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<strong>MBA</strong><br />
BEST<br />
ONLINE PROGRAMS<br />
GRAD BUSINESS<br />
2013<br />
<strong>MBA</strong> Degree <strong>Online</strong><br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong><br />
Advance. Lead. Succeed.<br />
In a constantly evolving world.<br />
#1 Ranked <strong>Online</strong> <strong>MBA</strong> Programs<br />
U.S. News & World Report 2013
<strong>Washington</strong> <strong>State</strong> <strong>University</strong> - <strong>MBA</strong> <strong>Online</strong><br />
Dean’s Message 1<br />
Director’s Message 2<br />
Accreditations & Honors 3<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong> 4<br />
<strong>MBA</strong> <strong>Online</strong> Program 6<br />
WSU College of Business 8<br />
Faculty 11<br />
Course Descriptions 19<br />
Concentrations and Electives 21<br />
Benefits of <strong>Online</strong> Learning 23<br />
Five Levels of Support 25<br />
Enrollment Requirements 26<br />
FAQs 28
Dean’s Message<br />
It has been my pleasure since 2005 to serve as dean of the WSU College of Business, my alma mater. Serving also as a<br />
faculty member since 1990, I have witnessed firsthand the College’s role as a driver of economic development in the<br />
state of <strong>Washington</strong>, across the nation, and around the world. We have heavily invested in the future of commerce<br />
through our commitment to conducting the highest quality research, offering world-class educational programs, and<br />
providing a forum for the delivery of innovation. Related initiatives emanate from our primary strategic priorities:<br />
• Research: Conducting quality research, publishing in our fields’ premier journals, and preparing doctoral students for academic<br />
careers.<br />
• Global Outlook: Broadly developing an appreciation in our students for the cultural and social dimensions of the global business<br />
environment.<br />
• Professional Perspectives: Developing professional and responsible future business leaders.<br />
• Innovation: Fostering innovative ideas and entrepreneurial thinking in our students and faculty.<br />
Over the past few years, the College of Business has consistently ranked in the top 60 among public national universities and in the top<br />
70 overall by U.S. News and World Report’s America’s Best Colleges; The College of Business was ranked No #1 in Best <strong>Online</strong> Graduate<br />
Business Programs for 2013 by U.S. News and World Report; our online <strong>MBA</strong> has been ranked among the country’s best by Princeton Review;<br />
our <strong>Online</strong> <strong>MBA</strong> Program was ranked as a “best buy” and 53 out of 139 on GetEducated.com’s list of Best <strong>Online</strong> <strong>MBA</strong> programs; our<br />
undergraduate International Business Program has been ranked in the top 20 since 2003 by U.S. News and World Report and was recently<br />
13th among public national universities; our School of Hospitality Business Management has been ranked #1 in career services to its students,<br />
as well as in the top 10 in research productivity, and our Information Systems Department is in the top 10 in research productivity. The WSU<br />
College of Business is a vibrant, internationally-recognized educational environment.<br />
WSU is a pioneer in online distance education and has been engaged in complete degree programs since the early 1990’s. Building on over<br />
50 years of experience delivering graduate management education, the WSU College of Business is particularly well suited to offer the <strong>MBA</strong><br />
Program online. I encourage you to explore the content of this brochure to learn more about our unique program and how it can assist you<br />
in achieving your career goals. I am honored to be leading the College of Business. I hope that you will consider joining our online <strong>MBA</strong><br />
program and (someday soon) join the ranks of proud WSU Cougar alumni worldwide.<br />
Best,<br />
Eric Spangenberg<br />
Dean, College of Business at <strong>Washington</strong> <strong>State</strong> <strong>University</strong><br />
Maughmer Freedom Philosophy Endowed Chair<br />
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Director’s Message<br />
The <strong>Washington</strong> <strong>State</strong> <strong>University</strong> College of Business is accredited at the bachelor, master, and doctoral<br />
levels by AACSB-International, the Association to Advance Collegiate Schools of Business. Housed in a<br />
land-grant, research institution, the College conducts scholarly and applied research and offers degree<br />
programs in a variety of business disciplines. Building upon WSU’s land-grant traditions, we are proud<br />
that our quality graduate programs are now available in an innovative online format<br />
for a broader audience.<br />
As we all know, fast-changing market conditions force business professionals to think creatively and<br />
react strategically to gain and sustain competitive advantages. Thus, broadening horizons and enhancing skills is key for you<br />
to make a difference as a global leader. The <strong>Washington</strong> <strong>State</strong> <strong>University</strong> <strong>MBA</strong> equips you with the knowledge to function in<br />
a variety of areas and cope with diverse and challenging environments. Our program provides the analytical and conceptual<br />
skills to master challenges in globalized, dynamic, and increasingly competitive markets.<br />
Based on our expertise and market demand, we are proud to present concentrations in three major areas: marketing,<br />
finance and international business. In addition to adding concentrations, I am excited to share that <strong>MBA</strong> students now have<br />
the opportunity to participate in a 10 day faculty-led international program. The program offers students a global business<br />
perspective with visits to businesses, but also incorporates local cuisine and sightseeing tours.<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong>’s online master’s degrees are distinctive because of the many important advantages we offer,<br />
such as the versatility needed to meet the demands of busy working students. Also, our impressive network of accomplished<br />
business alumni represents WSU and its students throughout the world. Their involvement provides WSU students with<br />
valuable support and networking throughout their professional lives.<br />
I encourage you to explore this brochure and contact WSU to learn more about the online <strong>MBA</strong> program. I am confident<br />
