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AUTUMN/WiNTer 2012<br />

<strong>Loughborough</strong> <strong>University</strong>


LOUGHBOrOUGH UNiVerSiTY DPS 51773 OCT 2012 ©<br />

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The View is published by the<br />

Public Relations Office,<br />

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<strong>Loughborough</strong> <strong>University</strong>,<br />

Leicestershire, LE11 3TU<br />

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E: publicrelations@lboro.ac.uk<br />

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are not necessarily those of <strong>Loughborough</strong> <strong>University</strong>.<br />

cover story<br />

The greaTesT<br />

show on earTh –<br />

London 2012<br />

The summer of 2012 was an<br />

incredible time for <strong>Loughborough</strong><br />

– Follow its Olympic and<br />

Paralympic Journey.<br />

p4<br />

The GREATEST SHOW On EARTH<br />

the sports view<br />

P4-11<br />

x<br />

the research & enterprise view<br />

The SciEncE OF SiLEncE P12-13<br />

simpLe SOLUTiOnS cHAnGinG LiVES P14-17<br />

The MUScLE MOVEMEnT P18-21<br />

men, MOnEy & Diy DEbT-SOLVinG P22-25<br />

x<br />

the campus view<br />

ambassador, cHAMPiOn, LEADER – VicE cHAncELLOR P26-29<br />

Lord cOE APPOinTED P30<br />

reinvenT THE TOiLET P31<br />

awarded cbE P31<br />

TabLe OF TAbLES P31<br />

<strong>Loughborough</strong> <strong>University</strong>


the greatest<br />

shoW on earth<br />

London 2012<br />

The 2012 London Olympic and<br />

Paralympic Games captivated the<br />

world and will be remembered as one<br />

of the country’s greatest sporting<br />

achievements.<br />

For <strong>Loughborough</strong> the journey began<br />

on 6 July 2005, the day the International<br />

Olympic Committee announced<br />

that London had been selected to<br />

host the 2012 Games.<br />

Given the <strong>University</strong>’s sporting<br />

and academic pedigree it was<br />

clear <strong>Loughborough</strong> would play an<br />

important role. This was underlined<br />

in 2010 when it was selected by<br />

the British Olympic Association<br />

as the Official Preparation Camp<br />

Headquarters for Team GB prior to<br />

the Olympics.<br />

In the years leading up to the Games<br />

<strong>Loughborough</strong> helped train and<br />

prepare more than 90 athletes for<br />

both the Olympics and Paralympics,<br />

and its academic research led to the<br />

development of new training aids and<br />

competition equipment.<br />

The summer of 2012 was an<br />

incredible time for <strong>Loughborough</strong> –<br />

follow its journey.<br />

4 the sports view the sports view 5<br />

Photo: SWpix


the team gB<br />

Preparation<br />

camp comes to<br />

<strong>Loughborough</strong><br />

2012 TimeLine<br />

For seven and half weeks prior<br />

to the start of the London 2012<br />

Games the spotlight was on<br />

<strong>Loughborough</strong> <strong>University</strong> as<br />

the site of the official Team GB<br />

Preparation Camp headquarters.<br />

The Preparation Camp had<br />

two main purposes: firstly<br />

to officially kit out all of the<br />

athletes as part of the Team GB<br />

‘Experience’. Secondly a number<br />

of athletes chose to spend time<br />

at the <strong>University</strong> to utilise the<br />

sporting facilities on campus to<br />

prepare for the Games.<br />

the team gB<br />

experience<br />

524 of the 541 athletes<br />

selected visited the<br />

Preparation Camp to be kitted<br />

out, alongside support staff,<br />

coaches and officials. The<br />

process took approximately<br />

three and a half hours to<br />

complete.<br />

Representatives from all of<br />

the 26 Olympic sports passed<br />

through the camp, based at<br />

the Sir Denis Rooke building in<br />

Holywell Park.<br />

Other areas of the campus<br />

utilised by Team GB included<br />

Burleigh Court, where Team GB<br />

officials and athletes stayed<br />

but also used as their Operation<br />

Office. The new <strong>Loughborough</strong><br />

<strong>University</strong> Stadium was<br />

converted into a media centre,<br />

providing a base for journalists<br />

and broadcasters and a location<br />

for press conferences, team<br />

announcements and photo<br />

opportunities.<br />

The two suppliers of kit were<br />

Next and adidas. The athletes<br />

first visited Next in order to be<br />

measured and fitted for formal<br />

wear and outfits for the Opening<br />

and Closing Ceremonies. During<br />

a six week period Next <strong>issue</strong>d<br />

approximately 80,000 items<br />

of clothing across 64 different<br />

sizes.<br />

After the formal and ceremony<br />

wear the athletes moved onto<br />

Thousands of local residents,<br />

school children and <strong>University</strong><br />

staff gathered on 3 July to<br />

celebrate as the Olympic Torch<br />

Relay wound its way through the<br />

campus.<br />

Among those carrying the<br />

Flame at the <strong>University</strong> was<br />

Nottingham-based athlete<br />

Richard Whitehead, who trains<br />

at <strong>Loughborough</strong>, and went on<br />

to win gold in the 200m at the<br />

Paralympic Games.<br />

The Flame ended its visit to the<br />

campus at the Sir Denis Rooke<br />

building. It was met by 180<br />

members of Team GB’s Olympic<br />

Ambition Programme – young,<br />

talented British athletes who<br />

were given a unique opportunity<br />

to experience the Olympic<br />

Games environment at first<br />

hand <strong>this</strong> summer. Among those<br />

also present at Sir Denis Rooke<br />

were Team GB Deputy Chef de<br />

Mission Sir Clive Woodward,<br />

adidas in order to try on their<br />

podium tracksuit, alongside<br />

village, training and sports<br />

specific competition wear.<br />

Adidas <strong>issue</strong>d approximately<br />

175,000 units of kit across<br />

23 sizes.<br />

As well as kitting out the<br />

athletes also had the<br />

opportunity to sign up to the<br />

five 'One Team GB' core values<br />

and Olympic gold medallist and<br />

Team GB ambassador David<br />

Hemery.<br />

Several of the torch bearers<br />

who took part in the relay<br />

across the country had links<br />

to <strong>Loughborough</strong>, including:<br />

current students Myra Perkins,<br />

Jen Jones, Robert Mohan, Stuart<br />

Gorman and Oliver Hooper; staff<br />

members Myra Nimmo, Ian<br />

Henry, Rachel Thomson, Rich<br />

Smith, Richard Bebbington and<br />

Debs Eagle; and alumni Sue<br />

Campbell, Dan Greaves and<br />

Rebecca Willison.<br />

of performance, respect, unity,<br />

responsibility and pride.<br />

The athletes then spent 25<br />

minutes conducting media<br />

interviews and going through<br />

the experience of a ‘mixed<br />

zone', which was designed to<br />

replicate the experience of<br />

stepping off the field of play at<br />

the Olympic Games and facing<br />

media requests.<br />

Prime Minister<br />

visits <strong>University</strong><br />

Prime Minister David<br />

Cameron paid a special visit<br />

to <strong>Loughborough</strong> <strong>University</strong><br />

to highlight the country-wide<br />

economic benefits of hosting<br />

the Olympic and Paralympic<br />

Games.<br />

Speaking to national and<br />

regional business leaders,<br />

representatives from the tourism<br />

industry and <strong>University</strong> staff,<br />

the Prime Minister gave a<br />

rousing speech focusing on an<br />

‘inspirational’ Games that will<br />

deliver a lasting legacy across<br />

the UK.<br />

Upon his arrival to the campus<br />

the Prime Minister was greeted<br />

by the <strong>University</strong>’s then Vice<br />

Chancellor, Professor Shirley<br />

Pearce, before addressing<br />

more than 150 guests who had<br />

gathered at <strong>Loughborough</strong>’s<br />

High Performance Athletics<br />

Centre for the event.<br />

Following his speech the<br />

Prime Minister visited the<br />

Team GB Experience where<br />

he met members of the Team<br />

GB Volleyball and Basketball<br />

squads, and Team GB<br />

Ambassador James Degale – a<br />

2008 Olympic gold medallist in<br />

boxing.<br />

18th June 19th June 3rd July 4th July 5th July 7th July 19th July 25th July<br />

