2010 Winners Book - Addy

5 

^ 2010 6 

Addyland 

The Nashville aDDY ® The Nashville aDDY awarDs, FebruarY 20, 2010 

® awarDs, FebruarY 20, 2010 

w 

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Welcome to the 

2010 Addys 

The ADDYs are the advertising industry’s largest 

and most representative competition, attracting 

more than 60,000 entries every year in local ADDY 

competitions. The mission of the ADDY competition is 

to recognize and reward creative excellence in the art 

of advertising. Conducted annually by the American 

Advertising Federation (AAF), the AAF Nashville ADDY 

Awards is the first of a three-tier, national competition. 

Concurrently, all across the country, local entrants 

vie for recognition as the very best in their markets. 

At the second tier, local winners compete against other 

winners from cities in Alabama, Georgia, Louisiana, 

Mississippi and other cities in Tennessee, which is one 

of 14 District competitions. District winners are then 

forwarded to the third tier, the National ADDY Awards 

competition, which will take place June 12, 2010, at the 

Hilton Bonnet Creek & Waldorf Astoria, Orlando, Florida.

verY sPeCial ThaNKs 

i 

Studio PluSh 

HeATHer DrYDeN, LuCY kANe 

mark moSrie PhotograPhy 

sPeCial ThaNKs 

amaX taleNt 

1220 eXhibitS 

GLeNNON ANDreWs, MATT CArDeN, riCk GrONeFeLD 

TONY kueHN, ANNA MuNCY 

atheNS PaPer 

DON JeNkiNs, MArk GriFFiN, CHris CHAMBerLAiN 

Created imageS PhotograPhy 

JAsON DODsON 

fraNCiS CommuNiCatioNS 

susAN vAuGHN TriGG 

limelight NaShville 

keNNY WiNCHeLL 

mCQuiddy ClaSSiC 

DAviD MCQuiDDY 

DAviD HOWe 

NaShville buSiNeSS JourNal 

NorthStar StudioS 

GrANT BArBre 

DeBBie WAMsLeY 

sTeve GuMM 

SaNdmaN Creative grouP 

BrYAN sANDersON 

teNNeSSeaN media grouP 

BOB FAriCY 

JAsON FArTHLiNG 

WatkiNS College of art & deSigN 

MiCHAeL NiBLeTT 

We’re all mad here! 

i 

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65 

ARLO OVIATT 

bernstein-rein advertising 

Kansas City, Missouri 

BILL STARKEY 

Stick and move 

Philadelphia, PA 

since 2002, Arlo Oviatt has been executive Creative Director of 

Bernstein-rein Advertising (b-r.com), one of the nation’s top ten 

independent ad agencies. He has a passion for leading highly 

collaborative creative teams to develop memorable, strategic 

marketing solutions, particularly in integrating traditional and 

new media. 

Arlo’s brand resume includes Bayer Advantage and k9 

Advantix, Petsmart, Wal-Mart, McDonald’s, Time Warner Cable, 

usAA, skittles, Twix, Whiskas, Coca-Cola, sprint, Blockbuster, 

Budweiser, Hallmark and Tropicana, to name a few. 

His work and the work of his teams has been featured 

in Communication Arts, Mercury radio Awards, London 

international Advertising Awards, The New York Festivals, 

Yahoo’s Purple Big idea Chair Award, National ADDYs, Creativity 

magazine, Archive magazine, Print magazine, u.s. Ad review, 

Adweek’s Best spots, and honored with sHOOT Magazine’s 

Agency of the Year designation. 

Committed to sharing his creative wisdom and vision with the 

heart of a teacher, Arlo is also an award-winning former assistant 

professor of journalism at the William Allen White school 

of Journalism and Mass Communications at the university of 

kansas, and the Founder and executive Director of Camp 

Portfolio (campportfolio.com), the kansas City-based workshop 

in creative portfolio development for aspiring advertising art 

directors and copywriters. 

Bill starkey’s title at sTiCk and MOve in Philadelphia is 

simply “senior Creative Guy.” Which means he does a little of 

everything. Creative director, art director, designer, art buyer, 

group therapist, social media student - you name it. Big head 

o’ many hats is the nature of his current gig. His clients include 

schwinn, Yakima Products, Leatherman Tools and Comcast. in 

his previous life, he was a vP, Group Creative Director at Mullen 

in Winston-salem, North Carolina, where he ran accounts like 

Wachovia securities and sealy. Other clients he’s hung out with 

include Hanes, Thomasville Furniture, evergreen investments 

and the Baltimore Orioles. 

Bill’s work has been recognized by Communication Arts, The 

Art Directors Club, D&AD, The Type Directors Club and Cannes. 

He has just finished a semester as a visiting lecturer for the 

university of Delaware’s visual Communications group, which 

is also his alma mater. 

^ 

6 

Judges 

65

KRIS HENDERSHOTT 

henderson bromstead art 

Winston-Salem, NC 

65 

1100 Broadway 

1220 exhibits 

ad one advertising 

Anderson Design Group 

Bagwell Macy advertising/pr 

Bill Hudson & Associates 

BLF Marketing 

Bob Delevante | sTuDiO 

Bob Godby Creative 

Communications 

BOHAN Advertising | Marketing 

Brand Aid Design Co., LLC 

Buaer Askew Architecture 

The Buntin Group 

Burgundy Group Advertising 

cabedge.com, LLC 

Carabella 

Collide: A Creative studio 

D s Tombras 

daniel burton dean | DBD 

Delevante 

Diabetes Care Club 

DNA Cretaive Marketing 

Dye, van Mol & Lawrence 

exhibitor source by skyline 

robby Lee Feldman 

Ferguson Design studio 

Fivestone studios 

kris Hendershott learned the ins and outs of advertising 

and design at Long Haymes Carr (now Mulllen/LHC) in 

Winston-salem, NC - a time in his life that he sums up 

with four words: “free beer. late nights.” After leaving 

LHC, he continued to hone his creative skills with local 

shops PAve Advertising + Design, followed by Woodbine. 

since 2004, kris has been a jack of all trades with Henderson 

Bromstead Art, which he affectionately refers to as “the best 

job ever.” He’s led creative projects and campaigns for a long 

list of clients, including Hanes Beefy-T, Champion Athleticwear, 

Piedmont Distillers, Habitat for Humanity, Levi strauss and 

Co., Lowe’s, and Wake Forest university. His work has been 

recognized by AiGA, Communication Arts, Graphis, HOW 

Magazine, Print Magazine, step inside Design and the Type 

Directors Club. 

