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“die gläserne manufaktur” (the transparent factory) visitor information

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VOLKSWAGEN’S “DIE GLÄSERNE MANUFAKTUR”<br />

(THE TRANSPARENT FACTORY)<br />

The Phaeton has been assembled at Volkswagen’s<br />

“Die Gläserne Manufaktur” in <strong>the</strong> centre of<br />

Dresden since 2001. The idea was to create a new<br />

Volkswagen luxury class – handcrafted using <strong>the</strong><br />

most advanced techniques <strong>the</strong> car industry can<br />

offer, yet at <strong>the</strong> same time founded on <strong>the</strong> timehonoured<br />

values of factories with a long-standing<br />

tradition. The choice of Dresden as a location was<br />

an entirely conscious decision: cars have been<br />

built in Saxony for no less than one hundred years<br />

while Dresden itself is viewed across Europe as<br />

a city with extraordinary innovative strength. At<br />

“Die Gläserne Manufaktur”, <strong>visitor</strong>s, customers<br />

and anyone interested in Volkswagen can watch<br />

at close hand as Volkswagen’s luxury class comes<br />

into being and enjoy top-class gastronomy and an<br />

extensive range of cultural events. Indeed, this is<br />

where car manufacturing becomes an immediate<br />

communicative event; this is where innovative<br />

technology meets cultural vitality.<br />

Current events are listed at www.glaesernemanufaktur.de,<br />

where you can also register for our newsletter.<br />

KEY FACTS AND FIGURES:<br />

TOTAL INVESTMENT €186 MILLION<br />

EXPANSE OF GLASS 27,500 M2 PARQUET FLOOR AREA 24,000 M2 HEIGHT OF VEHICLE TOWER 40 METER<br />

(FOR 280 VEHICLES)<br />

TEST TRACK TWO TRACKS OF 250 M<br />

FOUNDATION STONE LAID ON 27 JULY 1999<br />

TOPPING-OUT CEREMONY 25 APRIL 2000<br />

OPENING 11 DECEMBER 2001<br />

ARCHITECT PROF. GUNTER HENN<br />

(MUNICH)<br />

VISITS BY PRIOR ARRANGEMENT<br />

VIA THE CUSTOMER CARE CENTRE:<br />

Telephone +49 (351) 420 44 11<br />

Fax +49 (351) 420 44 99<br />

E-mail infoservice@glaesernemanufaktur.de<br />

OPENING HOURS**<br />

VISITOR ZONE daily 8.00 a.m. – 8.00 p.m./<br />

Thu until 10.30 p.m.<br />

STORE daily 9.00 a.m. – 7.00 p.m.<br />

LESAGE BISTRO Tue – Sat 9.00 a.m. – 10.00 p.m.<br />

Sun – Mon 9.00 a.m. – 6.00 p.m.<br />

LESAGE RESTAURANT daily 12 noon – 3.00 p.m.<br />

and 6.00 p.m. – 10.00 p.m<br />

To make a reservation<br />

please call +49 (0) 3 51 - 4 20 42 50.<br />

**unless special events are taking place.<br />

For current <strong>information</strong> on admission prices and opening<br />

times, please go to www.glaesernemanufaktur.de or contact our<br />

Customer Care Centre.<br />

AUTOMOBILMANUFAKTUR DRESDEN GMBH<br />

LENNÉSTRASSE 1 · 01069 DRESDEN<br />

WWW.GLAESERNEMANUFAKTUR.DE<br />

AS AT: 03 | 2011<br />

“ DIE GLÄSERNE MANUFAKTUR”<br />

(THE TRANSPARENT FACTORY)<br />

VISITOR INFORMATION<br />

GUIDED TOURS<br />

FOR INDIVIDUALS<br />

Individuals wishing to see around “Die Gläserne<br />

Manufaktur” can take part in guided tours for<br />

small groups of up to 15 people. If possible, please<br />

contact us in advance to arrange a date and time.<br />

Special terms apply for organised groups. Please enquire at<br />

our Customer Care Centre when arranging your visit.<br />

Guided tours: daily from 9.00 a.m. to 6.00 p.m. (Thursdays<br />

until 9.00 p.m.) on <strong>the</strong> hour*<br />

FOREIGN-LANGUAGE GUIDED TOURS<br />

Guided tours in over a dozen languages may be<br />

booked in advance. Tours in English and Czech are<br />

held at <strong>the</strong> following times:<br />

Guided tours in English: daily at 12.00 noon, 3.00 p.m. and 5.00<br />

p.m.* Guided tours in Czech: Saturdays at 2.00 p.m.*<br />

O<strong>the</strong>r times by arrangement.<br />

GUIDED TOURS FOR CHILDREN<br />

There are no age restrictions to experiencing <strong>the</strong><br />

thrill of cars. What’s more, at “Die Gläserne Manufaktur”,<br />

<strong>the</strong> topic is presented so that it appeals to<br />

young minds.<br />

Saturdays at 10.00 a.m. and 11.00 a.m.*<br />

O<strong>the</strong>r times by arrangement.<br />

ARCHITECTURE GUIDED TOURS<br />

A car <strong>factory</strong> in <strong>the</strong> heart of <strong>the</strong> city? This tour offers<br />

