continued - Grape and Wine Research and Development Corporation

5 major consumer trends for imported wine in China
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Market share of French wine continues to increase, positioned at
the premium and icon price segments, but also at the lower end
Australian wine has a leading position in the “high-end” and
“premium” price segments
Increasing competition of Chilean wine in similar price segment
to Australia, although still largely a bulk supplier to China
US and France have most in-country marketing support and
Chile is fast developing
Limited marketing support for Australian wine at point-of-sale
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