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EUWID Europäischer Wirtschaftsdienst GmbH - Euwid - paper

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PULP AND PAPER<br />

www.euwid-<strong>paper</strong>.com<br />

MEDIA INFORMATION 2013 valid as of 01.01.2013<br />

A brief outline<br />

<strong>EUWID</strong> Pulp and Paper is the news service in English for the pulp and <strong>paper</strong> industry.<br />

Specialists and executives in the <strong>paper</strong> and <strong>paper</strong> products manufacturing, converting, and wholesale<br />

sectors bring themselves up to date every week with the printed version of <strong>EUWID</strong> Pulp and<br />

Paper and obtain up-to-the-minute news on the latest market developments in Germany, France,<br />

the UK, and Italy from the website at www.euwid-<strong>paper</strong>.com.<br />

<strong>EUWID</strong> Pulp and Paper provides full and up-to-date information on the developments on the<br />

European pulp and <strong>paper</strong> market. The focus of the news coverage is on companies and markets,<br />

analyses, price developments, and changes in production capacity.<br />

Tailored precisely to serve the needs of its readers, <strong>EUWID</strong> Pulp and Paper provides an ideal environment<br />

for advertising without wastage.<br />

The <strong>EUWID</strong> information package is rounded o� by the website at www.euwid-<strong>paper</strong>.com. Besides<br />

daily news updates, a variety of other services are also available to users. Direct access to market<br />

and price developments, a calendar of the main upcoming events in the industry, and an extensive<br />

archive are available to subscribers free of charge. Readers use this service with an average of 7,000<br />

visits and 20,000 page impressions per month.<br />

<strong>EUWID</strong> Pulp and Paper enables you to communicate your message to the quali� ed circle of readers<br />

responsible for budgetary decisions.<br />

FACTS CONTACT<br />

YEARS OF ISSUE<br />

33st year’s issues 2013<br />

WEB ADDRESS<br />

www.euwid-<strong>paper</strong>.com<br />

PUBLISHER ADDRESS<br />

<strong>EUWID</strong> <strong>Europäischer</strong> <strong>Wirtschaftsdienst</strong> <strong>GmbH</strong><br />

