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Press Release
A lily of the desert celebrates its 10th anniversary with LR
LR has been placing its trust in the beneficial powers of Aloe Vera for a decade
Ahlen, 2 August 2012
Press contact:
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
Vanessa Lange
Corporate Communications
Telefon +49 (0) 2382 7060-107
Telefax +49 (0) 2382 7060-179
E-Mail: v.lange@lrworld.com
The birthday spirit has hit LR Health & Beauty Systems: for ten years now, the company has been selling a
broad range of high quality Aloe Vera products with great success. Rumour has it that even the great sailor
Christopher Columbus kept a supply of Aloe Vera on board his ships – he used its gel to help his crew’s cuts
to heal. Aloe Vera grows on five continents. The best value growth regions are South America, China and
above all Mexico. Here the Aloe Vera is cultivated at an altitude of 1,000 metres. LR reaps some 4.2 tonnes
of it a year (about 24 million leaves).
“The plant is actually lilaceous and not a cactus, as is commonly believed. There are about 300 different
kinds of Aloe Vera," explained Sabine Larsen-Vefring, the Head of LR Research and Development. But the
Aloe Barbadensis Miller stands alone as the uncontested all-rounder. Aloe Vera is apparently the most multi-
functional of plants. It is the ingredients of this particular type of lily and the precious additives which make
care products a real experience for the skin. Traditional herbs and oils perfectly supplement the lily of the
desert gel and provide rapid and intensive care for the skin. Adding natural organic extracts and avoiding
parabens and mineral oils to a large extent rounds off the care programme.
The outstanding quality of LR Aloe Vera products is guaranteed by regular inspections from the International
Aloe Science Council. The association aims to protect the interests of all Aloe Vera sectors. It conducts
scientific analyses consistently and at regular intervals on the quality of cultivation areas as well as the
processors and manufacturers of the different products.
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The Aloe Vera range, which currently includes 56 products, ranks in LR’s premiere league. In particular, the
Aloe Vera drinking gels are extremely popular. LR continuously seeks to develop its products, for example
through improved ingredients or new formulas, and is looking forward to ten more years of bloom for the lily of
the desert!
Further information about LR at http://www.lrworld.com
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and
beauty products, is represented in 30 countries and with approx. 1,000 employees and around 300,000
independent sales partners, LR is one of the leading global players in the industry. Its pillars of success
include German quality products, a unique car plan, a professional training and service program for sales
partners, a fair and transparent marketing plan as well as the cooperation with celebrities like Bruce Willis,
Heidi Klum, the “Desperate Housewives”, Michael Schumacher, Boris Becker and Marcus Schenkenberg. LR
is a member of the following associations: Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE)
[German cosmetics distributors and marketing association], Bundesverband deutscher Industrie- und
Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und Körperpflegemittel e.V.
(BDIH), [Association of German industrial and trading firms for pharmaceuticals, health care products, food
supplements and personal hygiene products], Bundesverband Direktvertrieb Deutschland e.V. (BDD)
[German Association of Direct Sales] and the European Direct Selling Association (Seldia).
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
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