INSIGHT & INSPIRATION FROM APHA’S 2012 MIDYEAR MEETING

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6 Survive All In This Friends Prevention, Strategies & Thrive Together For Health Opportunity & Equity for Health more people about the power of public health and the need to speak up on its behalf. SHARE @PUBLICHEALTH: New technology and communication tools are already proving transformative for public health. From Twitter and mobile phone apps to information exchanges and electronic health records, we’ve only just begun to wield these new tools on behalf of public health. Learn about how these tools can help you reach the different communities you serve. Think about innovative ways to use new and growing amounts of data to create opportunities for better health outcomes and quality care. Technology is a powerful tool, but only if we know how to use it. E. Winters Mabry, director of health at Mecklenburg County Health Department in Charlotte, N.C., welcomes attendees to his hometown. DEMONSTRATE VALUE: Our communities will continue to look toward public health for help, guidance, oversight and care, but they will also be asking: Is this worth it? The answer, unequivocally, is yes. But, it’s up to us to make that argument. That means collecting the data and telling the stories that illustrate the value of public health in people’s lives. And not only the value in terms of better health and longer lives, but in terms of reducing medical spending and preventing unnecessary and costly hospital care. It is also important to define what “value” means. In other words, the value of public health work cannot — and should not — always be measured in dollars and cents. Surveys show that Americans believe in and support prevention; let’s capitalize on that momentum. EMPHASIZE EQUITY: Improving the nation’s health can’t come about without addressing the health inequities that persist in our communities. More than a matter of access, health equity is a matter of justice and fairness. Continue to fight for policies and resources that create the opportunities for all people to live healthy and prosper, and shine a light on the disparate social, economic and environmental conditions that propagate such inequities. Continue to be a voice for justice.
Survive All In This Friends Prevention, Strategies & Thrive Together For Health Opportunity & Equity For Health 1SURVIVE & THRIVE: ADAPTING TO A CHANGING ENVIRONMENT “We need better care, better health and lower costs at the same time. Better care we can get done through the care system...But we need the public health community really mobilized around achieving better health. How to do that in an environment of decreasing resources when the customer of public health is a little more vague — that’s a very tough problem.” — Donald Berwick, former administrator of the Centers for Medicare & Medicaid Services
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INSIGHT & INSPIRATION FROM APHA’S 2012 MIDYEAR MEETING

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