The Team GB<br />

Preparation Camp<br />

opens, with the rowing<br />

team the first to pass<br />

through the doors.<br />

6 the sports view<br />

Media get the first<br />

behind the scenes<br />

viewing of the Team<br />

GB experience.<br />

olympic Flame<br />

lights up campus<br />

The Olympic<br />

Torch relay visits<br />

<strong>Loughborough</strong><br />

<strong>University</strong>, travelling<br />

throughout the<br />

campus.<br />

The Princess royal<br />

meets the GB<br />

Men’s Basketball<br />

team during a visit<br />

to the Team GB<br />

Preparation Camp at<br />

<strong>Loughborough</strong>.<br />

Prime Minister<br />

David Cameron<br />

visits the campus<br />

to highlight the<br />

country-wide<br />

economic benefits of<br />

hosting the Olympic<br />

and Paralympic<br />

Games.<br />

Crowds gather to see<br />

Jessica ennis<br />

compete at the<br />

<strong>Loughborough</strong><br />

european Athletics<br />

Permit meet.<br />

the taekwondo team enjoy their stay<br />

As well as coming to<br />

<strong>Loughborough</strong> to be kitted out<br />

approximately 200 athletes from<br />

13 sports utilised the facilities<br />

on campus.<br />

One sport that benefitted from<br />

time at <strong>Loughborough</strong> was<br />

taekwondo. As the athletes would<br />

not compete until the end of the<br />

second week the sport decided to<br />

stay away from the Olympic village<br />

until the last minute.<br />

Instead, four athletes along with<br />

coaches and support staff spent<br />

10 days in Burleigh Court and<br />

training out of the David Wallace<br />

Sports Hall, which had a purpose<br />

built competition mat and stage to<br />

replicate the conditions that would<br />

face the athletes at the London<br />

2012 Games.<br />

For taekwondo the sport had its<br />

most successful ever Olympic<br />

Games, with Jade Jones winning a<br />

gold medal and Lutalo Muhammad<br />

winning a bronze.<br />

The Taekwondo team<br />

pass through kitting<br />

out. The squad also<br />

use the <strong>University</strong> as a<br />

training base for their<br />

final preparations for<br />

the Games.<br />

Medal Makers<br />

A key element of having the Preparation Camp<br />

sited at the <strong>University</strong> was the recruitment<br />

of 400 volunteers through the Medal Makers<br />

programme.<br />

The Medal Makers were on hand to support<br />

the delivery of the Preparation Camp. The<br />

volunteers worked across all areas of the camp,<br />

from supporting the kitting out process and the<br />

press operations, providing the security and<br />

assistance for the training venues to managing<br />

the car parks and assisting with the laundry.<br />

Medal Makers clocked up an impressive 11,642<br />

hours of volunteering during the Preparation<br />

Camp. The volunteers ranged in age from 16 to<br />

84 and from all walks of life from students, staff<br />

colleagues and members of the community.<br />

Athletes Dominic King<br />

and Johanna Jackson<br />

are the last Team GB<br />

athletes to be kitted<br />

out – 97% of the<br />

athletes visit the Team<br />

GB experience during<br />

the six weeks.<br />

the sports view<br />

7


A breathing training device<br />

developed at <strong>Loughborough</strong> helped<br />

to prepare Team GB’s Mo Farah to<br />

claim double Olympic gold medal<br />

success in the men’s 5,000 and<br />

10,000 metres.<br />

The innovative device fits around<br />

the lower chest and ribcage to<br />

provide a training load to the<br />

breathing muscles as the chest<br />

expands during breathing. Improved<br />

breathing muscle efficiency means<br />

more oxygen reaches the exercising<br />

muscles leading to increased<br />

strength, power and endurance.<br />

The Nike Oregon Project Team,<br />

which includes Farah and Olympic<br />

10,000 metres silver medallist<br />

Galen Rupp, used RespiBelt as<br />

part of the athletes’ training<br />

preparations.<br />

The device has been developed<br />

over several years at the <strong>University</strong><br />

and by Progressive Sports<br />

Technologies, a spin-out company<br />

from <strong>Loughborough</strong>’s Sports<br />

Technology Institute.<br />

2012 TimeLine<br />

device helps Farah to double gold<br />

27th July 30th July 2nd august 4th august 6th august 7th august 10th august 11th august 12th august<br />

