Road Safety in Austria - Annual Report 2008/2009
Road Safety in Austria - Annual Report 2008/2009
Road Safety in Austria - Annual Report 2008/2009
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<strong>Road</strong> <strong>Safety</strong> Measures and Activities<br />
„Don't dr<strong>in</strong>k and drive“ at driv<strong>in</strong>g schools<br />
KfV, Driv<strong>in</strong>g Schools<br />
34 Tyrolean driv<strong>in</strong>g schools showed a movie of the <strong>Austria</strong>n <strong>Road</strong> <strong>Safety</strong> Board deal<strong>in</strong>g with<br />
an experiment about dr<strong>in</strong>k<strong>in</strong>g alcohol and driv<strong>in</strong>g a car. It was meant to show how fast the<br />
reactions and senses are be<strong>in</strong>g limited when dr<strong>in</strong>k<strong>in</strong>g alcohol.<br />
www.trockenfahrer.at<br />
Brauunion, ÖAMTC, Generali Versicherung<br />
This <strong>in</strong>itiative from brewery companies <strong>in</strong> <strong>2009</strong> aga<strong>in</strong>st alcohol while driv<strong>in</strong>g was aimed at<br />
show<strong>in</strong>g the dangers of dr<strong>in</strong>k driv<strong>in</strong>g and the <strong>in</strong>formation was made available especially for<br />
young people via a website.<br />
„Sicher fahr ich!“ nur mit Schlossgold! (Driv<strong>in</strong>g safely only with Schlossgold!)<br />
Schlossgold, KfV<br />
The brewery company Schlossgold and the <strong>Austria</strong>n <strong>Road</strong> <strong>Safety</strong> Board were sett<strong>in</strong>g a “sign<br />
of good sense” <strong>in</strong> <strong>2009</strong>. The campaign should raise the awareness of consumers for dr<strong>in</strong>k<strong>in</strong>g<br />
alcohol-free beer. Schlossgold was putt<strong>in</strong>g <strong>in</strong>formation and materials on its crates of beer.<br />
Various mottos like “I’m driv<strong>in</strong>g safely!”, “The driver is a th<strong>in</strong>ker!” and “Fair driver!” were used<br />
as support.<br />
0,0 for Friends<br />
BMVIT, FGM<br />
<strong>Road</strong> <strong>Safety</strong> <strong>in</strong> <strong>Austria</strong> | <strong>Annual</strong> <strong>Report</strong> <strong>2008</strong>/<strong>2009</strong> | 13 |<br />
Event teams asked young people <strong>in</strong> discotheques if they have decided <strong>in</strong> their group of<br />
friends, who is stay<strong>in</strong>g sober and driv<strong>in</strong>g. Giveaways were distributed and a website was set<br />
up with further <strong>in</strong>formation. The campaign “0,0 for friends” is the <strong>Austria</strong>n contribution to<br />
the European “Designated Drivers Campaign (BOB)”.<br />
www.forfriends.org<br />
„Alkohol am Steuer: Könnten Sie damit leben?“ (Dr<strong>in</strong>k driv<strong>in</strong>g: could you live with it?)<br />
BMVIT, ASFINAG, AUVA, Wiener Städtische, KfV<br />
The campaign „Dr<strong>in</strong>k driv<strong>in</strong>g: could you live with it?“ started on the 6 November <strong>2009</strong> and is<br />
shown <strong>in</strong> c<strong>in</strong>emas, on television and set up as a radio spot alongside advertisements <strong>in</strong><br />
<strong>Austria</strong>n media. The campaign drastically shows the potential consequences of dr<strong>in</strong>k<strong>in</strong>g and<br />
driv<strong>in</strong>g. By driv<strong>in</strong>g under the <strong>in</strong>fluence of alcohol you are not only risk<strong>in</strong>g your life but also<br />
the lives of others.
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