that our program will meet your needs and exceed your expectations.<br />
Best Regards,<br />
David E. Sprott, PhD<br />
Associate Dean for Graduate, International and Professional Programs<br />
Boeing / Scott and Linda Carson Chaired Professor of Marketing
Accreditations and Honors<br />
Selecting an institution for your <strong>MBA</strong> program is an important decision. With an <strong>MBA</strong> from WSU, you can<br />
be confident your degree will be recognized and respected throughout the world. In addition to WSU’s<br />
more than 50 years of developing quality graduate management education and over 20 years delivering<br />
online distance education, WSU holds several prestigious accreditations and continues to be recognized by<br />
distinguished organizations.<br />
BEST<br />
ONLINE PROGRAMS<br />
GRAD BUSINESS<br />
2013<br />
The <strong>Washington</strong> <strong>State</strong> <strong>University</strong> College of Business is among two percent of business<br />
schools worldwide to achieve accreditation at the bachelor, master, and doctoral levels from<br />
the Association to Advance Collegiate Schools of Business – International (AACSB), the most<br />
respected business program accrediting entity.<br />
WSU is regionally-accredited by the Commission on Colleges<br />
of the Northwest Association of Schools and Colleges.<br />
The College of Business was ranked No #1 in Best <strong>Online</strong> Graduate Business Programs for<br />
2013 by U.S. News and World Report.<br />
The College of Business is ranked 72nd overall and in the top 60 among public institutions<br />
in U.S. News and World Report’s Best Undergraduate Business Programs Rankings.<br />
The College of Business was named one of The Princeton Review’s<br />
“Best 290 Business Schools.”<br />
The online <strong>MBA</strong> program was named a “best buy” and 53 out of 139 on<br />
GetEducated.com’s list of Best <strong>Online</strong> <strong>MBA</strong> programs.<br />
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<strong>Washington</strong> <strong>State</strong> <strong>University</strong><br />
Learn From World-Class Faculty.<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong>’s dedication to superior education is reflected in its faculty: a distinguished<br />
group of professors who are accomplished experts in their respective fields. Many WSU faculty members<br />
are engaged in compelling research and published in leading academic journals. <strong>MBA</strong> online students will<br />
have direct access to these academic leaders and gain advanced business knowledge from their accumulated<br />
experience and insight. <strong>Online</strong> courses are developed and taught by the same faculty who deliver our on-campus<br />
graduate courses.<br />
Research That Changes the World.<br />
At <strong>Washington</strong> <strong>State</strong> <strong>University</strong>, many of the most complex and difficult issues of the modern world are<br />
addressed in its laboratories and classrooms. As a result, the rich flow of ideas and scholarly output have a<br />
significant impact on business, public policy, and the economy – globally.<br />
<strong>MBA</strong> online students have the privilege to learn from world-class faculty who have fostered cutting-edge<br />
business research conducted within the College.<br />
Cougar Spirit.<br />
Founded in 1890, WSU’s history is filled with stories about remarkable people of wisdom, talent, and<br />
commitment who built and nurtured what has grown into one of the nation’s top public research institutions.<br />
The Cougar spirit unites a diverse student body, loyal alumni, and enthusiastic supporters. They join together<br />
with pride whether it’s through the Cougar Business Network or cheering on WSU during Pac-10 athletics.<br />
Whatever the event, the sentiment is always “Go Cougs!”
Develop <strong>Your</strong> Managerial Skills<br />
“WSU’s online <strong>MBA</strong> program has<br />
been a great experience. With<br />
the variety of rich content, top<br />
notch professors, and interactive<br />
discussions, it’s been a very<br />
rewarding experience.”<br />
Current <strong>MBA</strong> <strong>Online</strong> Student
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Master in Business Administration <strong>Online</strong><br />
What Motivates You to Succeed?<br />
Perhaps the reason is to make a difference in the world or to grow as an individual. Many <strong>MBA</strong> students<br />
desire career advancement and the increased salary that goes along with it. Others want to prove they can<br />
do it – be better, make the cut, reach their highest potential. There are those who are visionaries and idealists<br />
while some are pragmatists and realists. So while motivations may differ, the drive to succeed and achieve<br />
their personal best is shared by all <strong>Washington</strong> <strong>State</strong> <strong>University</strong> graduates.<br />
A New Generation of Strategic Thinkers Who Reinvent How Business is Conducted.<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong> produces graduates who appreciate and learn to negotiate complex business<br />
challenges. WSU <strong>MBA</strong> graduates are the change agents that the world needs equipped with the tools to lead<br />
beyond intellectual and geographic boundaries.<br />
Commercial Impact Driven by Innovation and Entrepreneurship.<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong> <strong>MBA</strong> students are exposed to broad-ranging coursework that helps to hone<br />
entrepreneurial instincts and skills that can lead to significant commercial impact. Based on market demand,<br />
WSU offers three online <strong>MBA</strong> concentrations that allow students to gain in-depth knowledge in the areas of<br />
marketing, finance, or international business.<br />
The <strong>MBA</strong> online program is designed for students to learn how to successfully drive the execution and<br />
delivery of business initiatives as well as refine and improve upon existing opportunities. The nationallyranked<br />
entrepreneurship program within the College of Business further exemplifies this driving educational<br />
principle and provides professionals with world-class expertise.<br />
A Business Plan to Accelerate <strong>Your</strong> Career.<br />
Within the <strong>MBA</strong> online program you will integrate course content with your newly developed skills to create<br />
a world-class business plan. <strong>Your</strong> final project will allow you to apply the principles and best practices you<br />
have learned to present a comprehensive, strategic business plan.
