The-AAR-Review-Dec-2020

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F A B, MA & P, PA-.
A&G
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5

A&G is a fearless independent agency helping brands be their best in the complexity of our
unforgiving world. We help brands show up with conviction and clarity at every touch point.
See how we’ve done it for some of our most valued partnerships at a-g.com.
CREATIVE | STRATEGY | ANALYTICS | MEDIA | PUBLIC RELATIONS

C A A L A, CA .
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“In order to truly stand out from the crowd
every thought, breath, and heartbeat needs to be exceptional.”
Shane Hutton – Arcana Academy Co-Founder & Executive Creative Director
ABOUT US
CATEGORY EXPERTISE
NOTABLE CLIENTS
Arcana Academy is a privatelyowned,
full-service advertising
agency specializing in making
emotional connections between
audience and brand on any media
channel be it traditional, digital, or
emerging.
When concepting any new project,
they pride themselves on
delivering big agency thinking with
the personalized service of a
boutique. They create content that
is strategically sound, engages
audiences, influences behavior,
and get clients the results they
need.
• Alcohol & Spirits
• Automotive
• Sports & Entertainment
• Consumer Electronics
• Home Goods
• Lifestyle
Luxury
• Fashion
• CPG
AGENCY SERVICES
• 360 Brand Integration
• Conceptual
Development
• Production
• Post-Production
• Advertising
• Design
• Brand Strategy
• Campaign
Development
INDUSTRY RECOGNITION
In the end, they know, it’s not only
their reputation on the line, but
their client's as well.
Average Client/Agency Relationship
3.75 Years
MARSHALL DETWILER - 310.279.5024
MARSHALL.DETWILER@ARCANAACADEMY.COM

B & A A R, NC .
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How can we help you? Email Alexa.
baldwinand.com

F A K C, MO.
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11

Hi. We’re Barkley.
We’re an independent idea company
committed to knowing modern consumers
better than anyone.
And one thing we know for sure: modern consumers don’t see brands
like most marketers, as parts and pieces. They see brands as the sum
of every experience they’ve had with a brand — the whole brand.
Founded
1964
Always Independent
400
Partners
100%
Independent at Scale
KC
NYC
Boulder
Pittsburgh
We build whole brands for modern consumers.
A whole brand is an organization that treats everything it does as the brand. A core,
long idea—what we call a red thread—guides, inspires and connects every action a
whole brand takes across the spectrum of marketing ideas to business ideas. Full of
purpose and action, a whole brand matches what it says and does inside and out.
And it measures success by balancing profit and performance with its impact on
people, communities and the planet.
A decade of research, four books and a Forrester designation as a top five lead
agency in the country informed our model — built around the concept of whole
brand thinking, a mindset that solves for complicated problems that result when
parts of an organization aren’t working as one.
Our Clients
What’s the value of Whole Brand Thinking?
In our most recent study, The 360 Degree Advantage: How Whole Brands Dominate,
we found whole brands are 11X more likely to command a premium price, 3X more
likely to be bought most often in their categories, double their competition in market
penetration and 50% more likely to be recommended to others. Read more from our
latest initiative: The Whole Brand Project.
Whole brands are
eleven times more likely to
command a premium price
Why Whole Brand
thinking now?
This is the most vital time in history to be
a whole brand. While fragmented brands
are trying to find their footing, whole
brands are accelerating and evolving
across the Whole Brand Spectrum to add
real value to the world. This is our work —
and our clients are embracing it as theirs,
too, finding success and connection with
consumers across the spectrum.
Say Hello
Jason Parks
Chief Growth Officer
(816) 813-3892
jparks@barkleyus.com
barkleyus.com
Copyright © 2020 Barkley, Inc. All Rights Reserved

C B A C, NC .
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When you choose BooneOakley as your new agency, you’ll want to
raise a glass of Sextro to celebrate. BooneOakley does work that gets
noticed, talked about, and shared. That’s why brands like Bojangles’,
The Outer Banks, the Charlotte Hornets, Tire Pros, and Sextro Rye partner
with BooneOakley. Contact laura@booneoakley.com to find out how
to give your ambitious brand an unfair advantage. We’ll drink to that.
BOONEOAKLEY.COM

