Download United Hemispheres Media Kit PDF

MEDIA KIT
Hemisphe heres
THREE PERFECT DAYS
IN ISTANBUL
BOSS TWEED: THE BEST
OF FALL FASHION
IN SCOTLAND
AN INSIDE LOOK AT
AMERICA’S CRAZIEST
SPORTS RIVALRY
DIGGING INTO
SEOUL’S INCENDIARY
COMFORT FOOD
THE HEMI Q&A TALKS
EMMYS WITH HOST
JIMMY KIMMEL
R1_P001_HEMUA_0912_Cover.indd 1 09/08/2012 11:50

»EDITORIAL
MISSION
Hemispheres is written for the
affl uent, curious, sophisticated
citizen of the world. Blending
long-form journalism with trend
stories, think pieces and service,
Hemispheres’ award-winning
editorial covers the broad range
of topics our discerning audience
craves--travel, technology,
business, fashion, luxury goods,
food and drink, sports, luxury cars
and global culture--all presented
in an upscale, beautifully designed
package.
“My wife and I we were inspired
by the “Three Perfect Days” series
in Hemispheres magazine as we
planned our 47-day, 12-country,
“around-the-world” honeymoon.
Along the way we used “Three
Perfect Days” on our iPad as
our guide to fi nd the best each
city had to off er. “Thank You” to
Hemispheres magazine & United for
the inspiration and for always being
a fantastic and reliable partner in
our travels.”
Cover: data source - 2012
GfK MRI Spring (median
household income)
»THREE PERFECT DAYS CALENDAR*
2013 THREE PERFECT DAYS ISSUE THEME 2013 THREE PERFECT DAYS ISSUE THEME
JANUARY//DOHA THE LIST: 25 PLACES TO SEE IN 2013 JULY//PALAU ADVENTURE
FEBRUARY//BELIZE INNOVATION AUGUST//ALASKA DESIGN
MARCH//KELOWNA, BC FASHION SEPTEMBER//NASHVILLE FASHION
APRIL//MANILA TECH OCTOBER//TAIPEI TIME TRAVEL: OFF-SEASON TREASURES
MAY//STUTTGART FAMILY TRAVEL NOVEMBER//JACKSON HOLE SKIING
JUNE//SHANGHAI FOOD DECEMBER//COSTA RICA ISLANDS
» THREE PERFECT DAYS
*Subject to change
Hemispheres’ signature travel piece offers readers an experiential, in-depth and exceptionally vivid look at some of the
world’s great destinations. Tag along with locals and trend-setters as they visit must-see attractions and uncover hidden
gems. From experiencing the fi nest hotels to doggedly hunting for the best place to buy the local delicacy, our Three
Perfect Days features help travelers make the most of their globe-trotting.

»EDITORIAL
& DESIGN
AWARDS
2012 Magnum Opus Awards
Bronze for Best Table of
Contents Editorial and Silver
for Best Use of Illustration
(June 2012)
The Society of Publication
Designers – Silver Medal for
Best Design Feature (Non-
Celebrity) (Jan. 2011)
Folio - Gold Ozzie for Best Use
of Typography
(Jan. 2011)
International Davey Award -
Two Gold and One Silver Award
for Design
(Oct. 2010)
The 2010 Communicator
Awards - Silver for
Photography, Bronze for Best
Cover, and Bronze for Best
Overall Editorial (May 2010)
North American Travel
Journalists Association - “Best “B “Be Be Bes es est st
Travel Series for Three Perfect P
Days” for 2009
(Jan. 2010)

»ENGAGING
AUDIENCES
THROUGH
EDITORIAL
EXCELLENCE
“You guys are amazing! We
received tons of phone calls from
friends and family fl ying who
caught the article on the plane...”
-Nick Benas and Jared
Verrillo: Entrepreneurs, Co-
Commissioners of Big League
WIFFLE Ball - Wiffl e Tournaments
“Thanks for running the Ural
motorcycle story in the February
issue of Hemispheres. The
response from the Patrol T
coverage has been exceptional,
drawing a much bigger response
than any other national media
outlet including Wired and Maxim”.
-Ryan Hayter,
Hayter Communications
EL AMOR PHOTOS BY OLIVER PILCHER
TEXT BY JANE WRIGHT
FASHION DIRECTOR NINO BAUTI
Tradition hangs heavily on the Spanish
PROPIO
psyche, but it’s also worn comfortably, as an
expression of a life lived with pride,
spirit and style. For Hemispheres’ spring
fashion shoot, we travel to Seville to bring you designs informed by the
past and inspired by the future—and, while we’re there, take you along on
an all-senses tour of this sublime town.
MARCH 2012 • 78 • HEMISPHERESMAGAZINE.COM
R1_p076-090_HEM0312_Fashion.indd 78 09/02/2012 09:25
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p076-090_HEM0312_Fashion.indd 79 02/02/2012 10:41
From creating cars
that communicate
with each other,
to helping kids
write their own
books, to improvising
medical
devices worthy of
MacGyver, these
six innovators
promise to change
the way we live
BY TOM SAMILJAN
NEXT BIG
THINGS
PHOTOGRAPHS BY
MATHEW SCOTT, GUIDO VITTI
AND CJ BENNINGER
72
JANUARY 2012
HEMISPHERESMAGAZINE.COM
REN NG / AVIAD MAIZELS / SHARON KAN / PAUL MASCARENAS / JENNIFER PAHLKA / JOSE GOMEZ-MARQUEZ
MATHEW SCOTT
SHUTTER TO THINK
Lytro founder Ren Ng is taking the blur
(and the fuss) out of photography
If you’ve ever taken pictures all day on that
fancy new digital SLR only to discover—when
you fi nally take a look on your computer—
that most of the shots are blurry, then Ren Ng
is ready to help. As founder and CEO of Lytro,
the 35-year-old Stanford Ph.D. is responsible
for one of the most signifi cant photographic
inventions since the Polaroid camera. In
December, Ng’s company debuted the Lytro
Camera ($399, lytro.com), a stylish, telescopelike
device that allows you to focus the picture
a� er you take it.
