MARKET VISIONS CONSULTANTS - Mvcbiz.com

MARKET VISIONS CONSULTANTS
335/2, First Floor, Daya Complex
Rangpuri, New Delhi 110037
Tel.:011-30781394, 0-9671875000
Fax No.: 011-25064151
Email: info@mvcbiz.com
http://www.mvcbiz.com/

OVERVIEW
MVC offers specialized technology support to the clients in the field of Dairy and Agro based industries. The activities
include opportunity scanning, market survey/research, techno-economic feasibility studies, detailed project reports,
modernization/expansion schemes, technology search, technology evaluation, appraisal reports, diagnostic studies,
surveys, tariff studies and infrastructure planning studies and preparation of business plan.
MANAGEMENT CONSULTANCY
MVC provide advisory services to a wide range of clients in diversified fields. Our services include: opportunity
scanning/pre feasibility studies; market assessment and research; techno-economic feasibility studies;
preparation of business plan; technology search and evaluation; macro level economic studies; assistance in
first market launches; sales and marketing strategies; post implementation evaluation studies; joint venture /
international collaborations, etc.
MVC offers comprehensive services for setting
up of medium to large scale industrial projects
with renewable energy efficient systems.
MVC has professionals with multidisciplinary skills in the areas of management; engineering; economics,
statistics; and financial accounting and analysis. Through its association with several reputed consultants
organizations, MVC brings a high level of experience and expertise to every consultancy assignment.

SERVICES OFFERED
The activities include opportunity scanning, market survey/research, techno-economic feasibility studies,
detailed project reports, modernization/expansion schemes, technology search, technology evaluation,
appraisal reports, diagnostic studies, bench mark surveys, tariff studies and infrastructure planning studies and
preparation of business plan.
Opportunity Scanning
We undertake assignments for identifying the projects on the basis of pre-set parameters like; Range of
investment, Market demand & supply, Availability of raw material, End use market segment, Government
policies and regulations, etc. The services include identifying and evaluating new investment opportunities,
assessing the growth and profit potential of prospective investments and their sensitivity to assumptions /
environment.
Field; Market & Consumer Survey / Research
We conduct extensive studies / research for our clients using different tools and models. The survey / research
are tailor-made to the client’s specific requirements. These surveys are aimed at finding out various essential
components like Market segment, Market size, Demand forecast, Competition, Supply position, Demand
supply gap, Buyer’s behavior, Product mix determination, Pricing Strategy, Tax structure, Distribution
channels, Marketing strategies, Future scenario, Provisions & possibilities for Imports / exports, etc.
Techno-Economic Feasibility Studies (TEFR) & Detailed Project Reports
We conduct extensive Techno-Economic Feasibility Studies for setting up small to medium scale industries as
well as for consumer products. The studies are aimed at establishing various important related aspects like
Cost estimates, Project economics, Financial projections, Provisions for Term/Soft Loans, Requirements for
Statutory approvals, etc.
TECHNICAL CONSULTANCY
MVC offers specialized technology support and technical know-how to the clients in the fields of Hi-tech Dairy
Farming (Cattle, Buffalo, & Goat) Dairy Processing and Processed Foods industries. The services covered range
from customizing standard operating procedures, farm management practices, deriving technical

specifications for procurement of animals and supplies, technology search, technology transfer, development
of new process techniques to standardization of products technologies.
This includes supply of farm & plant operational manuals including training to the employees.
ENGINEERING SUPPORT
MVC offers comprehensive services for small to medium scale industrial projects, including: project
management; process engineering; detailed engineering; tendering; procurement; site supervision;
construction; fabrication; architectural and civil/structural engineering; trail runs and commissioning; and
construction. It also undertakes projects on turnkey basis from concept to commissioning.
SERVICES OFFERED
� Electronic contour mapping of the site
� Development of farm/plant layout (CAD)
� Development of services layout
� Project Management
� Process engineering
� Specifications & customization
� Architectural, civil / structural engineering
� Site supervision
� Procurement
� Commissioning assistance
UTILIZATION OF RENEWABLE ENERGY