The opening ceremony<br />

for the London 2012<br />

Olympic Games is<br />

held. <strong>Loughborough</strong><br />

has 73 athletes<br />

competing in the<br />

Games for five<br />

different countries.<br />

Photo: SWpix<br />

<strong>Loughborough</strong>-based<br />

gymnast Sam Oldham<br />

helps Team GB to win<br />

the bronze medal in<br />

the men’s team event.<br />

sam oldham (far right)<br />

Sir Chris Hoy wins his<br />

first gold medal in the<br />

men’s Team Sprint at<br />

the velodrome. British<br />

Cycling worked with<br />

<strong>Loughborough</strong> and<br />

adidas to develop ‘hot<br />

pants’ for the team.<br />

‘hot pants’ give<br />

British cyclists<br />

the winning<br />

edge<br />

Heated trousers developed by<br />

experts from the <strong>University</strong>,<br />

British Cycling and global<br />

sports brand adidas were used<br />

by Great Britain’s cyclists in<br />

their successful pursuit of<br />

Olympic glory.<br />

The ADIPOWER muscle<br />

warming pants are fitted<br />

with battery-powered heat<br />

filaments that sit over<br />

the cyclist’s core muscle<br />

groups and maintain their<br />

temperature between<br />

warm-up and the start of an<br />

event. They’re said to perform<br />

a job similar to tyre warmers<br />

in Formula 1 racing, keeping<br />

the muscles heated in a bid to<br />

improve performance.<br />

Mo Farah becomes<br />

the first Briton to win<br />

an Olympic gold medal<br />

in the 10,000 metres.<br />

A breathing training<br />

device – respiBelt<br />

– developed at<br />

<strong>Loughborough</strong> helped him<br />

prepare for the Games.<br />

The trousers were used<br />

by the Team GB’s track<br />

sprint cyclists, including<br />

Sir Chris Hoy who by<br />

winning two gold medals<br />

in the team sprint and<br />

keirin event became the<br />

most decorated British<br />

Olympian of all time.<br />

The <strong>University</strong>’s<br />

Environmental<br />

Ergonomics Research<br />

Centre – part of the<br />

<strong>Loughborough</strong> Design<br />

School – worked<br />

with adidas for<br />

three years on the<br />

project, establishing<br />

the scientific basis<br />

for the trousers.<br />

The research was led<br />

by Professor George<br />

Havenith, PhD student<br />

Steve Faulkner and<br />

Dr Richard Ferguson.<br />

The Team GB<br />

Preparation Camp<br />

closes, with<br />

taekwondo the<br />

final squad to leave<br />

<strong>Loughborough</strong> to<br />

travel down to the<br />

Olympic village.<br />

<strong>Loughborough</strong><br />

olympians at<br />

the 2012 games<br />

Over 70 athletes with<br />

connections to <strong>Loughborough</strong><br />

competed in the London 2012<br />

Olympic Games across 12<br />

different sports and disciplines,<br />

and representing five different<br />

countries.<br />

Seven of the athletes won<br />

Olympic bronze medals<br />

across four different events,<br />

alongside a number of<br />

notable performances and<br />

achievements.<br />

In athletics the stand out<br />

performance came in the high<br />

jump from former <strong>Loughborough</strong><br />

Students’ Athletics Club<br />

member Robbie Grabarz.<br />

Robbie, the current European<br />

Champion, cleared 2.29 metres<br />

to finish in third place alongside<br />

two other competitors to win a<br />

bronze medal.<br />

Former <strong>Loughborough</strong><br />

College student<br />

robbie Grabarz wins<br />

the bronze medal in<br />

high jump.<br />

It was a fitting reward for<br />

Robbie who has broken through<br />

to become a world-class athlete<br />

over the last 12 months.<br />

In the women’s hockey a 3-1<br />

victory for Team GB won the<br />

bronze medal in the third place<br />

play-off match against New<br />

Zealand.<br />

Former and current<br />

<strong>Loughborough</strong> Students<br />

women’s hockey players<br />

Hannah MacLeod, Laura<br />

Unsworth and Nicola White all<br />

played their part in the Team<br />

GB squad that won bronze. It<br />

was a great performance from<br />

the team, who are coached<br />

by <strong>University</strong> graduate Danny<br />

Kerry.<br />

Current and former<br />

<strong>Loughborough</strong><br />

Students’ hockey<br />

players Hannah<br />

MacLeod, Laura<br />

Unsworth and Nicola<br />

White win the bronze<br />

medal after beating<br />

New Zealand 3-1.<br />

In canoeing two <strong>Loughborough</strong><br />

<strong>University</strong> graduates who were<br />

given a lifeline in the sport after<br />

2008 found themselves on the<br />

podium in 2012.<br />

Liam Heath (Industrial Design<br />

and Technology) and Jon<br />

Schofield (Human Biology)<br />

formed a partnership after the<br />

2008 Beijing Games following<br />

an alteration in the Olympic<br />

programme for canoe sprint<br />

which saw the 500 metre<br />

events replaced with shorter<br />

200 metre races.<br />

In the Olympic final Liam and<br />

Jon clinched the bronze medal,<br />

coming in third behind Russia<br />

and Belarus in a time of 34.421.<br />

<strong>University</strong> graduates<br />

Liam Heath and Jon<br />

Schofield win the<br />

bronze medal in the<br />

canoe sprint K2 200<br />

metres event.<br />

<strong>Loughborough</strong>-based Sam<br />

Oldham played his part in a<br />

tremendous performance by<br />

the Team GB men’s gymnasts,<br />

which saw them win the bronze<br />

medal in the team event.<br />

Sam hails from Nottingham<br />

but trains at the <strong>University</strong>’s<br />

Gymnastics Centre.<br />

In the Aquatics Centre there<br />

were a number of notable<br />

individual performances<br />

by <strong>Loughborough</strong>-based<br />

swimmers. A tremendous swim<br />

from Lizzie Simmonds in the<br />

200 metres Backstroke saw<br />

her finish in fourth place.<br />

The <strong>Loughborough</strong> Olympians<br />

also played their part in<br />

basketball, football, handball<br />

and volleyball for which the<br />

London 2012 Games was an<br />

opportunity to showcase their<br />

sports to the public.<br />

The closing ceremony<br />

for the London 2012<br />

Olympic Games is held.<br />

<strong>Loughborough</strong> finishes<br />

the Games with seven<br />

athletes winning<br />

Olympic bronze<br />

medals across four<br />

different events.<br />

8 the research sports view & enterprise view the research & enterprise the sports view 9<br />

Photo: SWpix<br />

Laura Unsworth<br />

Photo: SWpix


2012 TimeLine<br />

Best seats in<br />

the house for<br />

wheelchair<br />

basketball<br />

players<br />

Innovative tailor-made seats,<br />

developed at <strong>Loughborough</strong>,<br />

were used for the first time<br />

by ParalympicsGB for the<br />

wheelchair basketball events<br />

<strong>this</strong> summer.<br />

The seats, which were<br />

individually moulded for each<br />

player to provide the best<br />

possible support, helped<br />

the athletes to improve their<br />

speed, acceleration and<br />

manoeuvrability around the<br />

court.<br />

The seats were developed<br />

with UK Sport funding at the<br />

<strong>University</strong>’s Sports Technology<br />

Institute, which is supported by<br />

the Engineering and Physical<br />

29th august 30th august 1st september 2nd september 4th september 6th september 7th september 9th september<br />

