Individual and cultural factors affecting diffusion of innovation

Journal of International Business and Cultural Studies
the different groups (Champions, Inventors, Promoters and Followers). Further, future research
should attempt to test the model’s research propositions, and possibly add factors that would help
predict innovation diffusion more effectively. Additionally, further studies could consider other
cultural factors, such as Power Distance, Masculinity and Long-Term Orientation to explore
whether they have an effect on the innovation process. Finally, empirical studies should consider
different products and stages of diffusion in order to differentiate short-term and long-term
diffusion rates, particularly in different cultures.
REFERENCES
Bilgram, V., Brem, A. and Voigt, K (2008), “User-Centric Innovations in New Product
Development- Systematic Identification of Lead User Harnessing Interactive and collaborative
Online Tools”, International Journal of Innovation Management, 12(3), pp.419-458.
Bulte, C. (2000) “New Product Diffusion Acceleration: Measurement and Analysis” Marketing
Science, 19(4), pp.366-380.
Chandrasekaran, D. and Tellis, J. (2008), “A Critical Review of Marketing Research on
Diffusion of New Products,” in Review of Marketing Research, Vol. 3, N. Malhorta, ed.,
Bingley, UK: Emerland Group, pp.39-80.
Childers, T. (1986) “Assessment of the Psychometric Properties of an Opinion Leadership Scale”
Journal of Marketing Research, 23 (May), pp.184-188.
Daghfous, N., Petrof, J. and Pons, F. (1999), “Values and Adoption of Innovation: A Cross-
Cultural Study,” Journal of Consumer Marketing, 16 (4), pp.314-31.
Dearing, J. (2009) “Diffusion of Innovation Theory to Intervention Development”, Research on
Social Work Practice, 19(5), pp.503-518
Deffuant, G, Hut, S. and Amblard. F. (2005), “An Individual- based Model of Innovation
Diffusion Mixing Social Value and Individual Benefit”, American Journal of Sociology, 110,
pp.1041-1069.
Dwyer, S., Mesak, H. and Hsu, M. (2005), “An Exploratory Examination of the Influence of
National Culture on Cross-National Product diffusion,” Journal of International Marketing,
New, 13 (2), pp. 1-28.
Eastman, J.; Eastman, A.; and Eastman, K. (2002) “Insurance Sales Agents and the Internet: The
Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes”
Journal of Marketing Management 18, pp.259-285.
England, I. and Stewart, D. (2007), “Executive Management and IT Innovation in Health:
Identifying the barriers to adoption” Health Informatics Journal, 13(2), pp.75-87
Individual and cultural factors, Page 10