America's Decline in Literary Reading: Grappling with Technology's ...
America's Decline in Literary Reading: Grappling with Technology's ...
America's Decline in Literary Reading: Grappling with Technology's ...
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The <strong>in</strong>ternet is a<br />
democratic bazaar that<br />
<strong>in</strong>forms the citizenry,<br />
can potentially give<br />
nearly every <strong>in</strong>dividual<br />
a voice, and provides a<br />
medium for diverse<br />
Customer reviews,<br />
personalized book lists,<br />
and an almost unlimited<br />
supply of books give<br />
the user someth<strong>in</strong>g of a<br />
virtual “social” environ-<br />
ment <strong>in</strong> which great<br />
books can quickly and<br />
easily be found, ordered,<br />
and read. Internet<br />
booksellers can provide,<br />
as Solomon would put<br />
it, an onl<strong>in</strong>e “k<strong>in</strong>ship <strong>in</strong><br />
the shar<strong>in</strong>g of books” (2).<br />
high school students who started a political<br />
blog <strong>in</strong> which people from around the world<br />
discussed matters of politics. Contrary to<br />
Solomon’s suspicions, these resources are<br />
engag<strong>in</strong>g average citizens <strong>in</strong> democracy <strong>in</strong> a<br />
way never before possible rather than caus<strong>in</strong>g<br />
a “retreat from engaged democracy.” Just as<br />
books are vital to our “struggle aga<strong>in</strong>st absolutism<br />
and terrorism,” these digital sources of<br />
<strong>in</strong>formation can provide us <strong>with</strong> <strong>in</strong>formation<br />
that is drawn from a multitude of voices from<br />
diverse backgrounds. S<strong>in</strong>ce the <strong>in</strong>ternet is<br />
uncontrolled, it is somewhat of a refuge from<br />
absolutism and gives the user an <strong>in</strong>ternational<br />
arena <strong>in</strong> which diverse ideas can be exchanged<br />
freely. In a sense, what could be more democratic<br />
than the <strong>in</strong>ternet?<br />
It is somewhat commonplace for scholars<br />
to criticize, often times unfairly, forms of<br />
“digital media.” But regardless of the benefits<br />
that the <strong>in</strong>ternet, video games, and other<br />
forms of digital media offer, the fact rema<strong>in</strong>s<br />
that literary read<strong>in</strong>g is important to our society.<br />
<strong>Literary</strong> read<strong>in</strong>g is a primary way <strong>in</strong><br />
which ideas and new perspectives are communicated<br />
and tested, and it engages the reader<br />
<strong>in</strong> imag<strong>in</strong>ative, speculative thought. Without<br />
discount<strong>in</strong>g the tremendous value of literary<br />
read<strong>in</strong>g, then, is it somehow possible for literary<br />
read<strong>in</strong>g and digital media to coexist, and<br />
could digital media perhaps even promote literary<br />
read<strong>in</strong>g?<br />
One way many believe literary read<strong>in</strong>g can<br />
be made more popular is by figur<strong>in</strong>g it as a<br />
communal endeavor. Solomon, for <strong>in</strong>stance,<br />
offers this strategy:<br />
We need to make read<strong>in</strong>g, which is <strong>in</strong> its<br />
essence a solitary endeavor, a social one as<br />
well, to encourage the great thrill of f<strong>in</strong>d<strong>in</strong>g<br />
k<strong>in</strong>ship <strong>in</strong> shared experiences of books.<br />
We must weave read<strong>in</strong>g back <strong>in</strong>to the very<br />
fabric of the culture, and make it a ma<strong>in</strong>stay<br />
of community. (1)<br />
Although read<strong>in</strong>g is on the decl<strong>in</strong>e, social<br />
read<strong>in</strong>g has been an effective tool <strong>in</strong> help<strong>in</strong>g<br />
to re-popularize literature. The success of<br />
Oprah’s book club shows how communal<br />
read<strong>in</strong>g can get more people read<strong>in</strong>g fiction,<br />
even if this fiction isn’t always of the highest<br />