The opening ceremony<br />

for the London<br />

2012 Paralympic<br />

Games is held.<br />

<strong>Loughborough</strong> has 18<br />

athletes competing<br />

in the Games for<br />

ParalympicsGB.<br />

10 the sports view<br />

Sciences Research Council<br />

(EPSRC).<br />

The bespoke seats took the<br />

individual’s size, shape and<br />

particular disability into account<br />

and were developed in close<br />

consultation with the British<br />

men’s and women’s wheelchair<br />

basketball teams.<br />

The women’s<br />

wheelchair basketball<br />

tournament gets<br />

underway, featuring<br />

current <strong>Loughborough</strong><br />

student Laurie<br />

Williams.<br />

The need to revolutionise the<br />

seats was identified as part<br />

of a partner UK Sport project,<br />

led by researchers from the<br />

<strong>University</strong>’s School of Sport,<br />

Exercise and Health Sciences,<br />

to improve the responsiveness<br />

of wheelchairs to basketball<br />

players’ needs.<br />

<strong>Loughborough</strong>-based<br />

richard Whitehead<br />

wins the gold medal<br />

in the T42 200 metres<br />

and psychology<br />

student Claire Williams<br />

claims bronze in the<br />

F11/12 discus.<br />

<strong>Loughborough</strong>-based<br />

athletes Libby Clegg<br />

and Stef reid win silver<br />

medals in T12 100<br />

metres and the F42/44<br />

long jump.<br />

technology<br />

boost for archer<br />

ParalympicsGB athlete Danielle<br />

Brown successfully defended<br />

her Paralympic women’s<br />

compound archery title at<br />

the London 2012 Games.<br />

Danielle has been supported<br />

by the <strong>University</strong>’s Sports<br />

Technology Institute since<br />

2008, after an approach for<br />

assistance in the design and<br />

production of a specialist frame<br />

which would enhance her<br />

performance.<br />

Danielle suffers from reflex<br />

sympathetic dystrophy<br />

in her lower legs and was<br />

previously using a piece of old<br />

bicycle frame as a prop when<br />

competing.<br />

Danielle Brown wins<br />

gold in the women’s<br />

compound archery,<br />

using a specially<br />

developed frame<br />

created by the Sports<br />

Technology institute.<br />

<strong>Loughborough</strong><br />

Paralympians at<br />

the 2012 games<br />

Eighteen athletes with<br />

connections to <strong>Loughborough</strong><br />

competed in the London 2012<br />

Games for ParalympicsGB<br />

across seven different sports<br />

and disciplines.<br />

Six of the athletes won<br />

Paralympic medals<br />

alongside a number of<br />

notable performances and<br />

achievements.<br />

Five of the medals were won<br />

in the Olympic Stadium in the<br />

athletics events.<br />

<strong>Loughborough</strong>-based athlete<br />

Richard Whitehead started the<br />

Paralympic medal rush after<br />

coming from behind to win the<br />

gold in the final of the T42<br />

200 metres.<br />

richard whitehead Claire williams stef reid dan greaves<br />

Photos: All images courtesy of Press Association<br />

The Institute’s team of technical<br />

experts were able to create a<br />

design finely tuned to Danielle’s<br />

requirements, with custom<br />

features to assist the initial set<br />

up and a change of concept to<br />

ensure positional consistency<br />

of the archer.<br />

The modifications ensured there<br />

was consistent positioning of<br />

the lower limbs and that the<br />

total load was spread over a<br />

greater area, making maximum<br />

use of the permitted space.<br />

The redesign eliminated the<br />

sinking of the frame on soft<br />

ground and the wider base made<br />

it much more stable on indoor<br />

shoots.<br />

<strong>University</strong> graduate Dan Greaves<br />

wins silver in the F44 discus.<br />

Ben rushgrove wins the bronze<br />

medal in the T36 200 metres.<br />

Ben has been supported by the<br />

Sports Technology institute and<br />

was the subject of the film BeN,<br />

directed by <strong>University</strong> lecturer<br />

Dr John edwards.<br />

<strong>University</strong> graduate Dan<br />

Greaves claimed the silver<br />

medal in the F44 discus. Dan<br />

broke the Paralympic record<br />

with a season’s best of 59.01<br />

metres, but rival Jeremy<br />

Campbell threw over 60 metres<br />

to win the gold medal.<br />

Stefanie Reid claimed the silver<br />

medal in the F42/44 long jump.<br />

Stef, who is coached by Keith<br />

Antoine at <strong>Loughborough</strong>,<br />

broke the Paralympic record on<br />

two occasions, jumping 5.28<br />

metres.<br />

<strong>Loughborough</strong>-based Libby<br />

Clegg also won a silver medal<br />

in the 100 metres T12 event.<br />

Libby crossed the line with her<br />

guide runner Mikail Huggins in<br />

a lifetime best and European<br />

record time of 12.13.<br />

Current <strong>University</strong> student<br />

Claire Williams won the<br />

bronze medal in the F11/12<br />

discus. Claire, who is studying<br />

Psychology and is a 2012<br />

Sports Scholar, threw 39.63<br />

metres to claim third place.<br />

Away from the track in the<br />

table tennis there was a bronze<br />

medal for <strong>Loughborough</strong> College<br />

student Aaron McKibbin in the<br />

Class 6-8 men’s team event.<br />

There were a number of notable<br />

performances from current<br />

<strong>University</strong> students.<br />

International Relations student<br />

Sam Ruddock ran a personal<br />

best of 28.75 in the heats on<br />

the T35 200 metres. Although<br />

Current <strong>Loughborough</strong><br />

College student Aaron<br />

McKibbon wins bronze<br />

in the table tennis<br />

class 6-8 team event.<br />

not quick enough to qualify for<br />

the final, it was a tremendous<br />

performance by Sam who only<br />

took up athletics a few months<br />

ago.<br />

Finally Geography student<br />

Emma Hollis produced a series<br />

of gutsy swims in the pool<br />

despite having fractured her<br />

ankle less than a week prior to<br />

the Games due to her condition<br />

of brittle bones.<br />

Masters student Crystal<br />

Lane was only selected for<br />

the Games two weeks before<br />

they commenced. But Crystal<br />

recorded top ten finishes in her<br />

three events during her debut<br />

at the Paralympic Games,<br />

including a sixth place in the<br />

Women’s Individual C 4-5 Road<br />

Race held at Brands Hatch.<br />

The closing ceremony<br />

for the London 2012<br />

Paralympic Games is<br />

held. <strong>Loughborough</strong><br />

finishes the Games<br />

with six athletes<br />

winning six medals.<br />

the sports view<br />

11


Noise<br />

control is big business. Industry<br />

and Government spend billions of<br />

pounds every year attempting to protect workers<br />

and communities from the damaging impact of<br />

unwelcome sound. From the rumble of road traffic<br />

to the banging of industrial machinery, solid barriers<br />

are often employed to lessen the noise with varying<br />

degrees of success.<br />

But now a new patented technology, developed by<br />

a team from the <strong>University</strong>’s Department of Physics,<br />

looks set to revolutionise noise control and is<br />

already attracting a lot of interest.<br />

When embarking on a joint undergraduate<br />

research project for their Physics degree, Drs<br />

Daniel Elford and Luke Chalmers had no idea<br />

that five years down the line it would see<br />

them on the brink of launching a brand new<br />

business venture with the <strong>University</strong>. At just<br />

26 years old the friends seem to be taking it<br />

all in their stride.<br />

“We are both really excited about where <strong>this</strong><br />

is heading,” Dr Elford says. “We have had a<br />

lot of support from the department and the<br />

<strong>University</strong>’s Enterprise Office and have been<br />

quite shocked by the positive reaction we<br />

have had from industry.”<br />

Their undergraduate project focused on a<br />

relatively new area of physics called sonic<br />

crystals – a periodic array of sound wave<br />

scatterers that severely reduce sound<br />

in specific frequency ranges. Research<br />

in <strong>this</strong> area was already underway in<br />

the department, led by Professor Feo<br />

Kusmartsev and Dr Gerry Swallowe.<br />

Following the interesting results of their<br />

undergraduate project Professor Kusmartsev<br />

and Dr Swallowe invited the duo to continue<br />

their research through a PhD.<br />

“The PhD went really well,” Dr Elford adds.<br />

“And in our final year we started to realise<br />

that what we had been working on could<br />

have some real commercial use.”<br />

12 the research & enterprise view<br />

Conventional sound barriers are solid<br />

structures built around machinery or<br />

installed along the sides of road or railway<br />

lines. However they are not always effective<br />

and can cause problems with ventilation<br />

and over-heating when used in an industrial<br />

setting.<br />

The sound barriers developed by Drs<br />

Elford and Chalmers have built upon the<br />

extensive research already carried out by<br />

the department. They comprise of a series<br />

of cylinders, precisely arranged to absorb<br />

the frequency of sound waves in a specific<br />

environment. They enable the reduction of<br />

unwanted sound, whilst allowing wanted<br />

noise such as fire alarms to be heard. The<br />

barriers can be constructed from a wide<br />

variety of materials and use typically less<br />

than half of the matter needed for a solid<br />

barrier, making them more cost-effective<br />

than current solutions. Their design can also<br />

be tailored to cut very specific types<br />

of noise.<br />

Dr Chalmers explains: “Basically our<br />

design is made from cylinders in a periodic<br />

row, similar to a fence but with spaces in<br />

between. In spacing the cylinders in a regular<br />

pattern you are able to block out a certain<br />

frequency of sound. This is achieved by<br />

matching the peaks in a sound wave to the<br />

spacing between the cylinders – the sound<br />

gets cancelled out.<br />

“What makes our technology so unique is<br />

the design of the cylinders. A conventional<br />

sonic crystal is a solid cylinder and the sound<br />

control is only determined by the spacing<br />

between each one. To block out the lower<br />

frequency noises the spacing increases so<br />

your barrier gets bigger, making it unfeasible.<br />

The solution we developed involves using<br />

hollow cylinders with a slot cut in, which<br />

introduces a different mechanism to block<br />

out certain frequencies. Using <strong>this</strong> technique<br />

alongside the spacing of the cylinders we<br />

are able to block out even more sound<br />

frequencies at a useable scale.”<br />

To transform their research into a business<br />

venture they have secured commercialisation<br />

funding from the Engineering and Physical<br />

Sciences Research Council, the <strong>University</strong>’s<br />

Enterprise Office, the European Regional<br />

Development Fund and the Royal Academy of<br />

Engineering. This has enabled them to carry<br />

out lab tests at the campus and develop<br />

prototypes. They are now at the stage where<br />

they are testing the technology in actual<br />

industry settings.<br />

“We have our sound barriers in operation at<br />

two industrial sites,” Dr Elford says. “To start<br />

the process we go out to visit the clients<br />

and perform a noise survey. We take noise<br />

measurements and then work out which<br />

frequencies we need to target. We then<br />

tune the barrier to block out those specific<br />

frequencies.<br />

“We offer industry a unique solution to<br />

noise control that is cheaper, targeted at<br />

specific sounds and allows the free flow of<br />

air. The ability to allow air to pass through<br />

is particularly important to industry, where<br />

solid noise barriers enclosing machinery<br />

can lead to over-heating and the need for air<br />

conditioning.”<br />

The response to the new sound barriers<br />

has been incredible, with more that 30<br />

companies spanning the rail and renewable<br />

energy sectors interested in the development<br />

of the technology and its potential uses.<br />

“They all see the value of the new technology<br />

and know that the current options on offer<br />

do not work,” Dr Chalmers adds. “In fact the<br />

interest has been that great that we have<br />

had to turn away some companies until we<br />

are at a stage to be able to help them.”<br />

“We offer industry a<br />

unique solution to noise<br />

control that is cheaper,<br />

targeted at specific<br />

sounds and allows the<br />

free flow of air.”<br />

Drs Elford and Chalmers, alongside<br />

Professor Kusmartsev and Dr Swallowe,<br />

are now working with the Enterprise<br />

Office to establish a <strong>University</strong> spin-out<br />

company. <strong>Loughborough</strong> is renowned for its<br />

successful transfer of academic research<br />

into commercial ventures and Drs Elford and<br />

Chalmers know they are in the best place<br />

possible to develop a business.<br />

“The support we have received from the<br />

<strong>University</strong> has been fantastic,” Dr Elford says.<br />

“<strong>Loughborough</strong>’s reputation has opened a lot<br />

of doors for us in the business community and<br />

we want to retain our strong links with the<br />

<strong>University</strong> as things progress. Ideally we would<br />

like to base the new company at the campus<br />

on the Science and Enterprise Park, it is the<br />

perfect environment.”<br />

the research & enterprise view<br />

13


simple<br />

solutions<br />

783 million<br />

people<br />

in the world do not have access to<br />

safe water. This is roughly one in ten<br />

of the world’s population.<br />

2.5 billion<br />

people<br />

in the world do not have access to<br />

adequate sanitation, almost two<br />

fifths of the world’s population.<br />

diarrhoea<br />

kills<br />

more children every year than AIDS,<br />

malaria and measles combined.<br />

14 the research & enterprise view the research & enterprise view 15<br />

Photo: Water Aid


Living<br />

in the UK it is easy to take the simple things for granted. if you<br />

are thirsty you turn on the tap, if you need the toilet you go.<br />

But for so many people in the world accessing safe drinking water and adequate<br />

sanitation is a daily struggle. Add to <strong>this</strong> a disability, old age or even pregnancy,<br />

doing even the simple things becomes a battle. Judy Wing went to meet Hazel<br />

