PDF/BOOK IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)
COPY LINK: https://pdf.bookcenterapp.com/yumpu/B08BSXJCBP A historian offers an authoritative history of the successes and failures of his former employer, IBM—considered one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. A historian who worked at IBM for many years, Cortada examines IBM throughout the decades, offering insights on the company’s: • Technology Breakthroughs: the punch card (1890s), the calculation and printing of Social Security checks (1930s), the introduction of the PC to a mass audience (1980s), and the shift from hardware to software.• Business Culture• Global expansion• Regulatory and Legal Issues• CEOs The secret to IBMR
COPY LINK: https://pdf.bookcenterapp.com/yumpu/B08BSXJCBP
A historian offers an authoritative history of the successes and failures of his former employer, IBM—considered one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. A historian who worked at IBM for many years, Cortada examines IBM throughout the decades, offering insights on the company’s: • Technology Breakthroughs: the punch card (1890s), the calculation and printing of Social Security checks (1930s), the introduction of the PC to a mass audience (1980s), and the shift from hardware to software.• Business Culture• Global expansion• Regulatory and Legal Issues• CEOs The secret to IBMR
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IBM: The Rise and Fall and Reinvention
of a Global Icon (History of Computing)
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IBM: The Rise and Fall and Reinvention of a
Global Icon (History of Computing)
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IBM: The Rise and Fall and Reinvention of a
Global Icon (History of Computing)
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COPY LINK: https://pdf.bookcenterapp.com/yumpu/B08BSXJCBP A historian offers an
authoritative history of the successes and failures of his former employer, IBM—cosidered
one of the most influential American companies of the last century. Fordecades, IBM shaped
the way the world did business. IBM products were in every large organization, and IBM corporate
culture established a management style that was imitated by companies around the globe. It was
“BiBlue”#8212an icon. And yet over the years, IBM has gone through both failure
and success, surviving flatlining revenue and forced reinvention. The company almost went out of
business in the early 1990s, then came back strong with new business strategies and an
emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells
the story of one of the most influential American companies of the last century. Ahistorian
who worked at IBM for many years, Cortada examines IBM throughout the decades, offering
insights on the company’s #8226 Tecnology Breakthroughs: the punch card
(1890s), the calculation and printing of Social Security checks (1930s), the introduction of the PC
to a mass audience (1980s), and the shift from hardware to software.•Business
Culture•Global expansion•Regulatory and Legal
Issues•CEOs Thesecret to IBM’sunequalled longevity in the information
technology market, Cortada shows, is its capacity to adapt to changing circumstances and
technologies.
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