Bleichstraße 20-22<br />

76593 Gernsbach, Germany<br />

Phone +49 7224 9397-0<br />

Fax +49 7224 9397-906<br />

E-Mail info@euwid.de<br />

CIRCULATION<br />

average 880 copies per edition<br />

higher circulation for trade fairs and special editions<br />

PUBLISHING SCHEDULE<br />

published weekly on Wednesday<br />

DEADLINE FOR ADVERTISEMENTS<br />

b/w ads: 8 days before publication<br />

colour ads: 15 days before publication<br />

MAGAZINE FORMAT<br />

208 mm wide x 297 mm high<br />

MAKING MARKETS TRANSPARENT.<br />

www.euwid.de<br />

PRINT AREA<br />

187 mm wide x 256 mm high<br />

3 columns at 59 mm each<br />

PRINTING PROCESS/DATA DELIVERY<br />

O� set, 60 lpi halftone resolution / printable PDF (standard pdf /<br />

X-1a:2001, 300 dpi), CMYK colour model (DIN 16539 Euroscale),<br />

typefaces, images, and logos embedded. Halftone images require<br />

a resolution of 300 dpi, and line images at least 600 dpi. HKS and<br />

Pantone special colours must laid out in Euroscale (cyan, magenta,<br />

yellow, black).<br />

Digital transmission of the advertising data only in closed � les. The<br />

publisher can refuse to accept open � les (e.g. Corel Draw, InDesign,<br />

QuarkXpress) and cannot be held liable for incorrect publication of<br />

advertisements delivered in open � les.<br />

Advertisements for the online forms of advertising must be supplied<br />

by the client in suitable data formats upon consultation.<br />

The limitations on the size of the individual forms of online advertising<br />

must be complied with. The publisher accepts no liability for<br />

incorrectly supplied � les.<br />

True-colour proofs or print proofs with a colour test scale are requested<br />

for colour advertisements. The proof or print-proof <strong>paper</strong><br />

must match the print stock. No liability is accepted for colour deviations<br />

attributable to the <strong>paper</strong> quality.<br />

If no proofs or print proofs are supplied, the publisher provides no<br />

guarantee for colour � delity or other components of the advertisement.<br />

The client is liable for ensuring that the supplied � les are free of<br />

computer viruses. The publisher is authorised to erase � les containing<br />

viruses without giving rise to any claims from the client<br />

for compensation. The publisher also reserves the right to claim<br />

compensation from the client if the computer viruses cause further<br />

damage.<br />

If the client does not comply with the publisher‘s recommendations<br />

for producing and supplying digital print data and online<br />

forms of advertising, he is not entitled to any claims for incorrect<br />

publication.<br />

Your contact in the<br />

Advertising Marketing department<br />

We are at your service:<br />

ADVERTISING SALES<br />

Florian Mai<br />

Phone +49 7224 9397-169<br />

Fax +49 7224 9397-906<br />

E-Mail fmai@euwid.de<br />

Sascha Wenz<br />

Phone +49 7224 9397-574<br />

Fax +49 7224 9397-911<br />

E-Mail swenz@euwid.de<br />

ADVERTISING MANAGEMENT<br />

Sylvia Kühn<br />

Phone +49 7224 9397-515<br />

Fax +49 7224 9397-908<br />

E-Mail skuehn@euwid.de<br />

Your direct link to<br />

www.euwid-<strong>paper</strong>.com


<strong>EUWID</strong> PULP AND PAPER www.euwid-<strong>paper</strong>.com<br />

OUR READERS – YOUR TARGET GROUP<br />

INDUSTRY AFFILIATION<br />

The high editorial quality of the news coverage in <strong>EUWID</strong> Pulp and<br />

Paper unites a quali� ed readership of decision-makers in the European<br />

pulp and <strong>paper</strong> sector, associations, services, and industry.<br />

Supply industry<br />

22 %<br />

Trade<br />

10 %<br />

6 %<br />

Other Manufacturers and<br />

representatives<br />

25 %<br />

Converters<br />

37 %<br />

CROSS-MEDIA CAMPAIGNS FOR SUCCESSFUL ADVERTISING<br />

The online portal is the ideal complement to the printed edition<br />

www.euwid-<strong>paper</strong>.com.<br />

Use the respective strengths of these two forms of media<br />

to address new target groups.<br />

Asia<br />

9 %<br />

6 %<br />

Africa, the Middle East<br />

Combine print and online<br />

and enhance your campaign’s advertising impact<br />

PRINT EDITION<br />

The information manager featuring the latest market data, price<br />

reports and company news about the pulp and <strong>paper</strong> industry.<br />

GEOGRAPHICAL ANALYSIS OF CIRCULATION<br />

Europe 79 %<br />

America 6 %<br />

Asia 6 %<br />

Africa, the Middle East 9 %<br />

6 %<br />

America<br />

79 %<br />

The advantages of the print-online combination:<br />

� maximum advertising e� ect<br />

� measurable success (more tra� c on the advertiser’s website)<br />

� no wastage<br />

� Link to the advertiser’s own website<br />

Our special o� er for new clients:<br />

Place three adverts for the price of two in the printed<br />

edition and get a four-week banner advertisement during<br />

the same period for the price for two weeks on<br />

www.euwid-<strong>paper</strong>.com.<br />

Europe<br />

WWW.<strong>EUWID</strong>-PAPER.COM<br />

www.euwid-<strong>paper</strong>.com keeps you constantly up-to-date on the<br />

very latest news and background information on what is happening<br />

in the industry.


www.euwid-<strong>paper</strong>.com <strong>EUWID</strong> PULP AND PAPER<br />

MEDIA INFORMATION PRINT EDITION<br />

ADVERTISING FORMATS AND BASIC PRICES<br />

Size Width x Height (mm) Price b/w advert (€) Price 2-colour (€) Price 3-colour (€) Price 4-colour (€)<br />

1/1 page 187 x 256 570.- 870.- 1,170.- 1,470.-<br />

2/3 page<br />

187 x 168<br />

123 x 256<br />

430.- 730.- 1,030.- 1,330.-<br />

1/2 page<br />

187 x<br />

123 x<br />

126<br />

193<br />

340.- 540.- 740.- 940.-<br />

187 x 84<br />

1/3 page<br />

123 x 127<br />

220.- 370.- 520.- 670.-<br />

59 x 256<br />

187 x 62<br />

1/4 page<br />

123 x 95<br />

170.- 320.- 470.- 620.-<br />

59 x 195<br />

187 x 40<br />

1/6 page<br />

123 x 62<br />

110.- 230.- 350.- 470.-<br />

59 x 128<br />

187 x 30<br />

1/8 page<br />

123 x 50<br />

85.- 180.- 275.- 370.-<br />

59 x 100<br />

1/12 page 59 x 65 55.- 150.- 245.- 340.-<br />

1/16 page 59 x 50 45.- 140.- 235.- 330.-<br />

1/1<br />

2/3<br />

in two columns<br />

2/3<br />

in three columns<br />

1/2<br />

in two columns<br />

1/2<br />

in three columns<br />

The <strong>EUWID</strong> newsletters can be combined. Combination prices on request.<br />

1/3<br />

in one column<br />

BASIC PRICES BY MM<br />

Ads Situations vacant Situations wanted<br />

1 col. = 59 mm € 1.00 € 0.80 € 0.60<br />

2 col. = 123 mm € 2.00 € 1.60 € 1.20<br />

3 col. = 187 mm € 3.00 € 2.40 € 1.80<br />

COLOUR SURCHARGES<br />

per additional colour (standard list in €)<br />

format 1/1 2/3 1/2 1/3 1/4 1/6 1/8 1/12 1/16<br />

price 300.- 300.- 200.- 150.- 150.- 120.- 95.- 95.- 95.-<br />

FIXED POSITION<br />

Request for � xed insertion positions (if possible): 10 % increase on basic ad price.<br />