Jones from the <strong>University</strong>’s Water, engineering and Development Centre (WeDC)<br />

in the School of Civil and Building engineering, whose practical, hands on<br />

approach to help and partnership working is changing people’s lives.<br />

It was 10 years ago that Hazel first started<br />

looking at access to water and sanitation<br />

for people with disabilities as part of a<br />

Department for International Development<br />

(DFID) funded research project.<br />

“Rather than inventing new solutions we<br />

decided to build on existing good practice,”<br />

Hazel explains. “Through the DFID research<br />

we were able to go out and document how<br />

disabled people themselves were modifying<br />

their home environments, the solutions they<br />

had come up with to overcome<br />

problems accessing water,<br />

sanitation and hygiene (WASH). It<br />

was then that we realised that it<br />

wasn’t just disabled people who<br />

were affected – the elderly, the<br />

young, pregnant women, they all<br />

faced problems.”<br />

The information gathered during<br />

the research was analysed and<br />

the technical solutions collated in<br />

a picture-led resource book. More<br />

than 300 copies were distributed to<br />

WASH implementers and disabled<br />

people’s organisations working<br />

in low-income countries. It was<br />

translated into French, distributed<br />

on CD and made available to download from<br />

the WEDC website. For many it was the first<br />

time they had considered the extra barriers<br />

facing disabled people and other vulnerable<br />

groups in accessing water and sanitation.<br />

“The resource book highlighted just how hard<br />

life is for the most vulnerable in low-income<br />

countries, where for many going to the toilet<br />

involves squatting over a pit in the ground,<br />

at best. If you are unable to walk or support<br />

your own weight what do you do? It is a<br />

similar situation with accessing water – if the<br />

hand pump is a kilometre away or difficult to<br />

operate and requires a lot of strength what do<br />

the elderly or very young do?”<br />

WEDC has a long-established relationship<br />

with WaterAid and the DFID-funded research<br />

further cemented the partnership. WaterAid<br />

is an international non-governmental<br />

organisation dedicated to transforming<br />

lives by improving access to safe water,<br />

hygiene and sanitation in the world's poorest<br />

communities. It works in 27 countries with<br />

local partners, providing them with the skills<br />

and support to help communities set up and<br />

manage practical and sustainable projects<br />

that meet their real needs.<br />

16 the research & enterprise view<br />

“Our resource book struck a real chord with<br />

WaterAid,” Hazel adds. “Equity and inclusion<br />

in accessing safe water and sanitation<br />

became an organisational strategy for<br />

WaterAid and at <strong>this</strong> point they came to us to<br />

provide the technical expertise for its staff.”<br />

WEDC were tasked with developing a training<br />

course for WaterAid’s employees – the<br />

people working on the ground in low-income<br />

countries to improve water and sanitation<br />

facilities. The distance-learning package<br />

“it is fantastic to know<br />

that the research we do<br />

here at WEDc is really<br />

helping people in lowincome<br />

countries”<br />

Hazel created is the only one of its kind in<br />

the world. It encourages participants to seek<br />

out achievable solutions, providing them with<br />

examples of what they could do differently and<br />

the practical skills needed through a mixed<br />

mode format of practical distance-learning,<br />

assignments and hands-on workshops.<br />

Today staff from all 27 countries that<br />

WaterAid work in have completed WEDC’s<br />

CPD distance-learning course. “It is fantastic<br />

to know that the research we do here at<br />

WEDC is really helping people in low-income<br />

countries,” Hazel says. “The information<br />

and training based on our original research<br />

is being provided to implementers, disabled<br />

people’s organisations and to communities<br />

to make them think about the needs of the<br />

disabled in their communities, the needs of<br />

the elderly, of pregnant women. Things are<br />

changing for the better for these people.”<br />

So what next? WEDC has now embarked on<br />

a three-year research project with WaterAid<br />

and the Leonard Cheshire Disability and<br />

Inclusive Development Centre based at UCL.<br />

The purpose of the research is to examine<br />

what the problems are that prevent access to<br />

clean water and basic sanitation for disabled<br />

and elderly people in Uganda and Zambia. It<br />

will look at what interventions are effective in<br />

improving access and the impact <strong>this</strong> has on<br />

their lives and those of their families, including<br />

economic, health and social status.<br />

The first phase of the research will focus on<br />

the impact of lack of access in<br />

three areas: livelihoods; health;<br />

and social participation, and<br />

identify the barriers preventing<br />

access. The second phase of<br />

the research will assess how<br />

improved access to water and<br />

sanitation facilities affects both<br />

individuals with disabilities and<br />

their households.<br />

“It is great to be able to continue<br />

pushing forward with the work<br />

and to keep it in the minds of<br />

policy makers,” Hazel adds. “This<br />

research project will enable us to<br />

get a deeper insight into the real<br />

impact lack of access to clean<br />

water and basic sanitation has on people with<br />

a disability, and what a difference improving<br />

access can make. As with all the work we do<br />

here at WEDC, it is about improving people’s<br />

quality of life.”<br />

<strong>Loughborough</strong> <strong>University</strong>’s Water, Engineering<br />