Representing an entirely new kind of
camera, the Lytro uses light fi eld imaging,
a photographic process that typically requires
100 digicams and a supercomputer, to capture
light more accurately and comprehensively
than traditional cameras do. The result:
highly editable pictures. Light fi eld technology
has been around since the 1990s, but Ng’s
breakthrough came when he compressed
the work of the aforementioned digicams
and supercomputer into one portable device
small enough to fi t in a purse or briefcase. (As
a bonus, the extra information on Lytrocaptured
pictures means each one is also
automatically available in 3-D, if you care
about that sort of thing.)
The Lytro is about as knob-free as an iPad,
with most of its controls on a touchscreen.
“With all their modes and dials and buttons,
the majority of cameras today are too
complicated for most people,” says Ng. “You
can’t use powerful technology for technology’s
sake. Our focus is always to make it simple.”
To that end, apart from sparing you the need
to focus—which allows you to take rapid-fi re
shots—the Lytro also lets you instantly tag
a photo as a favorite right in the camera, so
you don’t have to sort through your Facebook
shares a� er uploading.
This year Lytro’s technology is in just one
camera. However, since most of the company’s
innovation lies in its so� ware and powerful
miniaturized sensor, we can see where this
is heading: into other cameras, and even
into cellphones, which heretofore have been
plagued by slow shu� er speeds. The Lytro
can’t shoot video—but don’t expect the revolution
to skip camcorders, since the technology
is applicable to video, too. “It really is camera
3.0,” says Ng.
REN NG / AGE 35 / FROM MALAYSIA AND AUSTRALIA /
LIVES IN REDWOOD CITY, CALIF. / PREVIOUS GIG
DOCTORAL STUDENT, STANFORD UNIVERSITY
p072-079_HEM0112_techies.indd 72 05/12/2011 09:50 R1_p072-079_HEM0112_techies.indd 73 09/12/2011 09:36

»HEMISPHERES FEATURES
THOUGHT-PROVOKING – INFORMATIVE – ENGAGING – WORLDLY
THE HEMI Q&A: Our monthly interview with the best of the best
Hemispheres’ feature-length monthly interview with superstars,
trendsetters and thought leaders has featured, among others:
Manolo Blahnik
Bradley Cooper
Anna Wintour
Betty White
Mark Cuban
Evan Williams
Judd Apatow
Carol Bartz
Brian Williams
Andrew Lloyd Webber
Alice Waters
Louis C. K.
Bear Grylls
Katie Couric
David Ortiz
Donna Karan
Martin Sheen
Bill Cosby
Amy Poehler
Ewan McGregor
Janet Evanovich
Nick Jonas
Justin Verlander
Aziz Ansari
Michelle Obama
Tyson Chandler
Kenny Chesney
»COVERS
WHERE PHOTOGRAPHY
MEETS ART.

»READERS
LOVE
HEMISPHERES!
“Dear Hemispheres editors,
I just wanted to thank
you for publishing such
an exceptional magazine.
Hemispheres…is intelligent
and witty, while covering
topics of interest to the
demographic that spends the
most time on United Airlines
planes. I read four magazines
from cover to cover each
month (Vanity Fair, Harper’s,
GQ, and Hemispheres), and
given that I pay the most
money for the opportunity
to read Hemispheres, I
appreciate that it is of high
enough quality to deserve its
place in the rotation.”
2
1
ROAD TRIP
GARDEN PARTY
Going mad for tulips AMSTERDAM
in the eye-catching Hotel concierges, as the
Maserati GranCabrio seasoned traveler knows,
BY CINDY-LOU DALE possess a politician’s mastery
of beaming on cue.
Yet when the concierge
at Amsterdam’s Hotel de
L’Europe beams, he appears
genuinely delighted. And
why wouldn’t he be? I’ve
just handed him the keys
to a convertible Maserati
GranCabrio and asked
that he park it.
HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012 27
3
goods
No Stone Unturned
Hublot’s diamond-encrusted Big Bang Tourbillon
rocks the jewelry world
HERE’S THE THING ABOUT THIS WATCH:
You can’t have it. Well, all right, you can if you have $5 million
lying around and are able to convince Singapore-based dealer
The Hour Glass to resell the one-of-a-kind creation after having
just bought it at the BaselWorld watch and jewelry show
in March. But here’s another thing about this watch: To craft
it, 12 gem cutters and fi ve setters worked full time for seven
months to select, shape and place nearly 1,300 diamonds in
white gold, which makes the Big Bang, like the Mona Lisa or
the Sistine Chapel, the kind of treasure you don’t need to own
to appreciate. $5,000,000 / thehourglass.com
52 JUNE 2012 • HEMISPHERESMAGAZINE.COM
THIS
MONTH’S
HOTTEST
HOTELS
BRICK
MEXICO CITY
BACKSTORY: Brick’s past
ranges from momentous to
seedy. At various times the building
has been home to a Mexican general
who became president, a locksmith
and a “house of dates” (to deploy a
local euphemism). The hotel, which
opened in 2010, adopted the name
of the former madam, Olivia, for the
stylish restaurant on its front deck.
CLAIM TO FAME: The English
banker who built the house
in the early 1900s used bricks
shipped from his home country.
It’s the only building in the Roma
neighborhood that has these
cream-colored bricks, and perhaps
the only one in Mexico City.
ROOM WITH A VIEW: The
W. Orrin Suite’s large patio
atop the hotel’s portico overlooks
Roma’s ever-lively Orizaba corridor,
while a jacaranda tree, heavy with
bright purple blossoms in springtime,
provides shade and fragrance.
HOT PLATE: The miso black
sea bass at Brasserie La
Moderna is marinated with tasty
(but not too spicy) chipotle pepper
and soybean paste, then given a
glaze of soy, mirin and sake. The
meat is fl aky and subtle, with a
touch of sweetness.
SIGNATURE DRINK: The
cucumber-peppermint
martini is just the thing a� er a
day broiling in the Aztec sun. For
extra zing, the glass has a kick
of ground chili pepper, salt and
lime around its rim.
STAY
HEMISPHERESMAGAZINE.COM • AUGUST 2012 37
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p037-040_HEM0712_TheStay.indd 37 03/07/2012 11:22
4
»1-What to Wear
Get inspired by the street
fashion from some of the
leading cities around the
world.