BLEED<br />

10 % on b/w price – Addition for bleed 3 mm per side (head, bottom, outside)<br />

BOX NUMBERS<br />

€ 8.- for individual advertisements, € 5.- for series of 3 or more advertisements<br />

BOUND INSERTS<br />

€ 1,100.- for DIN A3 formats<br />

Delivery: Not folded, not trimmed. Trimmed size 414 x 297 mm<br />

1/3<br />

in two columns<br />

1/3<br />

in three columns<br />

1/4<br />

in two columns<br />

1/4<br />

in one column<br />

1/6<br />

in one column<br />

in two columns 1/6<br />

1/4<br />

in three columns in three columns 1/6<br />

1/8<br />

in one column<br />

1/12<br />

in one column<br />

in one column<br />

1/8 in two columns<br />

in three columns<br />

1/8<br />

SUPPLEMENTS<br />

Maximum format DIN A4, up to 25 g € 330.- /1,000 – up to 50 g € 430.-/1,000<br />

Postage abroad: Postage charged at the current rates of Deutsche Post AG<br />

DISCOUNTS ON B/W PRICES<br />

(If ads are placed within a period of twelve months)<br />

number of ads<br />

3 ads 5 %<br />

6 ads 10 %<br />

12 ads 15 %<br />

25 ads 20 %<br />

50 ads and more<br />

number of full pages<br />

25 %<br />

2 pages 5 %<br />

3 pages 10 %<br />

6 pages 15 %<br />

12 pages 20 %<br />

24 ads and more 25 %<br />

No price reductions on colour, position mark-ups, cut, occasional ads and<br />

supplements.<br />

TERMS OF PAYMENT<br />

Net within 10 days of invoice date.<br />

VAT charged on all prices if applicable. Our prices do not include bank charges.<br />

1/16


<strong>EUWID</strong> PULP AND PAPER www.euwid-<strong>paper</strong>.com<br />

MEDIA INFORMATION ONLINE<br />

BANNER FORMATS<br />

Form of advertising<br />

Positioning<br />

Skyscraper<br />

Right-hand<br />

Content-Ad<br />

Central column<br />

Further formats on request<br />

TECHNICAL DATA – FILE FORMATS<br />

Data format: JPEG (*.jpg), GIF (*.gif ), Flash (*.swf )<br />

size: 72 dpi – maximum size for each banner 150kb<br />

DATA TRANSFER BY E-MAIL<br />

E-Mail address: fmai@euwid.de<br />

Subject heading: Banner advertising + ”sender’s name “ + “portal“<br />

E-Mail text: State here the internet portal that the data applies to, the data<br />

format and a telephone number for queries.<br />

Data: To be sent as an attachment.<br />

DISCOUNTS<br />

for 8-weeks placement 5 %<br />

for 12-weeks placement 10 %<br />

for 26-weeks placement 15 %<br />

for 52-weeks placement 20 %<br />

TERMS OF PAYMENT<br />

Net within 10 days of invoice date.<br />

VAT charged on all prices if applicable. Our prices do not include bank charges.<br />

TECHNICAL ENQUIRIES<br />

<strong>EUWID</strong> E-Service<br />

Florian Mai<br />

Phone +49 7224 9397-169<br />

Fax +49 7224 9397-906<br />

E-Mail fmai@euwid.de<br />

The publisher accepts no liability for di� erences in the reproduction of the text.<br />

Colours may vary on di� erent screens.<br />

Combination with other <strong>EUWID</strong> portals is possible. Combination prices on request.<br />

Format in pixels (Width x Height) Price €/Week Pages<br />

160 x 60 40.-<br />

160 x 120 50.-<br />

160 x 240 70.-<br />

160 x 360 85.-<br />

160 x 480 100.-<br />

160 x 600 120.-<br />

375 x 60 80.-<br />

375 x 100 100.-<br />

Our general terms and conditions apply as stated under www.euwid-<strong>paper</strong>.com/advertising_gbc<br />

The strong Duo:<br />

on all possible pages<br />

home page, news section<br />

<strong>EUWID</strong> PAPIER UND ZELLSTOFF<br />

<strong>EUWID</strong> PULP AND PAPER<br />

Use the bene� ts of a combination advertisement<br />

in <strong>EUWID</strong> Papier und Zellsto� and<br />

<strong>EUWID</strong> Pulp and Paper<br />

greater penetration<br />

optimum placement in an ideal environment<br />

competitive rates<br />

Please contact us for a personal quote:<br />

Phone +49 7224 9397-169

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