and Development Centre (WEDC) is a worldleading<br />

education and research institute. Part<br />

of the School of Civil and Building Engineering,<br />

the organisation specialises in developing<br />

knowledge and capacity in water supply and<br />

sanitation in developing countries.<br />

changing<br />

lives<br />

the research & enterprise view<br />

Photo: Water Aid<br />

17


18 the research & enterprise view<br />

<strong>Loughborough</strong><br />

researchers are engineering t<strong>issue</strong><br />

that looks and behaves like human<br />

muscle. There is future potential to<br />

implant <strong>this</strong> t<strong>issue</strong> into patients who<br />

have lost muscle through surgery,<br />

accidents, or through sport injuries.<br />

Furthermore, studying these muscle<br />

models as they are ‘stimulated’ in<br />

the laboratory, could help researchers<br />

prescribe exercises for older people,<br />

and help those with degenerative and<br />

neuromuscular diseases. This science<br />

could also address strength questions<br />

for elite athletes, and perfect training<br />

regimes.<br />

Professor Mark Lewis of <strong>Loughborough</strong>’s<br />

School of Sport, Exercise and Health<br />

Sciences spoke with Ally Laing about<br />

the implications of <strong>this</strong> research for the<br />

health and wellbeing of society. And he<br />

explains why he believes collaboration<br />

is key to future breakthroughs.<br />

the research & enterprise view<br />

19


20 the research & enterprise view<br />

Investment in sport and exercise<br />

medicine is on the rise. New<br />

multi-million pound institutes of<br />

expertise have been established,<br />

including one at <strong>Loughborough</strong><br />

<strong>University</strong>. These ‘hubs’ bring together<br />

clinicians, scientists, engineers and<br />

researchers, all under one roof, experts<br />

such as <strong>Loughborough</strong>’s Professor of<br />

Musculoskeletal Biology, Mark Lewis.<br />

Their compelling, collaborative research<br />

could result in therapies that will improve<br />

the quality of life for millions of people,<br />

and help prevent diseases related to<br />

inactivity.<br />

Professor Lewis explained: “Advances in<br />

t<strong>issue</strong> engineering, regenerative medicine<br />

and stem cell technology mean we can now<br />

‘make’ a piece of muscle that mimics how<br />

human muscle behaves. Our in vitro muscle<br />

models are around two centimetres long.<br />

“There is potential to grow muscle for<br />

transplants and reconstruction. We are<br />

working with orthopaedic surgeons to look<br />

at how we can attach muscle to bone for<br />

reconstructive surgery and sports injuries.<br />

We are also exploring how to grow muscles<br />

and nerves together.”<br />

He added: “During the past three to<br />

five years we have got to the point at<br />

<strong>Loughborough</strong> where we are really starting<br />

to push and interrogate the systems we have<br />

built over previous decades. We are moving<br />

forward at some pace.”<br />

The challenge is to<br />

use the huge potential<br />

of exercise as a<br />

therapeutic tool.<br />

To make muscle perform in ‘mini gyms’ in<br />

the laboratory, the team uses two systems.<br />

One is a mechanical system, where a<br />

stepper motor is attached to the muscle and<br />

‘stretches’ it. The motor can be set at any<br />

variable researchers choose, so they can<br />

really exercise the muscle hard and introduce<br />

lots of different regimes that simulate<br />

different types of exercise or performance.<br />

The other system used to test muscle<br />

performance is to use electrodes (an electric<br />

current) to stimulate it, to make it ‘twitch’.<br />

Researchers can use these models to<br />

understand muscle physiology in the<br />

laboratory, but transferring <strong>this</strong> science<br />

to the wider population is where the real<br />

legacy lies.<br />

Professor Lewis said: “The challenge is<br />

to use the huge potential of exercise as<br />

a therapeutic tool. Whether it’s a cancer<br />

patient, a respiratory patient, a cardiac<br />

patient or a diabetic patient, if we can<br />

introduce exercise into their treatment<br />

programme, they will benefit, but it needs<br />

to be prescribed specifically.<br />

“A term that’s used a lot now is personalised<br />

medicine. It’s about designing medicines that<br />

are specific to an individual. What we need<br />

to be able to do is get evidence out there to<br />

medics. That’s what we are working towards,<br />

a personalised exercise prescription, so<br />

people exercise better and live longer.”<br />

Professor Lewis and his team are now in<br />

their final year of a three-year research<br />

programme which cost £500,000 to fund.<br />

He explained that one of the most rewarding<br />

parts of his research in recent years has been<br />

collaboration. He has been inspired through<br />

working with colleagues in world-class<br />

facilities such as the National Centre for<br />

Sport and Exercise Medicine, which has<br />

hubs in the East Midlands (at <strong>Loughborough</strong>),<br />

in London and Sheffield. Also with peers in<br />

respected institutions such <strong>University</strong> College<br />

London Hospitals (UCLH), and partnership<br />

work with UCL (<strong>University</strong> College London),<br />

Nottingham <strong>University</strong> and at Keele<br />

<strong>University</strong>, among others.<br />

Professor Lewis said: “You find yourself in<br />

a room with electrical engineers, chemical<br />

engineers, sport scientists and sports<br />

medics, bio-chemists and biologists who<br />

historically would never have had the<br />

occasion or opportunity to meet and talk. I<br />

find these interactions very exciting, and I’ve<br />

been surprised at just how well it all works.<br />

“Collaboration is the future. There are too<br />

many big <strong>issue</strong>s and not enough resources<br />

to give everyone a bit each. I believe<br />

collaboration is a paradigm for the way the<br />

world is going to be, going forward, certainly<br />

in research and development and in ideas<br />

and industry.”<br />

He concluded: “It’s people coming together<br />

with open hearts and open minds. And when<br />

you get the right people in a room, with the<br />

right mindsets, you can get lots done.”<br />

want to know more?<br />

Visit: www.lboro.ac.uk/departments/ssehs<br />

Contact: professor mark Lewis<br />

Email: hos-ssehs@lboro.ac.uk<br />

the research & enterprise view<br />

21


MEN<br />

MONEY<br />

&<br />

debt solving<br />

22 the research & enterprise view<br />

the the research & enterprise view 23


charities have long acknowledged that more<br />

XXXX women than men use their services. Women also<br />

tend to seek that advice early, before a cash crisis spirals out of<br />

control. So what’s preventing men getting the debt advice they<br />

need? How can debt charities break down these ‘barriers’ and<br />

encourage more men to come forward and deal with their debts?<br />

A leading financial charity commissioned Dr Jackie Goode and her<br />

team at <strong>Loughborough</strong>’s Centre for Research in Social Policy, to<br />

explore the sociological and psychological factors affecting men<br />

and debt. Dr Goode spoke with Alison Laing about the findings.<br />

The UK’s economic woes are well<br />

documented. Financial experts say we are in<br />

recession with little sign of recovery anytime<br />

soon. As a consequence, household debt<br />

is on the rise. While debt charities report a<br />

slight increase in the number of enquiries<br />

from men, <strong>this</strong> trend is against an underlying<br />

background of gender imbalance. Typically,<br />

it is still the case that women are the most<br />

likely to seek help with their debts, while<br />

men need more of a ‘push’.<br />

Dr Goode conducted research into these<br />

behaviours on behalf of the Money Advice<br />

Trust. It was a project she and her team took<br />

on with relish.<br />

Dr Goode said: “There is a whole body of<br />

scholarship out there on what happens<br />

to money in households. That research<br />

has mainly focused on women, for very<br />

good reason. In low income households in<br />

particular, it tends to be women who manage<br />

the household budget on a day-to-day basis.<br />

Female partners are also more willing to<br />

come forward and discuss their money<br />

problems than men.<br />

“But what made <strong>this</strong> research project<br />

so exciting, and quite unique, was that it<br />

provided a rare opportunity to hear men’s<br />

24 the research & enterprise view<br />

voices on the subject of debt. What did they<br />

see as their role in managing household<br />

finances? And just how did their overindebtedness<br />

occur?”<br />

The £20,000, small-scale, exploratory study<br />

took three months to complete. The male<br />

volunteers were recruited on the doorstep<br />

by a specialist agency. Some were in couple<br />

households, some were lone male parents,<br />

and one lived in a house share. Just over half<br />

were in households in receipt of an income<br />

of under £15,000 per annum, a quarter were<br />

in receipt of less than £25,000 a year, two<br />

were in receipt of between<br />

£30,000 - £40,000, and<br />

one was in receipt of<br />

£42,000. The interviews<br />

lasted on average 90<br />

minutes, and each<br />

was personally<br />

conducted in<br />

the<br />

Dr Jackie Goode<br />

individual’s home by either Dr Goode or her<br />

colleague, Dr Amanda Waring.<br />

Dr Goode said: “Getting a good sample of<br />

men willing to sign-up for the study proved<br />

difficult. The specialist agency we employed<br />

to recruit volunteers experienced much<br />

resistance. A phrase that kept coming up<br />

was ‘male pride’. We found <strong>this</strong> feedback<br />

from the agency very useful, as it alerted us<br />

to an <strong>issue</strong> we would later follow up in the<br />

interviews.”<br />

Dr Goode continued: “To get an overall<br />

picture of over-indebtedness in each<br />

individual household we began with some<br />

factual questions, such as what kinds of<br />

debts they had, at what level, whether they<br />

had ever sought professional advice, and if<br />

not, why not?<br />

“Then we introduced a set of topics which<br />

were more conversational and exploratory.<br />

We wanted to understand how men managed<br />

on a day-to-day basis and what strategies<br />

they employed to cope with debt. It’s simply<br />

not the case that you have manageable<br />

debts one day, and the next you are overindebted.<br />

It’s an unfolding process, and they<br />

began telling us their stories.”<br />

“Men seem to take a ‘do-ityourself’<br />

approach to overindebtedness.<br />

They feel it’s<br />

their responsibility to get<br />

themselves out of trouble”<br />

In looking at the routes into over-indebtedness,<br />

Dr Goode and her team found that<br />

arrears on bills and rent were most typical,<br />

but relationship breakdowns also figured,<br />

(either where a man had to manage debts<br />

himself for the first time, or where he became<br />

liable for a financial settlement). Drug and<br />

gambling addiction were also mentioned.<br />

Dr Goode explained one of the research<br />

outcomes, and perhaps key to why men leave<br />

it so late to seek advice, centered on male<br />

identity <strong>issue</strong>s. She said: “Men seem to take<br />

a ‘do-it-yourself’ approach to over-indebtedness.<br />

They feel it’s their responsibility to<br />

get themselves out of trouble. Women may<br />

feel empowered by being able to manage<br />

a tight budget, but men often believe they<br />

should be the providers for their families and<br />

are embarrassed to share their problems<br />

with friends, family or professional services,<br />

meaning debt frequently worsens over time.”<br />

Dr Goode added: “It’s important to recognise<br />

that the provider, or breadwinner, identity is<br />

still out there. Men are often judged on<br />

the money that they earn, or don’t earn.<br />

Traditionally, unemployment<br />

has been an attack on<br />

men’s identity. If a man is a<br />

high earner, that enhances his identity.<br />

This male pride and do-it-yourself attitude<br />

– in relation to problematic debt – is a new<br />

finding. I don’t think it’s been properly<br />

explored in <strong>this</strong> context before.<br />

“There are clearly many complex<br />

psychological and sociological factors at<br />

play here. If debt advisors could frame their<br />

marketing messages to men as “providers”<br />

or as “caring for their family” in seeking<br />

advice they may find <strong>this</strong> appeals, and could<br />

encourage more men to come forward.”<br />

New technologies also played their part in<br />

how men managed household income.<br />

Dr Goode said: “We noted some men took<br />

pride in using technology to keep track<br />

of their money. They’d shop around, move<br />

their cash about to secure better<br />

rates of interest,<br />

get text alerts when<br />

nearing their overdraft<br />

limit. Online banking and<br />

telephone banking gave them<br />

a sense of control over their<br />

finances. Some tried to make ‘clever’<br />

investments and saw <strong>this</strong> as ‘beating the<br />

system’, but the danger here was that <strong>this</strong><br />

could also lead to over-indebtedness.<br />

“Because men appeared to be both<br />

confident and competent at using these<br />

new technologies, we suggested to debt<br />

charities that some of the products they have<br />

developed, such as online self-help tools, may<br />

have particular appeal to male consumers.”<br />

Another barrier to men seeking advice<br />

was the mistrust that arose from being<br />

unable to distinguish between the free and<br />

independent advice offered by financial<br />

charities, and that of the commercial debtmanagement<br />

companies. The <strong>Loughborough</strong><br />

team suggested charitable groups emphasise<br />

their free and independent status.<br />

Dr Goode said: “From the sample of men we<br />

studied, those who had sought advice from<br />

debt charities told us they found it extremely<br />

useful, which was encouraging.”<br />

Visit: www.lboro.ac.uk/departments/ss/staff/goode<br />

Contact: dr Jackie goode<br />

Email: J.e.goode@lboro.ac.uk<br />

Publication: Goode, J. and Waring, A. (2011) Seeking direction: Men,<br />

money advice and the road to financial health. CRSP/Money Advice Trust<br />

the research & enterprise view<br />

25


Ambassador,<br />

champion, leader -<br />

Vice Chancellor<br />

26 the campus view<br />

He<br />

has been at the <strong>University</strong> for a matter of weeks<br />

but already Professor Robert Allison – the new<br />

Vice Chancellor – has been bowled over by the<br />

‘<strong>Loughborough</strong> Experience’.<br />

the campus view<br />

27


his appointment follows an incredibly successful career in<br />

academia and he brings to the <strong>University</strong> a wealth of knowledge.<br />