THANKS TO ALL OF OUR 2010 NASHVILLE ADDY® AWARD COMPETITION PARTICIPANTS 

Flying swine Advertising & Design 

Foundations recovery Network 

Fresh Design 

FrP 

Gaylord Hotels 

The Gideons international 

Girl scouts of Middle Tennessee 

Goodwill industries of Middle 

Tennessee, inc. 

Governor’s Books from Birth 

Foundation 

Grassroots Promotion 

Gs&F 

i Design inc. 

ibis Communications 

iostudio 

iv group 

j&a integrated thinking 

Jade Novak Design 

Jive! - A Digital Print Factory 

Journal Communications 

Juicebox Designs 

kohlphoto 

kris D’Amico Photography 

Latocki Team Creative 

LifeWay 

Lipscomb university 

Lithographics, inc. 

^ 

Locomotion Creative 

LyDesigns 

MBD 

Mercatus Communications 

MTWdesign 

Nashville Convention & visitors 

Bureau 

Nashville Opera 

Nashville symphony 

NovaCopy, inc. 

PiCA 

Pineapple Advertising 

pixelFlyte 

Powell Creative, LLC 

redpepper 

sesAC 

solveras Payment solutions 

sommet Group 

south Central Media 

The stamberger Company 

st8mnt inc 

streamliner Creative Group 

studio Plush 

threeseventwo creative media 

TruColor Litho 

vno design 

White | Thompson 

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ENTRANT: 

ADVERTISER: 

TITLE: 

CREDITS: 

Best of Show 

Anderson Design Group 

Olive & sinclair Chocolate (scott Witherow) 

Olive & sinclair Chocolate posters, packaging, and logo 

Joel Anderson, Creative Director and Designer 

Bryce McCloud, Illustrator 

^ 

6 

65 

This work is a great 

example of savvy 

graphic design, enticing 

packaging and a 

focused, memorable 

brand statement all 

in one. It looked like 

chocolate--literally. And 

it made us want to buy 

some and take it home. 

– ArLO OviATT

65 

Judges’ Favorite 

ENTRANT: 

ADVERTISER: 

TITLE: 

CREDITS: 

for Diversity 

BOHAN Advertising i Marketing 

united Methodist Communications 

united Methodist Communications rethink Church 

Jon Arnold, Group Creative Director 

kerry Graham, President/Copywriter 

Brian Donnenwirth, Senior Art Director 

Tom Patten, Copywriter 

ruth Little, Copywriter 

Deb rhodes, Broadcast Producer 

richmond Williams, Account Supervisor/Copywriter 

^ 

65 

56

5 

65 

ENTRANT: 

ADVERTISER: 


TITLE: 

CREDITS: 

DNA Creative Marketing 

Nashville Convention & visitors Bureau 

Honky Tonk Wisdom/Tootsies 

April Addy, Creative Director/Copywriter 

Dale Addy, Creative Director/Art Director 

Chuck Creasy, Creative Director/Calligrapher 

Wolf Hoffmann, Photographer 

Tru Color Litho, Printer 

^ 

6 

A little writing went 

65 

a long way with this 

piece. If what we are 

doing with branding is 

promising an experience, 

this piece does it so well 

that I feel I have been to 

the place before I even 

stepped foot in the door. 

The coasters were an 

especially nice touch. 

The photography, the 

production value, the 

type, all pretty perfect. 

– BiLL sTArkLeY

65 


ENTRANT: 

ADVERTISER: 

TITLE: 

CREDITS: 

st8mnt inc 

self - sT8MNT 

sT8MNT open house poster 

Josh Newman, Principal Designer 

Austin Hale, Designer / Illustrator 

^ 

A poster I would put 

up in my office if I 

received it in the mail, 

and would leave up. 

– ArLO OviATT 

65 

56

5 

65 

ENTRANT: 

ADVERTISER: 


TITLE: 

CREDITS: 

Dye, van Mol & Lawrence 

Jack Daniel Distillery 

Chick, Butt and Loins Poster Campaign 

Nelson eddy, Creative Director 

Jeff Porter, Art Director 

Nelson eddy, Copywriter 

Tim shawl, Illustrator 

isle of Printing, Letterpress Printer 

elizabeth Lewis, Account Executive 

^ 

10 6 

The lines were fun, 

65 

the type was superb. 

The illustrations were 

excellent, and the 

printing was pretty 

stellar. Plus the pig’s 

face in the butt rub 

poster was good for a 

laugh that lasted for 

about 5 minutes. 

– BiLL sTArkLeY

65 

ENTRANT: 

ADVERTISER: 


TITLE: 

CREDITS: 

Gs&F 

Bridgestone 

Bridgestone Pocket Piece 

roland Gibbons, Executive Creative Director 

kathy Mitchell, Art Director/Designer 

kerry Oliver, Copywriter 

Anton Watts, Photographer 

Leslie Torrico, Print Production Manager 

^ 

Probably the smallest 

piece in the room, but 

one of the biggest 

impressions. We kept 

picking it up again and 

again to experience it 

one more time. 


65 

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ENTRANT: 

ADVERTISER: 


TITLE: 

CREDITS: 

The Buntin Group 

Tennessee education Lottery Corporation 

Big Pens 

Matt Horton, Executive Creative Director 

Pat Harris, Group Creative Director 

Jason Wright, Copywriter 

Tom Gibney, Broadcast Producer 

^ 12 6 

This TV spot had a 

65 

premise that leveraged 

a different way to 

think about the lottery. 

Casting was great. 

And the ink explosion 

moment was a “rewind” 

for us over and over-- 

classic comedic timing. 

– ArLO OviATT

65 

65 

Art Director 

of the year 

JOEL ANDERSON 

ANDERSON DESIGN GROUP, OWNER & CREATIVE DIRECTOR 

Joel Anderson is an emmy-winning designer and current owner 

of Anderson Design Group in Nashville, Tennessee. His company 

focuses on branding and publication design, and has done work 

for Thomas Nelson Publishers, National Geographic, DreamWorks, 

Warner Brothers studios and Capitol records. A graduate of the 

ringling school of Art & Design in sarasota, Florida, Joel has written 

and illustrated 11 books. Joel lives with his wife and four children 

in Nashville, Tennessee. in his spare time, he creates fine art and 

classic poster designs for www.spiritofNashville.com. 

