Discover Touring 2013/2014 media pack - dmgpublishing.co.uk

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2013 / 2014 Media Information

What is
Discover Touring?
Discover Touring is a bi-annual, high-quality newsstand
magazine that introduces newcomers to the exciting world of
touring in a caravan or motorhome.
With so many options, starting out in the world of motorhomes and
caravans can be ba� ing. Discover Touring aims to inspire, empower
and guide newcomers and those returning to the pursuit to enter
this colourful new world of independent travel.
Discover Touring is packed full of advice and information on getting
started, from buying your caravan or motorhome, to where to stay
and trails to walk, and activities and attractions that take in some
of the most breathtaking “must see” places. Under the editorial
guidance of Barry Williams, long time editor of The Caravan Club
magazine, and an array of established travel and lifestyle journalists,
Discover Touring contains all that tourers need to prepare for their
road trips.
Discover Touring takes the reader on a journey through the British
isles and overseas and explores the many wonderful ‘experiences’ to
be had. Also each issue focuses on the practical aspects of touring
such as preparing, planning, latest innovations and technology, tips
for a successful journey every time and much, much more.
The next issue of Discover Touring is available to buy at £4.99 from
March 2013 (the following issue in October 2013).
A further 50,000 carefully pro� led newcomers to touring and those
considering touring will also receive a copy by email, free of charge.
Copies and
distribution
Discover Touring’s aim is to encourage newcomers
to touring, or those considering getting started,
to inform and inspire readers to visit a dealer and
make their � rst capital purchase.
We achieve this aim by making the print magazine
available in as many outlets as possible. The retailers we
work with range from WHSmith high Street and travel
outlets, through to Martin McColl, through to major
grocery multiples such as Sainsbury and Morrisons.
The magazine is also sold through a handful of dealer
shops and at the major caravan and motorhome events
throughout the year. 20,400 copies service this broad
retail network*.
* publishers statement against the distribution period March 2011 to
March 2013. Please check with the publisher for updates.
Launch of Discover Touring
E-edition
As well as enormous newsstand coverage, Discover
Touring will also be sent as an e-edition by email three
times to 50,000 recipients from November 2012. Our
data consultants have selected records of consumers
who � t into our touring newcomer pro� le, namely: 5
years in the lead up to retirement date or up to 5 years
post retirement date, or young families/empty nesters;
all with a household income of at least £40,000; all
who consider themselves active, outdoors types; all
who have expressed an interest in the purchase of a
caravan or motorhome and all who have at some point
subscribed to or read a copy of a caravan or motorhome
magazine. These email recipients will be sent the entire
magazine on 3 separate occasions each cycle.
Total: 150,000 emailed e-editions to
50,000 carefully profiled consumers

Touring
facts and stats
● Premium newsstand requested and paid for
circulation in the UK and Europe, backed up by
150,000 emails to 50,000 carefully pro� led email
recipients and the new Discover Touring App
● Editorial content to attract � rst time tourers
or those considering a touring lifestyle,
30-somethings and families through to
empty nesters
● With an advertising ratio lower than other
newsstand magazine in the sector, your ad has
greater standout
● Major capital purchases are made when
starting out, so you can develop brand loyalty
with our readers from early on in their
decision-making processes
● There are 500,000 caravan tourer households
and 164,000 motorhome tourer households in
the UK, and the trend has been rising steadily *
● 20,000-30,000 new tourer caravans are bought
each year, and countless pre-owned **
● 5,000-10,000 new motorhomes are bought each
year, and countless pre-owned **
● Tourers, or those considering the touring
lifestyle, tend to be a� uent ABC1 with average
incomes higher than the national average *
● 25% of caravans and motorhome owners had
been regular campers *
● Tourers travel on average 1,250 miles per year (or
1,800 if overseas), with an average family/ couple
budget of £40 per day *
● Around 25% of tourers travel with children *
● 40% of tourers walk for leisure every trip *
On the move
The Discover Touring App will allow readers from all over the world to download back issues
and the current issue to their mobile device, or read a copy online. Great for those looking for
touring inspiration on the move!
● 60% of tourers cycle “sometimes” or more often *
● 85% of tourers go sightseeing on every or
most tours *
● 88% of tourers count photography as either a
hobby or interest *
● 33% of tourers take pets with them on tour *
● 33% visit wildlife/nature reserves/birdwatch
most times they are away
● 40% of tourers visit castles, forts and museums
most times or every time when on tour *
● Less likely than the average to smoke or to
be vegetarian ***
● 30% of tourers have access to a PC when on tour
– and growing rapidly *
Source: * The Caravan Club, ** The NCC, ***TGI
When times are tough
you need to make your
advertising spend go further
Advertising rates are similar to newsstand
titles in this sector that stay on sale for one
month – Discover Touring has an on sale period
of up to 6 months.

2013/14
advertising & sponsor rates
All measurements in mm
Contact details
Discovery Media Group
Home Counties office
Editorial, PR and design enquiries,
01296 631 273
Ben Lane:
ben@dmgpublishing.co.uk
Type Area /
Ad size
Trim Size Bleed size
London office
020 8297 9073
Commercial, advertising and strategic
enquiries, Mark Galbraith:
mark@dmgpublishing.co.uk
Registered address:
Discovery Media Group,
63 Dundale Road, Tring,
Herts HP23 5BX.
Price per
insertion
Double page spread 400 x 274.8 420 x 297 426 x 303 £3,300
Outside back cover 188 x 274.8 210 x 297 216 x303 £2,400
Inside front cover 188 x 274.8 210 x 297 216 x303 £2,100
Inside back cover 188 x 274.8 210 x 297 216 x303 £1,950
Full page 188 x 274.8 210 x 297 216 x303 £1,750
Full page
(guaranteed position)
188 x 274.8 210 x 297 216 x303 £1,950
Please note on all bleed ads: No copy within 12mm of the gutter – this may be lost when perfect bound
Half page – Vertical 92 x 274.8 – – £950
Half page – Horizontal 188 x 136 – – £950
Quarter page (Vertical only) 92 x 136 – – £500
1/5th page editorial strip 188 x 55 – – £500
Double page spread
1/5th page editorial strip
Classified:
– – £1,000
Sites directory lineage entry: £90 / €100
Dealer directory lineage entry: £180 / €200
50k Email broadcast sponsorship: £850
Inserts and cover mounts: Price on application, please call 020 8297 9073
General enquiries:
discoverus@dmgpublishing.co.uk
Dealership advertising and sponsorship:
RV Sales 01793 721721
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