New opportunities in a rapidly changing environment
The business environment is constantly changing, especially in relation to climate change and the energy
transition. The de-regulation of energy markets, increasing demand for renewable energy, rising energy prices
and increasing public awareness about climate change are just some of the factors that you need to take into
account while developing your response strategy. And further changes lie ahead. Many of these developments
are interlinked and it is difficult to predict their impact on operations and strategy. However, with a positive
approach to new developments and access to the right
expertise you can minimize potential risks and identify
business opportunities.
Reducing CO2 emissions
To balance and optimize improvement options we use the
'Trias Energetica' principles: reduce the energy requirements,
integrate renewable technologies and improve energy
efficiency. Based on the results of this exercise, we develop a
number of proposals for reducing both energy input and CO2
emissions and we quantify the economic impact of these
alternatives in our projects.
Reducing greenhouse gas emissions
Whether your company needs to reduce emissions to comply with national or international regulations or you
have set your own additional targets, we can help. We determine the current and future level of emissions
based on a business-as-usual scenario. Then we analyse which percentage reduction can be achieved with a
variety of alternative measures. Based on these scenarios, we help you develop and implement strategies to
reduce emissions or even to become fully climate neutral. A climate-neutral enterprise has no net greenhouse
gas emissions.
To achieve climate neutrality we combine four solutions:
• Reduce direct and/or indirect emissions
• Apply renewable energy sources
• Other zero & low carbon energy solutions
• Off-set CO2 emissions

LIST OF PROJECTS & CLIENTS
� Adley Resorts Pvt. Ltd., Panchkula, Haryana: 240 Cattle project
� Amrit Agro hi-tech Farms, Faridabad, Haryana: 200 Buffalo project
� Anand Dairies Ltd., Karnal: 10000 Liter milk processing plant
� Acme Cold Chain Solutions P. Ltd., Gurgaon: Market linkages for fruits & vegetables
� Bharat Dairy Products Pvt. Ltd., Karnal: Product technologies
� Bikaneri Bhujia Bhandar, New Delhi: Product technologies
FAO, Rome: Research assignment on dairy statistics
Govinda Dairy Ltd., Tinsukia, Assam: 100,000 liter per day processing milk powder plant
Ganga Dairy Pvt. Ltd., Atrauli, U.P.: 100,000 liter per day processing milk powder plant
Grabi Breeding Pvt. Ltd., Chandigarh: 2000 goat project
Goatfresh Farms Pvt. Ltd., Khajuraho, M.P.: 10000 goat project with 50000 LPD processing plant
Hygienic Milk Products Pvt. Ltd., Khanna, Punjab: 25000 liter per day processing plant
Hindustan times Group (Cattle Farm), New Delhi: 200 cows farm project
IL&FS Cluster Development Initiative Ltd., New Delhi: Establishment of cold chain in HP
Jambhudeep Nector & Exim Pvt. Ltd., Punjab: Fruit Juice processing unit
Kanha Dairies, Ghaziabad, U.P.: 750 cow/buffalo integrated farm project
Landmark Dairy Pvt. Ltd., Gurgaon, Haryana: 1000 Crossbred Cows farm project
Mihika Hi-tech Dairy, Gurgaon, Haryana: 200 buffalo farm project
Maharshi Vishvavidyalaya, Noida: Intensive social forestry in 500 acre project
Mount Kailash Processed Foods P. Ltd., Bithal, Shimla, HP: 25000 liter per day processing plant
M.P. Livestock & Poultry Development Corporation, Bhopal, M.P.
Nirula’s Ltd. Nepal: Ice Cream & Cheese technology transfer
� Pushk Milk Foods, Kundli, Haryana: 4 MT per day Khoa plant
� Patanjali Ayurveda Ltd., Hardwar, Uttarakhand: 10 MT per day Aloe Vera Juice extraction unit
� VRS Foods P. Ltd. (Paras): Technical support in standardization of Bactofugation technology
� Shyam Dairy Products Pvt. Ltd., Aligarh: 25000 liter per day processing plant
� Sangrur Milk Products Pvt. Ltd., Sangrur, Punjab: 50000 liter per day processing plant
� Surya Food Processors, Biharigarh, Roorkee: 500 cattle farm project

