International Trade Projects PTY LTD

INTERNATIONAL TRADE PROJECTS
COMPANY PROFILE 2010
PHYSICAL ADDRESS 6 Wethered Road Greenside 2193
Johannesburg South Africa
POSTAL ADDRESS PO Box 2317 Pinegowrie 2123 South Africa
TEL 27 (0) 11 486 0585 FAX 27 (0) 11 486 0530
DAVID GRAHAM Managing Director david@tradeprojects.co.za
WILNA LINDES Director wilna@tradeprojects.co.za
LINDI COETZER Communications Executive lindi@tradeprojects.co.za
www.tradeprojects.net

1. ABOUT INTERNATIONAL TRADE PROJECTS (ITP)
International Trade Projects (Pty) Ltd (ITP), established in 1996, is an experienced trade and investment
promoter through the medium of consulting and strategy development, exhibitions, event-management,
business networking, public relations and marketing. Our dedicated, skilled and proactive team enables
our South African clients to develop their business internationally, and assists foreign companies,
organisations and governments with their marketing initiatives in southern Africa.
We provide our clients with practical strategies and services designed to enhance their profile in southern
Africa, to meet with potential business partners and to develop sales for their goods, services and
technologies in the local and international market.
We assist our clients to clarify their objectives in the South African market and then to develop a strategy
to achieve those objectives.
2. SERVICES AND CLIENTS
2.1. International Trade and Investment consulting and strategy: ITP has outstanding experience in
the field of international trade and investment development. Much of our work (including many of
the events which we handle) begins with consulting on trade and investment opportunities and
the development of marketing strategies for our clients wishing to "go international" or to "grow
their profile" in southern Africa.
� ITP clients include SOFTEX (the Software Industries Association of Brazil); Enterprise Ireland; the
City of Johannesburg (Department of Economic Development), Development@Work and
AGORA 2000.
2.2. Support services for international agencies, development programmes and consultants in the
SADC region: ITP aims to stimulate cross-border dialogue in order to foster inward investment and
trade. This is offered through ITP’s experience in working with international development
programmes, its SADC-wide contact network and its track record in organising and facilitating
regional workshops and seminars.
� Programmes with which ITP has had particular experience include the EU/Ntsika Trade and
Investment Development Programme (TIDP); the EU-SADC Investment Promotion Programme
(ESIPP); PRO€INVEST; BizClim; the TradeCom Facility; and the Brazilian Machinery Builders
Association (ABIMAQ).
2

2.3. International B2B Matchmaking Services: These are offered to international business delegations
and companies travelling to South and southern Africa. Services include research, contact
identification, appointment scheduling, business seminars and venue and event management.
� The Brazilian Trade and Investment Promotion Agency (Apex-Brasil); the Brazilian Service of
Support for Micro and Small Enterprises (SEBRAE); the Central Anatolian Exporters’ Union and
the Turkish Furniture Export Group; Enterprise Ireland; the Canadian High Commission; the
Botswana Export Development and Investment Authority (BEDIA); Enterprise Mauritius; the
Namibia Investment Centre; the City of Bucheon (Korea); The Central Anatolian Exporters’
Union; the Turkish Furniture Export Group (Turkey); and The Government of Catalonia (Spain).
2.4. Business Forums and Investment Seminars: ITP services include the development of marketing
databases; event promotion through dispatch of targeted invitations, advertising and public
relations; response handling; event logistics (venue liaison, catering, delegate registration, audiovisual
and translating services) and on-site event management.
� The EU-SADC Investment Promotion Programme (ESIPP); the Nelson Mandela Metropolitan
Municipality; Mozambique Investment Promotion Centre (CPI); the Embassy of Cote d'Ivoire, the
Barcelona City Council; the Principality of the Asturias Region of Spain; General Electric (GE);
Enterprise Ireland; and the Brazilian State of Pernambuco.
2.5. Market research and contact identification: ITP provides research services for local and foreign
clients on the South African marketplace in various industry sectors. Subjects covered include
production and trade statistics, duty structure and barriers to entry, channels of distribution,
industry issues and key contacts.
� ITP clients include ABIT (the Textile and Apparel Industries Association of Brazil); the Ntsika
Enterprise Development Agency; the Province of Gauteng; and a market research project in
Israel and South Africa for Billiton SA Ltd.
2.6. Exhibition management and marketing in South and southern Africa: Full exhibition
management services including stand design and construction, visitor promotion campaigns,
exhibition logistics (venue liaison, registration, security, cleaning, etc.) and on-site event
management. ITP is able to organise solo-country exhibitions as well as participation in existing
industry exhibitions in South Africa.
� ITP has undertaken exhibition projects for embassies and high commissions including Thailand,
Pakistan and Cote d'Ivoire, as well as for the Confederation of Indian Industry. ITP has also
worked closely with Exhibitions for Africa and Specialised Exhibitions in both international
visitor and exhibitor promotion in sectors as diverse as science and technology, hospitality and
catering, IT, hardware and the building and construction sectors. ITP also launched the South
African International Airport Showcase exhibition.
3

2.7. Exhibition training: We specialise in developing and facilitating practical exhibition training
programmes in a range of sectors. Our training covers both local and international exhibitions and
includes such practical issues as choosing the right exhibition, preparing a budget, planning the
stand display, staff selection, negotiation skills, and exhibition follow-up.
� Projects handled include exhibition training for SMEs in the craft and tourism sectors for the
Tourism Enterprise Programme (TEP; training for crafters on exhibitions in the USA for the SAIBL
fund; an introduction to exhibitions for fashion designers for the City of Tshwane; and exhibition
training for SMEs in Port Elizabeth.
2.8. Editorial services and production of marketing materials: Writing, editing and proof reading of
documents, as well as design and production of brochures, press releases, etc.
� Cape Town Trade Promotion Fund; International Trade Centre in Geneva; Quarterly Journal for
Trade Partners and Investors (International Marketing Council of South Africa); Small Enterprise
Development Agency; and all editorial management for both country and company profiles for
the ESIPP Agro Industry Policy Dialogue Workshop held in Tanzania in 2008.
2.9. Handicraft and giftware promotion: As marketing agent for GLM, the American Division of DMG
World Media ITP introduces craft and giftware producers to the US market through participation
in trade fairs in the United States.
2.10. Media relations: ITP assists foreign representatives to grow their relations with the South
African media. Services include the development of media lists, preparation and distribution of
press releases and arranging of press conferences and one-on-one media interviews.
2.11. Tourism and cultural events: ITP organises gala dinners, craft festivals, culinary promotions,
tourism displays and national day celebrations.
� During the 2010 FIFA Football World Cup TM ITP assisted the Brazilian Government with a
country branding and trade promotion event called the “Brazil Sensational Experience” to
launch Brazil’s hosting of the 2014 FIFA Football World Cup TM . This event took place over the
course of a month and entailed various individual events as well as day-to-day event
management. The Brazilian partners included EMBRATUR (The Brazilian Tourist Board), Apex-
Brasil (The Brazilian Trade and Investment Promotion Agency), The Ministry of Sport and the
Ministry of Science and Technology. ITP’s key roles during this event included the management
of certain aspects of the marketing/advertising, individual event promotion and management,
cleaning and catering, registration and hostess services, youth tour assistance, photography,
venue set-up and office equipment management, overall assistance with the event.
International Trade Projects is a proud member of
4