SLA 2013 Exhibitor Prospectus - Special Libraries Association
SLA 2013 Exhibitor Prospectus - Special Libraries Association
SLA 2013 Exhibitor Prospectus - Special Libraries Association
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<strong>SLA</strong> <strong>2013</strong><br />
Annual Conference & INFO-EXPO<br />
9 – 12 June<br />
San Diego Convention Center<br />
San Diego, California<br />
RESERVE YOUR SPACE TODAY<br />
Make the Right Connections at the premier expo<br />
for the information industry<br />
www.sla.org/SanDiego<strong>2013</strong>
Expand Your MarkEt rEach<br />
CONNECT wITH yOuR MARkET NEXT JuNE AT<br />
<strong>SLA</strong> <strong>2013</strong> ANNuAL CONFERENCE & INFO-EXPO<br />
The decision to exhibit is a big one—however, staying ahead of your competition and making the right connections are<br />
vital to your <strong>2013</strong> success. Join <strong>SLA</strong> in San Diego and utilize the reach, influence, and buying power of <strong>SLA</strong> attendees to<br />
get the most out of your marketing dollars.<br />
BENEFITS OF EXHIBITING AT <strong>SLA</strong><br />
• ACCESS to information professionals that are top decision makers in the industry<br />
•MEET new prospects and generate leads<br />
•PROMOTE your organization’s image and maximize its market exposure<br />
•DISCUSS your customers’ needs face-to-face and demonstrate solutions<br />
• RESEARCH your competitors and develop ways to distinguish your products and services from theirs<br />
•TEST or launch new products and services at the customer level<br />
•DEVELOP your database to strengthen your overall sales and marketing programs<br />
•NETWORK and build relationships with decision makers and influencers<br />
•INTRODUCE your company to <strong>SLA</strong> members<br />
•UP-SELL existing clients<br />
www.sla.org/SanDiego<strong>2013</strong>
connEct WIth attEndEES<br />
SPONSORSHIP<br />
Whether your goal is to compete with larger companies,<br />
distinguish your services from the competition, launch a new<br />
product or attract more prospects to your booth space, <strong>SLA</strong> has a<br />
sponsorship opportunity designed to meet your marketing needs.<br />
Contact <strong>SLA</strong>’s business development team at +1.703.647.4917 or<br />
sales@sla.org for more information.<br />
ADvERTISING<br />
Drive traffic to your booth with comprehensive, low-priced <strong>SLA</strong> <strong>2013</strong><br />
advertising packages. Place an ad in the June issue of Information<br />
Outlook (the only publication distributed to all attendees) to<br />
ensure that thousands enter the conference carrying your message.<br />
Diversify your approach with ads in the final conference program,<br />
on the conference website, and inserts in the attendee bags.<br />
Contact <strong>SLA</strong>’s business development team at +1.703.647.4917 or<br />
sales@sla.org to discuss your marketing plan today!<br />
<strong>SLA</strong> MEMBERSHIP<br />
Are you an <strong>SLA</strong> member? Is it time for you to renew or join?<br />
Remember—the member rate for exhibit space includes a<br />
substantial discount. Plus, <strong>SLA</strong> provides exceptional networking<br />
and learning opportunities throughout the year. Take advantage<br />
now and choose <strong>SLA</strong> as your professional home. Contact us at<br />
+1.703.647.4922 or exhibits@sla.org for more information.<br />
PRESENTATION OPPORTuNITIES<br />
<strong>Exhibitor</strong> Session Presentations are informal presentations<br />
in the convention center or headquarters hotel to <strong>SLA</strong> attendees<br />
during a food and beverage event. The costs begin at $950 for<br />
a 60 – 90 minute time slot, and include a private room, podium,<br />
microphone, and signage. The event will be published in the<br />
online conference planner and in the INFO-EXPO Guide.<br />
<strong>Exhibitor</strong> Theater Presentations are formal sessions in the<br />
INFO-EXPO hall in which exhibitors have the opportunity to deliver<br />
substantive, case-oriented presentations that relate to their top<br />
products and services during a 60 minute time slot. The exhibitor<br />
theater space seats a maximum of 75 attendees and includes<br />
Internet access, LCD panel and screen, podium, microphone, and<br />
signage. The cost is $1,675. The event will be published in the<br />
online conference planner and in the INFO-EXPO Guide.<br />
Reservation forms can be found on the <strong>SLA</strong> <strong>2013</strong> website<br />
at www.sla.org/sandiego<strong>2013</strong>. The deadline for submission<br />
of <strong>Exhibitor</strong> Session Presentations and <strong>Exhibitor</strong> Theater<br />
Presentations is 29 March <strong>2013</strong>. Contact us at +1.703.647.4922<br />
or exhibits@sla.org for more information.<br />
Only registered exhibitors will be approved for delivery of presentations.