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ACHIEVE MORE.
SPEND LESS.
BUILD A BETTER BRAND.
We’re the experts in the
financial analysis, strategy,
and logistics of rebranding
implementation and brand
and marketing operations.
We find ways to for you to
save money, time and
resources and improve brand
consistency.
Situations when BrandActive gets involved:
Rebrand, brand refresh,
architecture and visual
identity changes
Ongoing brand
strategic brand
operational support
Brand operations, cost
reduction, and
marketing process
improvement and
project planning
Merger, acquisition,
splits, and spin-offs
How we ensure you optimize your rebrand
implementation:
• Scope and assess the cost of rebranding
• Develop detailed estimates and plans
• Assure a best-practice rebrand implementation
• Find and manage vendors to produce branded
assets
How we help you drive productivity and improve
outcomes in your brand and marketing operations:
• Branded asset audit and rationalization/optimization
• Brand governance assessment
• Vendor consolidation
• Brand and marketing process review, redesign and
implementation
“A separation of this speed and scale required militarystyle
planning and disciplined execution. Without
BrandActive’s substantial insights in the planning phase,
we would not have considered all the nuances related to
developing a new brand. Their financial analytics group
gave me confidence in the numbers that were
presented BrandActive provided great value and
expertise around the financial and operational aspects.”
– CFO HP Marketing
Have a chat, learn more. Andy Pollock 720.446.5635 a.pollock@brandactive.com

F S A P, PA.
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BROWNSTEIN IS AN
ADVERTISING & PUBLIC
RELATIONS AGENCY
HELPING BUILD
UNSTOPPABLE BRANDS.
Many brands reach a crossroads where crucial decisions
mean the difference between sinking or swimming.
Brownstein’s industry-recognized PR, branding, and design
teams are dedicated to helping clients stand out in today’s
market, stay fresh in tomorrow’s, and change to meet the
needs of the future. Our capabilities are flexible, so we can
keep our brands ahead of culture. We craft campaigns that
resonate, incite change, and yield extraordinary outcomes
for our clients. We challenge our people to be bold, brave,
and brilliant every day.
Lots of agencies will try to look good and offer solutions for
the short-term win. We’re in it for the long haul, so today’s
decisions make the brands we work with...unstoppable.
RECOGNITIONS
• Ad Age Small Agency of the Year
• PR News Small PR Firm of the Year
• Clio Health Awards
• The Drum Marketing Awards US
• PR Daily’s Digital Marketing & Social Media
• Awards
• Philadelphia Business Journal
Best Place to Work
EXPERIENCE
CAPABILITIES
Analytics
Brand Strategy
Business Intelligence
Campaign Planning
Consumer Engagement
Content Marketing
Corporate Communications
Creative Development
Corporate Social Responsibility
Digital Strategy Development
Event Management
Influencer Marketing
Media Relations
Public Relations
Research
Social Media
Video Production
THE 215 LEADERSHIP CONTACT
Brownstein is Philadelphia’s longest-running
independent advertising and public relations
agency. Our full-service office includes nearly
100 talented staff, and in-house multimedia
production and content capabilities.
Marc Brownstein
President and CEO
Erin Allsman
EVP, Managing Director
Erin Allsman
eallsman@brownsteingroup.com
215.735.3470 x121
215 S. Broad Street
Philadelphia, PA 19107

B C & C A N , N.
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F S A L, K.
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M C B A.
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7 REASONS YOU SHOULD CONSIDER
WORKING WITH CORNETT
1 CORNETT IS AN IDEA MACHINE
We never get tired of turning
out big, brave, scrappy creative
concepts backed by solid
strategy and insights.
2 CORNETT IS ALL MUSCLE
We’ve assembled a lean roster of
creative and strategic thinkers at
the top of their game.
No “B Team” here.
5 CORNETT IS LOYAL
Our average client relationship is
15 years. We wouldn’t have it any
other way.
6 CORNETT GETS
PEOPLE TALKING
We earn tons of cost-effective
impressions for our clients with
ideas that are too unique for the
press to ignore.
3 CORNETT IS AFFORDABLE
Our creative is world-class,
easy on the wallet and, most
importantly, effective.
4 CORNETT SPEAKS YOUR
LANGUAGE
Whether it’s Baby Boomers or
Gen Z, we can craft creative that
appeals to any audience.
7 CORNETT IS TRUSTED
A&W Restaurants, VisitLEX,
Tempur+Sealy, Buffalo Trace,
University of Kentucky, and
Toyota Motor Manufacturing of
Kentucky are just a few of the
respected organizations we’re
proud to call partners.
WE MAKE CREATIVITY YOUR BUSINESS ADVANTAGE

