Download this press release - LR Health & Beauty Systems

PRESS RELEASE
Make it Fashion
Press contact:
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
Maria Kaufmann
Manager Corporate Communications
Tel. +49 (0) 2382 7060-570
Fax: +49 (0) 2382 7060-179
Email m.kaufmann@lrworld.com
Shoe Clip Revival by Emma Heming-Willis - exclusive for LR
Los Angeles/ Ahlen (NRW), 19 September 2011: In the US, Emma Heming-Willis walked the catwalk for the
lingerie label “Victoria’s Secret”, and made an international name for herself on the side of her husband,
Hollywood star Bruce Willis. Now the style icon has teamed up with LR Health & Beauty Systems and
designed, exclusively for the German direct sales enterprise, her first shoe clip - a stainless-steel pyramid.
Just like any number of women all over the world, Emma Heming-Willis has a weakness for shoes and
interesting markets: “I love to stroll through flea markets. That’s where I’ve discovered so many great things,
like brooches from the 1920s, for instance. And that’s how I came up with the idea for a shoe clip that
provides any shoe with its very own style and flair, while reawakening the spirit of the Golden Twenties. LR
provided me with the help I needed to develop my idea into a special accessory that’s in a class of its own.”
The new shoe clip from Emma Heming-Willis can transform a favourite pair of shoes into the perfect catwalk
footwear.
It can be worn by itself or in combination with a connecting chain, also of stainless steel. The method of
attachment it is simple: The shoe clip is fastened via a fine metal clip on the inside, without it leaving any
marks or indentations.
The pyramid shoe clip is available starting in September 2011 individually or in a set. Launch of further
models is planned for 2012. For more information about the shoe clip from Emma Heming-Willis and about
the new jewellery collection “LR.Joyce” visit www.lrworld.com/healthandbeauty
Emma Heming-Willis is the brand ambassador for the new jewellery line “LR.Joyce” since 2011.
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About LR Health & Beauty Systems GmbH
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and
beauty products, is represented in 32 countries and with 300,000 independent sales partners, LR is one of
the leading global players in the industry. Its mainstays of success include “German Quality Standard”, a
unique car plan, a fair and transparent marketing plan as well as the cooperation with celebrities like Bruce
Willis, Emma Heming-Willis, Heidi Klum, Leona Lewis, the “Desperate Housewives”, Michael Schumacher,
Boris Becker and Marcus Schenkenberg. The company attaches particular importance to educating and
training managers, which is conducted at its own academy. LR is also a member of the following
associations: Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics
distributors and marketing association], Bundesverband deutscher Industrie- und Handelsunternehmen für
Arzneimittel, Reformwaren, Nahrungs-ergänzungsmittel und Körperpflegemittel e.V. (BDHI), [Association of
German industrial and trading firms for pharmaceuticals, health care products, food supplements and
personal hygiene products], Industrieverband Körperpflege und Waschmittel (IKW) [German Cosmetic,
Toiletry, Perfumery and Detergent Association]. LR is TÜV-certified according to ISO 9001.
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
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