MVC RESOURCE TEAM
DR. G.S. RAJORHIA
GSR is a M.Sc. (Ag.) Dairying, Ph.D. Dairy Technology. He worked as Principal Scientist & professor of Dairy
Technology, National Dairy Research Institute, Karnal. He has a rich experience in research, teaching, training
and consultancy services of over 40 years. He participated in training programs of middle and senior level
Executives from dairy industry, Defense Personnel & Officials of Govt. Departments. He has a rich experience
of Industry & Research Management functions.
AWARDS
UNDP/FAO Fellowship for advanced research in dairy processing at Cornell University, Ithaca, USA (1982-83);
CSIRO Dairy Research Jubilee Award (Australia) for outstanding Dairy Scientist (Jan. 1990 to Dec. 1990);
Rishabh Shree Award (1992-93) of the Bhartiya Cattle Resource Development Foundation for perfecting
technologies for traditional milk products; Gardener’s Award; Five Best Paper Awards;
MEMBERSHIPS & AUTHORITIES
Life Member, IDA; Chairman, IDA (North Zone), Executive Member of the CEC of IDA; Former Chief-Editor &
Editor of Indian Dairyman; Former President, Association of Food Scientists & Technologists; Former
President, Alumni Association of NDRI; Member, Agriculture and Food Division Council, BIS; Expert Member,
Dairy Products, Directorate of Agricultural Marketing, Govt. of India; Member Shadow Committee, APEDA;
Member Food Additives Sub-Committee of CCFS, Ministry of Health, etc.
RESEARCH & DEVELOPMENT WORK
GSR has developed many new products for the Indian Dairy Industry. Notable among them are: Gulab Jamun
Mix Powder, Rasogolla Mix Powder, Khoa Powder, Instant Kulfi Mix Powder, Sterilized Kheer, Dried Carrot-
Milk Food, Long life Dahi, Ghee of distinct qualities, Khoa, Chhanna, Paneer, Rasogolla, Sandesh and many
other milk food delicacies.
PATRICK JAMES GORMAN
PG has a vast experience in the Livestock sector. He started his career in 1985 as a Farm Manager in Almarai,
Saudi Arabia having a 1,300 Cow Dairy Farm with 900 calves. During his stay with Almarai, he managed 40
farm employees, included Day to day management of the farm, annual financial budgets and production
targets including compliance, supervise harvesting of 500 acres of forage crops, ensure quality of production,
etc. From 1996 to 1999 he worked as Farm Manager with Marmum Dairy Farm, Dubai managing a farm of 500
cows with expansion plans for 2000 cows. Since then, he has worked with many prestigious dairy farms in
countries like Lebenon, Netherlands, Petersburg Russia, Mauritius, Yemen, etc.
With MVC, PG participates in the conceptual planning of large dairies including training of farm employees. He
performs an important role during the basic layout development of the farm. Apart from planning of the
projects, MVC utilizes his expertise in On-the-job training of Farm Managers and development of tailor-made
standard operating procedures based on available infrastructure and agro-climatic zones.