Speed to Market.<br />
All business leaders understand that speed to market is a key component of success. With the ability to<br />
complete the WSU <strong>MBA</strong> degree online in as few as 22 months, you can put this principle into practice by<br />
applying it to your own career. The advanced online format provides for maximum learning with abundant<br />
flexibility to accommodate demanding lifestyles.<br />
Immediate Return on Investment to You and <strong>Your</strong> Organization.<br />
<strong>Your</strong> newly-acquired knowledge, skills, and contacts will immediately benefit your current organization while<br />
advancing your career goals. WSU online <strong>MBA</strong> students gain advanced knowledge of theoretical and applied<br />
skills in analysis and critical evaluation. Faculty instill independent thinking while encouraging students’<br />
ability to solve complex problems that relate conceptual material to real-life work challenges.<br />
Positive Impact on Society.<br />
The WSU College of Business fosters positive societal change by advancing the understanding of the<br />
impact of business on society and the environment, enabling <strong>MBA</strong> graduates to lead responsibly and make<br />
meaningful contributions to the world’s business communities.<br />
Education with an International Perspective.<br />
The College of Business strives to develop an appreciation in its students for the cultural and social<br />
dimensions of the global business environment. As part of that goal, we offer <strong>MBA</strong> students the opportunity<br />
to join an optional 10-day, faculty-led international trip.<br />
The once-in-a-lifetime opportunity allows students to gain invaluable business experience while being<br />
immersed in the culture of the host country. Past trips have included visiting businesses in China,<br />
Switzerland, and France.<br />
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WSU College of Business<br />
A Half Century of Graduate Management Education and Two Decades of <strong>Online</strong> Learning.<br />
The College of Business at <strong>Washington</strong> <strong>State</strong> <strong>University</strong> has more than 50 years of experience delivering high<br />
quality graduate management education. Always on the cutting-edge, WSU has been advancing business<br />
leaders for nearly 20 years through its online degree programs.<br />
In fact, WSU’s commitment to technological innovation and online learning was recognized by the<br />
National <strong>University</strong> Telecommunications Network, which presented the <strong>University</strong> with its 2009 Institution<br />
Achievement Award. Chosen for its dedication to online learning as well as long-term involvement in a<br />
variety of technologies, <strong>Washington</strong> <strong>State</strong> <strong>University</strong> remains diligent about growing its leadership position in<br />
online education.<br />
Dedicated to Developing Highly Successful Graduates Around the World.<br />
Spanning four campuses throughout <strong>Washington</strong> <strong>State</strong>, with global centers of learning in China and<br />
Switzerland, the College of Business at <strong>Washington</strong> <strong>State</strong> <strong>University</strong> has extensive networks of businesses<br />
and alumni in virtually every corner of the world. <strong>Online</strong> <strong>MBA</strong> students immediately become a part of this<br />
invaluable network.<br />
The WSU College of Business is dedicated to developing highly successful graduates who can deliver<br />
innovative ideas and understand the impact of business on society and the environment.
A Degree of Mastery.<br />
<strong>MBA</strong> students who earn their degree online receive the exact same <strong>Washington</strong> <strong>State</strong> <strong>University</strong> <strong>MBA</strong><br />
diploma as any of WSU’s on-campus students. Upon completing the program, your diploma will read<br />
Master in Business Administration, so you can be confident your degree will be recognized and respected<br />
throughout the world. There is simply no other <strong>MBA</strong> online program that exceeds <strong>Washington</strong> <strong>State</strong><br />
<strong>University</strong>’s combination of experience and expertise in online learning.<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong> <strong>Online</strong> Advantage.<br />
At <strong>Washington</strong> <strong>State</strong> <strong>University</strong>, you’ll discover a learning community dedicated to the success of its students<br />
and to serving the needs of our global society. Here, renowned professors inspire students to achieve their<br />
highest goals. Groundbreaking research, graduate studies, and outreach drive innovation, invention, and<br />
technology transfer throughout the world.<br />
The result? An institution that changes lives and contributes to the economic and civic vitality of the state,<br />
nation, and world.<br />
To assist you further, WSU simplifies the business of attending online classes by offering a cadre of services<br />
such as academic advising, technical support, financial aid counseling, registration assistance, library access,<br />
and more. All are just a phone call or email away. Designed with working professionals in mind, the online<br />
<strong>MBA</strong> program provides the freedom and flexibility needed to complete your degree from anywhere you have<br />
internet access, 24/7/365. For those who want to become further involved, WSU has an active online student<br />
government which arranges seminars, social gatherings, graduation parties, campus tours, and sporting<br />
event outings. There are also abundant opportunities with our robust online networking communities of<br />
current students and alumni on both LinkedIn and Facebook.<br />
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Deepen <strong>Your</strong> Business Knowledge<br />
“I used to create operational<br />
budgets all the time, but today I<br />
understand what needs to be done to<br />
make it complete. I also learned how<br />
to do a statistical analysis on patient<br />
wait times, operating room times,<br />
and even an analysis of performance<br />
evaluations. I now have tools and<br />
software that I understand.”<br />
Jolanda Barnett, Assistant Administrator,<br />
Cascade Valley Hospital and Clinics,<br />
<strong>Online</strong> <strong>MBA</strong> Graduate 2012
Faculty<br />
Sung K. Ahn, Ph.D.<br />
Sung K. Ahn is a professor in the Department of Finance and Management Science<br />
at <strong>Washington</strong> <strong>State</strong> <strong>University</strong>. He earned his Ph.D. in statistics from the <strong>University</strong> of<br />
Wisconsin-Madison and is an elected fellow of the American Statistical Association.<br />
Dr. Ahn’s primary research and teaching interests include modeling and forecasting<br />
of time series data, especially in business and economics. He has numerous research papers published in<br />
Journal of the American Statistical Association, Biometrika, Journal of Time Series Analysis, Journal of Econometrics,<br />
and Oxford Bulletin of Economics and Statistics, among others. Dr. Ahn served as a Fulbright Senior Specialist<br />
between 2002 and 2006.<br />
Genevieve Briand, Ph.D.<br />
Genevieve Briand earned her Ph.D. in agricultural and resource economics from<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong>. She is currently an instructor in the School of Economic<br />
Sciences.<br />
Dr. Briand’s areas of interest include economics education, econometrics, microeconomic<br />
theory, natural resource economics, and public finance and policy. She is a member of the American<br />
Economic Association and the Western Economics Association International.<br />
Kenneth D. Butterfield, Ph.D.<br />