Judy wing went to meet <strong>Loughborough</strong>’s new leader.<br />

It is clear from the start that Professor Allison is a<br />

very charismatic and engaging individual. His desire<br />

to learn all he can about his new ‘home’ highlights<br />

the passion he already has for the <strong>University</strong>, and<br />

he certainly did his homework before coming to<br />

<strong>Loughborough</strong>.<br />

“I actually met all the available former Vice<br />

Chancellors and Chairs of the <strong>University</strong><br />

Council,” Professor Allison explains. “It was a<br />

great way to get a real feel for <strong>Loughborough</strong>,<br />

as well as an insight into what life as Vice<br />

Chancellor at <strong>Loughborough</strong> would be like.”<br />

Has <strong>Loughborough</strong> met his expectations?<br />

“My first few weeks here have been<br />

incredible,” Professor Allison adds.<br />

“The welcome I have received has been<br />

tremendous. My overwhelming impression<br />

from everyone I have met so far, staff and<br />

students, is their passion for <strong>Loughborough</strong>,<br />

their dedication to its continued success.<br />

There is a real sense of community here.”<br />

So what attracted him to <strong>Loughborough</strong>?<br />

“Everyone knows <strong>Loughborough</strong> has<br />

something special, something unique,”<br />

Professor Allison explains. “We are<br />

consistently ranked in the top 20 of national<br />

league tables, our research is internationally<br />

acclaimed, we attract high-calibre students,<br />

our work with industry is the envy of other<br />

institutions, and of course our sporting<br />

pedigree is second to none. Need I say<br />

more?”<br />

But being a Vice Chancellor is not for the faint<br />

hearted, as a glance at Professor Allison’s diary<br />

highlights – virtually every day for the next six<br />

months he has a meeting, conference, visit or<br />

event to attend.<br />

“There are a number of planks to being a<br />

Vice Chancellor, the first is working with<br />

colleagues to set the vision for the <strong>University</strong><br />

and supporting those colleagues in delivering<br />

it. Secondly it is to be the ambassador for<br />

<strong>Loughborough</strong>, and I hope the <strong>University</strong><br />

community will be proud of the way I am<br />

representing them. Thirdly it is helping<br />

ensure the <strong>University</strong> maintains its high<br />

standards and can constantly adapt to the<br />

challenges that come along.<br />

“Fulfilling all of these roles means I will<br />

be incredibly busy, but I know it will be<br />

immensely rewarding.”<br />

Professor Allison has taken over from Professor<br />

Shirley Pearce, who stood down as Vice Chancellor<br />

in July after seven years in the post.<br />

“Shirley has done a fantastic job at<br />

<strong>Loughborough</strong> and given me outstanding<br />

support,” Professor Allison adds. “There<br />

is nothing here that we need to fix, it is all<br />

about building on our existing success.<br />

“That isn’t to say there aren’t any challenges<br />

ahead. Universities across the country are<br />

facing difficult times. Changes to funding,<br />

student admissions and greater competition<br />

on a global scale are all <strong>issue</strong>s we will<br />

have to face. We need to make sure that<br />

<strong>Loughborough</strong>’s success is increasingly<br />

recognised not only in the UK but around<br />

the world. We also need to be clear about<br />

what we can offer prospective students and<br />

28 the campus view<br />

staff. If we get <strong>this</strong> right, people will want<br />

to join the <strong>Loughborough</strong> family. I believe<br />

<strong>Loughborough</strong> is in a great position to meet<br />

all these challenges head on.”<br />

<strong>Loughborough</strong> is renowned for its strong partnerships<br />

with business, and has an enviable track record in<br />

commercialising leading edge research from the<br />

<strong>University</strong>. What is Professor Allison’s message to<br />

those in the business community yet to come into<br />

contact with <strong>Loughborough</strong>?<br />

“For those who haven’t yet experienced<br />

<strong>Loughborough</strong> first hand, I would urge<br />

them to pay us a visit,” he says. “The<br />

things that we are good at here, we are<br />

really, really good at. Working with industry<br />

is something we excel at and the ways<br />

in which we can work with industry are<br />

diverse. We can provide businesses with<br />

access to some of the top academics in<br />

their fields and amazing research facilities.<br />

Our existing relationships with leading blue<br />

chip companies – the Rolls Royce <strong>University</strong><br />

Technology Centre, the Caterpillar Innovation<br />

and Research Centre and a bespoke PhD<br />

programme with adidas, to mention just a<br />

few – speak for themselves.”<br />

It is clear the next 12 months will be a whirlwind of<br />

activity for <strong>Loughborough</strong>’s new VC. But what does<br />

Professor Allison want to achieve over the next 12<br />

months?<br />

“The priority for me at present is to listen,<br />

learn and understand as much as I can<br />

about the <strong>University</strong>,” he explains. “Before<br />

arriving at the campus I heard the term<br />

the ‘<strong>Loughborough</strong> Experience’ mentioned<br />

– the unique experience on offer here.<br />

Since starting my role I have been fully<br />

indoctrinated into <strong>this</strong>, we offer students and<br />

staff an incredible package and I want to<br />

learn as much about it as possible. We also<br />

need to reflect on our current position and<br />

think about what we want to achieve next,<br />

so that we are proactively determining our<br />

future. Two questions I have already been<br />

asking colleagues are where do we want to<br />

be 10 years from now and what will it take<br />

to get us there? If we can answer those<br />

questions, set a high level of aspiration and<br />

if everyone involved in <strong>Loughborough</strong> works<br />

towards a shared vision I don’t think we’ll<br />

go far wrong.<br />

“By the end of the year I want to be in a<br />

position where I have met as many people<br />

as possible at the <strong>University</strong>, and our many<br />

external partners. I want to have consulted<br />

widely, sought views from everyone that is<br />

passionate about <strong>Loughborough</strong> and works<br />

to maintain us as one of the UK’s leading<br />

universities. More importantly I want to give<br />

them a chance to meet me. I do not want to<br />

be a Vice Chancellor that is known by name<br />

and not face also.<br />

“The welcome I have received has<br />

been tremendous. My overwhelming<br />

impression from everyone I have<br />

met so far is their passion for<br />

<strong>Loughborough</strong>...”<br />

BiogrApHy<br />

1982 – Graduated from<br />

the <strong>University</strong> of<br />

Hull with a BA in<br />

Geography<br />

1985 – Awarded a PhD<br />

from King’s<br />

College London<br />

1986 – Becomes the<br />

Addison Wheeler<br />

Research Fellow<br />

at the <strong>University</strong><br />

of Durham<br />

1989 – Appointed<br />

Lecturer in<br />

Engineering<br />

Sedimentology<br />

at <strong>University</strong><br />

College London<br />

1993 – Takes up a<br />

lectureship at<br />

the <strong>University</strong> of<br />

Durham<br />

1999 – Appointed<br />

Professor of<br />

Geography<br />

2000 – Becomes Head of<br />

the Department<br />

of Geography at<br />

Durham<br />

2002 – Appointed the<br />

Executive Dean<br />

of the <strong>University</strong>’s<br />

Faculty of Social<br />

Sciences and<br />

Health<br />

2006 – Moves to the<br />

<strong>University</strong> of<br />

Sussex as Pro<br />

Vice Chancellor<br />

2010-2011 –<br />

Serves as the<br />

<strong>University</strong>’s<br />

Deputy Vice<br />

Chancellor<br />

2012 – Joins<br />

<strong>Loughborough</strong><br />

<strong>University</strong> as<br />

Vice Chancellor<br />

DIGITAL CONTACT<br />

Greyscale<br />

CMYK RGB<br />

Brightness/Contrast<br />

MODEL PROGRAM LENS ISO LIGhTING APERTURE RESOLUTION hDR<br />

Nikon D4 Manual 50-200mm 800 Flashgun Various 4928x3280 No<br />

CAMERA<br />

VC<br />

Title The <strong>Loughborough</strong> <strong>University</strong> View<br />

Date 7/September/2012<br />

the campus view<br />

29


Lord Coe appointed<br />

as pro Chancellor<br />

Sebastian Coe,<br />

Lord Chairman of the<br />