DR. B.N. SINGH
BNS is a M.V.Sc. (Animal Breeding & Genetics) advance diploma in Animal Management & Reproductive
Biology (University of Vienna), and a Ph.D. Animal Breeding & Genetics. He started his career as a Research
Associate (1971) in College of Veterinary Sciences, Jabalpur Madhya Pradesh. After working there for 10
years, he had already gained the position of an Associate Professor, when Government of Madhya Pradesh
appointed him as the Executive Director of M.P. Livestock & Poultry Development Corporation, Bhopal and
retiring as the Managing Director of the same. He successfully headed and managed one of the few profit
making PSU’s in the state of MP. He has a rich experience in research, teaching, training and consultancy
services of over 40 years. He participated in training programs of middle and senior level Executives from
Veterinary industry, Defense Personnel & Officials of Govt. Departments. Goat farmers association of
Germany & France invited BNS for developing linkage for export of Goat milk cheese from India in the year
2005-06.
AWARDS
He was awarded "Rajeev Gandhi Excellence Award" on 19 th August, 1996; awarded "Rajeev Gandhi Rastria
Gyaan Vigyan Hindi Molik Pustak Lekhan Award Year 2005-06" on 14 th September, 2007 by Ministry of
Home, Govt. of India; awarded "Dr. Rajendra Prasad Award Year 2005-06" on 16 th July,2008 for book in Hindi
by Ministry of Agriculture Govt. of India.
MEMBERSHIPS & AUTHORITIES
Member of Poultry Federation of India.
Member of world Poultry Science Association.
Member of Animal Production & Management Association of India.
Member of world Cattle Blood Group Association.
Member of Central advisory Committee for the Development of Sheep, Goat & Rabbit, Ministry of
Agriculture, Govt. of India.
UPNEET RAJORIA
Managing Consultant
UR has earned a B.Sc. degree in Agriculture & Animal Husbandry with postgraduate diploma in Business
Administration. He is the founder of the consultancy services by MVC in year 1995. He has successfully
accomplished various assignments assigned to him in the field of Dairy and Animal Husbandry catering to a
vast range of clients. He also coordinates all types of research and survey works assigned to MVC by its
customers. These studies comprise of Market and Consumer surveys, Operations Research, Project
evaluations and Research studies.
The core expertise of UR is vested in the planning and commercial implementation of hi-tech dairy farm
projects. He is the only Consultant in India to have conceptualized and planned the then largest Cattle farming
project for Macro Dairy Ventures P. Ltd., Ludhiana, Punjab (2800 milch animals). The CAPEX on the project
was estimated at 120 Crore. Other than MDVL, he has proven his excellence in conceptualizing projects of
Green & White Dairy Farm Pvt. Ltd., Bhopal (CAPEX: 22 crore) with 1000 Murrah buffaloes and Goatfresh
Farms Pvt. Ltd., Khajuraho (CAPEX: 36 crores) with 10000 goats. There are a number of hi-tech projects which
are under implementation.

