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PRESS RELEASE<br />
Datenlotsen Expands Partnership with <strong>Magic</strong> <strong>Software</strong> - OEMs iBOLT for<br />
Campuses’ Integration<br />
iBOLT bus<strong>in</strong>ess <strong>in</strong>tegration suite selected for company’s ‘Campus Integration Framework’ Offer<strong>in</strong>g<br />
Or-Yehuda, Israel, June 7, 2010 –<strong>Magic</strong> <strong>Software</strong> Enterprises Ltd. (NASDAQ: MGIC), a global provider of<br />
cloud-enabled and on-premise application platform and bus<strong>in</strong>ess <strong>in</strong>tegration solutions, today announced an<br />
OEM deal with Datenlotsen In<strong>format</strong>ionssysteme GmbH. This deal calls for Datenlotsen to license <strong>Magic</strong><br />
<strong>Software</strong>’s iBOLT code-free bus<strong>in</strong>ess <strong>in</strong>tegration platform for use <strong>in</strong> the company’s ‘Campus Integration<br />
Framework (CIF) offer<strong>in</strong>g.<br />
Datenlotsen In<strong>format</strong>ionssysteme GmbH is a provider of digital solutions designed to support learn<strong>in</strong>g,<br />
teach<strong>in</strong>g and research for universities, colleges and higher education. Powered by iBOLT, the CIF system has<br />
already been selected by a number of German universities and higher education <strong>in</strong>stitutions.<br />
“We have worked closely with <strong>Magic</strong> <strong>Software</strong> for many years - our core product CampusNet is based on<br />
<strong>Magic</strong> <strong>Software</strong>`s application platform uniPaaS. We are now widen<strong>in</strong>g our partnership with the addition of the<br />
iBOLT <strong>in</strong>tegration suite to provide universities with an efficient, s<strong>in</strong>gle platform solution to <strong>in</strong>tegrate their often,<br />
very heterogeneous IT-<strong>in</strong>frastructures”, said Stephan Sachse, CEO and Founder for Datenlotsen.<br />
Comment<strong>in</strong>g on the deal, Stephen Romeder, Manag<strong>in</strong>g Director for <strong>Magic</strong> <strong>Software</strong> GmbH, added, “We are<br />
happy to confirm that Datenlotsen will be acquir<strong>in</strong>g the iBOLT <strong>in</strong>tegration platform on an OEM basis for their<br />
new CIF system. Together, our technology will provide a seamless <strong>in</strong>tegration framework that automatically<br />
updates student and staff <strong>in</strong><strong>format</strong>ion between the various IT systems across campuses, enabl<strong>in</strong>g faster and<br />
more cost-effective university adm<strong>in</strong>istration.”<br />
With more than 50 iBOLT adapters, wizards, services and methods, iBOLT allows organizations to rapidly<br />
<strong>in</strong>tegrate diverse applications to create cont<strong>in</strong>uous bus<strong>in</strong>ess processes. Through <strong>in</strong>tegration, iBOLT helps<br />
companies get more value from their IT <strong>in</strong>vestments by automat<strong>in</strong>g manual and repetitive workflows and<br />
free<strong>in</strong>g staff to focus on their core tasks. With an <strong>in</strong>tegrated view of the data, users can make more <strong>in</strong>formed<br />
decisions and get more value from each <strong>in</strong>teraction.<br />
iBOLT Resources<br />
iBOLT White Papers<br />
iBOLT customer stories<br />
F<strong>in</strong>d out more about iBOLT<br />
-- ## --<br />
Notes for Editors<br />
iBOLT’s code-free approach is facilitated by a pre-compiled and pre-configured cod<strong>in</strong>g eng<strong>in</strong>e based upon<br />
<strong>Magic</strong> <strong>Software</strong>’s 25 years of application development experience. This enables both simple and complex<br />
bus<strong>in</strong>ess processes to be designed and implemented quickly and easily – and also makes it more costefficient<br />
to assimilate and <strong>in</strong>tegrate future IT application acquisitions.<br />
iBOLT is a code-free bus<strong>in</strong>ess and process <strong>in</strong>tegration suite. The product works seamlessly with solutions<br />
such as SAP Bus<strong>in</strong>ess One, SAP ERP, Salesforce.com, Oracle JD Edwards, IBM i applications and<br />
databases (AS/400), Lotus Notes applications, forms and databases, healthcare systems us<strong>in</strong>g HL7,<br />
Microsoft Dynamics CRM, Microsoft SharePo<strong>in</strong>t, EDI systems, and many more.
