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The Printing Press as an Agent of Change [Two Volumes]

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This two-volume, 750-page exploration of the effects of movable type printing on the literate elite
of post-Gutenberg Western Europe focuses on the printing press's functions of dissemination,
standardization, and preservation and the way these functions aided the progress of the
Protestant Reformation, the Renaissance, and the Scientific Revolution. Eisenstein brings
historical method, rigor, and clarity to earlier ideas of Marshall McLuhan and others about the
general social effects of such media transitions. This work provoked debate in the academic
community from the moment it was published and is still inspiring conversation and new research
today. It also has influenced later thinking about the subsequent development of digital media and
Eisenstein&#8217work on the transition from manuscript to print has influenced thought about new
transitions of print text to digital formats, including multimedia and new ideas about the definition of
text. Eisenstein here lays out her thoughts on the Unacknowledged Revolution, her name for the
revolution that occurred after the invention of print. Print media allowed the general public to have
access to books and knowledge that had not been available to them before this led to the growth
of public knowledge and individual thought. The ability to formulate thought on one's own thoughts
became reality with the popularity of the printing press. Print also standardized and preserved
knowledge which had been much more fluid in the age of oral manuscript circulation. Eisenstein
recognizes this period of time to be very important in the development of mankind she feels,
however, that it is often overlooked, thus, the 'unacknowledged revolution'.