Individual and cultural factors affecting diffusion of innovation
Individual and cultural factors affecting diffusion of innovation
Individual and cultural factors affecting diffusion of innovation
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Figure 2: Consumer Classifications<br />
Opinion Leader Level<br />
Journal <strong>of</strong> International Business <strong>and</strong> Cultural Studies<br />
Lead User Level<br />
High Low<br />
High Champions Promoters<br />
Low Inventors Followers<br />
<strong>Individual</strong> <strong>and</strong> <strong>cultural</strong> <strong>factors</strong>, Page 16
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