»2-Road Trip
Sit back as we test drive the
most stylish cars on iconic
roads around the globe.
»3-Goods
Must-have products for the
discerning world traveler.
»4-Stay
A themed monthly guide to
the world’s great hotels.

5
DANIEL GRAY/SEOULEATS.COM
A MARRIAGE
OF OPPOSITES
Seoul’s Congdu restaurant serves
something old, something
new, something borrowed and
something ... green?
BY CINDY-LOU DALE
FOOD & DRINK
WHILE JUST ABOUT EVERY CITY on earth is a blend of old
and new, in Seoul this is such a defining feature that it’s
sometimes disconcerting. Here, the young and the old exist
on either side of a divide so deep—ranging across food, clothing,
housing and lifestyle choices—that the South Korean
capital seems to have two identities jockeying for dominance.
Yet cultural harmony may be taking root, starting where all
great compromises begin: the food.
Leading this gastronomic sea change is Congdu, a 16-table
concept restaurant in the Seodaemun Museum of Natural
History. The setting is appropriate, given owner Vivian
Han’s mission to reinvent traditional Korean cooking using
molecular gastronomy techniques and color themes. And
soybeans. Lots of soybeans.
Han expected that modernizing Korean cooking—which
has few ties to the French and Scandinavian schools that
have revolutionized high-end cuisine in the rest of the
world—would be a challenge. So in 2002 she hired chef
Eric Kim, a veteran of Michelin-starred restaurants
Aqua, Coi and Noma, then built him a kitchen
and let him have his way.
These days the Congdu kitchen is
overseen by chef Hwan Eui Lee, who
shares Kim’s aesthetic. “I combine
traditional Korean and French
molecular techniques,”
THINK THIN Congdu’s
beef tartare with caviar
marinated in 5-, 10- and
15-year-old soy sauces
HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012 35
R1_p037-041_HEM0912_F&D.indd 35 09/08/2012 10:51
»5-Food & Drink
Spotlighting a specifi c location, ingredient or
theme, this section offers a gastronomic tour of
some of the world’s fi nest dishes and libations.
»6-Culture: The Month Ahead
The best in culture from wonderful locales
around the globe.
»7-Tech
Gadgets and trends for today’s tech-forward
mobile customer.
»8-How It’s Done
An amazing engineering feat, with a global slant.
7
6
In a distant, shadowy, bygone
era (the 1990s), the Four Pillars
of TV—ABC, NBC, CBS and
Fox—towered over the media
landscape. The awesome
power of these networks
seemed destined to endure
for a thousand years. But
then came the Barbarian
Hordes—otherwise known
as Alternative Distribution
Platforms—and with them
the Great Disruption.
culture
ARTS MEDIA EVENTS
Art Forms
Whimsical dance company
Pilobolus bends over
backward for its audience
THE
MONTH
AHEAD
Incorporating all manner of acrobatics,
props and shadow play, the high-energy
performance company Pilobolus has garnered
a broad following almost unheard of in
the world of modern dance. In addition to
performing at New York City’s Joyce Theater
every summer for 25-plus years and appearing
everywhere from Conan’s show to the Oscars,
the troupe recently collaborated with indie
rock band OK Go on the Grammy-nominated
music video for “All Is Not Lost.” This month,
Pilobolus is back at the Joyce with a lineup
that includes a collaborative piece with
avant-garde Belgian choreographer Sidi Larbi
Cherkaoui and one with juggler and “physicist”
Michael Moschen in which the dancers
appear to have juggling balls for heads. “It’s the
kind of show that everybody wants to bring
their friends to,” says Joyce Theater executive
director Linda Shelton. “And to me, it’s not
summer unless Pilobolus is here.” july 16
HEMISPHERESMAGAZINE.COM • JULY 2012 49
p049_HEM0712_Culture.indd 49 01/06/2012 09:58
THE GAME PLAN
HOW TV NETWORKS ARE USING SPORTS PROGRAMMING
TO STAVE OFF EXTINCTION BY MARK MCCLUSKY
TECH
This story has been repeated so o� en in
recent years, it bears the patina of myth.
The agents of fragmentation—Netflix,
TiVo, Hulu, iTunes—have changed the
game. The time when families across
America sat down together to watch the
same shows is forever gone.
Except in sports, which abides by a different
set of rules.
“There’s no be� er place to be in entertainment
than sports,” ESPN president
John Skipper told an industry audience
recently. “They cannot be knocked off,
they cannot be replicated and they must
be watched live, which makes them
uniquely valuable among entertainment
programming.”
No kidding. More than 99 percent of
ESPN programs are viewed live (watching
a game later is an open invitation to the
spoilers of the world, as I can tell you from
bi� er experience). And here’s the kicker:
In order to watch a game live, you must
watch it on TV. It’s pre� y much the only
aspect of television that the network guys
have successfully locked down.
The networks aren’t alone in being
buff eted by the onslaught of disruptive
technologies. Pay TV too is on the wane,
with subscribers jumping ship at an alarming
rate. Between 2008 and 2011, according
to Convergence Consulting Group, an
estimated 2.65 million viewers abandoned
cable TV for Internet video providers.
I’d like to join these people,
HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATIONS BY BRIAN STAUFFER 71
p071_072_HEM0812_Tech.indd 71 03/07/2012 11:34
8
INNOVATION BUSINESS GADGETS
HOW IT’S DONE
CREATING DRINKING WATER
OUT OF THIN AIR
In addition to oppressive regimes and
roving criminal bands, dystopian movies
have long traded on our collective fear of
water scarcity. And with close to a fi � h of
the world’s population now living in areas
without enough water, that particular
specter becomes more of a reality every day.
Fortunately, French inventor Marc Parent is
on the job. A� er being inspired by a dripping
air conditioner, he built a turbine that could
capture potable water from wind, established
a company, Eole Water, and began
testing his prototypes amid some of
the ho� est, driest weather conditions
on earth. “We wanted it to
be a challenge,” says Thibault
Janin, a spokesman for Eole.
“In French, the saying is ‘If the
training is diffi cult, the war will
be easy.’” Here’s how they did it.