Copywriter 

of the year 

JASON WRIGHT 

THE BUNTIN GROUP, 

GROUP CREATIVE PARTNER AND COPYWRIGHTER 

Jason Wright is Group Creative Partner and Copywriter at The 

Buntin Group. Hailing from Georgia, his career has taken him 

coast-to-coast and included creative roles at some of the nation’s 

preeminent agencies on global consumer brands. During ten years 

at Leo Burnett in Chicago, Jason served as Creative Director on 

rice krispies and McDonald’s while also filling copywriter duties on 

numerous projects for Nintendo, Disney, Amoco and special k. Prior 

to Leo Burnett, Jason worked in both the st. Louis and West Coast 

offices of TBWA/Chiat Day on brands such as Levi’s and Coca Cola, 

among others. Jason, his wife Molly and two children are pleased to 

now call Nashville home. 

^ 

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Sales Promotion 

Judges Favorite 

Bridgestone 

This piece forced me to really 

put myself in the place of the 

consumer. If I was sitting in a 

tire store, I would definitely 

play with these little things. 

Possibly even pocket one. Or 

two. Just to cut it apart and 

see how it works. We should 

always measure the success 

of things by asking ourselves 

“would someone pass this 

on to a friend” or “would 

someone take this home 

with them?” In this case, yes. 

– BiLL sTArkLeY 

01 A Catalog 

^ 1 

Award: Silver ADDY AwArD 

Entrant: daniel burton dean|DBD 

Advertiser: Bear Archery 

Title: Bear 2009 Catalog 

Credits: Phil Mowrey, Creative Director 

Tom Johnson, Sr. Art Director/Creative Manager 

Matt Breivogal, Graphic Designer 

Brad Dennison, Graphic Designer 

Lynne Mowrey, Vice President/Print Buyer 

01 B Sales Kit 

Award: gold AddY AwArd 

Entrant: Gs&F 

Advertiser: Bridgestone 

Title: Bridgestone Pocket Piece 

Credits: roland Gibbons, Executive Creative Director 






Entrant: Powell Creative, LLC 

Advertiser: Dk Brand strategy 

Title: Dk Brand strategy - Brochure 

Credits: Wayne Powell, President/ Senior Creative Director 

scott spencer, Creative Director 

01 D Menu 


Entrant: The Buntin Group 

Advertiser: Cracker Barrel Old Country store 

Title: Campfire Grill Menu 

Credits: Matt Horton, Executive Creative Director 

Tom Cocke, Group Creative Director 

Andrew Brooks, Art Director 

karinne Caulkins, Art Director 

Nat strimpopulos, Designer 

Nancy Gullette, Print Production 

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01 E Sales Promotion Campaign 



Advertiser: John Deere 

Title: John Deere Apparel Promotion 

Credits: Matt Horton / Jeffrey Buntin, Jr., Executive 

Creative Directors 

Andrew Brooks / karinne Caulkins, Art Directors 

Jeffrey Buntin, Jr., Copywriter 

02 A Packaging 



Advertiser: John Deere Licensed Products 

(Deere & Company) 

Title: John Deere ‘Crate’ Boot Box 



ray reed, Copywriter 

Mary Carlton, Print Production 


Entrant: Bob Godby Creative Communications 

Advertiser: C.r. Gibson 

Title: Lolita Drinkware set 

Credits: Bob Godby, Creative/Designer 

Baby Baby Max, Manufacturer 

02 B CD Packaging 




Title: Dailey & vincent CD Package 



Devan Todd, Art Director 


Tom Cocke, Copywriter 

Nancy Gullette, Print Production Manager 

^ 

51 6

5 

Best of Show 

Olive & sinclair Chocolate 

Craftsmanship seems to be 

what is starting to suffer a 

bit in the new high-speed 

world of advertising. But 

clearly not here. All pieces 

in this set are beautifully 

done and every detail well 

thought out. The hand drawn 

nature of all of these pieces 

did a great job of setting me 

up for an experience. If the 

chocolate is half as good as 

the packaging, send me a 

box or five. 


02 C Packaging Campaign 


Entrant: Anderson Design Group 

Advertiser: Olive & sinclair Chocolate 

(scott Witherow) 

Title: Olive & sinclair Chocolate Packaging 

Credits: Joel Anderson, Creative Director 

and Designer 

Bryce McCloud, Illustrator 

^ 

1 

02 B CD Packaging Continued 




Title: George Jones CD Packaging 








Entrant: Latocki Team Creative 

Advertiser: Broken Bow records 

Title: Jason Aldean Wide Open 

Credits: Luellyn Latocki, Art Direction 

Jeff Crump, Art Direction 

Jeff Crump, Graphic Design 

kristin Barlowe, Photography 




Title: Cracker Barrel Music Collection 






6

03 A Point-of-Purchase, Counter Top 



Advertiser: BreatheAmerica 

Title: BreatheAmerica Tissue Box 


Jason Wright, Creative Director 





Advertiser: Tennessee education Lottery Corporation 

Title: Tennessee Millionaires Club Play Center Poster 


ray reed, Creative Director 



Mary Carlton, Print Production 

03 B Point-of-Purchase, Freestanding 


Entrant: Gs&F 


Title: Bridgestone NHL “Zamboni” POs 




03 C Trade Show Exhibit 




Title: BreatheAmerica Trade show 





^ 

51 6

5 

^ 1 

03 D Point-of-Purchase Campaign 




Title: John Deere Apparel Campaign 

Credits: Matt Horton / Jeffrey Buntin Jr., 

Executive Creative Directors 


Jeffrey Buntin Jr., Copywriter 

Adair Freeman, Photography 


Entrant: Gs&F 


Title: Bridgestone POs Campaign 






Collateral 

Material 

05 A Stationery Package 



Advertiser: 2 Moon Gallery 

Title: 2 Moon stationery 


Tom Cocke, Creative Director 

karinne Caulkins / Devan Todd, Art Directors 

6


Entrant: Fresh Design 

Advertiser: Taylor swift 

Title: Taylor swift Tourbook 

Credits: Glenn sweitzer, Creative Director 

Glenn sweitzer, Designer 

Mary sue englund, Designer 

Austin k. swift, Photography 

Ash Newell, Photography 

Jonathan smeeton, Photography 

Andrea swift, Photography 

John scarpati, Photography 


Entrant: LifeWay 

Advertiser: LifeWay Women 

Title: ruth Bible study sample 

Credits: Larissa Arnault, Copywriter 

Christi riddell, Graphic Designer 

kris seidenkranz, Marketing Strategist 


Entrant: LyDesigns 

Advertiser: Lisa Wilson, Fridrich & Clark realty, LLC 

Title: Northumberland estate Brochure 

Credits: Lynette sesler/LyDesigns, Designer 

08 A Magazine Cover 



Advertiser: Commonwealth Brands, inc. 