F S A S F, CA .
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A four-time Ad Age
agency of the year
Humans are remarkably capable apes.
We make decisions based on emotional
response. Then post-rationalize the reasons
for those decisions. Neuroscience (not to
mention anthropology) lays it bare: we just
don’t think as much as we think we think.
(Sorry, Descartes.)
At DC, reaching people at that critical gut level is
our business. Carving emotional connection out
of data. And living, breathing concepts out of noise.
To bond consumers to brands in deeper, more
durable ways. Your target may tell you they want
the facts, but what they really want is the feeling.
Capture the feeling and carry the day.
“DC has all the
benefits of a small
shop with big-time
strategy and creative.
Their work drove
the needle with
double-digit growth
making Kona a top ten
craft beer in America.”
Ken Kunze, CMO
Craft Brew Alliance
The facts
Full service advertising agency
Independent since 1990
Offices in San Francisco
and Los Angeles
90+ employees working
collaboratively across:
strategy, creative, media,
social/experiential, design,
and data/technology.
Kona Brewing
We helped Kona stand out from the zillions of craft breweries
while taking on lifestyle megaliths like Corona by bringing to
life the island viewpoint to life in the form of two Hawaiian
brothers who are bemused, and often amused, by the ways of
the mainlanders. Our ads pointed to an underlying emotional
truth—that our “always on” work culture distracts us from the
more meaningful substance of our lives.
e.l.f. Cosmetics
We developed and executed a sophisticated, emotionally
oriented social program that empowers their community
to speak to e.l.f.’s unique brand of providing inclusive,
premium-quality, and trend-setting products to the masses
at unbelievable prices. Our program engages influencers via
custom content, social media campaigns, events and even
viral TikTok challenges. In the last two years alone, we’ve
generated over $15 million in earned media—positioning
them as a leader in the mass cosmetics category.
SweeTARTS
We reintroduced the iconic SweeTARTS brand and its
growing portfolio of treats to a new generation of candy-lovers.
Our strategy was to embrace the reality that Gen Z does not
want to be forced to pick a side. Instead, our strategy was to
celebrate choice. Why not be both? Since launching ‘Be Both’
in 2019, the SweeTARTS brand increased brand sales nearly
10% and had a 24% increase in sales for their hero product.
Covered California
‘This Way to Health Insurance’ is our first campaign for Covered
California as part of a five-year, $400 million engagement to
drive behavioral change among Californians who believe health
insurance is not for them, or too expensive to secure. At a
time when the pandemic is driving unemployment, financial
strain and mental health challenges, five new TV spots directed
by academy-award winning director Errol Morris aim to show
Californians that Covered California is here to help.
Noel Johnson Director Client Engagement njohnson@duncanchannon.com

F S A S F, CA -.
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Famously Effective
Grey believes that the opportunity for brands lies at the
intersection of Culture and Behavior. Our understanding
of that territory is the foundation for what we call Famously
Effective work; ideas that reflect or impact culture to create
consumer response, all in service of driving business. Our
ability to consistently deliver Famously Effective work is one
reason clients stay with us; our relationships last 4x longer
than the industry average.
As WPP’s lead creative agency network, Grey is the
smallest of the global agencies in our competitive set.
Big enough to have a global perspective and to be wherever
our clients need us to be, but not so big that we’re mired
in layers of bureaucracy. Big enough to attract the best
talent in the world, but not so big that we can’t deliver the
creativity our clients need, at speed.
See Famously Effective in action:
Reel
Grey.com
New Business Contact:
Cory Berger
Worldwide Chief Marketing Officer
cory.berger@grey.com
917-903-2545

D A N, VA .
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C & A A D, NC .
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MK IDEAS THAT ARE BORN FROM
SIMPLE HUMAN INSIGHTS.
33

Promotions & Eperiential Agenc Hunt Valle, MDmediastarpromo.com
Media Star Promotions is an integrated agenc that
enables brands to reach and convert consumers.
35

ESTABLISHED IN
1987
HEADQUARTERED IN
BALTIMORE
MARYLAND
WITH 33 FIELD OFFICES
ACROSS THE COUNTRY
33
Key Areas of Experience
• Experiential Marketing
• Consumer Engagement
• Marketing Tours
• National Program Management
• Training Design & Development
• Event Design & Execution
• Brand Strategy
A CLIENT BASE FROM FORTUNE 500 TO START-UPS
Through ingenious ideation, smart solutions and straight talk, Media Star Promotions
establishes effective relationships that are built on trust. A principle authority on brand
strategy, product development and experiential marketing for 33 years.
Carrie O'Meara / Director of Marketing
410-825-8500 | 410-961-3041
comeara@mediastarpromo.com
www.mediastarpromo.com
318 Clubhouse Lane Hunt Valley, MD 21031

Full Service Agency |Harrisburg, PA & Washington DC|madewithmerit.com
Merit delivers brand development and inspired
activation for challengers who want to lead their
market, not follow.
37