participants informative and unusual insights into<br />

<strong>the</strong> building’s architectural concept: what was <strong>the</strong><br />

vision behind <strong>the</strong> plant and how was it translated<br />

into reality?<br />

Sundays at 4.00 p.m.*<br />

O<strong>the</strong>r times by arrangement.<br />

* Unless special events are taking place


GLÄSERNES STUDIO<br />

(TRANSPARENT<br />

STUDIO)<br />

ASSEMBLY<br />

VIEWING<br />

PLATFORM<br />

DRIVELINE<br />

02 02 | 03 | 04 06 07 11 11 | 12<br />

08 13<br />

PIAZZA<br />

01 ARCHITECTURE MODEL<br />

The architecture model is <strong>the</strong> meeting point for guided tours,<br />

which start from here. Centrally located in <strong>the</strong> entrance<br />

area, it provides an initial overview of <strong>the</strong> site. In addition,<br />

four interactive terminals offer a 3D virtual flight through<br />

<strong>the</strong> <strong>visitor</strong>s’ forum.<br />

02 CUSTOMER LOBBY<br />

Opening out as it soars upwards over three levels, <strong>the</strong><br />

impressive customer lobby is where special care and attention<br />

are lavished on customers and prospective buyers of<br />

Volkswagen’s Phaeton, Touareg and Passat CC models: from<br />

personal advice and vehicle configuration to <strong>the</strong> excitement<br />

of vehicle collection.<br />

UPPER LEVEL – LOUNGE<br />

Customers and potential customers can get into <strong>the</strong> right<br />

mood for <strong>the</strong>ir ensuing visit in <strong>the</strong> refined ambience of<br />

<strong>the</strong> Lounge. A dedicated customer manager advises guests<br />

about what will happen during <strong>the</strong>ir visit to “Die Gläserne<br />

Manufaktur”.<br />

MIDDLE LEVEL – STUDIO<br />

Part of <strong>the</strong> customer lobby, <strong>the</strong> Studio is deserving of <strong>the</strong><br />

closest attention: a journey of discovery for all <strong>the</strong> senses into<br />

<strong>the</strong> multifaceted world of materials and equipment destined<br />

for <strong>the</strong> three Volkswagen models. A special car configurator<br />

provides a realistic depiction of <strong>the</strong> customer’s future<br />

vehicle.<br />

LOWER LEVEL – SALON<br />

This is where those buying a Phaeton, Touareg or Passat CC<br />

come face to face with <strong>the</strong>ir new vehicle for <strong>the</strong> very first<br />

time. Vehicle handover is thrillingly staged, and <strong>the</strong> event<br />

ends with <strong>the</strong> doors to <strong>the</strong> terrace opening wide, allowing<br />

<strong>the</strong> driver to steer his new vehicle out of <strong>the</strong> building and<br />

onto <strong>the</strong> road.<br />

03 VEHICLE TOWER<br />

Rising some 40 metres into <strong>the</strong> sky of Dresden, <strong>the</strong> vehicle<br />

tower is <strong>the</strong> architectural emblem of “Die Gläserne Manufaktur”.<br />

This imposing, <strong>transparent</strong> structure has 16 levels,<br />

providing space for 280 individually configured vehicles,<br />

which are parked here until collection by <strong>the</strong> customer.<br />

ORANGERY<br />

04 KUGELHAUS<br />

A tribute to <strong>the</strong> world’s first “Kugelhaus”, which stood here<br />

from 1928 to 1938. Inside <strong>the</strong> Kugelhaus, promotional films<br />

about various Volkswagen models from decades gone by can<br />

be viewed on eight interactive terminals. A film about <strong>the</strong><br />

<strong>factory</strong> is shown to introduce or round off guided tours of <strong>the</strong><br />

plant.<br />

05 GLÄSERNES STUDIO (TRANSPARENT STUDIO)<br />

At a height of twelve metres above <strong>the</strong> Orangery and supported<br />

by pillars, <strong>the</strong> Gläsernes Studio offers facilities for<br />

conferences and events in exclusive surroundings and boasts<br />

an unimpeded view of assembly. The circular interior has a<br />

diameter of 20 metres and seats up to 33 people.<br />

06 VISITORS’ FORUM VIEWING PLATFORM<br />

The assembly area is accessed via a lift, which brings <strong>visitor</strong>s<br />

to <strong>the</strong> upper level. The platform adjacent to <strong>the</strong> lift doors<br />

offers an impressive view of <strong>the</strong> entire <strong>visitor</strong>s’ forum.<br />

07 ASSEMBLY VIEWING PLATFORM<br />

Passing <strong>the</strong> Gläsernes Studio, <strong>visitor</strong>s proceed to <strong>the</strong> left<br />

through a glass door that leads directly to <strong>the</strong> assembly area.<br />

A small bridge crosses <strong>the</strong> assembly line and leads to <strong>the</strong><br />

