Contents - Berliner Philharmoniker
Contents - Berliner Philharmoniker
Contents - Berliner Philharmoniker
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72<br />
music<br />
meets<br />
business<br />
The <strong>Berliner</strong> <strong>Philharmoniker</strong> and sony continue<br />
their decades-long partnership – a symbol of the<br />
development of music and media<br />
By ToBias Möller, PhoTograPhy: sony euroPe lTd.<br />
Art and commerce – two things which often don’t mix well.<br />
The interests, goals and sensitivities of artists and businesses<br />
are too diverse. The <strong>Berliner</strong> <strong>Philharmoniker</strong>, however, have<br />
the fortunate knack of finding supporters who have a deep<br />
understanding of their musical work; Deutsche Bank, for<br />
example, which has been a partner of the <strong>Berliner</strong><br />
<strong>Philharmoniker</strong> for over 20 years. At the IFA in Berlin this<br />
summer, a further partnership was sealed and announced:<br />
Sony will support the orchestra in the development and<br />
marketing of its video platform, the Digital Concert Hall.<br />
Thus, a partnership is resumed and continued which not only<br />
goes back decades, but is also a symbol which reflects the<br />
development of music and media.<br />
sony-ParTnershiP Herbert von Karajan and Sonyʼs president Akio Morita, 1986 sony-ParTnershiP 73
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