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{EBOOK} DOWNLOAD Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chai

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Book synopsis:
How companies can gain strategic advantage by developing blockchain capabilities.Blockchain is far more than cryptocurrency. Regarded for a decade as complex and with limited application, blockchain has now matured to be on the verge of fully realizing its disruptive potential. In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies ca

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Enterprise Strategy for Blockchain: Lessons in Disruption from

Fintech, Supply Chains, and Consumer Industries (Management on

the Cutting Edge)


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How companies can gain strategic advantage by developing blockchain capabilities.Blockchain is

far more than cryptocurrency. Regarded for a decade as complex and with limited application,

blockchain has now matured to be on the verge of fully realizing its disruptive potential. In

Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies

can gain competitive advantage by developing and deploying blockchain capabilities. Sarathy

explains what makes blockchain unique, including its capacities to eliminate intermediaries, guard

against hackers, decentralize, and protect privacy. Presenting examples drawn from such sectors

as finance, supply chains, computer services, consumer products, and entertainment, he

describes how executives can strategically assess blockchain&#8217applicability to their

business.After outlining blockchain&#8217technological features&#8212an its technological

obstacles&#8212arthy describes disruptive technologies already happening in the financial

services market with the emergence of decentralized finance, or DeFi, arguing that a wave of

innovation might be positioning DeFi as blockchain&#8217&#8220kiler app.&#8221He also

explores, among many other uses, a blockchain application that addresses chronic supply chain

problems, pilot blockchain programs aimed at facilitating cross-border payments, and the use of

NFTs (non-fungible tokens) that allow digital art to be collected and traded. And he outlines a path

for organizations that includes establishing a business case for applying blockchain, evaluating

enterprise cost-benefits, and preparing the organization to develop the requisite knowledge and

people skills while overcoming resistance to change.Business leaders should invest, explore and

experiment with blockchain now, positioning their organizations to be first in their fields, ahead of

both rising startups and late-to-the game incumbent peers.

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