the perfectly proportioned city. Too concentrated to get lost in,
but still big enough to offer everything you’d expect from a major capital.
Copenhagen’s intimate layout makes for a friendly, welcoming atmosphere:
everybody has a voice and a role to play in the life of the city. The city welcomes
all with open arms.
The Danes are down-to-earth, can-do people. Those who live in Copenhagen
are some of the most inspirational, artistic and driven people in the country.
This gives the city a perfectly balanced character: on the one hand, refreshingly
unpretentious, and on the other, dynamic and driven.
Copenhagen offers a symbiosis of big city drive and small town common sense.
The city is always open to new ideas, new business and new arrivals.
No other capital is as flexible and inviting as Copenhagen. Small in size, big in
opportunity, Copenhagen gives you the freedom to choose. Freedom to set your
work/life balance. Freedom to find your own inspiration. Freedom to live the life
you want.
Always open-minded and friendly, Copenhagen is much more than another
capital city. It’s your city. Copenhagen is open for you.
FÆLLES BRAND FOR HOVEDSTADSREGIONEN BRAND MANUAL VERSION 1.0 SIDE 13