PDF/READ Building Products for the Enterprise: Product Management in Enterprise Software

Building Products for the Enterprise:
Product Management in Enterprise
Software
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Building Products for the Enterprise: Product
Management in Enterprise Software
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Building Products for the Enterprise: Product
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COPY LINK: https://pdf.bookcenterapp.com/yumpu/1492024783 Building Products for the
Enterprise: Product Management in Enterprise Software Forward by Todd Olson, CEO and
Cofounder, Pendo.io Product management is hot. Why? A lot of reasons, not the least of which is
the growing primacy of product, where many of our sources of modern competitive advantage are
found in products that utterly delight customers. But I also credit Google and the wildly successful
product management organization it has built. Perhaps without equal, Google has hired and
trained wicked smart people who built some of the most recognizable and delightful products we
all know and use. Many are now CEOs or venture capitalists—the power brokers in our current
technology ecosystem. Much of the content around product management is driven by this
hallowed community. I’m fortunate to work closely with two individuals with this pedigree and have
encountered many more, and I’m qualified to say they are the real deal. Yet, their background is
different than mine. Google is a consumer-first company—at least in its early days. Some Google
product managers have interacted with sales, but many have not. Much of the idealism that I read
about is inspiring to me, yet it doesn’t reflect the reality that I’ve faced trying to be successful in my
past. Not all of us live in a world where we can A/B test something in Google search and get
millions of datapoints in an hour. The reality is that enterprise or B2B product management is its
own beast. And it’s an important one. Enterprise product management is driving our economy. We
are designing the future of our human resources departments, our supply chain, advertising
technology, data centers, and generally all major infrastructure. As I read this book, I smiled. I
smiled because the stories and ideas resonated so closely with my experience. This is a book
written for me. Who am I? I’ve had the pleasure of being in enterprise product management since I
began my career over 20 years ago. I’ve led product teams, and now I’m the CEO for a company
whose customers (and users) are primarily product teams. These are my people. If you’re reading
this, they’re likely yours, too. But there’s no degree in enterprise product management—at least no
degree that I’ve found. I’m very familiar with programs like Pragmatic Marketing and others that
have some good training. But, until now, I hadn’t found content that perfectly captured the job of
enterprise product management. If you are an enterprise product manager, enjoy this. This may
well become our 'bible.' If you aren’t an enterprise product manager, welcome. I’m biased, but I
feel there is no better role. For me, it has been incredibly rewarding, an amazing stepping stone
for any and all ambitions, professionally and otherwise. Other product people understand what I
mean. Enjoy. Todd Olson, CEO and Cofounder, Pendo.io Read more