Dr. Butterfield is an associate professor of management at <strong>Washington</strong> <strong>State</strong> <strong>University</strong>.<br />
He received his Ph.D. in organizational behavior from Pennsylvania <strong>State</strong> <strong>University</strong>. Dr.<br />
Butterfield has taught courses on managerial leadership and general management at the<br />
undergraduate, <strong>MBA</strong>, and Ph.D. levels. His current research focuses on the management<br />
of ethics, moral awareness, and restorative justice in the workplace. Dr. Butterfield has<br />
received various research grants, including one for work on the clean-up process at the nation’s nuclear<br />
weapons complex. He has presented his work at a variety of national and international conferences as well as<br />
served on the editorial review boards of Academy of Management Learning and Education and Business Ethics<br />
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Quarterly. Dr. Butterfield’s research has been published in several management, business ethics, and higher<br />
education journals. His research has also been featured in numerous media outlets, including The Wall Street<br />
Journal, The Economist, The New York Times, and The <strong>Washington</strong> Post.<br />
Joseph B. Harris, B.S., <strong>MBA</strong><br />
Mr. Harris is a clinical professor of entrepreneurship in the Department of Management,<br />
Information Systems, and Entrepreneurship. He assists the state’s small businesses with<br />
high-tech product development and commercialization. He also provides direct oneto-one<br />
counseling to small business owners for management and technical issues such<br />
as strategy development, cash flow analysis, market plan development, business plan<br />
development, policies and procedures, purchase or sale of business, and access to capital.<br />
Mr. Harris also serves as an adjunct professor in the WSU Center for Entrepreneurial Studies. He has taught<br />
classes in entrepreneurial marketing, management, and finance. He has also taught Mgt. 496, which leads<br />
students through the process of writing a business plan for their own business, and Mgt. 492 which teaches<br />
students to act as a consultant to local businesses. Mr. Harris worked for several years as a counselor for the<br />
<strong>Washington</strong> Small Business Development Center. During this time, he worked with over 800 small businesses<br />
in the state, consulting on such issues as business plan development, business startup, marketing, finance,<br />
management, and strategy.<br />
Mr. Harris operated his own business for eight years. His scientific instrument manufacturing company had<br />
sales of over $1 million with 14 employees. He has personally been involved in the writing and administering<br />
of three successful SBIR Phase I awards and one Phase II award granted to companies he has owned. Mr.<br />
Harris holds B.S. and <strong>MBA</strong> degrees from <strong>Washington</strong> <strong>State</strong> <strong>University</strong>.<br />
Robert F. Jenefsky, Ph.D.
Trained as a physicist, Dr. Jenefsky pursued his doctoral research at CERN (European<br />
Organization for Nuclear Research) in Geneva, Switzerland and received his Ph.D. from<br />
the Swiss Federal Institute of Technology in Lausanne. He is also a graduate of the<br />
International Advanced Management Program at INSEAD (Fontainebleau, France).<br />
Dr. Jenefsky held senior management positions in the control systems and information<br />
technology industries for 20 years, after which he joined Ecole hôtelière de Lausanne as professor of marketing<br />
and management as well as an internal and external consultant, until his retirement in 2008. He is currently<br />
teaching the WSU online <strong>MBA</strong> strategy course and has previously taught in WSU’s Swiss Study Abroad program.<br />
He also teaches the online <strong>MBA</strong> courses at Middlesex <strong>University</strong> (London, UK) and is serving as the president of<br />
two non-profit organizations.<br />
Dr. Jenefsky has authored case studies, conference papers, and journal articles in the area of control systems,<br />
marketing strategies, consulting, international hospitality strategies and service excellence, as well as<br />
being an invited speaker at numerous international topical conferences. In 2004, he received an award for<br />
outstanding service from the Management Consulting Division of the Academy of Management.<br />
Jean L. Johnson, Ph.D.<br />
Dr. Johnson is associate professor of marketing at <strong>Washington</strong> <strong>State</strong> <strong>University</strong>. She<br />
received her Ph.D. in marketing with an emphasis in distribution from the <strong>University</strong><br />
of Nebraska in 1988. Her major research emphasis is on domestic and across-culture<br />
interfirm relationships in marketing. Along with distribution relationships between<br />
Japanese and U.S. firms, Dr. Johnson’s research focuses on the management of equity and<br />
non-equity based strategic alliances between Japanese firms and firms from other cultures.<br />
Dr. Johnson also studies learning in domestic and cross-cultural marketing interfirm relationships. Dr. Johnson’s<br />
research has appeared in the Journal of Marketing, Journal of International Business Studies, Journal of Business<br />
Research, International Marketing Review, Journal of International Marketing, International Journal of Research in<br />
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Marketing, Journal of Business-to-Business Marketing, and Journal of Marketing Channels, among others. She has<br />
also presented her work at a variety of domestic and international conferences, and is active in the American<br />
Marketing Association. Professor Johnson serves on the Editorial Board of the Journal of Marketing and the Journal<br />
of World Business in addition to reviewing for other leading journals.<br />
Dr. Johnson teaches international marketing, strategic marketing, distribution channels management, and<br />
business-to-business marketing. Before beginning her academic career, Dr. Johnson spent a number of years as a<br />
market researcher/analyst in the advertising industry. She has lived and taught in several different countries (e.g.,<br />
France and Japan) as well as working on research projects in those countries.<br />
K.D. Joshi, Ph.D.<br />
K.D. Joshi is a professor in the Department of Management, Information Systems,<br />
and Entrepreneurship. She received her Master of Science in engineering from the<br />
<strong>University</strong> of Michigan and received her Ph.D. in business administration (decision<br />
science and information systems) from the <strong>University</strong> of Kentucky. Dr. Joshi’s research<br />
interests focus on knowledge management, innovation, and information technology<br />
(IT) workforce issues.<br />
Her research on knowledge management is cited over 1,000 times, and she has received multiple research<br />
grants from the National Science Foundation (NSF) to conduct her research. Her research examines several<br />
issues including how IT capabilities enable firm and innovation; understanding knowledge sharing and<br />
transfer within groups and firms, and recruitment, retention and advancement of IT workforce. Dr. Joshi has<br />
taught the Ph.D. Seminar as well as <strong>MBA</strong> and undergraduate courses on topics including IT strategy, business<br />
intelligence, web application, development and object-oriented programming. She has won multiple<br />
teaching innovation grants and is currently writing a book on business intelligence. Her engineering and<br />
business education backgrounds allow her to design and deliver technology-related courses which have a<br />
unique blend of both technical and managerial focus.
