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agriculture - Reverse, European Project to Preserve Biodiversity

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4 th RECOMMENDATION<br />

RAISE AWARENESS IN THE AGRICULTURAL SECTOR AND IN PUBLIC SOCIETY ABOUT THE IMPORTANCE<br />

OF PRESERVING NATURAL AND CULTIVATED BIODIVERSITY<br />

Even if <strong>Biodiversity</strong> is a well-known concept in <strong>European</strong> countries, is still necessary <strong>to</strong> raise awareness in the<br />

agricultural sec<strong>to</strong>r and in public society about the importance of preserving natural and cultivated biodiversity. The<br />

RDP and the CAP do not currently allocate enough money <strong>to</strong> this kind of activity.<br />

ACTION PLAN<br />

Provide a communication plan for farmers and farming sec<strong>to</strong>r representatives regarding the issues and<br />

advantages generated by biodiversity and raise awareness among them of the environmental, technical and<br />

economic advantages of cultivating biodiversity.<br />

Support participa<strong>to</strong>ry projects aimed at involving farmers, breeders, <strong>to</strong>ur opera<strong>to</strong>rs, environmental<br />

associations, farmers’ associations, trade organisations and politicians involved in decision-making about<br />

measures on agrobiodiversity protection and mitigation of the impact of <strong>agriculture</strong> on biodiversity.<br />

Strengthen efforts in terms of the distribution and transfer of best practices <strong>to</strong> agricultural professionals.<br />

Distribute existing communication media regarding crop biodiversity and the links between <strong>agriculture</strong> and<br />

surrounding biodiversity.<br />

Organize open days and training days <strong>to</strong> raise awareness among representatives or professional managers.<br />

Organize demonstration days in the field or in benchmark farms.<br />

EUROPEAN AGRICULTURE AND BIODIVERSITY CHARTER<br />

CHALLENGE 1<br />

29

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