Villa Park's The Flowery - Original LA Flower Market

What flower will be the most in demand in 2011? Floral Management’s interview with Sylvia Cup Design Competition
Grand Prize Winner Kyle Roberson gives us a clue. Designer Roberson was matched up with the Best in Show
winner of the Outstanding Varieties Competition, “Jiuhbao Sweetie,’ exhibited by Transflora/DVFGBest. The popular
phalaenopsis orchid got his attention. Roberson said his shop had used it a lot for weddings in 2010 and that this orchid
is “a really big look this year.” In other industry discussions, the fluffy green Dianthus (think Carnation) is a leader.
A hot potted plant for 2011? It’s the succulent, according to the Society of American Florists’ weekly e-brief.
The plant’s waxy texture and rosette forms add interest, especially in wreaths and wedding bouquets, and their
water-retaining attributes make them low maintenance.
* The American Floral Trends Forecast was sponsored by Accent Décor Inc., Design Master Color Tool, Florists Review Enterprises, Oasis Floral
Products and Hawaii Tropical Flower Council/Hawaii Florists & Shippers Association.
Arranged for the “Rooms in Bloom” event at a private Bixby (Long Beach,
CA) residence in July 2008; event sponsored by California State Floral
Association and California Association of Flower Growers & Shippers.
CURIOsities – A mix of eclectic natural finds, shabby
chic and country décor generate a feeling of newness with
vintage objects accented with a range of colors. Turquoise,
2010’s favored color, along with peach, periwinkle, a muted
gold and subtle browns create interest.
NEWneutrals – safe, soothing neutrals have a totally
new look now, thanks to a tinge of green or blue which
enables them to change with the light. rather than the old
somewhat cold feeling that neutrals once elicited, these offer
warmth. most will complement the TechnoGlAm, economics,
curiosities and Patchworld groups, especially the
bolder, more vibrant colors, nicely.
Other predicted trends for 2011:
Assortment of flowers and fillers at the Los Angeles Flower Market.
PatchWORLD – multiethnic and multicultural expressions
are blended to create a very American demographic
with these intense colors reminiscent of the patchwork quilt.
earthy undertones help these vibrant and polychromatic colors
to resemble organic hues of vegetable dyes.
Anthurium arrangement against neutral kitchen backdrop.
• colored glass, as in vases of cobalt blue, kiwi green, violet
• seasonal home décor items become more popular for gift giving
• consumers want more goods that demonstrate social responsibility
• colors for the summer of 2011 will express emotion 9