Hyun Jeong Jenny Kim, Ph.D.<br />
Dr. Jenny Kim earned her Ph.D. in hotel, restaurant, and institution management<br />
from Kansas <strong>State</strong> <strong>University</strong> and is currently an associate professor in the School of<br />
Hospitality Business Management. Her expertise is in hospitality business managementlodging,<br />
as well as service marketing and management. She is a member of the Council<br />
on Hotel, Restaurant, and Institutional Education (CHRIE), as well as the Travel and<br />
Tourism Research Association (TTRA).<br />
Dr. Kim’s primary research is focused on service management and marketing and the influence of employee<br />
service orientation on service quality, validity studies of service quality measures, service employees’<br />
emotional labor and job burnout/job engagement, and brand management in the hospitality industry.<br />
She also focuses on tourism and the resident attitude of mega-events and long-term impact of tourism<br />
development on national economic growth.<br />
Gene Lai, Ph.D.<br />
Dr. Gene Lai earned his Ph.D. in risk management and insurance and finance from the<br />
<strong>University</strong> of Texas at Austin. He is currently department chair for the Department<br />
of Finance and Management Science as well as a Safeco Distinguished Professor of<br />
Insurance. Dr. Lai’s finance expertise in is the areas of market efficiency and corporate<br />
finance. He also has expertise in risk management and insurance.<br />
Dr. Lai is a member of the American Risk and Insurance Association, Asia Pacifica Risk and Insurance<br />
Association, Financial Management Association, Risk Theory Society, and Western Risk and Insurance<br />
Association. His primary research focuses on alternative risk financing, efficiency issues, underwriting cycles,<br />
stock repurchase, dividend policy, and corporate governance.<br />
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Babu (Lourduraj) John Mariadoss, Ph.D.<br />
Dr. Babu (Lourduraj) John Mariadoss earned his Ph.D. in marketing from the <strong>University</strong><br />
of Houston and is currently an assistant professor in the Department of Marketing. His<br />
marketing expertise is in the areas of interfirm relationships, sales management, and<br />
strategic marketing. He is a member of the Academy of Marketing Science, American<br />
Marketing Association, Industrial Management and Purchasing Group, Product<br />
Development Management Association and the Institute for Supply Management.<br />
Dr. Mariadoss’ primary research is focused on business–to-business markets, and brand extensions. He is<br />
currently a Marketing Club advisor, and an editorial review board member for the Journal of Personal Selling &<br />
Sales Management, Industrial Marketing Management, and the Journal of Hospitality Marketing & Management.<br />
Darrel D. Muehling, Ph.D.<br />
Dr. Muehling is professor and chair of the Department of Marketing at WSU where he<br />
has been a faculty member since 1985. He received his Ph.D. in business administration<br />
(emphasis in marketing) from the <strong>University</strong> of Nebraska-Lincoln in 1985. His<br />
undergraduate and graduate teaching responsibilities at WSU have been in the areas<br />
of promotion management and principles of marketing. He has received numerous<br />
teaching awards since joining the faculty at WSU.<br />
Dr. Muehling’s primary research interests have focused on various dimensions of advertising/communications<br />
theory and practice, including nostalgia, comparative advertising, negative “attack” advertising, fineprint,<br />
and involvement. His research has appeared in numerous journals such as the Journal of Advertising,<br />
Journal of Advertising Research, Journal of Current Issues & Research in Advertising, International Journal of<br />
Advertising, Psychology and Marketing, Journal of Public Policy and Marketing, Journal of Business Research,<br />
as well as in the proceedings of national conferences for the American Academy of Advertising, American<br />
Marketing Association and the Association for Consumer Research. He has served as a reviewer for a number<br />
of academic journals and promotion management textbooks and has held several leadership positions,<br />
including President for the American Academy of Advertising.
Donna L. Paul, Ph.D.<br />
Dr. Paul is an associate professor of finance at <strong>Washington</strong> <strong>State</strong> <strong>University</strong>. She received a<br />
bachelor’s degree in management studies from the <strong>University</strong> of the West Indies, an <strong>MBA</strong><br />
from Stanford <strong>University</strong>, and a Ph.D. from the <strong>University</strong> of Oregon. Dr. Paul teaches<br />
corporate finance courses at the undergraduate, <strong>MBA</strong>, and Ph.D. levels, and conducts<br />
research on corporate restructuring, capital structure, dividend policy, and corporate<br />
governance. Her research has been published in academic journals such as the Journal of Financial and Quantitative<br />
Analysis, Journal of International Business Studies, and Financial Management. Prior to joining the faculty at WSU,<br />
she was an assistant professor at Babson College from 2001-2004, and a financial analyst at the Petroleum<br />
Company of Trinidad and Tobago from 1987-1995.<br />
Carolina in 1997.<br />
David E. Sprott, Ph.D.<br />
Dr. Sprott is associate dean for graduate, international and professional programs in the WSU<br />
College of Business and the Boeing / Scott and Linda Carson chaired professor of marketing at<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong>, Pullman. He received his bachelor’s of business administration from<br />
Kent <strong>State</strong> <strong>University</strong> in 1990 and his <strong>MBA</strong> from Kent in 1992. He earned a Ph.D. in marketing,<br />
with an emphasis on psychology and consumer decision-making, from the <strong>University</strong> of South<br />
Professor Sprott’s research interests include various issues related to consumer decision-making, social influence,<br />
information provision, and marketing public policy. His research has been published in the field’s top journals<br />
including Journal of Applied Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing<br />
Research, Journal of Consumer Psychology, Journal of Retailing, Marketing Letters, Journal of Public Policy & Marketing,<br />
Psychology & Marketing, and Journal of Consumer Affairs. In addition, his research has been presented at a variety of<br />
national marketing, psychology, and public policy conferences. He has taught various courses in brand management,<br />
consumer behavior, public policy, and research methods at the undergraduate, master, and Ph.D. levels.<br />
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Bernard Wong-On-Wing, Ph.D.<br />
Dr. Bernard Wong-On-Wing earned his Ph.D. in accounting from Arizona <strong>State</strong><br />
<strong>University</strong>. He is currently a professor in the Department of Accounting and holds the<br />
Ted Saltin Disntinguished Professorship of Accounting. Dr. Wong-On-Wing’s accounting<br />
expertise is in the areas of judgment and decision-making processes and managerial/<br />