BY JACQUELINE DETWILER
1
1 Removing water from the air requires
electricity, which can be hard to come by
in areas without an established power
grid. The turbine takes care of that problem
by harnessing the energy of wind via
a shaft connected to a generator.
2 Once electricity is available, a machine
similar to a hair dryer pushes hot air across
hundreds of chilled pieces of stainless
steel alloy. The same principle that makes
your mirror steam up during a hot shower
causes water droplets to bead up on the
pieces of steel.
3 The collected water travels through a
fi ve-level treatment system, including a
UV fi lter, to make it safe to drink. Currently,
each turbine can produce up to 1,500 liters
of drinking water every day, but Eole hopes
each one will eventually provide between
20,000 and 25,000 liters a day, enough to
support entire cities.
HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATION BY JAMES PROVOST 65
R1_p065_HEM0812_BrightIdeas.indd 65 11/07/2012 10:13
3
2
»READERS
LOVE
HEMISPHERES
Daniel, via Twitter
That’s love. I get annoyed
if someone asks to see my
complimentary copy of
Hemispheres magazine during
the fl ight.
Christine, via Twitter
To the man reading
“Hemispheres” magazine on
the subway - I salute you.
Robert, via Twitter
Love the 3 Perfect Days. I don’t
travel without them. Have many
on our site!

»MAGAZINE
READERSHIP
»12+ MILLION
MONTHLY PASSENGERS
»46
MEDIAN AGE
»$132,400
MEDIAN HOUSEHOLD INCOME
»$437,919
MEDIAN HOUSEHOLD NET WORTH
»63% / 37%
MALE/FEMALE
»91.0%
COLLEGE EDUCATED
»58%
PROFESSIONAL/MANAGERIAL AG AGE E A L
»HEMISPHERES: THE BEST AUDIENCE IN PRINT
UNITED HEMISPHERES FORBES FORTUNE
Hemispheres Readers Are Engaged!
…THEY SPEND 26.7 median minutes reading each issue which is 11% longer than readers spend with
Travel+Leisure and 25% longer than Conde Nast Traveler.
Source: 2012 GfK MRI Fall - Demographics / * 2012 GfK MRI Spring - Product Data
CONDE NAST
TRAVELER
TRAVEL+LEISURE
MEDIAN AGE 46.3 45.6 48.2 51.2 50.4
MEDIAN HOUSEHOLD INCOME $132,400 $87,800 $89,500 $95,500 $96,800
MEDIAN INDIVIDUAL INCOME $91,500 $54,900 $59,300 $62,900 $58,000
MEDIAN VALUE OF HOME $314,798 $267,611 $256,533 $331,050 $283,965
MEDIAN HOUSEHOLD NET WORTH $437,919 $310,918 $305,640 $444,211 $393,309
DEMOGRAPHICS
MALE/FEMALE RATIO 62.6% / 37.4% 73.2% / 26.8% 65.8% / 34.2% 46.8% / 53.2% 46.7% / 53.3%
MARRIED/SINGLE 66.0% / 34.0% 56.0% / 44.0% 57.5% / 42.5% 62.8% / 37.2% 62.5% / 37.5%
AGE RANGES Comp % Comp % Comp % Comp % Comp %
AGE 25-54 63.9% 56.3% 57.7% 53.2% 55.6%
AGE 35-54 44.7% 35.9% 41.4% 42.8% 43.4%
AGE 35-64 65.3% 53.0% 59.9% 65.6% 68.8%
EDUCATION
COLLEGE EDUCATION 90.6% 72.3% 77.0% 80.3% 85.4%
GRADUATED COLLEGE PLUS 72.3% 44.5% 48.5% 58.6% 51.7%
POST-GRADUATE DEGREE 30.8% 18.0% 20.2% 23.1% 23.7%
WORK PROFILE
PROFESSIONAL/MANAGERIAL 58.2% 29.7% 33.9% 39.8% 36.9%
TOP 9 JOB TITLES 33.5% 22.5% 24.0% 26.2% 25.8%
C-SUITE EXECUTIVE (INDEX) 515 324 344 348 340
TRAVEL PROFILE IN THE PAST YEAR* INDEX INDEX INDEX INDEX INDEX
15+ BUSINESS HOTEL NIGHTS 702 178 242 243 196
15+ LEISURE HOTEL NIGHTS 524 160 238 274 279
10+ ROUND TRIPS BY PLANE 961 220 277 293 315
RENTED A CAR FOR BUSINESS OR
PERSONAL USE
285 146 168 211 187
HAS A VALID PASSPORT 207 131 140 189 180

7:00 pm
»NORTH AMERICA ROUTE MAP
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to Fairbanks
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Time Zone
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Time Zone
5:00
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Central
Time Zone
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6:00
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St. Lawrence
WASHINGTON
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Time Zone
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7:00
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Time Zone 8:30 Gander
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& LABRADOR
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Milwaukee Rapids Flint Niagara Falls Binghamton Springfield Nantucket
SAN FRANCISCO
London
Elmira Newburgh
SAN FRANCISCO
Scottsbluff
Salt Lake City
Madison
Lansing
Jamestown
Providence
Modesto
Alliance
Wilkes Barre/
Detroit
San Jose
Laramie
Windsor
White New Haven
South
Scranton
Mammoth Lakes
Vernal
Cedar
Erie
Hayden/
Cheyenne
Bend/Elkhart/
Bradford
Plains Long Island/Islip
CLEVELAND
Omaha
New York (La Guardia)
Fresno
Steamboat
Rapids/
Mishawaka
Franklin Williamsport
North Platte
N.J. (J.F. Kennedy)
Monterey
Springs COLORADO
Des Iowa City
Akron/Canton State Allentown
Visalia
Grand
Moines
Dubois College
NEW YORK (NEWARK)
Junction Vail/Eagle
Peoria
DENVER
Kearney
Ft.
Pittsburgh
Moab
DENVER
Aspen
Moline
McCook
Lincoln
Wayne
Philadelphia
Columbus
Harrisburg
Johnstown
Inyokern
Altoona Baltimore
San Luis Obispo
St. George Montrose
Colorado Springs
Dayton
Morgantown
MARYLAND DEL.
