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New Year's Eve Bash - Explore Big Sky

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montana<br />

schweitzer launches Montana<br />

winter tourism campaign<br />

to include Warren miller, heather mcPhie and kevin Connolly<br />

big sky weekly wire serviCes<br />

Gov. Brian Schweitzer and the<br />

Montana Office of Tourism have<br />

launched a marketing campaign<br />

to entice travelers to Montana.<br />

The campaign features renowned<br />

skier and cinematographer Warren<br />

Miller, as well as other Montana<br />

skiers.<br />

“We are honored to have Warren<br />

Miller choose to endorse and<br />

promote Montana’s winter ski<br />

experience,” Schweitzer said in a<br />

statement. “It is also a powerful testament<br />

to the incomparable quality<br />

of skiing that Montana offers.”<br />

The campaign includes stories from<br />

of well-known Montanans who’ve<br />

been inspired and shaped by their<br />

experiences here. The goal is to<br />

help potential visitors see the full<br />

spectrum of experiences, and how<br />

those can transform and influence a<br />

person.<br />

These personalities include Olympic<br />

mogul skier Heather McPhie<br />

and X-Games medalist, author and<br />

photographer Kevin Connolly, as<br />

14 december 16, 2011<br />

well as other photographers, naturalists<br />

and historians.<br />

Skiing and wildlife watching are the<br />

leading motivators for Montana’s<br />

winter travelers. The campaign<br />

will target audiences by working<br />

to build awareness of and intent<br />

to travel to Montana in its ‘secret<br />

season’.<br />

Most of Montana’s 10.5 million<br />

annual visitors travel during the<br />

summer. Visitors spend $2.5 billion<br />

here annually, contribute $180<br />

million in tax revenue and support<br />

more than 28,000 jobs. Visitor<br />

expenditures provide more than<br />

$785 million for Montana workers,<br />

with 30 cents of every visitor dollar<br />

paying wage and salary income for<br />

Montana residents.<br />

The office estimates each Montana<br />

household saves $480 in taxes annually<br />

due to tax revenue generated<br />

through visitor spending.<br />

Montana winter stories: visitmt.<br />

com/montana-stories<br />

Warren Miller media: j.mp/rIIg4y<br />

explorebigsky.com<br />

The Montana Office of Public<br />

Instruction has decided not to seek<br />

a waiver from the Department of<br />

Education from requirements of No<br />

Child Left Behind.<br />

Montana’s Superintendent of Public<br />

Instruction Denise Juneau explained<br />

the decision:<br />

“After careful consideration of the<br />

impacts on Montana schools and the<br />

financial resources that would be<br />

necessary to meet the 'all or nothing'<br />

requirements of the waiver, it is<br />

clear the strings attached to this option<br />

do not make sense for our state."<br />

explorebigsky.com<br />

<strong>Big</strong> <strong>Sky</strong> Weekly<br />

Montana won't seek waiver from department of education<br />

By aLLySon hagen<br />

oFFiCe oF PubliC instruCtion<br />

Juneau spent the past several months<br />

seeking input from Montanans regarding<br />

the waiver option, including<br />

representatives of several statewide<br />

education groups.<br />

Education leaders expressed concern<br />

that the waiver plan is a replacement<br />

program for current NCLB requirements,<br />

and would cost the state<br />

millions. Implementing the waiver requirements,<br />

which could be overruled<br />

by Congress, would be shortsighted,<br />

Juneau said.<br />

Juneau, an advocate for rural states,<br />

said Montana will move forward with<br />

its current reform efforts to improve<br />

graduation rates, adopt higher standards<br />

in English and Math, and helping<br />

the lower performing Montana schools.<br />

$50,000 available for community-based history projects<br />

Montana History Foundation announces first ever Preserve Montana Grants<br />

The nonprofit Montana History Foundation is offering $50,000 in grants this<br />

year to organizations and individuals who want to preserve historical assets of<br />

importance to Montana’s history. The Preserve Montana Fund aims to protect the<br />

historic legacy of communities across the state.<br />

Grants will be awarded for projects ranging from $500 – $5,000, and the money<br />

will go toward preserving historic buildings, oral histories and collection/archival<br />

preservation. Deadline is Jan. 11, 2012. Criteria and guidelines available at<br />

mthistory.org, or by contacting (406) 449-3770 or gena@mthistory.org.

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