London Organising Committee<br />

of the Olympic and Paralympic<br />

Games (LOCOG) and one of<br />

Britain’s greatest athletes,<br />

has been appointed as a Pro<br />

Chancellor of the <strong>University</strong>.<br />

As Pro Chancellor, Lord Coe is a member of the<br />

<strong>University</strong>’s Council (its governing body), which<br />

is comprised of leading figures from local and<br />

national organisations and businesses, as well<br />

as elected <strong>University</strong> staff and representatives<br />

from the Students’ Union.<br />

Lord Coe is an alumnus of <strong>Loughborough</strong>,<br />

having graduated with a BSc in Economics<br />

and Social History in 1979. He was made an<br />

Honorary Doctor of Technology (Hon DTech)<br />

by the <strong>University</strong> in 1985.<br />

As a sportsman he was part of the golden era<br />

of British athletics.<br />

Initially coached by his father, who designed<br />

workouts specifically for his son, Coe won his<br />

first major race in 1977 – an 800m event at<br />

the European indoor championships in San<br />

Sebastián, Spain. At <strong>Loughborough</strong>, he met<br />

athletics coach George Gandy, who developed<br />

revolutionary conditioning exercises to improve<br />

his running.<br />

Coe won gold in the 1,500m and silver in the<br />

800 metres at both the 1980 Moscow and<br />

1984 Los Angeles Olympic Games. He also won<br />

gold in the 800 metres at the 1986 European<br />

Athletics Championships in Stuttgart, and set<br />

a total of eight outdoor and three indoor world<br />

records.<br />

Following his retirement from athletics in 1990,<br />

he served as a Conservative MP and, in 2000,<br />

was made a life peer. In 2006, Lord Coe was<br />

appointed a Knight Commander of the Order<br />

of the British Empire.<br />

Lord Coe played a leading role in winning<br />

the bid for the London 2012 Games, with his<br />

inspirational presentation to the International<br />

Olympic Committee a key moment in the<br />

bid’s success.<br />

Of his appointment, Lord Coe said:<br />

“I have always had very strong links with<br />

<strong>Loughborough</strong>, and I am looking forward<br />

to being able to contribute to the future of<br />

the <strong>University</strong> which provided me with such<br />

support, as both a student and graduate<br />

and also in my athletics career.”<br />

30 the campus view<br />

reinvent the Toilet<br />

Challenge awarded<br />

prize by bill gates<br />

<strong>Loughborough</strong><br />

has won a<br />

prestigious<br />

prize of $60,000 in an international competition<br />

organised by The Bill and Melinda Gates Foundation<br />

to develop a reinvented toilet.<br />

The challenge was to create a toilet that is clean,<br />

safe, durable and affordable for the poor without<br />

the need for connection to electricity or a sewer.<br />

The toilet had to be a viable solution in wealthy<br />

nations as well as in the developing world, where<br />

2.5 billion people lack access to safe and affordable<br />

sanitation.<br />

The prize was awarded to the <strong>Loughborough</strong> team<br />

for its prototype toilet which aims to convert<br />

human waste into carbonised material to provide<br />

heat, minerals for soil conditioning, and water for<br />

flushing and hand-washing. It uses a process called<br />

Continuous Thermal Hydrocarbonisation which kills<br />

all pathogens to create safe to handle, valuable<br />

material and uses power from heat generated during<br />

processing. The toilet is designed to work in both<br />

single-family and multi-user contexts with daily<br />

running costs of just a few pence per person.<br />

Three prototype technologies were recognised<br />

for most closely matching the criteria for the<br />

<strong>Loughborough</strong> climbs<br />

up ‘Table of Tables’<br />

The<br />

<strong>University</strong> has risen a further two places<br />

to be ranked 13th in the Times Higher<br />

Education (THE) ‘Table of Tables’, placing it firmly<br />

among the very best universities in the country.<br />

The THE table is based on the combined results of<br />

the UK university leagues compiled by The Times,<br />

The Guardian and the Complete <strong>University</strong> Guide.<br />

<strong>Loughborough</strong>’s continued high rankings in national<br />

league tables is a reflection of the commitment of<br />

everyone at the <strong>University</strong> to providing the highest<br />

quality learning environment and an outstanding<br />

all-round student experience.<br />

Reinvent the Toilet Challenge. <strong>Loughborough</strong> was<br />

awarded second prize, with the California Institute<br />

of Technology and the <strong>University</strong> of Toronto<br />

respectively receiving first and third prizes.<br />

“Innovative solutions change people’s lives for the<br />

better,” said Foundation Co-chair Bill Gates. “If we<br />

apply creative thinking to everyday challenges, such<br />

as dealing with human waste, we can fix some of<br />

the world’s toughest problems.”<br />

Almost one year ago, the Foundation challenged<br />

universities to design toilets that can capture and<br />

process human waste without piped water, sewer<br />

or electrical connections, and transform human<br />

waste into useful resources. Eight universities from<br />

around the world were chosen for the challenge.<br />

<strong>Loughborough</strong> was the only UK university to be<br />

awarded a grant, receiving $400,000 for research.<br />

Professor M. Sohail, <strong>Loughborough</strong>’s project lead,<br />

said, “It was the opportunity of a lifetime to present<br />

our research to Mr Gates and we are extremely<br />

honoured to receive <strong>this</strong> prestigious award.”<br />

“<strong>Loughborough</strong> <strong>University</strong> has an outstanding<br />

reputation for applying its cross-cutting research<br />

to tackle global <strong>issue</strong>s,” added Professor Myra<br />

Nimmo, the <strong>University</strong>’s Pro Vice Chancellor for<br />

Research. “This challenge has brought together our<br />

experts in sanitation, chemical, materials and water<br />

engineering and design. I am delighted that their<br />

expertise has been recognised with <strong>this</strong> prestigious<br />

award.”<br />

professor<br />

awarded Cbe<br />

Harriet<br />

Ward, Professor of Child and<br />

Family Research at the <strong>University</strong>,<br />

was awarded a CBE for services to children and<br />

families in the Queen’s Birthday Honours list.<br />

Professor Ward is Director of <strong>Loughborough</strong>’s<br />

renowned Centre for Child and Family Research<br />

(CCFR), which she co-founded in 2001. She also<br />

co-directs the government-funded Childhood<br />

Wellbeing Research Centre – a partnership between<br />

the Institute of Education, <strong>University</strong> of London,<br />

<strong>Loughborough</strong> <strong>University</strong>, and the Personal Social<br />

Services Research Unit (PSSRU) at the <strong>University</strong><br />

of Kent.<br />

The work of Professor Ward and her CCFR colleagues<br />

is influential both nationally and internationally,<br />

providing the evidence base for the development of<br />

a wide range of policy initiatives, particularly those<br />

relating to children in need.<br />

Her leadership of the Looking After Children<br />

programme, from which much of the CCFR research<br />

programme originally derived, has influenced<br />

government policy and practice in the UK and<br />

abroad. It also led to a number of research initiatives,<br />

which informed the development of the CCFR<br />

programmes of research on outcomes for vulnerable<br />

children and exploring costs and outcomes.<br />

She is currently directing a major research study<br />

on young children who are suffering, or are likely<br />

to suffer, significant harm, and has recently<br />

co-authored Safeguarding Children Across Services:<br />

Messages from Research on Identifying and<br />

Responding to Child Maltreatment, the overview<br />

of the Department of Health- and Department for<br />

Education-funded Safeguarding Children Research<br />

Initiative.<br />

Speaking about her CBE Professor Ward said: “I am<br />

delighted to have received <strong>this</strong> prestigious honour.<br />

The work that we undertake at the Centre for Child<br />

and Family Research has a real impact on society<br />

and I think all the CCFR team should share the credit<br />

for its many achievements.”<br />

the campus view<br />

31


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