Title: Octagon - Cover (Woman) 


Pat Harris, Creative Director 



Leiott smiley, Print Production 


Entrant: Bob Delevante | sTuDiO 

Advertiser: Local Table 

07 B Brochure, Color 

Title: Local Table spring 2009 ‘Growing Young Farmers’ 

Credits: Bob Delevante, Creative Director 

Bob Delevante, Designer 

Bob Delevante, Photographer 

^ 651 


Entrant: DNA Creative Marketing 

Advertiser: Nashville Convention & 

visitors Bureau 

Title: Honky Tonk Wisdom/Tootsies 

Credits: April Addy, Creative Director/ 

Copywriter 

Dale Addy, Creative Director/ 

Art Director 

Chuck Creasy, Creative Director/ 

Calligrapher 




Tootsie’s Book 

This piece works on so 

many levels, from the 

photography to the design 

and layout, to typography, 

writing and even print 

production. 

Truly engaging work. 

– ArLO OviATT

5 

08 B Editorial Spread 


Entrant: iostudio 

Advertiser: GX Magazine 

Title: GX Magazine vol 5: issue 9 Meet You at the 

Top Feature 

Credits: Mitch Powers, Publisher 

keith kawasaki, Editor-in-Chief 

Andrew Nixon, Design Director 

Christian Anderson, Deputy Editor 



Advertiser: GX Magazine 

Title: GX Magazine vol 6: issue 7 shutter speed Feature 

Credits: Mitch Powers, Publisher 

keith kawasaki, Editor-in-Chief 

Andrew Nixon, Design Director 

Christian Anderson, Deputy Editor 

russell klika, Photographer 

08 D Magazine Design (Entire Magazine) 


Entrant: Gs&F 

Advertiser: LP Building Products 

Title: LP Building Products Magazine 

Credits: kerry Oliver, Creative Director 

Ted Cass, Designer 

Liz Guzzo, Editor 

Pat Lee, Print Production Manager 


Entrant: Locomotion Creative 

Advertiser: Tractor supply Company 

Title: Out Here Magazine 

Credits: Tonya Young, Creative Director 

Jennie Pickens, Designer/Art Director 

David Blumberg, Production Artist 

Carol Davis, Copy Editor 

Debbie Nelson, Print Production Manager 

vertis Communications, Printer 


Entrant: Jade Novak Design 

Advertiser: The upper room 

Title: Pockets Magazine (Nov. 2009 issue) 

Credits: Jade Novak (Jade Novak Design), 

Art Director, Designer 

emily keafer (every Little Thing), Designer 

Lynn Gilliam (The upper room), Editor 

^ 20 6

08 E Book Design (Entire Book) 


Entrant: Juicebox Designs 

Advertiser: The Booksmith Group 

Title: The spirit of Lsu Tiger Memories coffee table book 

Credits: Jay smith, Art Director 

Jay smith, Designer 

Jay smith, Illustrator 

Jay smith, Hand Lettering 

kristi smith, Hand Lettering 

Nicholas Hudson, Illustrator 

Leslie Hudson, Hand Lettering 

Anna Landry, Hand Lettering 

steve Adams, Hand Lettering 



Advertiser: robert Bosch Corporation 

Title: robert Bosch - Fram/shaun Book 

Credits: Matt Horton, Group Creative Director 

karinne Caulkins / Devan Todd, Art Directors 

John Carney, Copywriter 

keeley Wamp, Print Production 



Advertiser: Docupak, inc. and Army National Guard 

Title: Why We serve: A Portrait of the Army National Guard 

Credits: rebecca Gervais, Designer 

keith kawasaki, Sr. Editor 

Bibi Bielat, Designer 

Heather Dryden, Designer 

Andrew Nixon, Designer 

Dustin McNeal, Jaime starkey, Jon Walters, Designers 

Chris West, Contributing Writer 

Heather Allen, Christian Anderson, John Listman, 

Contributing Writers 

Jason West, Copy Editor 

Camille Breland, Tim irvin, Alan Waller, 

Jeff Walters, Julie Zeitlin, Copy Editors 

^ 

521 6

5 

Best of Show 

Olive & sinclair Chocolate 

Each of these entries was 

strong enough on its own to 

warrant a Gold. But taken as 

a whole, they’re just beautiful. 

I’d buy the candybars just to 

have samples of the label. If 

the chocolate was as good 

as the label, it would just be 

an added bonus. And all the 

judges wished that the posters 

were scratch and sniff... they 

just look like they should smell 

like chocolate. 

– kris HeNDersHOTT 

^ 

22 6 

09 A Poster 


Entrant: Dye, van Mol & Lawrence 

Advertiser: Jack Daniel Distillery 

Title: Butt rub 

Credits: Nelson eddy, Creative Director 









Title: Check Out Our Loins 




Tim shawl , Illustrator 






Title: BreatheAmerica “Flow” Poster 




Jason Wright, Copywriter

09 B Poster Campaign 



Advertiser: Olive & sinclair Chocolate (scott Witherow) 