Bakersfield
Gunnison/
WASHINGTON, DC (DULLES)
Las Vegas
Crested
Springfield Indianapolis
Clarksburg
Telluride
Hays
Butte
Parkersburg
Santa Maria
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Page/
Cortez
Kansas City
Cincinnati
(Reagan National)
Santa Barbara Burbank
Lake Powell
Durango Pueblo
St. Louis
Valley
Huntington Charleston Charlottesville
Louisville
LOS ANGELES
Farmington Alamosa
Garden City Great Bend
Lewisburg Richmond
Long Beach Ontario
Lexington Beckley
Norfolk/Virginia Beach
Orange County
Flagstaff
Dodge City
Lynchburg
Wichita
Liberal
Roanoke
Newport News/Williamsburg
Carlsbad
Springfield
Tri-Cities Regional
Palm Springs
Prescott
Greensboro/High Point/Winston-Salem
Paducah
Raleigh/Durham
San Diego
Show Low
Amarillo
Albuquerque
Tulsa
Imperial
Nashville Knoxville
New Bern
Phoenix/Scottsdale
Northwest
Oklahoma City
Charlotte Greenville
Arkansas
Yuma
Asheville
Fayetteville/Ft. Bragg
Greenville/
Jacksonville
BERMUDA
Lubbock
Memphis
Spartanburg
Tucson
Little
Chattanooga
Wilmington
Rock
Huntsville/
Columbia Florence
Decatur
Myrtle Beach
Atlanta
Hobbs
El Paso
Dallas/
Birmingham Augusta
Charleston
Fort Worth
Dallas (Love)
Hilton Head Island
Midland/
Monroe
Odessa
Jackson
Montgomery
Shreveport Jackson
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Savannah
Train Routes
Killeen
College Station Alexandria
Codeshare/MileagePlus Partner Service
Mobile
Baton
Pensacola Tallahassee
Austin
Jacksonville
MileagePlus Eligible Service
Honolulu
Lake
Rouge
Kapalua Kahului
Del Rio
Charles
Ft. Walton
Gainesville
Maui
HOUSTON
Lafayette Gulfport/ Beach
Boston
San Antonio (INTERCONTINENTAL)
New Biloxi
Daytona
Beaumont/ Orleans
Pt. Arthur
Orlando
Kona
Pacific Ocean
0 50 100 150 Miles
0 50 100 150 200 Kilometers
Hilo
Laredo
Route lines reflect flights operated by United Airlines
Corpus Christi
and/or its regional partners. For accurate flight
McAllen
schedules, please see www.united.com.
Harlingen
© 2012 United Air Lines, Inc. All Rights Reserved.
Brownsville
0 100 200 300 400 Miles
0 100 200 300 400 500 600 Kilometers
Tampa/St. Petersburg
Melbourne
Sarasota/Bradenton West Palm Beach Treasure Cay
Freeport
Marsh Harbour
Ft. Myers
Ft. Lauderdale/Hollywood
North Eleuthera
Miami Bimini
Governors Harbour
Nassau
Andros Town Cat Island
Key West
George Town
New Haven
Newark Stamford
(Liberty) New York (Penn Station)
Philadelphia
Wilmington
Washington, DC ATLANTIC
OCEAN
0812
8:00 pm
9:00 pm 10:00 pm
11:00 pm
»WORLD ROUTE MAP
12:00
MON.
12:00
SUN.
MIDNIGHT
1:00 am
2:00 am
ARCTIC OCEAN
3:00 am
4:00 am
5:00 am
6:00 am
ALASKA
(U.S.)
Lulea
Oulu
Fairbanks
ICELAND
Umea
Reykjavik
Trondheim
2:00 pm
Ostersund
Kristiansund
Molde
Vaasa FINLAND
SWEDEN
Anchorage
NORWAY
RUSSIA
Turku Helsinki
Oslo
Hudson
RUSSIA
St. Petersburg
Bay
UNITED
Tallinn
Stockholm
KINGDOM
Edinburgh
5:00 pm
4:00
Glasgow
LAT. Riga
Manchester Copenhagen
Malmo
LITH.
Moscow
Belfast
Vilnius
Ekaterinburg
9:30
Dublin
Hamburg Gdansk Minsk
Amsterdam
BELARUS
Shannon
GERMANY Berlin
2:00
CANADA
Warsaw
4:00
Birmingham
Brussels
POLAND
6:00 pm
London
Kiev
Krakow
Frankfurt Stuttgart
Kosice UKRAINE
Astana
Paris
Munich
Khabarovsk
MOLDOVA
Donetzk
Ulaanbataar
AUSTRIA
Chisinau
Seattle
KAZAKHSTAN
FRANCE SWITZ.
ROMANIA
MONGOLIA
Harbin
Odessa
Geneva Milan Belgrade
BOS.-
Bucharest
Krasnodar
8:00 pm
Changchun
U.S.A.
Sapporo
HER. SERB.
Alma-Ata
Rome
Black Sea
SPAIN
KOS.
Sofia
Shenyang
GEORGIA
UZBEKISTAN
Bishkek
CHICAGO
MONT.