BRAND DEVELOPMENT AND INSPIRED
ACTIVATION FOR CHALLENGERS WHO
WANT TO LEAD THEIR MARKET,
NOT FOLLOW.
Merit focuses on how business strategy lives in the context of short-medium-long term brand activation.
Meaning, Merit is not your normal agency. Merit’s philosophy is based on CEO Adam Vasquez’s book, Toothfish:
The Origin of Markets. Buy it on Amazon! Or, contact us and we’ll give you a copy, free.
As Merit works with clients to maximize short-term marketing (ROI) with design and omni-channel resources
– deftly, creative symbiotic with strategy – we simultaneously work with clients on systematic positioning for
medium and long-term sector leadership. Think of it as challenger marketing on steroids. Visualize it by an X
in comparative categorical Google interest and market share. The process is called Market Invention.
There. We buried the lead.
At Merit, as we provide uniquely inventive short-term marketing services, we move beyond the standard
best practices to help companies advance and separate. We play the long game simultaneously with the
short game. Market Invention’s impact means clients stop competing in old, crowded spaces and create new
markets where they lead. The marketing then shifts from challenger to leadership principles, where copycats
literally fuel and validate sector leadership.
See the future with us.
OFFICES in Harrisburg, PA and Washington, DC
CLUSTERS in Portland, OR and Milwaukee, WI
Our people are “best of the best” and we’ve
embraced remote collaboration as permanent.
To chat: Denise Kohnke, Chief Strategy Officer
dkohnke@madewithmerit.com, 414.405.5064
To learn more: madewithmerit.com
WHAT CLIENTS WOULD THRIVE HERE
A commitment to lifetime learning is required to work here. So clients who themselves become inspired with
possibility, based on current and predictive trend research, do well here. We do not feel anything we recommend
is a risk, but we do challenge clients, as we challenge ourselves, to make big moves. We are practical,
as in “no bullshit,” so we appreciate clients who know the differences between fluff and action, and spin and
authenticity. We make the C-suite look good, like visionaries, so if you are a visionary, welcome home.
WHAT WE DO
• Brand redevelopment for challengers
• Brand origination for M&A
• Funded start-up launches
• Strategic business consultation, research, facilitation
and planning
FOR WHOM
• Business-to-consumer clients who need brand
clarity and acceleration
• Firms who are interested in positioning themselves
to sell to the government
• Non-profits and advocacy organizations
• Omni-channel creative development and activation
• Digital and social strategy and activation
…in all platforms, channels and means of
communication, with polish.
• Business-to-business clients, especially technology-based
firms
• Clients of all sizes who want to make a move,
regardless of budget
WHAT WE BELIEVE
Safe is dangerous.

Full Service Agency |New York, NY|noblepeople.co
Noble People is a media agency with an emphasis
on creativity. That means we emphasize strategy,
diversity of opinion and an inclusive process that
results in more creative uses of media.
39

Creative & Advertising Agency |New York, NY|wearepiro.com
Big agency and production experience in a small,
collaborative outfit. Creating brand work that
consumers share, seek and even pay for.
41

We created famous ads
and blockbuster films.
Then we created Piro.
Advertising & entertainment
under one roof.
Big agency and production
experience in a small,
collaborative outfit.
Creating brand work that
consumers share, seek
and even pay for.
Achieving results
traditional advertising
agencies can only
dream about.
wearepiro.com
+1 212.234.0600
info@wearepiro.com

Creative & Advertising Agency |Austin, TX|proof-advertising.com
Fully integrated and full service AOR with an entrepreneurial
spirit that helps brandspunch above their weight, creating
ideas that defy or define their category.
43