cost accounting. He is a member of the American Accounting Association.<br />
Dr. Wong-On-Wing’s primary research focuses on behavioral accounting, as well as judgment and decision<br />
making. He is a director of the faculty-led Business in China Program and an editorial board member of<br />
Advances in Accounting.<br />
Jeanne H. Yamamura, CPA, MIM, Ph.D.<br />
Dr. Yamamura brings more than 30 years of experience in the industry and academia to<br />
WSU. She is licensed as a CPA in California and Nevada. She began as an auditor with<br />
Peat, Marwick, Mitchell & Co. (now KPMG) in San Francisco, California, and moved<br />
on to work as an audit manager for Touche Ross & Co. in the Commonwealth of the<br />
Northern Marianas. She provided internal audit services for county government and<br />
for an international financial services company. She has also worked in a variety of positions ranging from<br />
assistant controller to vice president of finance in the savings and loan industry.<br />
Following the completion of her doctoral studies at WSU, Dr. Yamamura taught accounting information<br />
systems and auditing at the <strong>University</strong> of Nevada Reno (UNR). In 2005, she served as chairman of the<br />
Nevada Society of CPAs, the first academic to hold the position in the organization’s 58-year history. In<br />
recent years, she has been providing training to island governments throughout Micronesia and the Virgin<br />
Islands, teaching students in a sustainable <strong>MBA</strong> program, and developing content for online <strong>MBA</strong> programs.<br />
She has written articles appearing in the Journal of Accountancy, the CPA Journal, and the Internal Auditor, as<br />
well as numerous academic journals. Her research focuses on the management of professionals and includes<br />
examination of factors impacting ethical judgments as well as the impact of cultural differences.
Course Descriptions<br />
Strategic Leadership<br />
Management And Operations (MgtOp) - 590 Strategy Formulation and Organizational Design<br />
Relationship between the formulation of strategy and the selection of effective organizational structures<br />
and systems.<br />
Management And Operations (MgtOp) - 591 Statistical Analysis for Business Decisions<br />
Analytical skills for decision-making; data collection and analysis, sampling, inferential, regression<br />
methodologies, experimental design, time series, and forecasting analysis.<br />
Management And Operations (MgtOp) - 593 Managerial Leadership and Productivity<br />
Organizational behavior and human motivation in the workplace; organization and leadership theories,<br />
studies, projects and models leading to improved productivity.<br />
Management of Innovation<br />
Entrepreneurship (ENTRP) - 600 Special Projects or Independent Study<br />
<strong>MBA</strong> capstone course. Business planning and objective career coaching.<br />
Management Information (MIS) - 580 Information Systems Management<br />
Data processing organization; operations, application development, computer selection, management of<br />
computer personnel and systems.<br />
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Functional Business Tools<br />
Accounting (Acctg) - 533 Administrative Control<br />
Managerial evaluation of budgeting, cost accounting, and financial analysis techniques; their utilization in<br />
control of operations.<br />
Finance (Fin) - 526 Problems in Financial Management<br />
Financial theory and its application to problems in capital markets, capital budgeting, capital structure,<br />
corporate governance, and society.<br />
Hospitality Business Management (HBM) - 581 Services Management<br />
Design and management of service systems in hospitality operations; control of customer interaction,<br />
personnel activities, and inventory.<br />
Marketing (Mktg) - 506 Marketing Management and Administrative Policy<br />
Marketing management and administrative policies as they relate to concepts, strategies,<br />
and decision-making.<br />
Final Presentation<br />
Business Administration (BA) - 702 Master’s Special Problems, Directed Study, and/or Examination<br />
Delivery of final graduation requirement - the complete business plan.
Concentrations and Electives<br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong>’s online <strong>MBA</strong> program now offers three leading-edge concentrations that allow<br />
students to immerse themselves within marketing, finance, or international business. Each concentration<br />
consists of three elective courses that deliver nine total credit hours of focused instruction.<br />
Marketing<br />
The <strong>MBA</strong> Marketing concentration provides students with an in-depth look into the realm of marketing.<br />
Example electives within the marketing concentration include:<br />
International Marketing<br />
Explore opportunities, characteristics, and trends in foreign markets. Study alternative<br />
methods, strategies, organizational planning, and control. Learn about problems of adapting<br />
American marketing concepts and methods.<br />
Consumer Behavior<br />
This course investigates social processes affecting consumer decision-making and behavior.<br />
Models of consumer behavior are covered, as are the psychological phenomena of learning,<br />
motivation, and attitude development. The sociological influences of social class, reference<br />
groups, and culture are also covered.<br />
Advertising<br />
Advertising history, as well as theory and practice by advertising agencies and organizations.<br />
International Business<br />
Through the international business concentration, students are immersed into the ethical, global, and<br />
societal implications of doing business in foreign markets. Example electives for the international business<br />
electives include:<br />
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International Marketing<br />
Explore opportunities, characteristics, and trends in foreign markets. Study alternative<br />
methods, strategies, organizational planning, and control. Learn about problems of adapting<br />
American marketing concepts and methods.<br />
International Finance<br />
Delve into the principles of international finance, including financial management of<br />
multinational corporations and international investments.<br />
International Business Management<br />
Advertising history, as well as theory and practice by advertising agencies and organizations.<br />
Finance<br />
The concentration in finance allows students to delve into key principles of finance from a decisionmaking<br />
approach, electives may include:<br />
International Finance<br />
Delve into the principles of international finance, including financial management of<br />
multinational corporations and international investments.<br />
Investment Analysis<br />
A course with a decision-making approach to the problems of asset management for personal<br />
and business portfolios.<br />
Interest Rates and Financial Markets<br />
Gain knowledge in real and nominal interest rates, bond pricing, term and risk structure of<br />
interest rates, investment and commercial banking, as well as financial futures.
