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The First Campaign: Globalization, the Web, and the Race for the
White House

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How the flattening of the world has transformed politics--and what it means for the 2008
electionThe 2008 presidential campaign will be like none in recent memory: the first campaign in
fifty years in which both the Democrats and the Republicans must nominate a new candidate, and
the first ever in which the issues of globalization and technology will decide the outcome.Garrett
M. Graff represents the people that all the candidates want to engage: young, technologically
savvy, concerned about the future. In this far-reaching book, he asks: Will the two major parties
seize the moment and run the first campaign of the new era, or will they run the last campaign all
over again?Globalization, Graff argues, has made technology both the medium and the message
of 2008. The usual domestic issues (the economy, health care, job safety) are now global issues.
Meanwhile, the emergence of the Web as a political tool has shaken up the campaign process,
leaving front-runners vulnerable right up until Election Day.Which candidate will dare to run a new
kind of race? Combining vivid campaign-trail reporting with a provocative argument about the state
of American politics, Graff makes clear that whichever party best meets the challenges of
globalization will win the election--and put America back on course.The First Campaign is required
reading for the presidential candidates--and for the rest of us, too.