Title: Olive & sinclair Chocolate 

Poster Campaign 

Credits: Joel Anderson, Creative Director and Designer 




Title: BreatheAmerica Poster Campaign 








Title: Chick, Butt and Loins 







Direct 

Marketing 

11 A Direct, Business-to-Business or Consumer, Flat 



Advertiser: Nashville Convention & 

visitors Bureau 

Title: Honky Tonk Wisdom/Tootsies 

Credits: April Addy, Creative Director/ 

Copywriter 

Dale Addy, Creative Director/ 

Art Director 

Chuck Creasy, Creative Director/Calligrapher 



^ 

523 6

5 

11 A Direct, Business-to-Business or Consumer, Flat Continued 


Entrant: LifeWay 

Advertiser: Threads 

Title: Threads Brand Piece 

Credits: Leigh Ann Dans, Graphic Designer/Art Director 

Amy Jacobs, Copywriter 

Jenny Williams, Marketing Strategist 

Alexis Goodman, Illustrator 

11 B Direct, Business-to-Business or Consumer 



Advertiser: Johnston & Murphy 

Title: President Obama Footwear Packaging Design 

- Lincoln interpretation 



Todd Boyce, Master Carpenter 

elizabeth Lee, Production Manager 

Brian Fulton, Account Executive 

12 A Direct Campaign, Business-to-Business or 

Consumer, 3-D 


Entrant: PiCA 

Advertiser: OuM Chiropractor Program 

Title: Answers 

Credits: scott Meert, Vice President of Marketing 

Jennifer Greiner, Graphic Designer 

Christopher Milton, Marketing Coordinator 

13 B Specialty Advertising 

^ 

2 


Entrant: Burgundy Group Advertising 

Advertiser: Father ryan High school 

Title: Commemorative Coin - Athletic 

Complex Opening 

Credits: rich Hilton, Creative Director 

Lonnie spivak, Designer 

Lonnie spivak, Production Manager 



Advertiser: Johnston & Murphy 

Title: iPod Touch shoe image Gallery 


Dawn scott, Art Director 

Mike Ferguson, Copywriter 

Heather Haley, Production Manager 

kristin Hampel, Account Executive 

6




Title: This Day in Lynchburg - 

2010 Tennessee squire Association Calendar 




Mark katzman, Photographer 

Curt von Diest, Retoucher 

14 A Outdoor Board, Flat 




Title: Tennessee Lottery - Powerball ‘Baseballs’ 





14 D Outdoor Board, Super-Sized 




Title: Cracker Barrel - New Country 

store Building rebrand 




Jennifer Workman, Art Director 


Nat strimpopulos, Designer 


17 D Site, Exterior Static 

Out-of-Home 




Title: Cracker Barrel - New Country store Building rebrand 





Jennifer Workman / Nat strimpopulous, Designers 


^ 

52 6

5 

17 D Site, Exterior Static Continued 




Title: Powerball ‘Baseballs’ 





Non-Traditional 

Advertising 

20 A Non-Traditional, Single 



Advertiser: Taxi on Demand 

Title: Taxi on Demand Wild Posting 



Taylor Luffman, Art Director 


Consumer or Trade 

Publication 

22 B Consumer/Trade, Full Page, Color 


Entrant: BOHAN Advertising | Marketing 

Advertiser: ebonite international/Columbia 

Title: Columbia Power swing Bump of Champions 

Credits: Jon Arnold, Group Creative Director 

Jim valosik, senior Art Director 

Jason Corbin, Copywriter 

^ 2 

6

22 B Consumer/Trade, Full Page, Color 



Advertiser: ebonite international/Hammer 

Title: Hammer Hot sauce 

Credits: Jim valosik, Senior Art Director 

Jason Corbin, Copywriter 

24 B Consumer/Trade Campaign, Color 



Advertiser: united Methodist Communications 

Title: united Methodist Communications What if 





Jennifer Turner, Account Executive 


Entrant: D s Tombras 

Advertiser: isr Group 

Title: unmanned vehicles 

Credits: Paul Nies, Copywriter 

Jeff reep, Art Director 

Nicole kuhl, Account Supervisor 

28 B Newspaper, Spread, Color 

Newspaper 



Advertiser: rBC 

Title: rBC - Blue Bar “Outweigh” 

Credits: Matt Horton, Executive Creative Directors 

Pat Harris / Jason Wright, Group Creative Directors 

Mary Carlton, Print Production Manager 

^ 

52 6

5 

28 B Newspaper, Spread, Color Continued 




Title: rBC - Blue Bar “up/Down” 




30 B Newspaper Campaign, Color 




Title: rBC Blue Bar Campaign 





Interactive Media 

32 A Website, B-to-B Flash, Products, Business-to-Business 


Entrant: Delevante 

Advertiser: Mark Deautchmann/village real estate/rhythm 

Title: rhythm at Music row Web site 

Credits: Michael Delevante, Creative Director 

Michael Delevante, Designer 

Jim Cipriani, Designer 

Jim Cipriani, Programmer 

^ 

2 

6

32 A Website, B-to-B Flash, Products, 

Business-to-Business Continued 


Entrant: Gs&F 

Advertiser: LP Building Products 

Title: LP Building Products Website 


Jeff Hottle, interactive Creative Director 

Michael Hutzel, Art Director/Designer 

shawn Daniel, CSS/XHTML Developer 

Aaric Pittman, Programmer 

32 C Website, B-to-B Flash, Services 


Entrant: i Design inc. 

Advertiser: red Leaf interiors 

Title: red Leaf interiors 

Credits: Brian Hamblen, Partner/Creative Director 

Anthony Davis, Partner/Marketing Director 

steven Boone, Partner/R&D Director 

Matt Cramer, Sr. Developer 

Heather Allaman, Programmer 

33 C Website, B-to-B HTML, Services, Business-to-Business 


Entrant: cabedge.com, LLC 

Advertiser: Mochi Media, inc. 