Benefits of <strong>Online</strong> Learning<br />
Flexibility.<br />
You’re already a busy professional with many competing demands on your time. That’s why, with our online<br />
program, you can log in to your classes on the days and at times that work best for you – 24/7. Most online<br />
students see this as a great advantage over commuting to a campus and spending time in a traditional<br />
classroom. For many, breaking up the classroom time by logging on at more personally convenient times<br />
throughout the week seems to be less of a strain on their personal and professional lives and often makes for<br />
a more enjoyable learning experience.<br />
Connection and Interaction.<br />
WSU prides itself on deep connections it has built with students and alumni. We are humbled by the frequent<br />
feedback we receive from students and faculty about the networks created in the classroom. Since participation<br />
is paramount in an online format, interaction and discussions from everyone in the class opens up broader and<br />
more diverse collaboration to solve complex business scenarios. The online format makes interacting with others<br />
easy and helps lay the foundation for growing your network of fellow distinguished professionals.<br />
Accessibility.<br />
Unlike conventional classrooms, the online learning format allows you to easily and quickly revisit material<br />
presented. For example, you can re-listen to a lecture or review power point slides that were presented. You can<br />
also re-read transcribed lectures, review class discussions, rewind a video and easily access things like test scores,<br />
assignments, online resources, and reference materials; all are advantages of having the material and course<br />
content at your fingertips.<br />
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Find the Support You Need<br />
“One thing I loved about the program is<br />
that someone was always in contact with<br />
me from the beginning of the program<br />
to the end. To have that support from<br />
the school as well as your professors and<br />
classmates, made it truly enjoyable and<br />
beneficial.”<br />
Keon Garraway, Financial Analyst<br />
New York Housing<br />
Development Corporation<br />
<strong>Online</strong> <strong>MBA</strong> Graduate 2012<br />
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Five Levels of Support<br />
Helping our online students be successful is the goal of <strong>Washington</strong> <strong>State</strong> <strong>University</strong>. We are here to<br />
help you every step of the way with your own dedicated team consisting of:<br />
1. Enrollment Advisor: Guides you through the application process.<br />
2. Student Services Advisor: <strong>Your</strong> personal advisor, there to assist you throughout the program.<br />
3. Faculty Members: Experienced, highly regarded faculty develop relevant curriculum.<br />
4. Facilitators: Help you with matters involving course content and requirements.<br />
5. Technical Support: Provides consistent, helpful, LIVE support 24 hours a day, seven days a week,<br />
365 days a year.<br />
Technical<br />
Support<br />
Enrollment<br />
Advisor<br />
5Levels<br />
of<br />
Support<br />
Facilitator<br />
Student<br />
Services<br />
Advisor<br />
Faculty<br />
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Enrollment Requirements<br />
Enrollment is determined through a comprehensive evaluation process. Requirements are as follows:<br />
• GPA: Min. 3.00 on a 4.00 Scale<br />
• GMAT: The GMAT is required for admission. *<br />
Successful candidates typically submit the GMAT score with 550 or better.<br />
• Completed and Signed Application (online)<br />
• Three Letters of Recommendation<br />
• <strong>State</strong>ment of Purpose<br />
• Resume<br />
• Official Transcripts<br />
International Students-please submit all of the materials as required above and the following:<br />
• Official Copies of Certificates and/or Diplomas<br />
• TOEFL: 580 (237c) (93 IBTS)<br />
School Code: 4705<br />
or<br />
• Pearson Test of English<br />
Code: 8Z2-GT-38<br />
Score: 62<br />
GMAT SUBSTITUTION POLICY: *<br />
The GMAT is required for admission to all WSU <strong>MBA</strong> programs. In combination with academic and professional experience, the<br />
GMAT is a good predictor of a candidate’s success in an <strong>MBA</strong> program. Under certain circumstances, applicants may request a waiver<br />
of the GMAT requirement. GMAT waiver requests will only be considered from those applicants who exceed basic <strong>MBA</strong> admission<br />
requirements (including a 3.0 GPA or above, on a 4.0 scale; strong recommendation letters, and a completed application) and either<br />
have (1) previously completed a graduate or professional degree, or (2) can demonstrate at least seven years of managerial experience<br />
in position(s) requiring supervisory decision-making and leadership. Applicants must submit a written request asking that the above<br />
items evidenced in their application file to be considered for a GMAT substitution.
