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June/July 2012 - Coulee Region Women Magazine

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| cAreerS |<br />

Surrounded by rolling hills, fresh waters and towering<br />

cliffs about 20 miles north of La Crosse sits Galesville, a small town<br />

known for its historic downtown centered on the town square.<br />

While the town might be best known for the buildings themselves,<br />

it is the businesses housed within those buildings that have added<br />

life to the community for years.<br />

The Common Market, Renaissance Bakery, Jackie O’s and the<br />

Treasure Chest are staples of the town and are all owned by women.<br />

Each business offers its own atmosphere and products, but what they<br />

all have in common is the business owners’ desire to offer something<br />

unique to their customers.<br />

A little bit of everything at the Common market<br />

Stepping into the Common Market (pictured above) is, in a way,<br />

like stepping back into time. That’s exactly how Joyce Johnson, owner<br />

of the market for the past 26 years, likes it.<br />

“What I really like about [the Common Market] is the uniqueness<br />

of it,” she says. “It feels like an old country market. It has a good feeling.”<br />

34 JUNE/JULY <strong>2012</strong> www.crwmagazine.com<br />

A Dream of a Little Shop<br />

<strong>Women</strong> bring business, tourists and community to Galesville.<br />

BY JeSSie FOSS<br />

contributed photos<br />

When Johnson bought the business, her plan was to try it for five<br />

years, but she says the demand for the store to stay open and the<br />

amazing journey of owning the store is what has kept her going for<br />

many more.<br />

Johnson’s business features a little bit of everything. Lining the<br />

shelves are items ranging from spices to vitamins to coffee to produce<br />

and gift items. She tries to offer a large variety and as many local<br />

products as possible.<br />

Johnson says her family and the Galesville community have been<br />

a huge help, and her basic philosophy is to give back to the town<br />

she loves.<br />

“I call it community service,” she says of running the market. It<br />

is that caring attitude and hometown feel of the store that Johnson<br />

believes keep people coming back instead of heading off to larger,<br />

more modern supermarkets.<br />

The Common Market is located at 19853 E. Gale Ave. Those<br />

looking for just about anything can visit Monday through Saturday<br />

from 9 a.m. to 5:30 p.m.

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