Tbilisi
New York (La Guardia)
Skopje
CHINA
Istanbul
Baku
5:00 Tashkent KYRGYZSTAN
Baotou
JAPAN
(O’HARE)
Barcelona
Batumi
N. KOREA
CLEVELAND
PORTUGAL
Tirana
ARMENIA
Beijing
Madrid
Ankara
AZER. TURKMENISTAN
Pyongyang
ALB. GREECE
TURKEY Yerevan
Tianjin Dalian
Sendai
NEW YORK (NEWARK)
Lisbon
Niigata
Horta
Izmir
SAN FRANCISCO
Dushanbe TAJIKISTAN
S. KOREA Komatsu
DENVER
WASHINGTON, DC
Athens
Antalya
Seoul
(DULLES)
Ashgabat
Zhengzhou
Algiers
Larnaca
Erbil
Qingdao
TOKYO
12:00
Tunis Malta
Pusan
Rhodes Ercan
LOS ANGELES
SYRIA
Oran
CYPRUS
AFGHAN. Islamabad
TUNISIA Mediterranean Sea
Beirut
LEBANON
IRAQ Tehran Mashad
Fukuoka Osaka Nagoya
Nador
Casablanca
Peshawar Jammu
Nanjing
Hefei
Cheju
Okayama
MOROCCO
Tripoli
Tel Aviv Damascus Baghdad
Nagasaki
IRAN
ISRAEL
4:30
Amritsar
Chengdu Shanghai
Hiroshima
HOUSTON
Lahore
Wuhan
Amman
Kumamoto
Funchal
Benghazi
Chandigarh
3:30
6:00
Chongqing
Hangzhou
Kagoshima Oita Kochi
Austin (INTERCONTINENTAL)
Bermuda
Alexandria
Ningbo
Matsuyama
San Antonio
CANARY ISLANDS
JORDAN
Kathmandu
5:00
Changsha
Chihuahua
Cairo
Kuwait
Wenzhou
Delhi
Miyazaki
ALGERIA
PAKISTAN
NEPAL
BHUTAN
Guiyang
Saltillo Tenerife
Fuzhou
Monterrey
Las Palmas
Dammam
Guwahati
Guangzhou
LIBYA
2:00 pm
Okinawa
Torreon
QATAR
Kunming
Jaipur
BANGLADESH
Xiamen Taipei
Luxor
Lucknow
Guilin
Nassau
Bahrain
MEXICO
Santo Domingo
Dubai
Karachi
Agartala
Durango
Tampico
Riyadh 5:30
WESTERN SAHARA
Doha Abu Dhabi
Indore Patna
Nanning
Macau Shenzhen Ishigaki
Los Cabos
Aguascalientes
Aguadilla
EGYPT
U. A. E.
INDIA
Dhaka
Providenciales
Muscat
BURMA Hanoi
Ahmedabad
Kolkata
TAIWAN
Queretaro
San Juan
Jeddah
Hong Kong
Honolulu
Cozumel
Nagpur
Chiang Rai LAOS
Mexico City
Puerto
Raipur
Chiang Mai
Haikou
Veracruz
Grand Cayman
St. Thomas
Puerto Vallarta
Plata
MAURITANIA
SAUDI ARABIA
OMAN
Pune
Vientiane
Ciudad del
9:00 pm
COMMONWEALTH OF
Manzanillo
Puebla Carmen
St. Maarten
Mumbai
Yangon THAILAND
MALI
South China
NORTHERN MARIANA ISLANDS
Belize Montego
Sal
NIGER
4:00 pm
Khon Kaen
Guadalajara
Bay
Port-au-
Punta Ponce Antigua
CAPE VERDE
Sea
CHAD
ERITREA
Morelia
Oaxaca Tuxtla Roatan
Prince
ISLANDS
YEMEN
Luzon Island
Saipan
Cana
Toluca HuatulcoGutiérrez
Dakar
1:00 pm
Goa
Bangkok
Manila
San Pedro Sula
SENEGAL
Khartoum
Sanaa
Arabian Sea
Bangalore
5:30
CAMBODIA
Rota
Ixtapa/Zihuatanejo Villahermosa Tegucigalpa
Asmara
Aruba
Banjul GAMBIA
BURKINA
SUDAN
Chennai
VIETNAM
PHILIPPINES
Bamako
Mangalore
Phnom Penh
GUAM
Acapulco Guatemala City
Bonaire
NIC.
FASO Ouagadougou
DJIBOUTI
(Madras)
MARSHALL ISLANDS
Bissau
Kano
GUINEA BISSAU
Kozhikode
Cebu
San Salvador Panama
Port-of-Spain
GUINEA
COSTA
BENIN
Coimbatore
Krabi
Ho Chi Minh City
City
Conakry
NIGERIA
Managua
Caracas
(Saigon)
RICA
Maracaibo TOGO
Cochin
Yap
Kwajalein
Phuket
Valencia
PANAMA
Freetown
Cotonou
Abuja
Hat Yai
Liberia
Cartagena
SOUTH
Addis Ababa
VENEZUELA
Trivandrum
Pohnpei
SURINAME
SIERRA LEONE
GHANA
SUDAN
Kota Kinabalu
CENTRAL AFRICAN
ETHIOPIA
Medellin
Bucaramanga
Lagos Port Harcourt
Penang
Chuuk (Truk)
GUYANA
MALAYSIA
Palau
Majuro
CAMEROON
FEDERATED STATES OF MICRONESIA
Monrovia LIBERIA
Lome
Douala REPUBLIC
Juba
Bandar Seri Begawan
Accra
Colombo
Kosrae
Cali
FRENCH GUIANA
Abidjan Malabo Yaounde
DEM. REP.
SOMALIA
Kuala Lumpur
BRUNEI
CONGO UGANDA
COLOMBIA
EQUATORIAL GUINEA
SRI LANKA
Singapore
Quito
ATLANTIC OCEAN
Libreville
Entebbe
Sao Tome
KENYA
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ECUADOR
GABON
SAO TOME
CONGO
Kigali
Nairobi
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I N D O N E S I A
Guayaquil
Manaus
Fortaleza
& PRINCIPE
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Mahé
BURUNDI
Pointe Noire
Bujumbura
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Brisbane
Los Angeles Angeles
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Washington
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Austin
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London
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partners that are not visible
��������
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on the map:
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Vienna
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Manzini, Swaziland
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Christchurch
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Durban, South Africa
Queenstown Dunedin
Manzanillo
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St. Maarten
Ljubljana
Lyon
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Venice Zagreb
Guadalajara
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Bucharest
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COSTA
��������
Route lines reflect flights operated by United Airlines
Caracas
Valencia
Alexandroupolis
Managua
Port-of-Spain
RICA
Palma
PACIFIC OCEAN
Panama City
������
and/or its regional partners. For accurate flight
La Romana Ibiza
PANAMA
Palermo
schedules, please see www.united.com.
World time zones shown in
Liberia
Lisbon
Alicante
Sevilla
�����������������
COLOMBIA
VENEZUELA
Izmir
© 2012 United Air Lines, Inc. All Rights Reserved.
Mikonos
Standard Time.