Title: Mochi Media Website 

Credits: Chris Blanz, Creative Director 

Nick sigler, Art Director 


Entrant: cabedge.com, LLC 

Advertiser: industrial Door Contractors 

Title: industrial Door Contractors Website 

Credits: Chris Blanz, Creative Director 

Nick sigler, Art Director 

scott Hutcheson, Copywriter 

kris D’Amico, Photographer 

34 A Website, Consumer Flash, Products 


Entrant: daniel burton dean|DBD 

Advertiser: Bear Archery 

Title: Bear Web site 

Credits: Tom Johnson, sr. Art Director/Creative Manager 

Brandon Luhring, Art Director/Interactive Manager 

Matt Breivogal, Graphic Designer 

Julie Mitchell, Web Developer 

Phil Mowrey, Creative Director 

^ 

2 

6 

5

5 ^ 

30 6 

34 C Website, Consumer Flash, Services 




Title: united Methodist Communications 

10thousanddoors.com 


Jim valosik, Art Director 

ruth Little , Copywriter 

kerry Graham, Copywriter 

richmond Williams, Copywriter 

35 A Website, Consumer HTML, Products 


Entrant: Brand Aid Design Co., LLC 

Advertiser: Thomasville Furniture industries 

Title: Thomasville Furniture industries 

Credits: Jeremy Mansfield, Creative Director 

Josh McGlinn, Designer 

eric Tessau, Developer 

Tom Thompson, Developer 



Advertiser: Century Boats 

Title: Century Boats Website 


Brian Bruzewski, Designer/Art Director 

rich scaglione, Copywriter 

Carey Moore, Copywriter 

Michelle Myers, Web Production 

Jason Ferrell/Natural Logic, 

Web Programmer 

35 C Website, Consumer HTML, Services 


Entrant: Gs&F 

Advertiser: Avenue Bank 

Title: Avenue Bank Website 


Michael Hutzel, Art Director/Designer 


Jeff Hottle, Interactive Director 

shawn Daniel, Site Programmer

36 A Banners / Pop-ups / Screensavers 




Title: rBC Bluewater Project rich Media 



Jason Wright, Group Creative Director/Copywriter 


Mike Boyd, Producer 

Adyatra, Developer 

36 B E-Mails / E-Cards 




Title: send Your Wish List 



Jacob Fields, Copywriter 




36 C Micro or Mini Sites 



Advertiser: Fazoli’s system Management, LLC 

Title: Fazoli’s system Management, LLC - Mini site 

Credits: Al Jackson, Group Creative Director/Copywriter 

robert Bright, Senior Art Director/Cartoonist 


Joy sarnache, Copywriter 

Glyne Griffith, Digital Producer 

iDesign, Web Developer 


Entrant: redpepper 

Advertiser: Camp Nashville 

Title: Camp Nashville micro site 

Credits: Bruce stanley, Creative Director 

Cindy sargent, Creative Director 

rachael schendel, Art Director 

Neely Catignani, Designer 

Matt reed, Programmer 

^ 

31 6 

Online 

5

5 

36 C Micro or Mini Sites Continued 




Title: send Your Wish List Microsite 







36 D Online Games 

Radio 


Entrant: Grassroots Promotion 

Advertiser: steve richard 

Title: stomp - The Game 

Credits: Mike Halsey / Magnetic Dreams, Creative Director 

Jim Alderdice, Producer 

36 H Internet Commercials 


Entrant: Fivestone studios 

Advertiser: krystal restaurants 

Title: krystal Blitz Campaign - viral videos 

Credits: Traylor Woodall, Director 

kirby Atkins, Animator 

Zach Gunter, video Editor/Sound Design 

40 Local Radio Campaign 


Entrant: Gs&F 

Advertiser: Avenue Bank 

Title: Avenue Bank radio Campaign 



kerry Oliver, Producer 

Ben Holland, Studio Engineer 

spotland Productions, Radio Studio 

^ 

32 6

41 A Regional / National Radio 




Title: “Hey Ladies” :30 



Penny rahe, Producer 

NPALL, Recording Studio 

41 B Regional / National Radio 




Title: ‘Backing up’ :60 



Tom Gibney, Producer 

Talbot sound, Recording Studio 

43 A Radio Self-Promotion 


Entrant: south Central Media 

Advertiser: WCJk/96.3 JACk-fm 

Title: 96.3 JACk fm song spoof Montage 090309 

Credits: Jim McCarthy, Production Director 

Television 

44 B Local TV, :30 




Title: rBC Today - resolutions 



Penny rahe, Broadcast Production 

^ 

33 6 

5

5 

45 Local TV Campaign 




Title: rBC Today Campaign - 

resolutions, Conveyor Belt, Net, Wires 



Penny rahe, Broadcast Production 

47 B Regional / National TV, Consumer Outlets 



Advertiser: Fazoli’s system Management, LLC 

Title: Fazoli’s system Management, LLC - 

“stomach and Wallet” Television 

Credits: Al Jackson, Group Creative Director/Copywriter 


kris roberts, Producer 

47 C Regional / National TV, Consumer Services 




Title: Big Pens 







Advertiser: Ochsner Health system 

Title: Ochsner Health system “Pregnancy” Television 

Credits: Brian Donnenwirth, Senior Art Director 


kerry Graham, Copywriter 

Deb rhodes, Producer 

Amy Cass, Account Supervisor 

Jennifer Turner, Account Executive 

^ 

3 

6




Title: united Methodist Communications economic relief 




Leonard Wolf, Music 

Barry scott, Voice Over 




Title: Anthem 



Penny rahe, Broadcast Producer 

48 A National TV Campaign 




Title: Big Checks Campaign 



Matt Horton / Jason Wright, Copywriters 


Mixed Media 

Cross Platform Campaign 

52 Mixed-Media, Regional / National Business-to-Business 




Title: John Deere Campaign 

Credits: Matt Horton / Jeffrey Buntin Jr., Executive 

Creative Director 


Jeffrey Buntin Jr., Copywriter 


^ 

3 

6 

5

5 

Diversity Award 

united Methodist 

Communications 

rethink Church 

It was the strategic thinking 

and apparent philosophy 

behind this campaign that 

secured it as the choice for 

the Diversity Award. From 

every angle, this campaign 

celebrates inclusiveness 

and removal of barriers 

between human beings. 


54 Mixed-Media, Regional / National Business-to-Consumer 




Title: united Methodist Communications rethink Church 





ruth Little, Copywriter 




Entrant: Gs&F 


Title: Bridgestone Mixed Media Campaign 






robert Mott, Print Production Manager 

Advertising for 

the Arts and 

Sciences 

55 E Arts, Poster 


Entrant: threeseventwo creative media 

Advertiser: Plowhaus Artists Cooperative 

Title: Abstrakta Poster 

Credits: Franco scaramuzza, Creative Direction 

Franco scaramuzza, Design 

erica scaramuzza, Accounts 

Jeff Williams, Printing 

^ 3 

6

55 G Arts, Invitation 


Entrant: Nashville Opera 

Advertiser: Nashville Opera Guild 

Title: La Bella Notte invitation 

Credits: Cara schneider, Art Director/Designer/Illustrator 

Laura Bearden, Event Co-Chair 

Laura Niewold, Event Co-Chair 

61 B Arts, Mixed Media Campaign 



Advertiser: Frist Center for the visual Arts 

Title: Frist Center for the visual Arts Chuck Close Campaign 


Al Jackson, Group Creative Director 


Entrant: studio Plush 

Advertiser: Nashville Film institute 

Title: Nashville Film institute 

Credits: Heather Dryden, Creative Director 

Lindsay Jamison, Brand Strategist, Editor 

Prema Thiagarajah, Owner/Vision 

Public Service 

62 E Public Service, Poster 


Entrant: Gs&F 

Advertiser: Boy scouts of Middle Tennessee 

Title: Dodgeball Challenge Poster 


Darek Leech, Designer 


Pat Lee, Print Production Manager 



Advertiser: Autism society of Middle Tennessee 

Title: Autism Posters 


Alan knox, Designer 

^ 

53 6

5 


ST8MNT Poster 

6 

6 

This does everything a 

promotional poster is 

supposed to do. I don’t 

know of these guys, but 

after my visit to Nashville, I 

looked them up one the web. 