Enrollment Requirements<br />
For Business Undergraduates<br />
Students with an undergraduate degree in business from an AACSB or EQUIS accredited or approved institution will be<br />
eligible to complete the program in as little as 22 months. Students will be required to have a final minimum GPA of<br />
3.0 on a 4.0 scale. Please speak with an enrollment advisor for assistance in determining whether you have successfully<br />
fulfilled these requirements.<br />
For Non-Business Undergraduates<br />
Students who do not have an undergraduate degree in business will be required to complete a set of foundation<br />
courses from an AACSB or EQUIS accredited or approved business program and have earned a minimum GPA of 3.0<br />
on a 4.0 scale with no more than two grades below 3.0. * Students can now take these foundation courses as<br />
part of the revised <strong>MBA</strong> curriculum and will be able to complete the <strong>MBA</strong> program in as little as 29 months.<br />
The foundation courses will be five weeks in length and are listed below.<br />
Tuition and Fees<br />
Tuition per credit hour: $750 (39 credits for the program)<br />
$658 (active military rate)<br />
<strong>MBA</strong> <strong>Online</strong> Foundation Courses<br />
BA 502 - Foundations in Operations Management<br />
BA 503 - Foundations of Business Law<br />
Acctg 550 - Introduction to Financial and Managerial Accounting<br />
BA 501 - Foundations in Marketing<br />
Econs 555 - Managerial Economics<br />
BA 504 - Foundations in Finance<br />
Total Tuition: $29,250 - $39,750<br />
Application Fee: $75<br />
Cost of books and media are not included in the course tuition. Specific details will be provided prior to<br />
registration. Financial assistance is available to those who qualify. For the most up-to-date tuition and fees<br />
information, please contact an enrollment advisor.<br />
* Grades below C will not be accepted<br />
** Students are required to also complete an undergraduate quantitative statistics course before pursing the foundation courses. This course can<br />
be completed through WSU online.<br />
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Frequently Asked Questions<br />
Is the WSU online <strong>MBA</strong> program right for me?<br />
The WSU <strong>MBA</strong> online program is designed for students who<br />
are prepared to grow in their career. The program requires<br />
a strong commitment of time and effort and often requires<br />
cooperation from a student’s employer.<br />
If you are ready to make an investment in your career and<br />
your future, request more information about how the WSU<br />
online <strong>MBA</strong> program can help you reach your goals.<br />
Is company sponsorship available?<br />
You will want to speak with your employer to determine if<br />
they have an education support program. Some employers<br />
require that you complete coursework or the degree<br />
before reimbursing you. If your employer plans to fund<br />
your education by paying <strong>Washington</strong> <strong>State</strong> <strong>University</strong> for<br />
your tuition, please talk with an enrollment advisor.<br />
Am I ever required to visit the WSU campus?<br />
While you are always welcome to visit the campus, you are<br />
not required to come to the campus to fulfill any of your<br />
coursework. Many online students enjoy participating in<br />
graduation ceremonies in Pullman.<br />
How long will it take to complete my <strong>MBA</strong> online?<br />
The WSU online <strong>MBA</strong> program can be completed<br />
between 22-29 months. <strong>Your</strong> personal situation may vary,<br />
depending on completion of all prerequisite requirements.<br />
Is financial aid available to online students?<br />
Many types of loans are available to students in <strong>MBA</strong><br />
programs. To apply for federal financial aid, <strong>MBA</strong><br />
candidates should complete and submit the Free<br />
Application For Federal Student Aid (FAFSA) form, which is<br />
available at www.fafsa.ed.gov.<br />
Private loans are available from a variety of sources. The<br />
WSU Financial Aid Office and the College of Business<br />
do not specifically endorse these loans or lenders and<br />
encourage prospective students to carefully consider all<br />
loan options.<br />
For more information regarding financial aid as well as<br />
exploring alternative financing options, please contact an<br />
enrollment advisor.<br />
Are WSU’s online graduate business degrees different than<br />
the on-campus <strong>MBA</strong> programs?<br />
The curriculum, faculty, and course content are the<br />
same across programs. Graduates from our various <strong>MBA</strong><br />
programs all receive the same WSU degree. The only<br />
difference is in how the courses are delivered - online<br />
students participate in the program without the need to<br />
visit campus. The delivery in the online program focuses<br />
on building your business skills to prepare you for career<br />
enhancement and growth.
Can I waive some of the core requirements?<br />
No, the core of the <strong>MBA</strong> is the required curriculum for all<br />
WSU <strong>MBA</strong> degrees, and we must offer and require these<br />
for our accreditation.<br />
I took some courses in another <strong>MBA</strong> program. Can I count<br />
these toward my WSU <strong>MBA</strong> degree?<br />
You can request that two elective courses be transferred<br />
from another AACSB accredited institution, but the College<br />
of Business will need to review course transcripts and<br />
will make the final determination if the elective(s) can be<br />
counted toward your WSU <strong>MBA</strong>.<br />
Does WSU require the GMAT? Can I take the GRE?<br />
Since the GMAT is specifically designed for graduate<br />
business education, WSU requires the GMAT. If you have a<br />
current GRE score, we can evaluate the score for possible<br />
replacement of the GMAT. The code for sending your<br />
GMAT to <strong>Washington</strong> <strong>State</strong> <strong>University</strong> is 09D-TL-25.<br />
How long is the GMAT score valid?<br />
Five years.<br />
Will my diploma state that this is an “online” degree?<br />
No, you will receive a diploma for the Master in Business<br />
Administration degree; the same degree received by<br />
students in our on-campus programs.<br />
What is the TOEFL requirement?<br />
580 paper-based score, 237 computer-based score,<br />
or 92-93 Internet-based test score (IBTS). WSU also accepts<br />
the Pearson Test of English for graduate students.<br />
• The Pearson Code is: 8Z2-GT-38<br />
Score Requirement: 62<br />
Do you accept IALC or IELTS in lieu of the TOEFL?<br />
Yes, you must pass level 6 at IALC or 7.5 of IELTS.<br />
I have heard that getting a master’s degree from the same<br />
institution as my bachelor’s is undesirable. Is that true?<br />
<strong>MBA</strong> programs are much different from specialized<br />
master’s degrees in that they are comprised of courses<br />
from a number of discipline areas in business. It is not<br />
likely that you will experience a lack of diversity of thought<br />
if you choose to earn your <strong>MBA</strong> from WSU if you were a<br />
WSU undergraduate.<br />
How do I start the application process?<br />
An enrollment advisor will be happy to walk you through<br />
the process and clarify any questions you may have.<br />
29
<strong>MBA</strong> Degree <strong>Online</strong><br />
<strong>Washington</strong> <strong>State</strong> <strong>University</strong><br />
Todd Hall<br />
Pullman, WA 99164-4710<br />
Propel <strong>Your</strong> Career<br />
to the Next Level<br />
Toll-free: 1-877-960-2029 ext. 3608<br />
Fax: 1-866-401-2916<br />
Email: info@wsumba.com<br />
Website: omba.wsu.edu