“Nockenturm”, a suite of offices enclosed by <strong>the</strong> upper and<br />

lower fish-scale production lines. Its roof affords a panorama<br />

of <strong>the</strong> entire upper assembly area. Here <strong>visitor</strong>s are at <strong>the</strong> very<br />

heart of <strong>the</strong> bright, light-flooded <strong>factory</strong>. No dust, no dirt, no<br />

oil smells; instead, a maple-wood parquet floor and assembly<br />

workers in white overalls.<br />

OFFICES<br />

ACCESS<br />

ASSEMBLY AREA<br />

CUSTOMER LOBBY<br />

L E SAG E<br />

RESTAURANT<br />

VOLKSWAGEN<br />

LOUNGE/<br />

STORE<br />

ARCHITECTURE<br />

MODEL<br />

PIAZZA<br />

RECEPTION<br />

CASH DESK<br />

ORANGERIE<br />

KUGELHAUS<br />

PHAETON<br />

ADVICE<br />

VEHICLE TOWER<br />

Phaeton bodies glide noiselessly through <strong>the</strong> air. Only <strong>the</strong><br />

occasional noise of specific tasks penetrates <strong>the</strong> ambience of<br />

calm and concentration. An unbelievable atmosphere, but never<strong>the</strong>less<br />

one that can be guessed at from <strong>the</strong> outside, despite<br />

<strong>the</strong> <strong>transparent</strong> glass windows. A close encounter with innovation<br />

and progress: it doesn‘t get more hands-on than this.<br />

08 VIEW OF ASSEMBLY<br />

On <strong>the</strong> left: a view of <strong>the</strong> last of <strong>the</strong> three assembly loops.<br />

This is where <strong>the</strong> interior is completed: doors and seats are<br />

installed and seatbelts fitted. On <strong>the</strong> right: a glimpse of <strong>the</strong><br />

innovative testing and inspection zone with underbody checks<br />

and a light tunnel. Here <strong>the</strong> Phaeton stands on its own wheels<br />

for <strong>the</strong> first time – assembled with care, precision and predominantly<br />

by hand.<br />

09 VIRTUAL ASSEMBLY<br />

Seven interactive video terminals provide <strong>information</strong> about<br />

<strong>the</strong> individual assembly stages. Here <strong>visitor</strong>s can learn more<br />

about <strong>the</strong> complex logistical challenges of Phaeton production<br />

and <strong>the</strong> high-precision testing and inspection zones. The films<br />

also feature informative insights into external production<br />

stages such as painting and <strong>the</strong> manufacture of seats, wooden<br />

trims and axles.<br />

10 DRIVELINE<br />

A glass lift transports <strong>the</strong> driveline, which is preassembled on<br />

<strong>the</strong> lower floor, from <strong>the</strong> logistics level up to <strong>the</strong> second assembly<br />

level for <strong>the</strong> “marriage”, <strong>the</strong> moment during production<br />

when <strong>the</strong> body and <strong>the</strong> chassis are joined toge<strong>the</strong>r. As it travels<br />

upwards, <strong>the</strong> driveline pauses briefly here, giving <strong>visitor</strong>s <strong>the</strong><br />

chance to examine <strong>the</strong> engine, automatic transmission, brake<br />

system and air suspension in closer detail.<br />

VOLKSWAGEN LOUNGE<br />

11 AUTOMOBILE ExHIBITION<br />

The final port of call for all guided tours is <strong>the</strong> new Volkswagen<br />

Lounge, which can be accessed via <strong>the</strong> Piazza and is<br />

situated in <strong>the</strong> area below <strong>the</strong> Orangery. The Phaeton, Touareg<br />

and Passat CC are all on display in this exclusive setting.<br />

An additional stage is used to provide tantalising glimpses<br />

of <strong>the</strong> latest models from <strong>the</strong> Volkswagen brand and as a<br />

platform for temporary exhibitions. Comfortable lounge<br />

furniture provides <strong>the</strong> perfect ambience for relaxation.<br />

12 STORE<br />

Visitors can also browse <strong>the</strong> store “Manufakturladen” and its<br />

sophisticated accessories, stylish gifts, attractive souvenirs<br />

and toys in <strong>the</strong> product segments of cars, travel and design.<br />

The products on sale range from model cars through magazines<br />

and books to items in <strong>the</strong> exclusive <strong>factory</strong> collection.<br />

13 LESAGE BISTRO AND RESTAURANT<br />

The unique ambience and superb cuisine of <strong>the</strong> Lesage<br />

Bistro and Restaurant guarantee a very special experience.<br />

The gourmet “Feinschmecker Guide 2009” lists <strong>the</strong> restaurant<br />

as <strong>the</strong> third-best eatery in Dresden. Head Chef Thorsten<br />

Bubolz, rated by <strong>the</strong> judges of <strong>the</strong> Saxony Gourmet Award<br />

as Upcoming Chef of <strong>the</strong> Year 2009, entrances diners with<br />

his outstanding creations ranging from tasty snacks to<br />

multi-course menus. In good wea<strong>the</strong>r a visit to <strong>the</strong> spacious<br />

Terrace Café is a must. The Restaurant hosts a brunch on<br />

Sundays from 11.00 a.m.: savour an extensive buffet and take<br />

advantage of an exclusive opportunity to participate in a<br />

guided tour!

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