This did an excellent job of 

showing the personality, 

craft and attitude of the 

place. So often agencies are 

their own worst enemies on 

promotional pieces. I feel 

like I want to hang out there 

just because of this poster. 


Advertising Industry 

62 G Public Service, Invitation 


Entrant: Bagwell Macy advertising/pr 

Advertiser: iroquois steeplechase 

Title: iroquois steeplechase General invitation 

Credits: Damon Bagwell, Executive Creative Director 

kim russell, Creative Director 

kim russell, Art Director/Designer 

Damon Bagwell, Copywriter 

McQuiddy Printing, Printer 

64 A Public Service, TV 



Advertiser: Goodwill industries of Middle Tennessee, inc. 

Title: What You Give Me - Dan 


Jimmy Chaffin, executive Producer 

David Poag, Director 

Jan Mattix, Art Director 

Tamera Brooks, Producer 

Cheryl Thompson, Account Executive 

64 C Public Service, Audio / Visual 


Entrant: Gs&F 

Advertiser: American Cancer society (Nashville Chapter) 

Title: Camp Horizon video 


rebecca scarpati, Producer 

elvis Wilson, Director/Editor 


Self-Promotion 

69 A Self-Promotion, Collateral 


Entrant: sT8MNT inc 

Advertiser: self - sT8MNT 

Title: sT8MNT open house poster 

Credits: Josh Newman, Principal Designer 

Austin Hale, Designer, Illustrator 

^ 3 

6

69 A Self-Promotion, Collateral Continued 


Entrant: Bob Godby Creative Communications 

Advertiser: Bob Godby Creative Communications 

Title: Fab Four 

Credits: Bob Godby, Creative/Designer/Illustration 

69 B Self-Promotion, Stationery Package 



Advertiser: Locomotion Creative 

Title: Locomotion Creative identity Materials 


Jennie Pickens, Designer/Print Production 

Douglas Printing, Printer 

69 E Self-Promotion, Broadcast 


Entrant: st8mnt inc 

Advertiser: self - sT8MNT 

Title: sT8MNT demo reel 

Credits: Josh Newman, Principal Designer 

69 F Self-Promotion, Interactive 



Advertiser: DNA Creative 

Title: spicy shrimp Boil 

Credits: April Addy, Creative Director/Copy Writer 

Dale Addy, Creative Director/Art Director 


Entrant: pixelFLYTe 

Advertiser: pixelFLYTe 

Title: www.pixelFLYTe.com 

Credits: Cary kelley, Partner 

James Walters, Partner 

Joy sarnacke, Copywriter 

^ 3 

6 

5

5 

69 F Self-Promotion, Interactive Continued 



Advertiser: redpepper 

Title: iMA Augmented reality 


Matt reed, Webmaster 

Alan knox, Designer 

Joni Miller, Production Manager 

69 H Self-Promotion, Non-Traditional 


Entrant: Freelance 

Advertiser: robby Lee Feldman 

Title: robby Lee Feldman self-Promo 

Credits: robby Lee Feldman, 

Conceptor/Copywriter 

steve Barker, Art Director 

69 I Self-Promotion, Direct Mail 



Advertiser: redpepper 

Title: Try something New 


Neely Catignani, Designer 

Abby Wilkerson, Copywriter 

Joni Miller, Production Manager 

69 J Self-Promotion, Invitation 



Advertiser: Dye, van Mol & Lawrence 

Title: A season of Possibilities 


Jan Mattix, Art Director, Illustrator 

Dawn scott, Art Director, Illustrator 

Jeff Porter, Art Director, Illustrator 

Jonathan Carpenter, Art Director, Illustrator 

Carrie Apple, Art Director, Illustrator 


Heather Haley, Production Manager 

Toni Marshall, Account Executive 

rutherford studios, Photography 

^ 

0 6



Advertiser: Tombras interactive 

Title: interactive revolution 

Credits: ryan Harvey, Art Director 

Nicole kuhl, Account Supervisor 

71 B Self-Promotion, Mixed Media Campaign 



Advertiser: iostudio, LLC 

Title: Fit to Fight Campaign 

Credits: Jon Walters/Dustin McNeal, Designers 

Bibi Bielat, Director 

Adam Livingston/Andrew House, 

Videographer/Editor 

Gary ingle, Motion Graphics 

ken Weichert, Talent 

72 Logo 

Elements of 

Advertising 



Advertiser: Olive & sinclair Chocolate (scott Witherow) 

Title: Olive & sinclair Chocolate Logo 

Credits: Joel Anderson, Creative Director and Designer 



Advertiser: 2 Moon Gallery 

Title: 2 Moon Art Gallery 




^ 

1 6 

5

5 


Jack Daniel Distillery 

Poster Campaign 

Hard-hitting attitude in 

this campaign’s voice – but 

it didn’t stop with clever 

headlines. That attitude was 

carried consistently through 

the humorous illustrations 

and the punch of printing 

silver on black. 