Faro Granada
Rhodes
����� Luga Heraklion
12:00
6:00 pm
7:00 pm
8:00 pm
9:00 pm
10:00 pm
11:00 pm MIDNIGHT 1:00 am
2:00 am
3:00 am
4:00 am
5:00 am
6:00 am
7:00 am
8:00 am
9:00 am
10:00 am
11:00 am
12:00
1:00 pm
0812
NOON
International Date Line
7:00 am
8:00 am
9:00 am
GREENLAND
10:00 am
CUBA
11:00 am
12:00 pm 1:00 pm
ARCTIC OCEAN
Alta
Tromso
2:00 pm
Caspian Sea
3:00 pm
»UNITED:
THE WORLD’S
LEADING AIRLINE
»147 MILLION
PASSENGERS PER YEAR
»5,557
FLIGHTS PER DAY
»378
DESTINATIONS IN
63 COUNTRIES
229 DOMESTIC
149 INTERNATIONAL
SOURCE: UNITED CONTINENTAL HOLDINGS, INC.
»UNITED:
#1 IN TOP
U.S. MARKETS
NEW YORK/NEWARK,
WASHINGTON, D.C.,
CHICAGO, LOS ANGELES, ,
SAN FRANCISCO, HOUSTON, UST US UST TTON O
N
DENVER AND CLEVELAND ELA EL LA
SOURCE: U.S. DOT/YEAR 2011

»INTEGRATED
SOLUTIONS
ENGAGE UNITED’S 12+
MILLION MONTHLY
PASSENGERS with messaging
in print, mobile, digital and
social solutions.
“The app looks like a replica of the
paper magazine on the surface.
However, it has a few interactive tricks
that traditional magazine publishers
should take a look at. Navigation,
for example, is excellent with simple
“page-turning”, with indicators and a
table of contents that slides out from
the left whenever you want it. There’s
an orange ‘links’ indicator at the top left
of pages that takes you to web pages
related to items on that page. And,
there are expanded photo and video
content for some articles.
All of these small touches add up to a
quality e-magazine reading experience
that is better than what I’ve seen in
most of the conventional e-periodicals
I’ve read on my iPad. Ironically, this
app version of Hemispheres magazine
cannot be read during takeoff and
landings as the paper version can.”
-Contributing Editor for
SocialTimes.com Mobile
vertical at WebMediaBrands
»MOBILE
»iPad App Advertising
Run an interactive ad in Hemispheres’ iPad App. Embed videos
that come alive on the iPad screen, making your company’s
static print ad interactive. Hemispheres’ iPad App will off er
the ability to download all pages/screens as well as fully
download additional video or audio so viewers can enjoy
content even when they are not connected. We will also have
multiple web links to further enrich brand experiences.
»SOCIAL
»Social Media
Hemispheres’ social media solutions include seamlessly embedding
your brand into the minds of our followers on Facebook and
Twitter; allowing you to acquire new audiences who may not
otherwise know about your products or services. From tagging
your brand in our social media posts to linking our followers
directly to your company’s website, we will work with your brand
to deliver an unparalleled combination of strategy, creativity, and
technology to produce solutions with measurable results.

»E-Newsletter Advertising
Reach a constantly growing list of consumers that
want to stay connected with Hemispheres even when
they are not traveling. Hemispheres’ e-newsletter
banner advertising offers not only category
exclusivity, but also advertiser exclusivity.
Banner: 900 x 100 pixels �Value: $1,500 per month
Based on availability and print buy
»DIGITAL
»hemispheresmagazine.com
View features for the current issue of Hemispheres, plus
the digital edition of current and past issues of the full
magazine. The magazine website gives advertisers
additional opportunities to connect with customers as
a complement to print advertising campaigns and a
way to lead readers directly to their company’s website.
Readers are directed to hemispheresmagazine.com
via email marketing, social networking sites and from
United’s website.
Banner: 300 x 250 pixels � Value: $1,250 per month
Stay Connected with Hemispheres
The Pacific Northwest’s Capital of Cool,
One of the Biggest Stars on Earth and
The Rules of the Road
AUGUST FEATURES
THREE PERFECT DAYS:
SEATTLE
With its seamless blend of shrewd
commerce, uncompromising
luxury and countercultural
abandon, all set against a dramatic
mountain backdrop, Washington’s
capital of cool is a study in
complementary contrasts.
THE HEMI Q&A:
KENNY CHESNEY
Country superstar Kenny Chesney
on working in the spotlight—and
living life beyond it.
WHEEL DEAL:
OUR 2012 ROAD TRIPS
SPECTACULAR
Our adventure-fueled,
tarmac-tested guide to making the
most of your next road trip.
TEST-DRIVING THE WORLD’S GREATEST SUPERCAR
OLYMPIC SPORTS THAT DIDN’T QUITE MAKE THE CUT
FROM CHICAGO TO SYDNEY, THE MONTH’S HOTTEST HOTELS
HEMISPHERES IS PUBLISHED MONTHLY BY INK
PH: 888-864-1733
HEMISPHERESMAGAZINE.COM
“Hemispheres gives us one
of the best results among
all the media we use.”-
Christoph Wellendorff ,
President, Wellendorff
Jewellery
“Hemispheres always
delivers great leads for our
property.”
-Jane Shawkey; Ritz-
Carlton Residences
Chicago

»SPECS
ARTWORK & SUPPLY METHOD
We advise that artwork is generated
only in the following design
programs: Photoshop, Illustrator,
Quark Xpress and Acrobat in CMYK.
We cannot accept responsibility for
any unwanted results from artwork
originally generated in any other
programs, especially programs such
as Microsoft Word and PowerPoint.
We do not accept Corel Draw or
Freehand Files.
All nonvector artwork should be
supplied at a minimum of 300dpi.
Any artwork supplied lower than
300dpi will print blurred. EPS and
Illustrator fi les should have their
fi nal output set to 2540. PDFs
should be set as follows: overall
resolution of 2540, individual line art
resolution of 1200dpi and individual
bitmap resolution of 300dpi. An
Out of Hand alternative to Acrobat
Distiller’s press settings is available
on request; this is set exactly as
required to achieve best possible
results.
Please save all Photoshop fi les as
either uncompressed TIFF fi les
or Photoshop EPS fi les. All
Photoshop fi les must be fl attened
prior to saving.