quality. Similarly, I th<strong>in</strong>k that technology can<br />
help to popularize literature. Internet booksellers,<br />
such as Amazon.com, have already<br />
begun to create an onl<strong>in</strong>e “book society” <strong>with</strong><br />
their market<strong>in</strong>g strategies. Amazon.com<br />
builds a database of the books the consumer<br />
has purchased and, based on these books,<br />
suggests other similar books a particular<br />
reader might enjoy. Further, it l<strong>in</strong>ks together<br />
people <strong>with</strong> similar tastes and allows for the<br />
exchange of read<strong>in</strong>g lists. Customer reviews,<br />
personalized book lists, and an almost unlimited<br />
supply of books give the user someth<strong>in</strong>g<br />
of a virtual “social” environment <strong>in</strong> which<br />
great books can quickly and easily be found,<br />
ordered, and read. Internet booksellers can<br />
provide, as Solomon would put it, an onl<strong>in</strong>e<br />
“k<strong>in</strong>ship <strong>in</strong> the shar<strong>in</strong>g of books” (2).<br />
Much as civic life can be extended to virtual<br />
life, a form of social read<strong>in</strong>g can be extended<br />
to cyberspace. Juliet Gard<strong>in</strong>er, <strong>in</strong> her article<br />
“Reformulat<strong>in</strong>g the Reader: Internet<br />
Booksell<strong>in</strong>g and Its Impact on the Construction<br />
of Read<strong>in</strong>g Practices,” elaborates on<br />
the <strong>in</strong>ternet booksell<strong>in</strong>g phenomenon:<br />
What is happen<strong>in</strong>g <strong>in</strong> Internet booksell<strong>in</strong>g<br />
...is an attempt to commodify another<br />
social practice, the so-called ‘word of<br />
mouth’ phenomenon by which ‘personal<br />
recommendations’...are ‘posted’ <strong>in</strong> simulacra<br />
through readers’ star rat<strong>in</strong>gs and<br />
reader reviews that accompany the description<br />
of the book <strong>in</strong> question. (167)<br />
Amazon devised a revolutionary e-commerce<br />
strategy for sell<strong>in</strong>g books by creat<strong>in</strong>g<br />
such a social word of mouth environment<br />
onl<strong>in</strong>e. Upon enter<strong>in</strong>g the Amazon webpage,<br />
consumers are greeted <strong>with</strong> books geared<br />
towards their specific tastes, usually based on<br />
recommendations and book lists of other readers<br />
<strong>with</strong> similar tastes. It can be hard to ignore<br />
such books, books which may be new releases<br />
by a favorite author or bestsellers of a preferred<br />
genre. If one cont<strong>in</strong>ues on to the product<br />
page of a specific book, it is often easy to<br />
be enticed <strong>in</strong>to a purchase. A five star rat<strong>in</strong>g<br />
system and a list of usually quite detailed user<br />
reviews can be enough to conv<strong>in</strong>ce one to buy<br />
a book, even if there was no <strong>in</strong>tention of buy<strong>in</strong>g<br />
such a book beforehand. This virtual social<br />
environment, someth<strong>in</strong>g of a word of mouth<br />
phenomenon, is Amazon’s prime booksell<strong>in</strong>g<br />
strategy. And this strategy obviously works, as<br />
evidenced by Amazon’s rapid growth from a<br />
small garage bus<strong>in</strong>ess <strong>in</strong> 1995 to one of the<br />
world’s largest retailers. And whatever its profit-based<br />
motives may be, Amazon doesn’t just<br />
get books sold; it gets books read. For me personally,<br />
Amazon has been an amaz<strong>in</strong>g catalyst<br />
for read<strong>in</strong>g and more read<strong>in</strong>g. Grow<strong>in</strong>g up <strong>in</strong> a<br />
t<strong>in</strong>y town <strong>in</strong> Montana left me <strong>with</strong> two<br />
options for obta<strong>in</strong><strong>in</strong>g books: I could either go<br />
to our poorly stocked library and try my luck<br />
on an old book from a limited selection, or I<br />
could drive 70 miles to the nearest bookstore. 43