GEnEraL InForMatIon<br />
INFO-EXPO HOuRS<br />
The INFO-EXPO hall for <strong>SLA</strong> <strong>2013</strong> will be open 9 – 11 June <strong>2013</strong> at the San Diego Convention<br />
Center. Six hours of non-conflict session times have been scheduled during the INFO-EXPO hours<br />
to provide maximum connection opportunities between <strong>SLA</strong> <strong>2013</strong> attendees and exhibitors.<br />
SuNDAy, 9 JuNE<br />
12:00 p.m. – 7:00 p.m.<br />
Sunday Networking<br />
Reception<br />
5:00 p.m. – 7:00 p.m.<br />
SET-uP TIMES<br />
FRIDAy, 7 JuNE<br />
8:00 a.m. – 8:00 p.m.<br />
MONDAy, 10 JuNE<br />
9:00 a.m. – 4:00 p.m.<br />
Monday Networking<br />
Refreshment<br />
2:00 p.m. – 4:00 p.m.<br />
SATuRDAy, 8 JuNE<br />
8:00 a.m. – 8:00 p.m.<br />
All booths must be set up no later than Sunday, 9 June, at 10:00 a.m.<br />
DISMANTLING TIMES<br />
TuESDAy, 11 JuNE<br />
2:00 p.m. – 10:00 p.m.<br />
wEDNESDAy, 12 JuNE<br />
8:00 a.m. – 5:00 p.m.<br />
RENTAL FEES<br />
Booths<br />
Member Rate Non-Member Rate<br />
10’ x 10’ (inline) = $2,850 10’ x 10’ (inline) = $3,350<br />
10’ x 10’ (corner) = $3,150 10’ x 10’ (corner) = $3,650<br />
TuESDAy, 11 JuNE<br />
9:00 a.m. – 2:00 p.m.<br />
Tuesday Networking<br />
Lunch<br />
12:00 p.m. – 2:00 p.m.<br />
SuNDAy, 9 JuNE<br />
8:00 a.m. – 10:00 a.m.<br />
HOw TO EXHIBIT<br />
Reserve your space today by completing<br />
and submitting the enclosed <strong>Exhibitor</strong><br />
Agreement or by completing the Online<br />
<strong>Exhibitor</strong> Agreement at www.sla.org/<br />
SanDiego<strong>2013</strong>. A 50% deposit of the total<br />
booth fee is required to reserve the space.<br />
<strong>SLA</strong><br />
P.O. Box 75338<br />
Baltimore, MD 21275<br />
Tel: +1.703.647.4922<br />
Fax: +1.03.647.4901<br />
<strong>Exhibitor</strong> Agreements received<br />
after 15 March <strong>2013</strong> must include<br />
full payment.<br />
No dismantling or removal may be performed during official exhibit hours. Violations will result in a 20-point deduction from the exhibitor’s priority points. A fee of $500 will be<br />
billed to any company that dismantles its booth before the official close of the INFO-EXPO hall. Dismantling and re-crating must be completed by 5:00 p.m. on Wednesday, 12 June.<br />
Consult the exhibitor manual or show decorator service desk for any changes.<br />
EXHIBITOR AMENITIES<br />
Booth rentals include:<br />
• One 7” x 44” two-line ID sign, with company name, city and booth<br />
number<br />
• Pipe and Drape - 8’ high backwall and 3’ high side drape<br />
• One wastebasket<br />
• Two complimentary exhibitor registrations* per 10’ x 10’ space<br />
• Unlimited client/customer INFO-EXPO invitation passes<br />
• Six exclusive non-conflict hours in the INFO-EXPO<br />
• Company description and logo (if provided) in the Final Conference<br />
Program, INFO-EXPO Guide and Online Conference Planner<br />
• <strong>Exhibitor</strong> lounge access (with daily refreshments)<br />
• Invitation to Tuesday exhibitor breakfast meeting<br />
*Additional exhibitor registrations over the allotted amount can be purchased for $40 per person<br />
Table-Tops<br />
(For small organizations with annual sales under $100,000)<br />
Member Rate Non-Member Rate<br />
$950 $1,450<br />
Table-Top rentals include:<br />
• One 7” x 44” two-line ID sign, with company name, city and booth<br />
number<br />
• Pipe and Drape - 8’ high backwall and 3’ high side drape<br />
• One wastebasket<br />
• 6’ skirted table with one chair<br />
• 9’ x 10’ carpet<br />
• One complimentary exhibitor registrations*<br />
• Unlimited client/customer INFO-EXPO invitation passes<br />
• Six exclusive non-conflict hours in the INFO-EXPO<br />
• Company description and logo (if provided) in the Final Conference<br />
Program, INFO-EXPO Guide and Online Conference Planner<br />
• <strong>Exhibitor</strong> lounge access (with daily refreshments)<br />
• Invitation to Tuesday exhibitor breakfast meeting
aBout SLa attEndEES<br />
Attendee Profile By Position<br />
Librarian<br />
Attendee Library Director Profile By Position<br />
Information <strong>Special</strong>ist<br />
Other Manager/Director/Supervisor<br />
Information/Knowledge Librarian Manager<br />
Researcher Library Director Analyst<br />
Information Researcher<br />
