_PDF_ MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People

MICROSOFT SECRETS: How the World's
Most Powerful Software Company
Creates Technology, Shapes Markets,
and Manages People
.

MICROSOFT SECRETS: How the World's
Most Powerful Software Company Creates
Technology, Shapes Markets, and Manages
People
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MICROSOFT SECRETS: How the World's
Most Powerful Software Company Creates
Technology, Shapes Markets, and Manages
People
DESCRIPTION
COPY LINK: https://pdf.bookcenterapp.com/yumpu/0028740483 Today, Microsoft commands the
high ground of the infomation superhighway by owning the operating systems and basic
applications programs that run on the world's 170 million computers. Beyond the unquestioned
genius and vision of Bill Gates, what accounts for Microsoft's astounding success? For the first
time, drawing on almost two years of on-site observation at Microsoft headquarters, eminent
scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost
secrets. From this inside report based on forty in-depth interviews by authors who had access to
confidential documents and project data, Cusumano and Selby identify seven complementary
strategies that characterize exactly how Microsoft competes and operates. Bill Gates' &quotBran
Trust&quotof talented employees and exceptional management, &quotbanfor the
buck&quotcompetitive strategies, and clear oranizational goals produce an orientation toward selfcritiquing,
learning, and improving a flexible, incremental approach to product development and a
relentless pursuit of future markets. To demonstrate how Microsoft puts these strategies into
action, the authors define a further set of principles to reveal a style of leadership, organization,
competition and product development which is both consistent with the company's loosely
structured &quotprorammer&quotculture and remarkably effective for mass-market production of
software. Focusing specifically on the unique &quotsynh-and-stabilize&quotapproach to product
development, they show how this vital capability enables Microsoft not only to build an increasing
variety of complex features and end-products for fast-paced markets with short life cycles, but also
to shape evolving mass markets and foster organizational learning. They examine how the
flexibility of this process allows the company to &quotscae up&quotfor larger and more complex
projects -- a key asset that Microsoft must continue to cultivate in order to maintain its position as
industry leader. Cusumano and Selby's masterful analysis successfully uncovers the distinctive
way in which Microsoft has combined all of the elements necessary to get to the top of an
enormously important industry and stay there. Managers in many different industries, especially
those concerned with rapidly evolving complex product features and high technical standards, will
discover hundreds of invaluable lessons in this superbly readable book.