RE-SUPPLYING ARTWORK
We aim to check and prepare for
print all artwork as soon as it is
received. If you need to amend your
artwork and re-supply it, you must
phone the offi ce to arrange this.
SIZE BLEED ( WIDTH x HEIGHT ) TRIM ( WIDTH x HEIGHT )
DOUBLE PAGE SPREAD 16.25” x 10.75” 16” x 10.5”
FULL PAGE 8.25” x 10.75” 8” x 10.5”
2/3 PAGE (VERTICAL ONLY) NO BLEED 4.562” x 9.75”
1/2 PAGE (VERTICAL) NO BLEED 3.375” x 9.75”
1/2 PAGE (HORIZONTAL) NO BLEED 7” x 4.75”
1/3 PAGE (SQUARE) NO BLEED 4.562” x 4.75”
1/3 PAGE (VERTICAL) NO BLEED 2.1875” x 9.75”
1/4 PAGE (VERTICAL ONLY) NO BLEED 3.375” x 4.75”
1/6 PAGE (VERTICAL) NO BLEED 2.1875” x 4.75”
CROSSWORD & SUDOKU BANNERS NO BLEED 7” x 1.375”
We cannot accept responsibility if incorrect versions are printed when multiple versions have been supplied and no
phoned instructions have been given.
Artwork should be saved in PDF, EPS, TIFF or JPEG format. Please remember to include all fonts and images required.
CDs will not be returned unless specifi cally requested. All artwork must be supplied with a color proof. We cannot accept
responsibility for any printing errors if no proof is supplied.
MEDIA LABELING REQUIREMENTS
Issue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.
Please note that all important elements (text, logos, etc.) must be kept at least .375” from the trim size of a full page-bleed ad (same as .5” from
the edge of the bleed) to ensure that the ad prints properly.
ELECTRONIC DELIVERY
Ads can be supplied by email, FTP, ISDN or CD-ROM.
For full electronic delivery instructions and fi le uploading interface
see: ftp.ny.esubstance.com
Username: unitedad/Password: rumen59dasd
E-NEWSLETTER BANNER
900 x 100 pixels – Static (JPEG)
• Banner should follow the standard web resolution of 72dpi
• Please provide URL when submitting banner
• Banner creative due 15 days prior to the 1st of the
advertising month
ONLINE BANNER (HEMISPHERESMAGAZINE.COM)
Dimension & Positioning
• Side Banner: 300 x 250 pixels
Type/Format: Static (JPEG) or Flash (SWF)
• Banner should follow the standard web resolution of 72dpi
• Banner should have a fi le size less that 20Kb (50Kb for Flash)
• Flash banner must have link programmed into the banner
• Please provide URL when submitting banner
• Banner creative due 15 days prior to the 1st of the advertising month
TYPESETTING / AD CREATION SERVICE
Ink offers a typesetting service and can create an advertisement for
you if you provide us with pictures, logos and text of what the ad
should say. Please note that this will incur additional charges:
Full page: $400 Double Page Spread: $750
2/3 Page: $220 1/2 Page: $220
1/3 Page: $160 1/4 Page: $160
1/6 Page: $90 Changes: $30
AD APPROVAL
All ads are submitted to the airline for fi nal approval. Please do not submit
ads that are derogatory toward air travel, baggage fees, travel in general or
that are offensive in nature and/or content. Ads including, but not limited
to, these criteria will be rejected.
Hemispheres’ iPad App — Please contact our production team
for app specs.
If you have questions or need additional information, please
contact the Ink Production Manager: Joe Massey
joe.massey@ink-global.com or 678.553.8091

ISSUE
SPACE RESERVATION
DEADLINE
COPY/ART
DEADLINE
ONBOARD DATE
JANUARY 11/19/2012 12/3/2012 1/1/2013
FEBRUARY 12/17/2012 1/2/2013 2/1/2013
MARCH 1/21/2013 2/1/2013 3/1/2013
APRIL 2/18/2013 3/1/2013 4/1/2013
MAY 3/19/2013 4/2/2013 5/1/2013
JUNE 4/16/2013 5/1/2013 6/1/2013
JULY 5/21/2013 6/3/2013 7/1/2013
AUGUST 6/18/2013 7/2/2013 8/1/2013
SEPTEMBER 7/16/2013 8/1/2013 9/1/2013
OCTOBER 8/20/2013 9/3/2013 10/1/2013
NOVEMBER 9/17/2013 10/1/2013 11/1/2013
DECEMBER 10/22/2013 11/1/2013 12/1/2013
North America/Caribbean/
Latin America/Europe:
Stephen Andrews
stephen.andrews@ink-global.com
Tel: + 1 678-553-8081
New York: 68 Jay Street
Brooklyn, NY 11201
Tel: +1 347-294-1220 Fax: +1 917-591-6247
London: 141-143 Shoreditch High Street
London E1 6JE
Tel: +44 20 7613 8777 Fax +44 845 280 2782
HEMISPHERES MAGAZINE APP
Download our free app at iTunes
ADVERTISING CONTACTS
INK OFFICES WORLDWIDE
View the digital edition of United Hemispheres magazine
online at hemispheresmagazine.com
FOLLOW US ON TWITTER
twitter.com/HemispheresMag
Asia:
Jacqueline Ho
jacqueline.ho@ink-global.com
Tel: +65 6302 2461
Atlanta: Capital Building
255 East Paces Ferry Rd. Suite 400
Atlanta, GA 30305
Tel: +1 678-553-8081 Fax: +1 917-591-6247
Singapore: 89 Neil Road #03-01
Singapore 088849
Tel: +65 6324 2386 Fax: +65 6491 5261
JOIN US ON FACEBOOK
facebook.com/UnitedHemispheres
»SPACE
RESERVATION
DATES
Jan. » November 19, 2012
Feb. » December 17, 2012
Mar. » January 21, 2013
Apr. » February 18, 2013
May » March 19, 2013
June » April 16, 2013
July » May 21, 2013
Aug. » June 18, 2013
Sept. » July 16, 2013
Oct. » August 20, 2013
Nov. » September 17, 2013
Dec. » October 22, 2013