ANE VISSER – FEED TECHNOLOGY PARTNER
AV has earned his Master degree in Science from Agricultural University Wageningen, The Netherlands with
majors in Animal Husbandry, Tropical Animal Husbandry & Grassland Science. AV has a vast experience in the
field of Applied animal nutrition and specifically he has super specialization in the principles for monogastrics
and ruminants through participation in animal feed industry, development of ration balancing software,
contributed to different pig nutrition models for Nutreco, Massey University and the University of Guelph.
AV has expertise in application of optimization techniques (operations research) in animal nutrition through
development of ration formulation for various feed companies and software houses. He has also acted as
consultant to many companies (Format International, Adifo, Dalex Livestock Systems) to solve specific
mathematical problems through his linear programming skills. This covers practical experience in nutrition of
mostly all the domesticated animals.
He has developed very efficient Animal Nutrition Systems for reputed companies like Nutreco, Boxmeer, etc.
and maintenance and further development of farm management systems for ‘Kompas growers’ and ‘Kompas
sows’. He also developed a package called ‘AUSPIG’, which is a mathematical simulation model for small ruminant
production. This package contains a simulation model, a feed formulation package, an economic model and
expert systems. This program was adapted in cooperation with Purina Mills Inc (St. Louis, USA) for the European
and American situation. He also supported new modules to be added to this model. AV has also implemented
biological and farm-economic models, and made those available for practical use. Models are being
considered as valuable research tools in milk producing countries like USA, Australia and New Zealand.
AV works with us on exclusive basis in India as our Feed Expert and supports our projects in Ration
Formulations and optimization of feeding costs through tailor made computer simulation models.
LARS MEYER –DAIRY FARM MANAGEMENT EXPERT
LM has a vast practical experience of running and managing commercial dairy farms. He started his
professional career in 1993 from his family farm in Wehrbleck, Germany with 400 cows and 80 hectares under
cultivation. In 2004, he was invited to join as the General Manager of a farm in Ploiesti Romania to expand
and modernize a 850 cattle and 1000 hectares under cultivation including managing the team of 25
employees. After completing the assignment, he got the opportunity in 2006 as a technical consultant for an
Israeli company to set up a project in Romania with 1000 cattle expandable to additional 1000 nos. in two
years. Since then LM has been acting as an expert and project consultant for various livestock projects in
Europe.
LM’s key strengths have been economic planning of farm buildings, expansion plans and modernization;
design of standard operating procedures including herd management, feed and feeding management;
training of employees, etc.
When MVC inducted his as an exclusive panel expert, he was designing a new dairy farm with 1800 dairy cows
and breeding operation integrated with bio-gas plant (rapid digestion technology) with 1MW capacity using
liquid manure only.
LM plays an active role in the planning, coordinating and project monitoring work during implementation.

MR. GANUMUKKALA SUBRAMANYAM
GS is a Bureau of Energy Efficiency (BEE) Certified Energy Auditor with over 20 years of proven success in
undertaking Energy Conservation projects. GS works as an exclusive panel expert overseeing Project
Development & Registration of CDM projects with UNFCCC & capacity building. His core expertise is in energy
management, project management, financing and implementation of energy efficiency projects under ESCO
model including policy analysis. GS has the distinction of winning cash prizes for contributing to various issues
related to Energy Efficiency. He is one of Finalists in the Demonstration Marketplace 2006 Global contest of
The World Bank.
� Accelerated Power Development and Reform Project (APDRP) in the states of W.Bengal, Assam &
Himachal Pradesh – Sponsored by Ministry of Power, Govt. of India.
� Cleaner Production & Energy Efficiency Studies – Under GERIAP Sponsored by UNEP
� Integrated Rural Energy Planning ( IREP) Studies – sponsored by AP Council for Science & Technology
Development of CDM Hydro Power projects for Gati Infrastructure in Sikkim
� CDM project for Nagarjuna Fertilizers 280 MW Hydel Project in Sikkim
� Study of CDM potential in the state of Jammu & Kashmir – Sponsored by ADB
� 4.5 MW – M/s Aster Tele services Wind Power Project
� 5 MW bundled Small Hydel Power Project – Sahu Hydro
� 8 MW Biomass Co-gen plants – M/s Sirious Overseas Rice Mills
� Bio gassifier fuel switching project – SPIC-Tutikorin
� 9 MW Cement Plant Waste Heat Recovery project – My home cements
� Deepak Steels, Waste Heat Recovery project
GS handles our entire UNFCCC registration activities as a panel expert.
DR. AVNEET RAJORHIA
AR has earned his M.Sc. in Fruit & Vegetable Technology and Ph.D. in Food Technology and has an experience
of over 6 years in the field of Processing of Fruits and vegetables and Post Harvest Technology. He has a
strong exposure to the practical aspects of dehydration, Freeze-drying, Juices and Canning technology. He is
dependable, and can initiate and lead other team subordinates in conducting processing parameters and
formulation of different food products. He is also well versed in independent studies conducted for
evaluation / trouble shooting in the Commodity and dairy Industries. He has a good command over quality
evaluations of dairy and food products.
DR. SURENDRA SINGH
SS has earned his B.V.Sc. in 1964 and M.V.Sc. in 1966 from GB Pant University of Agriculture & Technology. In
1966 he started his career as a Lecturer with College of Veterinary Sciences, GB Pant University. In 1967, he
started freelance consultancy in the field of Cattle Farming and Poultry. In 2001, SS joined MVC as a full time
senior consultant. During his vast career he has rendered specialized services to a large number of clients like
Simran Farms, Indore; Kasila Farms, Hyderabad, etc. There are a few reputed clients which are sustaining
type. To name a few like Aarambagh Hatcheries, Calcutta, Manas Products, Guwahati, etc.
SS takes care of the project management activities for the projects under implementation at different
locations.

