02.02.2015 Aufrufe

CASAMODA HEINRICH KATT GMBH & CO. KG

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INHALT<br />

<strong>CO</strong>NTENTS<br />

Produkte und Marken werden nicht konsumiert, sondern erlebt,<br />

Tag für Tag mit unseren fünf Sinnen<br />

Products and brands are not consumed but experienced,<br />

day after day, with our five senses<br />

(aus/from: Uwe Munzinger, Karl Georg Musil, Markenkommunikation, 2008, S./P. 186)<br />

Begrüßung ........................................................................................................................................................................................................ 4<br />

Welcome ............................................................................................................................................................................................................ 4<br />

Das Unternehmen im Überblick .................................................................................................................................................................. 6<br />

Overview of the Company ............................................................................................................................................................................ 6<br />

Die Geschäftsführung .................................................................................................................................................................................... 8<br />

The Management ............................................................................................................................................................................................ 8<br />

Unsere Firmenhistorie ................................................................................................................................................................................... 10<br />

Our Company History ..................................................................................................................................................................................... 10<br />

Unsere Werte ................................................................................................................................................................................................... 12<br />

Our Values ......................................................................................................................................................................................................... 12<br />

Die Marke <strong>CASAMODA</strong> .................................................................................................................................................................................. 14<br />

The Brand <strong>CASAMODA</strong> ................................................................................................................................................................................... 14<br />

Die Marke Venti ............................................................................................................................................................................................... 16<br />

The Brand Venti ................................................................................................................................................................................................ 16<br />

Unsere Produkte .............................................................................................................................................................................................. 18<br />

Our Products ..................................................................................................................................................................................................... 18<br />

Unsere Partner ................................................................................................................................................................................................. 20<br />

Our Partners ..................................................................................................................................................................................................... 20<br />

Unsere Systemkompetenz ............................................................................................................................................................................ 21<br />

Our System Competency .............................................................................................................................................................................. 21<br />

Unsere Stores ................................................................................................................................................................................................... 22<br />

Our Stores ......................................................................................................................................................................................................... 22<br />

Unser Online-Shop ......................................................................................................................................................................................... 24<br />

Our Online Shop .............................................................................................................................................................................................. 24<br />

Unsere Logistik ................................................................................................................................................................................................ 26<br />

Our Logistics ..................................................................................................................................................................................................... 26<br />

Unsere Mitarbeiter ......................................................................................................................................................................................... 28<br />

Our Employees .................................................................................................................................................................................................. 28

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