_PDF_ Product-Led Growth: How to Build a Product That Sells Itself

Product-Led Growth: How to Build a Product That Sells Itself
Description :
&quotProuct-Led Growth is about helping your customers experience
the ongoing value your product provides...and this book shows you
how it&#8217sdone.&quot(Nir Eyal, author of Hooked and
Indistractible)&quotAscaptivating as a good novel, Product-Led
Growth is an absolute must-read for SaaS business
owners.&quot(Omar Zenhom, CEO, WebinarNinja)&quotWhydid I
just blow 300K promoting a whitepaper?&quotTha&#8217sthe hard
question I asked myself but couldn&#8217tanswer - after all, we
were just following the same old SaaS playbook. Sure, sales cycles
were long and acquisition was expensive, but that&#8217show
everybody grew their companies.But after I helped launch a
freemium product that went from 0-100K users in less than 12
months, I realized the traditional way of selling software was deeply

flawed.Hi, I&#8217mWes Bush, founder of the Product-Led
Institute. And in Product-Led Growth, I show you how you can cut
your acquisition costs and scale further than you ever thought
possible...by making your product the tool that helps you acquire,
convert, and retain customers.But what does it mean to be
&quotprouct-led&quot How do you know if a product-led growth
strategy makes sense for your business? And most importantly, how
do you execute it?You&#8217llfind answers to all of these questions
inside this audiobook. In addition, I&#8217llalso show you:How to
save three to six months of development and hundreds of thousands
of dollars by launching a free trial in 24 hours - and why you should
do it (Ch. 10)Which huge mistake ProfitWell's Patrick Campbell says
can &quotkilyour growth and set you up for long-term
failure&quot..and how to avoid making it (Ch. 8)How to turn more
users into customers with the simple framework I invented - that
already drives brands millions in revenue (Ch. 13)Why you can't
ever stop your churn, but how you can (almost) wipe it out (Ch.
15)The four-letter decision framework that will help you nail the
right go-to-market strategy and growth model for your SaaS (Ch.
2)Which of the four most common SaaS pricing strategies is the only
one with long-term viability (Ch. 9)What the &quotTrile-
A&quotsprint cycle is and how to use it to build a sustainable growth
process - in just one month (Ch. 12)How to stop paying customers
from slipping away (Ch. 15)The three apocalyptic &quottidl
waves&quotthat are coming for SaaS companies - and what you
must do to survive them (Ch. 1)How to make free trial and
freemium users hunger to upgrade to paid (Ch. 9)The single biggest
cause of leaky funnels and how to fix it, fast (Ch. 10)Which seven
people you need in your &quottigr team&quotto run a successful
product-led growth team (Ch. 11)The number one thing to improve
right now to maximize your customer lifetime value (Ch. 14)Product-
Led Growth also comes packed with &quotdothis, not that&quotreallife
examples from the industry&#8217sbiggest brands - as well as a
collection of high-converting email scripts you can customize and
send out immediately to turn more users into customers.So, if you
are a SaaS founder, key decision-maker, or marketer wondering
what your next strategic step should be, order your copy of Product-
Led Growth today.&quotThi is one of my favorite books of
2019.&quot(Zeno Roch, Chief Product Office, Liferay
Cloud)&quotAmust-read book for SaaS founders, especially if you
have a self-serve SaaS.&quot(Kaloyan Yankulov, Encharge)&quotThi
book is epic. If you want to know more about how to build a

product-led business, you need to read this. Go. Buy. It.
Now.&quot(James Gill, CEO, GoSquared)