MR. SANJEEV VERMA
SV has earned M.Sc. in Agriculture from GB Pant University of Agriculture & technology and has a vast
experience in Horticulture. He is responsible for conducting and coordinating all types of research and prefeasibility
studies on Agro forestry, Industrial Landscape developments, Setting up of Orchards, Vine yards,
Glass house production of Horticulture crops, etc. ventures. He also represents MVC as an expert
(Horticulture & Plant Protection) to various NGO’s involved in development projects in Uttaranchal state.
ER. NITIN DINDORKAR
ND has earned his B.E. (Civil) in 1982 from Bhopal University, M.Tech. (Foundation Engineering), in 1990 from
Barkatullah Univeristy, Bhopal and Ph.D. (Civil Engineering) in 1997 from S.G.S. Institute of Technology, Devi
Ahilya University, Indore. During his vast experience of more than 13 years, he has designed structures for
reputed companies like Som Distillaries, Narmada Switchgear (P) Ltd. Innovative Orbit Environmental
Consultants, Om Shiva Engineering Ltd., Indian Oil Corporation, M.P. State Ware Housing & Logistic
Corporation Ltd., Heatly & Gresham (India) Pvt. Ltd., Alstom Projects India Ltd., Bharat Heavy Electricals Ltd.,
etc.
ND is responsible for designing of structures for our projects.
ER. (MS.) SANJYOT PATIL
SP has earned his B.Tech. (Architecture) in 1994 from Maulana Azad College of Technology – REC (NIT). In
!994 she started her career as an Architect with a Architectural Firm M/s Tiwari & Associates, Bhopal. In 1997,
she joined as a senior architect with Space Forum Architects Pvt. Ltd., Indore and worked their till 2002. SP
looked after planning, designing architectural drawings of all the projects including Educational campuses ,
Multistoried residential complexes and Interior designing of various office premises, independent houses and
row housing schemes and Interior designing of various office premises. She was invited to join as a Lecturer
(Interior Designing) by INIFD, Indore where she embraced as a faculty till June 2008. After moving her base
from Indore to Delhi in July 2008, SP is working as a full time Architect. She handles all activities related to
project management, material sourcing, cost analysis, selection of civil contractors, supervision of sites, etc.
ABHISHEK TRIPATHI
AT has earned his MSc. In Animal Genetics and Breeding in 2007 from Allahabad Agricultural Institute,
Deemed University. In 2006 he started his career as Executive Assistant to Farm Manager at Bhagyalaxmi
Dairy Farms Manchar, Pune and brushed his skills under the supervision of Mr. Mike Kilkenny, the renowned
Dairy Farm Expert working as Farm Manager. Due to his fast learning aptitude, he kept promoting and
assigned more responsibilities, up to a level of Asst Farm Manager and lab In-charge. He was directly
responsible to take care of the general farm management including milking, quality of milk, herd health,
calves management, selection and breeding protocols, disease prevention, record keeping and evaluation of
data including interpretations. Since March 2011, AT is working as a Manager (Farm Projects) with us. He is
responsible to coordinate between all project activities during the entire project cycle. He has direct control
over the supervisory functions of MVC including new inductions and trainings.