72 Logo Continued 




Title: Cracker Barrel 40th Anniversary Logo 



karinne Caulkins/Jennifer Workman, Art Directors 


Nat strimpopulous, Designer 



Entrant: Juicebox Designs 

Advertiser: Treehouse records 

Title: Treehouse records Logo 

Credits: Jay smith, Art Director 

Jay smith, Designer 

kristi smith, Illustrator 



Advertiser: Franklin Hearing Center 

Title: Franklin Hearing Center Logo 

Credits: s.A. Habib, Creative Director 

Brian Bruzewski, Designer/Art Director 

Jennie Pickens, Designer/Art Director 

73 A Illustration 




Title: Butt rub 










Title: Check Out Our Loins 







^ 

2 6




Title: Hot Chick 



Tim shawl , Illustrator 





Entrant: Latocki Team Creative 

Advertiser: Mack Hodgson 

Title: smokey Mountain storytellin’ shadowbox 

Credits: Miranda Crump, Illustrator 




Title: icon - egg Basket 




steve Noble, Illustrator 



Advertiser: st. Jude’s Children’s Hospital 

Title: st. Jude’s - Tightrope 



Devan Todd, Illustrator 

73 B Illustration, Campaign 




Title: Chick, Butt and Loins 





isle of Printing, Printer 


^ 

3 6 

5

5 

73 B Illustration, Campaign Continued 




Title: Cracker Barrel - icons 




steve Noble, Illustrator 



Advertiser: st Jude’s Children’s Hospital 

Title: st. Jude’s Children’s Hospital 



Devan Todd, Illustrator 

74 B Photography, Color 



Advertiser: Pi Beta Phi Foundation 

Title: Targets 


Jan Mattix, Art Director 

David Bailey, Photographer 

susan steeno, Account Executive 

74 D Photography, Campaign 



Advertiser: John Deere Licensed Products (Deere & Company) 

Title: John Deere Lifestyle 

Credits: Matt Horton / Jeffrey Buntin Jr., 

Executive Creative Directors 

ray reed, Creative Director 




Entrant: Gs&F 


Title: Bridgestone Photography 


kathy Mitchell, Art Director 

elvis Wilson, Art Director 


^ 

6

75 A Animation or Special Effects Video or FIlm 




Title: Anthem 


75 B Special Effects, Internet 


Entrant: Fivestone studios 

Advertiser: krystal restaurants 

Title: krystal Blitz Campaign - Banner Ads 

Credits: Traylor Woodall, Director 

kirby Atkins, Animator 

Zach Gunter, Video Editor/Sound Design 



Advertiser: Averitt 

Title: Averitt Holiday Card 


Alan knox, Designer & Programmer 



Advertiser: Averitt 

Title: vW Animated Website 


Alan knox, Designer & Programmer 

76 B Music With Lyrics 


Entrant: iv group 

Advertiser: union investment 

Title: union investment - “Beside Me” :60 

Credits: iv / iv2, Music Composer & Producer 

Martin schmid, Director - Jo! Schmid 

Heather Bond, Artist & Vocalist 

kerstin Aundt, Creative Director - KNSK 

^ 

6 

5

5 

76 C Sound Design 




Title: “Backing up” 

Credits: Mat Horton, Executive Creative Director 


Tom Gibney, Producer 

Talbot sound, Sound Design 

77 Cinematography 



Advertiser: saint Thomas Health services 

Title: Game Day 

Credits: Brian Potter , Creative Director 

Nick vagott, Creative Director 

Bill seymour, Copywriter, Agency Producer 

steve Castle, Account Supervisor 

Printing Local Only 

79 C Printing (Conventional), Four Color or More, Single Page 


Entrant: TruColor Litho 

Advertiser: Permobil 

Title: Permobil Poster 

79 D Printing (Conventional), Four Color or More, 

Multiple Pages 



Advertiser: Nashville Convention & visitors Bureau 

Title: Tootsies Orchid Lounge 


Entrant: Lithographics, inc. 

Advertiser: Gresham smith & Partners 

Title: showcase 2 Book 

^ 

6



Advertiser: visualink Creative 

Title: Johnston & Murphy Fall 2009 Footwear Catalog 

80 B Printing (Digital), Four Color or More, Multiple Pages 


Entrant: Jive! - A Digital Print Factory 

Advertiser: LY designs 

Title: 2201 Harding Place real estate Brochure 


Entrant: Jive! - A Digital Print Factory 

Advertiser: Tenn Hens Design 

Title: invitation for Orrin’s 49th Birthday 

80 B Printing (Digital), Four Color or More, Multiple Pages Cont. 



Advertiser: D.s. Tombras/Nashville 

Title: Tombras Pitch Brochure 

81 C Die Cutting 



Advertiser: Lifeway 

Title: ruth sample Book with Handle 

81 D Multiple Process 



Advertiser: studio Haus 

Title: Onsite Catalog 

^ 

6 

5

COMMiTTee 

CHAIRS: 

HeATHer DrYDeN, CreATive CHAir 

LiLLiAN TurMAN, eveNT CHAir 

TiM TeMPLeTON 

LisA TAYLOr 

MEMBERS: 

CHuCk CreAsY 

MArk FArrAr 

HeATHer GArCiA 

BreT HAiNes 

DAviD HOWe 

sHArON MCGiNNis 

TiM MCMuLLeN 

vOluNTeers 

LiNDseY ArMsTrONG 

rACHeL BeiNeTTi 

eriN CAiN 

CArOL DYer 

ABreA GArWOOD 

HANNA GOeTZ 

JeNNiFer L. HerNANDeZ 

rACHeL kOONTZ 

DOTTie MCCOrMiCk 

keLLeY MCLAuGHLiN 

rOCkY MOreNO 

HALLie rHOADes 

Nikki rHOADes 

suPPliers 

1220 eXHiBiTs 

AMAX TALeNT 

ATHeNs PAPer 

FeATure PreseNTATiON 

FrANCis COMMuNiCATiONs 

Jive! A DiGiTAL PriNT FACTOrY 

MArk MOsrie PHOTOGrAPHY 

MCQuiDDY CLAssiC 

NAsHviLLe BusiNess JOurNAL 

NAsHviLLe CONveNTiON & visiTOrs BureAu 

NAsHviLLe eveNT LiGHTiNG 

NOrTHsTAr sTuDiOs 

ONCe uPON A TiMe CATeriNG 

sOuTHerN TrOPHY 

TeNNesseAN MeDiA GrOuP 

AAF NAsHviLLe MissiON sTATeMeNT 

The mission of the American Advertising Federation Nashville (AAF Nashville) is to expose 

members to visionary issues relative to the advertising/communications industry while 

creating opportunities for networking, learning, service and individual recognition. 

For more information or to become a member, call 615.469.4040 or visit 

WWW.AAFNAsHviLLe.COM 

The 2010 Nashville aDDY awarDs are DeDiCaTeD TO The CreaTive sPiriT 

aND MeMOrY OF bill rOss aND FreD williaM saTTerwhiTe. 

5

2010 Winners Book - Addy

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