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Petprinces Gesamtkatalog Englisch

PROUD TO BE ......... YOUR PETS BEST FRIEND

PROUD TO BE ......... YOUR PETS BEST FRIEND

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26<br />

Matthew Wismayer<br />

PET FOOD - NOTHING TO HIDE<br />

Pet food labels have got to tell the truth, but designer<br />

packaging adds to the distraction of the finer points of<br />

what's in the bag. The convenience of processed pet food<br />

is one way for busy, caring pet owners to make meal times<br />

easy. But understanding the basics of pet food<br />

formulations is never straightforward and the use of<br />

scientific words becomes confusing.<br />

First rule: to highlight the main source of ingredients, pet<br />

food manufacturers must, by law, list the first five to seven<br />

ingredients which carry the most weight in the<br />

formulations, followed by the lesser ingredients in<br />

sequence. This makes it easy to determine what's in the<br />

bag!<br />

Second rule: evaluate the quality and quantity in the<br />

formulations by asking what protein is present, is it animal<br />

or plant, and is it fit for human consumption?<br />

Fundamentally meat and its quality are key to good<br />

nutrition - by-product meat and other by-product<br />

ingredients are less desirable and consist of anything BUT<br />

the finer cuts.<br />

What is bad? Words like derivatives. Derivatives of<br />

anything works out for cheaper low grade ingredients!<br />

High levels of unspecified grain and cereals, hulls of<br />

corn, bran, peanut and soya bean and high levels of grain<br />

fibre (40-50%), that can't be digested, act only as fillers.<br />

Avoid 'sources' of animal or poultry fat, vegetable and<br />

mineral oil. Additives such as artificial colourants - BHA,<br />

BHT, ethoxyquin or sodium meta bisulphite are known to<br />

add strain vital organs.<br />

Pets will eat almost anything, but longterm you will pay<br />

the price – best to pay a price for good food and a longer<br />

life...because, like us, you too know how to care!<br />

Always ask! If you are unsure then our advice is readily<br />

available but consulting a veterinary professional is<br />

important for reassurance.<br />

© Matthew Wismayer 2014<br />

The FACT is...because we care<br />

What is good? Quality protein from quality fresh<br />

meat is the best, where honest 'meat meal'<br />

becomes the dried end product of a process that<br />

produces a protein powder. Concentrating the<br />

water content of fresh meat into a higher<br />

percentage of protein makes the product more<br />

caloric and concentrated. Fibre is specified by<br />

name – look for beet pulp, brown rice, barley, oats,<br />

fruits, sweet potato and peas, to name a few. Fats<br />

and oils are also listed by name: chicken fat, herring<br />

fat, canola or sunflower oil and percentages<br />

of Omega 3 and 6 fatty acids. Note that quality food is<br />

preserved naturally, as in a range vitamins, herbs,<br />

extracts and ascorbic acid.<br />

Importance of reading pet food labels<br />

Facts of Pet Food Labels

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