iBOLT versions 2.5 and 3 have been certified by SAP. <strong>Magic</strong> <strong>Software</strong> is also the recipient of the “2005<br />
Solution Partner Leadership <strong>in</strong> Innovation” award, the “2006 ISV Partner Quality Excellence Award” from SAP<br />
America and the “2008 Global Solution Partner Award” from SAP AG. iBOLT is a Salesforce.com<br />
Appexchange certified product and <strong>Magic</strong> <strong>Software</strong> is a Salesforce.com AppExchange partner.<br />
The iBOLT platform is used <strong>in</strong> hundreds of <strong>in</strong>tegration projects worldwide.<br />
About Datenlotsen In<strong>format</strong>ionssysteme GmbH<br />
Datenlotsen In<strong>format</strong>ionssysteme GmbH offers universities, colleges and other educational organizations<br />
state-of-the-art digital solutions designed specifically to support learn<strong>in</strong>g, teach<strong>in</strong>g and research.<br />
CampusNet is an <strong>in</strong>tegrated, process-driven platform that supports all of the adm<strong>in</strong>istrative tasks <strong>in</strong> a higher<br />
education organization. Already <strong>in</strong> use at numerous colleges and universities around Germany, CampusNet<br />
has emerged as the market-lead<strong>in</strong>g standard when it comes to efficiently manag<strong>in</strong>g higher education.<br />
About <strong>Magic</strong> <strong>Software</strong><br />
<strong>Magic</strong> <strong>Software</strong> Enterprises Ltd. (NASDAQ: MGIC) is a global provider of cloud-enabled and on-premise<br />
application platform solutions – <strong>in</strong>clud<strong>in</strong>g full client, rich <strong>in</strong>ternet applications (RIA), mobile or <strong>Software</strong>-as-a-<br />
Service (SaaS) modes – and bus<strong>in</strong>ess and process <strong>in</strong>tegration solutions. <strong>Magic</strong> <strong>Software</strong> has 13 offices<br />
worldwide and a presence <strong>in</strong> over 50 countries with a global network of ISVs, system <strong>in</strong>tegrators, value-added<br />
distributors and resellers, as well as consult<strong>in</strong>g and OEM partners. The company’s award-w<strong>in</strong>n<strong>in</strong>g, code-free<br />
solutions give partners and customers the power to leverage exist<strong>in</strong>g IT resources, enhance bus<strong>in</strong>ess agility<br />
and focus on core bus<strong>in</strong>ess priorities. <strong>Magic</strong> <strong>Software</strong>’s technological approach, product roadmap and<br />
corporate strategy are recognized by lead<strong>in</strong>g <strong>in</strong>dustry analysts. <strong>Magic</strong> <strong>Software</strong> has partnerships with global<br />
IT leaders <strong>in</strong>clud<strong>in</strong>g SAP AG, salesforce.com, IBM and Oracle. For more <strong>in</strong><strong>format</strong>ion about <strong>Magic</strong> <strong>Software</strong><br />
and its products and services, visit www.magicsoftware.com, and for more about our <strong>in</strong>dustry-related news,<br />
bus<strong>in</strong>ess issues and trends, read the <strong>Magic</strong> <strong>Software</strong> Blog.<br />
# # #<br />
Except for the historical <strong>in</strong><strong>format</strong>ion conta<strong>in</strong>ed here<strong>in</strong>, the matters discussed <strong>in</strong> <strong>this</strong> news <strong>release</strong> <strong>in</strong>clude forward-look<strong>in</strong>g statements that<br />
may <strong>in</strong>volve a number of risks and uncerta<strong>in</strong>ties. Actual results may vary significantly based upon a number of factors <strong>in</strong>clud<strong>in</strong>g, but not<br />
limited to, risks <strong>in</strong> product and technology development, market acceptance of new products and cont<strong>in</strong>u<strong>in</strong>g product conditions, both here<br />
and abroad, <strong>release</strong> and sales of new products by strategic resellers and customers, and other risk factors detailed <strong>in</strong> the Company's<br />
most recent annual report and other fil<strong>in</strong>gs with the Securities and Exchange Commission.<br />
<strong>Magic</strong> is the trademark of <strong>Magic</strong> <strong>Software</strong> Enterprises Ltd. SAP, SAP NetWeaver and all SAP logos are trademarks or registered<br />
trademarks of SAP AG <strong>in</strong> Germany and <strong>in</strong> several other countries. Microsoft SharePo<strong>in</strong>t® and Microsoft Dynamics CRM are registered<br />
trademarks of Microsoft Corporation. Oracle, JD Edwards, JD Edwards World and JD Edwards EnterpriseOne are trademarks or<br />
registered trademarks of Oracle and/or its affiliates. All other trademarks are the trademarks of their respective owners.<br />
<strong>Magic</strong> <strong>Software</strong> Media Contacts:<br />
USA UK<br />
Cathy Caldeira Ranbir Sahota<br />
Metis Communications Vitis PR Agency<br />
Tel: +1-617-236-0500 Tel: +44 (0)121 242 8048<br />
Email: magicsoftware@metiscomm.com Email: ranbir@vitispr.com<br />
Germany Other<br />
Hartmut Giesen Arita Mattsoff<br />
Publizistik Projekte <strong>Magic</strong> <strong>Software</strong><br />
Tel. +49 (0)2471 921301 Tel. +972 (0)3 538 9292<br />
Email: giesen@publizistik-projekte.de Email: arita@magicsoftware.com