2017 CARAD Annual Report

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Annual Report 2017 FUNDRAISING & GRANTS FUNDRAISING AND GRANTS COMMITTEE – REPORT FROM CHAIR JOHN CLAPTON THE RESULTS OF OUR FUNDRAISING AND GRANT APPLICATIONS THIS YEAR HAVE BEEN MOST GRATIFYING Our efforts have been significantly enhanced by a part-time consultant, Natasha Birch, who specialises in promotions and marketing. Natasha has helped us think much more strategically and ensured we link our publicity activities with our fundraising campaigns. Over the past year we have geared our strategies to securing public donations. Our on-line media presence and our Member/Support Newsletters have been integrated with our fundraising campaigns, shifting focus every three months to capture people’s compassion and desire to give. JOHN CLAPTON In addition to quarterly fundraising letters to individuals, we have been building a broad base of organisational donors that includes schools, faith communities and aged care facilities. These strategies have been ably supported by staff and volunteers who will speak about CARAD’s work wherever they are offered an opportunity. We have also been constantly on the lookout for opportunities to secure grants to support our work. Granting bodies generally have narrow guidelines determining what they can support, so we have positioned our work in line with their aims and criteria. Potential supporters have also sought us out and this year we were added to the group of beneficiaries from the UWA Student Guild PROSH Day fundraising activities. You will see from the table below that our Actuals compared to Budget show a great little overshoot of 18% for which we are most grateful. Grants and donations exceeded our plans for the year. Thank you to everyone who has contributed to the CARAD vision, mission and outreach. BUDGET 2016-2017 ACTUAL 2016-2017 Grants ) $200,000 $239,428 120% Donations $160,000 $192,644 120% Fundraisers $5,000 $1,915 38% Membership $10,000 $11,715 117% TOTAL $375,000 $445,702 119% IN KIND FOOD DONATIONS $ Food Rescue 13,160 kg of food x $3.60 kg $46,000 Non-Perishable $2,000 per month x 12 months $24,000 Halal Foodbank $8,400 $8,400 TOTAL $78,400 % 34% Individuals 32% Sisters of St John of God 15% Other Grants 8% Churches & Organisations 8% Lotterywest 3% Fundraisers & Fees During the year we began the work necessary to find a means of continuing the wonderful support we receive from the Sisters of St John of God. Their funding commitment to us lasts another year and we need to ensure an equivalent level of support is found to continue the vital work CARAD is able to do because of this kind of generosity. 16
Annual Report 2017 COMMUNICATIONS & EVENTS REPORT FROM COMMUNICATIONS CONSULTANT TASH BIRCH AND COMMUNICATIONS VOLUNTEER HANNAH GRAF SHARING STORIES THAT MATTER Every day the CARAD team is privileged to hear the stories of refugees, detainees and asylum seekers who have faced unimaginable challenges in their fight for a new life. Their deeply personal journeys evoke a range of different emotions in all of us. They make us cry with shame, fill our hearts with joy and love, and inspire us to keep working to ensure our clients receive the support, care and compassion they so desperately need and deserve. When I joined CARAD at the start of 2017 to drive the organisation’s strategic marketing, I instantly knew these stories needed to be shared as broadly and often as possible. And that has been the focus of our revitalised communication program – showing the intensely human aspect of the services that CARAD and its dedicated volunteers deliver daily. TASH This year we have powered up CARAD’s digital marketing by continually refreshing our website content and ensuring people have a reason to keep visiting www.carad.org.au Our website reach has been amplified by integrating news and information across our social media platforms and encouraging people to share the posts, tweets and Instagram images which provide an important window into CARAD’s operations. We have also reached out to television, radio and press, ensuring the issues impacting refugees and asylum seekers remain in the media spotlight, and to position the vital role CARAD plays in supporting these most vulnerable and disadvantaged members of our community. A newsletter was also established to help us remain connected to the thousands of Western Australians who believe in our organisation and genuinely want to help and support our clients in any way they can. To continue CARAD’s incredible work we know we must maintain our current funding relationships and develop new income streams, so our communication and engagement over the past year has been strategically aligned to fundraising. HANNAH We have motivated individuals and organisations to donate to the organisation through campaigns that clearly demonstrate the critical needs of asylum seekers and refugees and showcasing the fantastic outcomes that are being achieved by our broad spectrum of volunteer-run programs. Our marketing and communication program has seen more and more people become aware of CARAD and the challenges and opportunities facing our clients over the past 12 months. But we can’t and won’t stop there. 17
Page 1 and 2: 2016-2017 Annual Report Centre for
Page 3 and 4: Annual Report 2017 13 ..... REPORT
Page 5 and 6: Annual Report 2017 HIGHER EDUCATION
Page 7 and 8: Annual Report 2017 WHO WE ARE CARAD
Page 9 and 10: Annual Report 2017 CASE MANAGEMENT
Page 11 and 12: “CARAD is unique in the community
Page 13 and 14: Annual Report 2017 VOLUNTEER PROGRA
Page 15: Annual Report 2017 CARAD volunteers
Page 19 and 20: Annual Report 2017 ACKNOWLEDGEMENTS
Page 21 and 22: Annual Report 2017 TREASURER’S RE
Page 23 and 24: Annual Report 2017 STATEMENT OF FIN

2017 CARAD Annual Report

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