_PDF_ MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
COPY LINK: https://pdf.bookcenterapp.com/yumpu/0028740483 Today, Microsoft commands the high ground of the infomation superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? For the first time, drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. From this inside report based on forty in-depth interviews by authors who had access to confidential documents and project data, Cusumano and Selby identify seven complementary strategies that characterize exactly how Microsoft competes and operates. Bill Gates' "Brain Trust" of talented employees and exceptional management, "bang for the buck" competitive strategies, and clear oranizational goals produce an orientation toward self-critiquing, learning, and improving a flexible, incremental approach to product development and a relentless pursuit of future markets. To demonstrate how Microsoft puts these strategies into action, the authors define a further set of principles to reveal a style of leadership, organization, competition and product development which is both consistent with the company's loosely structured &
COPY LINK: https://pdf.bookcenterapp.com/yumpu/0028740483
Today, Microsoft commands the high ground of the infomation superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? For the first time, drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. From this inside report based on forty in-depth interviews by authors who had access to confidential documents and project data, Cusumano and Selby identify seven complementary strategies that characterize exactly how Microsoft competes and operates. Bill Gates' "Brain Trust" of talented employees and exceptional management, "bang for the buck" competitive strategies, and clear oranizational goals produce an orientation toward self-critiquing, learning, and improving a flexible, incremental approach to product development and a relentless pursuit of future markets. To demonstrate how Microsoft puts these strategies into action, the authors define a further set of principles to reveal a style of leadership, organization, competition and product development which is both consistent with the company's loosely structured &
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MICROSOFT SECRETS: How the World's
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