<strong>Special</strong>ist<br />
Other Manager/Director/Supervisor Vendor<br />
Information/Knowledge Student/Intern Manager<br />
Researcher Consultant Analyst<br />
President/General Manager/Owner/Principal<br />
Researcher<br />
Vice President Vendor<br />
Web Content Manager/Developer<br />
Student/Intern<br />
Collection Manager/Director<br />
Consultant<br />
President/General Manager/Owner/Principal Vendor<br />
Vice President Other<br />
Web Content Manager/Developer<br />
Collection Manager/Director 0%<br />
Vendor<br />
Other<br />
5% 10% 15% 20% 25% 30% 35% 40%<br />
0% 5% 10% 15% 20% 25% 30% 35% 40%<br />
Attendee Profile By Organization Type<br />
Information Technology<br />
Engineering/Architecture<br />
Attendee Profile By Organization Type<br />
Insurance<br />
Research/R&D<br />
Information Healthcare/Medical<br />
Technology<br />
Engineering/Architecture<br />
Pharmaceuticals<br />
Financial Insurance Services<br />
Consulting/Consultant<br />
Research/R&D<br />
Healthcare/Medical Media<br />
State/Local Pharmaceuticals<br />
Government<br />
Financial Law Services Firm<br />
Industrial/Manufacturing<br />
Consulting/Consultant<br />
Corporate Media<br />
State/Local <strong>Association</strong>/Non-profit<br />
Government<br />
Fed. Government Law Firm<br />
Industrial/Manufacturing Academic<br />
Researcher<br />
Corporate<br />
Collection <strong>Association</strong>/Non-profit<br />
Manager/Director<br />
President/General Manager/Owner/Principal<br />
Fed. Government<br />
Consultant<br />
Academic<br />
Information Researcher<br />
<strong>Special</strong>ist<br />
Collection Manager/Director<br />
Library Director<br />
President/General Manager/Owner/Principal Librarian<br />
Consultant<br />
Information <strong>Special</strong>ist 0% 5% 10% 15% 20% 25% 30% 35% 40%<br />
Library Director<br />
Librarian<br />
0% 5% 10% 15% 20% 25% 30% 35% 40%<br />
<strong>SLA</strong> Conference Participants<br />
Make Purchasing Decisions<br />
Your time is valuable and it is important to make the<br />
right connections. <strong>SLA</strong>’s 2011 Conference Participant<br />
Survey found that 86 percent of participants have the<br />
authority to approve, specify, or recommend products and<br />
services for purchase. The national average in the trade<br />
show industry is 81 percent. <strong>SLA</strong> participants also spend<br />
an average of five hours exploring the INFO-EXPO hall.<br />
4<br />
5<br />
Attendees By Experience<br />
3<br />
1 Over 20 years (35%)<br />
2 16 – 20 years (13%)<br />
3 11 – 15 years (16%)<br />
6<br />
2<br />
1<br />
4 6 – 10 years (15%)<br />
5 1 – 5 years (17%)<br />
6 Less than 1 year (4%)<br />
O<br />
1<br />
1<br />
6<br />
1
<strong>Special</strong> <strong>Libraries</strong> <strong>Association</strong><br />
331 South Patrick Street<br />
Alexandria, Virginia 22314 USA<br />
MakE thE rIGht connEctIonS<br />
EXHIBITS<br />
<strong>SLA</strong> <strong>2013</strong> INFO-EXPO<br />
331 South Patrick Street<br />
Alexandria, Virginia 22314 USA<br />
Tel: +1.703.647.4922<br />
Fax: +1.703.647.4901<br />
E-mail: exhibits@sla.org<br />
Jeffrey Leach, Director, Market & Exhibits<br />
SPONSORSHIP/ADvERTISING<br />
<strong>SLA</strong> Business Development<br />
331 South Patrick Street<br />
Alexandria, Virginia 22314 USA<br />
Tel: +1.703.647.4900<br />
Fax: +1.703.647.4901<br />
E-mail: sales@sla.org<br />
John walsh, Communications Marketing Manager<br />
PRESENTATION OPPORTuNITIES<br />
<strong>Exhibitor</strong> presentation and meeting space requests should be completed online at www.sla.org/sandiego<strong>2013</strong>.<br />
Submission Deadline: 29 March <strong>2013</strong><br />
www.sla.org/SanDiego<strong>2013</strong><br />
ABOuT <strong>SLA</strong><br />
The <strong>Special</strong> <strong>Libraries</strong> <strong>Association</strong> (<strong>SLA</strong>) is a nonprofit global organization for innovative information<br />
professionals and their strategic partners. <strong>SLA</strong> serves more than 9,000 members in 75 countries in the<br />
information profession, including corporate, academic and government information specialists.<br />
<strong>SLA</strong> promotes and strengthens its members through learning, advocacy, and networking initiatives.
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