PROOF-ADVERTISING.COM
WHAT WE DO
FULL SERVICE WITH ROBUST DIGITAL EXPERTISE
AND ALL-MEDIA CAPABILITIES
WHAT WE BELIEVE
It means speaking the truth, no matter what.
Account Service/
Planning
Creative/
Production
It means having a perspective, not just an opinion.
A belief informed by data, not restrained by it.
Operations Media Buying /
Planning /Social
Research+Analytics+Planning | Brand Positioning+Strategy
Creative+Development+Design | Media Planning+Buying
Social+Events+Activations | Innovate+Invent
It means valuing insight more than information
and defending a great idea.
It’s climbing out on a limb and doing something
that hasn’t been tried before.
It’s about celebrating what works and learning
from what did not.
“Nothing Watered Down” is how we do business.
OUR STRATEGIC APPROACH
INNOVATING IS HOW WE THRIVE
OUR STRATEGIC PROCESS IS CALLED “EVOLVE OR DIE.”
It’s the belief that the world, our consumers and technology are
changing too fast for any company (or agency) to rely on the way
they’ve always done it. To stay successful and relevant, to truly
thrive, we must always be looking ahead. It’s not about reacting
to every trend, but it is about a deep understanding of our
customer, how they are using our products today and how their
needs are changing tomorrow.
P
T S
CURRENT
BRAND
POSITION
WHO ARE WE
REALLY
TALKING TO?
WHAT DO
THEY REALLY
WANT?
HOW IS THE
CATEGORY MEETING
THAT NEED?
HOW ARE WE
UNIQUE
AND BETTER?
CAN WE
PROVE IT?
O R O P F
I N
P O
DESIRED
BRAND
POSITION
MEASUREMENT
TRACKING
WE HELP BRANDS
THRIVE STATEMENT
BRAND TACTICS
CREATIVE: Ads | PR | Events | Digital | Social
CONTACT: Media Plan | Media Buy
DOWNLOAD OUR MOST RECENT CREATIVE AND CASE HISTORY SHOWCASE BOOK.
CREATIVE BOOK CAN BE VIEWED HERE
OUR PARTNERS

Digital Agency |New York, NY|rapp.com
We create value from every individual's experience with
your brand.
45

Movement Marketing Company |New York, NY|strawberryfrog.com
StrawberryFrog lives at the intersection of creative agencies,
purpose experts, change management consultancies and
innovations companies.
47

Full Service Agency|Nashville, TN|buntingroup.com
We approach everyday inspired by – and intently listening
to – the stimuli around us and our clients business. We then
breathe that inspiration into our work, which we create with
the ultimate ambition of inspiring everything around us –
culture, brands and not least, our clients KPIs – through
Everything Speaks Ideas that drive client results.
49

Full Service Agency|Miami, FL|wearewmx.com
At WMX, our expertise lies in connecting the customer
journey to create action-oriented experiences built on real
insights. As a full-service advertising agency rooted in
performance-driven media, we have mastered the art and
science of integrated marketing.
51

THE ART AND SCIENCE
of Performance Marketing
the power of
performance-driven marketing
At WMX, our expertise lies in connecting the customer journey to
create action-oriented experiences built on real insights. As a
full-service advertising agency rooted in performance-driven media, we
have mastered the art and science of integrated marketing. Every day,
we bring strategic intelligence, award-winning creative, senior-level
talent, and energetic passion to our clients.
a full-service approach
Creating strong brand experiences is about understanding the
consumer. Data tells us where to go and creativity gives us the means
to get there.
brand strategy
roadmaps that resonate with your target audience.
RESEARCH | PLANNING | IDENTITY | POSITIONING
AWARENESS
CONVERSION
DRIVING PERFORMANCE
AT ALL STAGES
creative
We bring brands to life with strong storytelling and stunning
visuals tailored to each channel and platform.
VIDEO & PHOTO PRODUCTION | WEB & APP DEVELOPMENT
GRAPHIC DESIGN | COPYWRITING
digital capabilities
Digital is at our core, fundamentally guiding our approach and way of
thinking about campaigns and branding strategy. Our clients have 24/7
access to a full suite of in-house services across the digital eco-system
from paid and organic search, our own proprietary programmatic
trading desk, to email marketing.
media
We develop laser-focused media strategies and plans that
connect the dots at every step of the journey.
DIGITAL | TRADITIONAL | STRATEGY | BUYING
marketing intelligence
We focus on identifying actionable insights for a better
data-driven culture.
REPORTING | BUSINESS ANALYTICS | WEB ANALYTICS & CRO
PAID SEARCH SEO PROGRAMMATIC SOCIAL ECRM MARKETING
experience
W3 AWARDS
General Website Categories
Travel for Websites
Campaigns
Video Campaign for Marketing
ADDY AWARDS
Best in Cross Platform
Online/Interactive Campaign
ROMERO AWARDS
VIP Promotion
Glitz & Glam New Year's Eve Soiree
WMX is a full-service agency with headquarters in Miami, with over
20 years of experience in creative and media services, strategic
planning and marketing intelligence.
To learn more about how WMX can take your busines to the
next level, contact us at andrew@wearewmx.com or
visit wearewmx.com

Creative & Advertising Agency|Los Angeles, CA|zmbz.com
Zambezi helps its brand partners “Take Bigger Bites” which
means: generate impact disproportionate to spend, create
marketing that elevates the discourse, and introduce
people to great brands they should have in their lives.
53

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